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The LaLiga Newsletter

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    LaLiga launches 'The MBA of LaLiga' to prepare future leaders in sports and entertainment
    FRI 16 APR|GLOBAL GROWTH
    LaLiga launches 'The MBA of LaLiga' to prepare future leaders in sports and entertainment

    • The exclusive master's degree will be taught in English to a maximum of 20 students.
    • Experts from leading brands in the entertainment sector join LaLiga professionals and its 42 teams to provide students with the broadest vision and most precise knowledge of the sports industry.
    LaLiga and Banco Santander renew their collaboration agreement
    FRI 16 APR|NEW DEALS
    LaLiga and Banco Santander renew their collaboration agreement

    • The entities have signed a new two-year agreement with an option to extend to a third year.
    • The financial institution emphasised its confidence in LaLiga by highlighting its visibility and reach.
    LaLiga ProPlayer students in United States keep competing thanks to strict health protocols
    FRI 16 APR|FOOTBALL PROJECTS
    LaLiga ProPlayer students in United States keep competing thanks to strict health protocols

    • The international initiative allows LaLiga academy players to take scholarships at American universities, where they combine sporting development with academic learning.
    • Despite the pandemic, university competitions resumed at the start of this year with safety guarantees and with athletes starting to be vaccinated.
    How LaLiga combines physical and digital to support the growth of ElClásico
    FRI 16 APR|GLOBAL GROWTH
    How LaLiga combines physical and digital to support the growth of ElClásico

    • The most-watched club football match in the world returned to screens last weekend supported by global on- and offline experiences.
    • Installations of ElClásico lounges arrived in the desert and under the sea, while flags were raised on mountaintops and from hot air balloons.
    LaLiga clubs partnering with technology companies to grow their revenue
    FRI 16 APR|INNOVATION
    LaLiga clubs partnering with technology companies to grow their revenue

    • Finding innovative new partners is helping clubs to build sector awareness, develop new solutions and grow international presence.
    • Real Zaragoza has signed an agreement with local specialists NODRIZA while Valencia CF is partnering with South Korean startup Linethree. 
    How LaLiga’s Mediacoach allows teams to compete using data
    FRI 16 APR|INNOVATION
    How LaLiga’s Mediacoach allows teams to compete using data

    • For the coaching teams of LaLiga, match preparation begins with the Mediacoach pre-match report containing vital data from recent matches.
    • Media and fans also benefit from the unique insights that are offered by LaLiga’s real-time match data platform.
    LaLiga Basque derby seen by more than 1.1 million on Twitch
    FRI 16 APR|AUDIOVISUAL
    LaLiga Basque derby seen by more than 1.1 million on Twitch

    • To further broaden its audience, LaLiga has begun showing live matches on the streaming service with commentary from some of the world’s most popular Twitch creators.
    • The match between Real Sociedad and Athletic Club was streamed in Spain on the Twitch channels of LaLiga, GOL and Ibai Llanos.
    LaLiga and Rafa Nadal Academy sign global collaboration and brand-building agreement
    TUE 30 MAR|NEW DEALS
    LaLiga and Rafa Nadal Academy sign global collaboration and brand-building agreement

    • The three-year alliance will include joint events, educational projects and an international strategy.
    • A commitment to knowledge sharing will help to identify new global growth opportunities.
    LaLiga launches new sporting projects in the UK and Brazil
    TUE 30 MAR|FOOTBALL PROJECTS
    LaLiga launches new sporting projects in the UK and Brazil

    • New partnerships have been struck with Swerve Soccer and Bede’s Summer School in the UK and with Think Sports in Brazil.
    • Agreements continue LaLiga’s strategy of growing football globally and boosting brand visibility. 
    RCD Espanyol de Barcelona strengthens its presence in North Africa
    TUE 30 MAR|FOOTBALL PROJECTS
    RCD Espanyol de Barcelona strengthens its presence in North Africa

    • Los Blanquiazules have renewed a partnership with the Tizi Ouzou Academy in Algeria to continue promoting the club brand locally.
    • The academies are part of the club’s popularity in the country, where it reached a cumulative TV audience of 1.3 million viewers last season.
    RC Celta’s new sports city is an expression of the club’s growth ambitions
    TUE 30 MAR|FOOTBALL PROJECTS
    RC Celta’s new sports city is an expression of the club’s growth ambitions

    • With its new facilities, the club aims to position itself as an international benchmark and to grow its global reputation for developing young players.
    • On top of producing new talent, the club hopes the sports city will represent the best of Galicia’s nature, with cultural and commercial activities also on offer.
    Why LaLiga clubs are embracing social sponsorship
    TUE 30 MAR|CSR
    Why LaLiga clubs are embracing social sponsorship

    • Football clubs are investing more into generating a positive impact in society and looking for commercial partners to do the same.
    • Real Madrid, SD Eibar and Levante UD explained how brand value can be increased through social sponsorship and how club values can be transferred to society.
    How RCD Mallorca digitised the club during the pandemic
    TUE 30 MAR|INNOVATION
    How RCD Mallorca digitised the club during the pandemic

    • The island club launched a strategic plan to increase the quality of its content which has led to commercial and ticketing departments being digitised.
    • In addition, the club has embraced services like Twitch to interact with younger fans.   
    LaLiga is growing its Middle East footprint through partnerships and local expertise
    TUE 30 MAR|GLOBAL GROWTH
    LaLiga is growing its Middle East footprint through partnerships and local expertise

