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    How LaLiga’s economic control creates a virtuous cycle for clubs
    WED 28 JUL|GLOBAL GROWTH
    How LaLiga’s economic control creates a virtuous cycle for clubs

    • Since 2013, clubs have agreed to spending limits to ensure an increase in competitive balance, as well as long-term sustainability.
    • League and club directors explained how economic control has allowed clubs to balance finances while creating room for new growth projects and attracting external investment.
    RC Celta builds international profile by turning cities blue
    WED 28 JUL|GLOBAL GROWTH
    RC Celta builds international profile by turning cities blue

    • An international campaign was designed to wink at fans of other teams who share the club’s sky-blue colours, arriving in England, Italy, USA and Uruguay among others.
    • The campaign has also been promoted digitally with the hashtag #EnvidiaCeleste, generating new leads.
    LaLiga to support new startups working to digitally transform sports and entertainment
    WED 28 JUL|INNOVATION
    LaLiga to support new startups working to digitally transform sports and entertainment

    • The league has signed an agreement with Lanzadera to promote new technologies  that can be applied to smart stadiums; fan engagement; audiovisual experiences and artificial intelligence.
    • Participating entrepreneurs will have financial support, advice and training from both entities as well as working space at Spain’s Marina de Empresas.
    Senegal’s newest football pitch will be an education hub for local children
    WED 28 JUL|FOOTBALL PROJECTS
    Senegal’s newest football pitch will be an education hub for local children

    • LaLiga has joined with the Turkish Red Crescent to open the new pitch in Dakar for children aged three to six.
    • Professional coaches will deliver courses on football development as well as social values.
    Why SD Ponferradina is investing in stadium reforms
    WED 28 JUL|FOOTBALL PROJECTS
    Why SD Ponferradina is investing in stadium reforms

    • Fans and players of the LaLiga SmartBank club will benefit from the remodelling of the El Toralín stadium which has been made possible by an investment of €500,000.
    • The club plans to recoup its investment within five years through new commercial spaces and creating exclusive new fan experiences.
    LaLiga providing vital COVID-19 testing data to support global research programme
    WED 28 JUL|INNOVATION
    LaLiga providing vital COVID-19 testing data to support global research programme

    • Microsoft partner Foundation 29 has created a new platform using open datasets to support new research and preventative measures.
    • LaLiga will provide anonymised information on PCR and antibody tests performed on players and staff of LaLiga clubs.
    Atlético Madrid tokens bring surge of interest from international supporters
    WED 28 JUL|INNOVATION
    Atlético Madrid tokens bring surge of interest from international supporters

    • Partnership with Socios.com allows supporters to purchase tokens that enable fans to influence some day-to-day decisions.
    • The club is building direct contact with international fans through associated content, with engagement levels soaring. 
       
    The global growth of LaLiga Business School
    WED 30 JUN|GLOBAL GROWTH
    The global growth of LaLiga Business School

    • LaLiga’s education programme now has 23 MOUs with leading universities and sporting organisations around the world.
    • The programme saw 170 students enrolled in 2020/21 as LaLiga continues to develop new professional skills in the industry.
    In 20-21, LaLiga Ultimate Xpert competition engaged millions of viewers in over 100 countries
    WED 30 JUN|AUDIOVISUAL
    In 20-21, LaLiga Ultimate Xpert competition engaged millions of viewers in over 100 countries

    • Weekly contests were held over 20 matchdays, providing audiences with the chance to win prizes and broadcasters with engaging content.
    • The campaign forms part of LaLiga’s strategy of working side by side with broadcast partners. 
    LaLiga’s world-class youth football programmes, explained by clubs
    WED 30 JUN|FOOTBALL PROJECTS
    LaLiga’s world-class youth football programmes, explained by clubs

    • LaLiga Santander teams use more home-grown footballers than counterparts in Europe’s other major leagues.
    • Academy directors at CA Osasuna, Levante UD and RCD Mallorca explained the keys behind the success of Spain’s youth development programmes. 
    LaLiga and NBA set to open new sports and education complex in Madrid
    WED 30 JUN|NEW DEALS
    LaLiga and NBA set to open new sports and education complex in Madrid

