CSR | 30 DIC 2019
Athletic Club rewards effort and commitment through Lezama scholarships
- The club’s charity is running a scholarship programme for players who have left the Lezama academy.
- Several youngsters have been able to enjoy a free year of study at universities from Spain to Ireland to the USA.
Audiovisual | 30 DIC 2019
Levante UD marks 110 years of history with new virtual museum
- The Valencian club has created an online museum with the help of its fans to bring the greatest moments from the clubs’ 110 years to life.
- Popular items include the contract that Johan Cruyff signed with the club in 1981 and the Copa de la España Libre trophy.
Global growth | 30 DIC 2019
How the Spanish football revenue gap is closing
- LaLiga has revealed the distribution of its broadcasting revenues for the 2018/19 season.
- The ratio between highest and lowest incomes has reduced to 3.5:1 showing the impact of LaLiga financial controls.
Global growth | 30 DIC 2019
LaLiga Business School expands to Asia
- New agreements will lead to sports marketing courses in Malaysia and Thailand.
- The move into Asia follows launches in Africa, Europe and the Americas.
Innovation | 30 DIC 2019
The data dashboards that help LaLiga clubs evolve
- LaLiga is providing clubs with detailed breakdowns of their data to identify new market opportunities.
- Global audience metrics, digital engagement and macroeconomic data are just some of the new services being provided.
CSR | 30 DIC 2019
How LaLiga clubs are tackling climate change
- Several Spanish clubs have launched waste management initiatives and have signed new environmental agreements.
- LaLiga has agreed partnerships of its own and supported the recent COP25 conference in Madrid.
Global growth | 30 DIC 2019
How Spanish clubs are growing in Asia with LaLiga’s support
- Representatives from Real Valladolid, Valencia CF and Real Mallorca shared their international ambitions at the SPIA international congress in the Philippines.
- All LaLiga clubs can benefit from the league’s offices and delegates in the region. in the region.
Global growth | 30 DIC 2019
Food and football combine in Thailand and Vietnam to win new LaLiga followers
- Events were held in the two Asian countries to pair Spanish gastronomy with Spanish football.
- A special tapa was created for each of the 20 clubs in Spain’s top division.
Global growth | 30 DIC 2019
LaLiga shares expertise to boost MLS’ development
- MLS officials were welcomed to LaLiga headquarters for a knowledge-sharing session.
- Several topics were discussed, from competition structure to fixture scheduling to professional refereeing and VAR.
Global growth | 30 DIC 2019
Two major new agreements show LaLiga’s growth in India
- Cricket ace Rohit Sharma has become LaLiga's first brand ambassador in India.
- LaLiga also announced its first local partner, Dream11, the largest sports gaming platform in the country.
Innovation | 30 DIC 2019
LaLiga’s Mediacoach offers real-time performance data in the cloud
- In-game analysis provides clubs with a depth of tactical data unlike any other.
- New scientific studies prove that Mediacoach’s camera technology offers the same data accuracy as wearing a GPS device or using motion capture.
Audiovisual | 30 DIC 2019
eLaLiga Santander sees participation numbers double
- The third edition of the eSports competition features 33 LaLiga clubs.
- New and existing participants are finding commercial opportunities as they grow in the world of gaming.
Global growth | 30 DIC 2019
The Christmas campaigns of LaLiga
- From Athletic Club to Villarreal, clubs are using their global voice to spread goodwill this festive season.
- LaLiga’s own campaign shares the spirit of giving while supporting dinner events for the less fortunate across Spain.
Innovation | 27 NOV 2019
The technology tools powering the future of sport
- New innovations developed by LaLiga are influencing both the sports and entertainment industries.
- LaLiga president Javier Tebas spoke at Web Summit about the technology advances made by the Spanish league.
Football projects | 27 NOV 2019
The academies of RCD Espanyol de Barcelona are now in every continent
- The Catalan club is growing its global brand through international academies, the latest of which is in Australia.
- In addition it has created football camps programme with 29 events already held this year.
Football projects | 27 NOV 2019
CD Tenerife has launched a women’s football section focused on growth
- The island club’s move into women’s football begins with a team in the regional division and with a youth team.
- The main objective for the club is to develop its brand identity and lay foundations for growth.
New deals | 27 NOV 2019
New reality TV show will support Brazilian football and attract the country’s best talent to LaLiga
- LaLiga and sports marketing company Grupo LX will launch the Bravo! show on ESPN next year.
- Coaches from the Spanish league will also help create a sustainable coaching programme that strengthens Brazil’s grassroots football culture.
Innovation | 27 NOV 2019
Atlético de Madrid is innovating through WhatsApp
- The club’s department of IT and digital development has rolled out a virtual WhatsApp assistant for its global supporters.
- The project is part of the continuous commitment to improving support for the fans, something that is a priority for the club.
Football projects | 27 NOV 2019
Meet the ‘compliance kids’ of Levante UD
- A new project from the Valencian club aims to extend the teaching of online safety and risk prevention to its academy and staff.
- Workshops throughout the season aim to avoid issues surrounding identity theft or sports betting, among others.
Global growth | 27 NOV 2019
How Villarreal is extending its brand to Miami
- Villarreal worked with LaLiga to run a series of events in Florida this month.
- The club’s international department works to sell an identity, not just shirts.