    • ESC Madrid has entered its final stage of construction and is expected to be operational next year
    • The 42,000 m2 complex will house sporting projects, an education centre and can also be used as a technology innovation hub.
    Valencia CF is the first club to combine fan tokens with front of shirt sponsorship
    WED 30 JUN|NEW DEALS
    Valencia CF is the first club to combine fan tokens with front of shirt sponsorship

    • This coming season, the club will display its new fan token ($VCF) on the front of its jersey thanks to Chiliz sponsorship.
    • Continuing the recent trend, token holders will gain exclusive new access to the club with the ability to participate certain day-to-day decisions and receive new experiences.
    How LaLiga’s Mediacoach platform brings value to clubs, broadcasters and fans
    WED 30 JUN|FOOTBALL PROJECTS
    How LaLiga’s Mediacoach platform brings value to clubs, broadcasters and fans

    • Through Mediacoach, LaLiga has democratised access to real-time match data for all participating clubs, allowing them to prepare, analyse and execute matches from a level playing field.
    • Broadcasters and fans also benefit from real-time stats that are introduced during live transmissions and into accompanying content.
    How LaLiga was profitable in 2019/20 despite the pandemic
    WED 30 JUN|PRESIDENTS
    How LaLiga was profitable in 2019/20 despite the pandemic

    • LaLiga was the only of Europe’s five major leagues to post a profit for 2019/20, the most recent season with audited results.
    • There are several reasons for the strong results, such as LaLiga’s economic control and excellent relationships with broadcast partners.
    CD Tenerife’s centenary logo: A look to the future while respecting the club’s history
    WED 16 JUN|GLOBAL GROWTH
    CD Tenerife’s centenary logo: A look to the future while respecting the club’s history

    • The island club reviewed more than 25 designs before selecting the logo that will mark its centenary year of 2022. 
    • The winning design offers vision for the future of the club while incorporating iconic parts of the island such as Mount Teide.
    LaLiga and Relevent Sports expand their joint venture into Mexico
    WED 16 JUN|FOOTBALL PROJECTS
    LaLiga and Relevent Sports expand their joint venture into Mexico

    • LaLiga North America, the joint venture between LaLiga and Relevent Sports, has been operating in the United States and Canada since 2018.
    • The expansion coincides with a strategic period for the region ahead of the 2026 FIFA World Cup
    SD Huesca marks next step in its growth with Aragon football school
    WED 16 JUN|FOOTBALL PROJECTS
    SD Huesca marks next step in its growth with Aragon football school

    • The club’s foundation is working with the regional authorities to build a top-class residence for young footballing talents.
    • The launch of the academy project has been described as one of the most important days in the history of the club. 
    LaLiga opens new offices in Dubai’s commercial centre
    WED 16 JUN|GLOBAL GROWTH
    LaLiga opens new offices in Dubai’s commercial centre

    • New base in the Dubai Multi Commodities Centre (DMCC) boosts the league’s presence in MENA market, where it already has a social media audience of over 24 million.
    • In recent months, a record-breaking number of companies have arrived in the DMCC as its commercial growth continues.
    Levante UD launches its own cryptocurrency to connect with international fans
    WED 16 JUN|GLOBAL GROWTH
    Levante UD launches its own cryptocurrency to connect with international fans

    • The club has struck a deal with the fintech provider Chiliz to create fan tokens through the Socios.com fan engagement app. 
    • These tokens allow supporters overseas to participate in club decisions, access exclusive benefits and to interact with other followers.
    Tebas and Atlético Madrid: Technology is ensuring a bright future for sports
    WED 16 JUN|PRESIDENTS
    Tebas and Atlético Madrid: Technology is ensuring a bright future for sports

    • Javier Tebas and Miguel Ángel Gil Marín spoke at the PRO sports industry conference about the valuable insights data can provide and the creation of new technologies.
    • Competitions like LaLiga make data-driven strategic decisions, avoiding the pitfalls of anecdotal evidence.  
    Javier Tebas and European Leagues: “All clubs are important, from the smallest to the largest”
    MON 31 MAY|PRESIDENTS
    Javier Tebas and European Leagues: “All clubs are important, from the smallest to the largest”

    • The LaLiga President warned that while the current breakaway league project is dead, the ideology behind it remains.
    • Speaking at the European Leagues Club Advisory Platform he called for meritocracy, financial control, autonomy and respect in European football.
    Why Elche CF turned to chess to gain a sporting edge
    MON 31 MAY|FOOTBALL PROJECTS
    Why Elche CF turned to chess to gain a sporting edge

    • The club’s ‘Goal and Check’ programme, designed by youth academy director Jorge Raffo, aims to teach players new ways of thinking and solving problems on and off the pitch.
    • This methodology gives Elche CF added value in how it positions itself to teams and players from other countries.
    LaLiga teams up with Microsoft to digitally transform football globally
    MON 31 MAY|NEW DEALS
    LaLiga teams up with Microsoft to digitally transform football globally

    • Companies will focus on building innovative technology solutions for the sports industry to enhance the fan engagement experience.
    • The agreement will also support the commercialization of LaLiga’s existing technology services through LaLiga Tech.
    Real Sporting Gijón becomes first club to create an escape room in a football stadium
    MON 31 MAY|INNOVATION
    Real Sporting Gijón becomes first club to create an escape room in a football stadium

    • The Asturian club has found a new use for the El Molinón - Enrique Castro Quini Stadium, by opening up an escape room named ‘Real Sporting Gijón and the Lost Relics’.
    • The club expects the initiative to quickly become profitable once health restrictions allow, with other activities to follow.
    Inside the LaLigaTV multi-goal experience
    MON 31 MAY|AUDIOVISUAL
    Inside the LaLigaTV multi-goal experience

    • LaLiga created a pioneering broadcast that brought the action from all the unified fixtures over Matchdays 37 and 38.
    • Hundreds of professionals worked on making this a success, from the technicians at the stadiums to the producers in the studio in Barcelona.
    Real Valladolid launches Pucela Play YouTube channel to offer a behind-the-scenes look at the club
    MON 31 MAY|INNOVATION
    Real Valladolid launches Pucela Play YouTube channel to offer a behind-the-scenes look at the club

    • The club is modernising its channel to tell more personalised and distinct stories, with new challenges, games and interviews with players and staff.
    • More than 3,000 new subscribers have joined in the channel’s first month, while views have doubled.
    LaLiga designs three projects in Africa in support of the #OneHumanity campaign
    MON 31 MAY|FOOTBALL PROJECTS
    LaLiga designs three projects in Africa in support of the #OneHumanity campaign

    • LaLiga has created three projects supporting its global UNAOC collaboration in Nigeria, Tanzania and Senegal, where sporting activities will be mixed with education.
    • The local appeal of its messages will be strengthened by partnerships with organisations such as the Nigeria Women Football League, the Senegalese Football Association and the NGO Born to Learn.
    ESPN and LaLiga Reach Historic Rights Agreement Bringing Top-Rated Soccer League to Millions More Fans Across the U.S.
    MON 17 MAY|NEW DEALS
    ESPN and LaLiga Reach Historic Rights Agreement Bringing Top-Rated Soccer League to Millions More Fans Across the U.S.

    • The Expansive, Eight-Year English- and Spanish-Language Rights Agreement Begins in August.
    • ESPN+ to be the English- and Spanish-language home of LaLiga: live coverage of all 380 LaLiga Santander matches and a season-long schedule of LaLiga SmartBank matches. Select matches live each season on ESPN networks.
    LaLiga doubles audience numbers for final of eLaLiga Santander
    MON 17 MAY|AUDIOVISUAL
    LaLiga doubles audience numbers for final of eLaLiga Santander

    • Coverage across Twitch, YouTube, Instagram, Twitter and via Movistar has helped LaLiga’s official gaming competition build its brand and its following.
    • This year’s competition featured the participation of 38 LaLiga clubs, including the eventual winner Real Valladolid.
    How Real Zaragoza is digitising to boost fan engagement
    MON 17 MAY|INNOVATION
    How Real Zaragoza is digitising to boost fan engagement

    • Digital experiences through TikTok, WhatsApp and gaming have increased the club’s exposure to a new generation of global fans.
    • Coupling this with a data-driven strategy and partnership with LaLiga, the club is transforming its processes and achieving new commercial growth.