    • LaLiga MENA director Maite Ventura discussed the rapid growth the competition has seen since arriving in the region in 2013.
    • With a local social media audience of over 24 million, LaLiga will build on this by collaborating with new entities over the next three to five years.
    LaLiga’s new digital watch parties give global fans unique engagement opportunities
    WED 17 MAR|FOOTBALL PROJECTS
    LaLiga’s new digital watch parties give global fans unique engagement opportunities

    • Following a successful pilot programme in North America, LaLiga will bring digital ‘Watch Party’ events to fans across the globe.
    • With limited guests watching live football alongside a LaLiga star, the events are a unique proposition for fans as well as LaLiga’s commercial partners.
    LaLiga trading cards now available through Panini blockchain environment
    WED 17 MAR|FOOTBALL PROJECTS
    LaLiga trading cards now available through Panini blockchain environment

    • New initiative allows collectors to purchase exclusive playing cards from past and present LaLiga legends.
    • Over seven weeks, 140 gold vinyl cards and 26 autographed cards will be offered. 
       
    Real Betis is signing up international fans with the ‘Soy Betico’ membership card
    WED 17 MAR|GLOBAL GROWTH
    Real Betis is signing up international fans with the ‘Soy Betico’ membership card

    • The card provides exclusive benefits and discounts from the club as well as more than 400 business partners.
    • The Seville-based club has already sold 3,000 memberships to fans around the world.
       
    The role of streamers in LaLiga’s growth
    WED 17 MAR|INNOVATION
    The role of streamers in LaLiga’s growth

    • Some of Spain’s top content creators on Twitch are collaborating with LaLiga as part of LaLiga Casters, an initiative offering alternative commentaries for live matches.
    • Alfredo Bermejo, LaLiga’s digital strategy director, highlighted the long-term benefits of such projects for engaging new audiences.
       
    How SD Huesca became one of the most popular Spanish clubs in Japan
    WED 17 MAR|GLOBAL GROWTH
    How SD Huesca became one of the most popular Spanish clubs in Japan

    • The club from Aragon is the fifth most followed LaLiga club in Japan having seen a recent spike in growth.
    • New leading international sporting programmes are creating opportunities for Japanese youngsters while allowing the club to lay down roots in the region. 
    CD Leganés is seeing rapid online growth by embracing the fun factor
    WED 17 MAR|INNOVATION
    CD Leganés is seeing rapid online growth by embracing the fun factor

    • The club has made new additions to the communications department and invested in new digital services featuring games, comedy videos and campaigns using fan images.
    • This has resulted in threefold growth in online sales a spike in international followers, which have reached over 800,000.
    How LaLiga and clubs are managing finances after a year of COVID-19
    WED 17 MAR|PRESIDENTS
    How LaLiga and clubs are managing finances after a year of COVID-19

    • A PwC report revealed that LaLiga clubs were able to absorb almost half of the losses that would otherwise have been suffered due to the pandemic. 
    • Actions such as spending cuts, the safe resumption of the competition and LaLiga’s economic control have ensured that Spanish clubs are suffering less than others in Europe.
    LaLiga joins commercial alliance in Thailand to create virtual running competition
    MON 01 MAR|NEW DEALS
    LaLiga joins commercial alliance in Thailand to create virtual running competition

    • ‘LaLiga Virtual Run Thailand 2021’ offers fans the chance to compete and join online community together with partners such as LaLiga, Starbucks and Rexona.
    • The event is designed to promote healthy living and exercise in response to the global pandemic.
    Colombia’s DIMAYOR will work with LaLiga to create its own economic control system
    MON 01 MAR|GLOBAL GROWTH
    Colombia’s DIMAYOR will work with LaLiga to create its own economic control system

    • The Colombian league will follow LaLiga’s successful model to introduce new financial measures into its competition.
    • After renewing their agreement until 2023, the organisations will continue to exchange good practices for the professionalisation of football.
    LaLiga unites with the UN to create global campaigns for social change
    MON 01 MAR|NEW DEALS
    LaLiga unites with the UN to create global campaigns for social change

    • Under a new agreement, both organizations will promote and raise public awareness around social responsibility.
    • The first initiative, One Humanity, has been backed by 15 clubs of LaLiga Santander.
    The ‘Behind the scenes’ content that is growing Sevilla FC’s global brand
    MON 01 MAR|INNOVATION
    The ‘Behind the scenes’ content that is growing Sevilla FC’s global brand

    • The Andalusian club is developing exclusive content for its YouTube channel that offers a glimpse of daily life inside the club, earning nearly 11 million views. 
    • These videos are reaching both domestic fans and those from strategic regions such as Latin America, USA and MENA.
    Professionalisation represents a new step in the growth of women’s football
    MON 01 MAR|FOOTBALL PROJECTS
    Professionalisation represents a new step in the growth of women’s football

    • The professionalisation of the highest category of women’s football in Spain was recently announced, joining men’s football and men’s basketball in this exclusive group.
    • Pedro Malabia, LaLiga’s head of women’s football, underlined the need to apply effort into developing an attractive product with a unified image, while taking care of the values inherent in women's sport.
    LaLiga antipiracy builds new global alliances while eliminating more illegal content
    MON 01 MAR|AUDIOVISUAL
    LaLiga antipiracy builds new global alliances while eliminating more illegal content

    • Sky Sports Mexico is the latest to partner with LaLiga to protect audiovisual content.
    • The Autorità per le Garanzie nelle Comunicazioni (AGCOM) also approved five blocking orders on Italian websites denounced by LaLiga.
    Athletic Club president reveals his recipe for success
    MON 01 MAR|PRESIDENTS
    Athletic Club president reveals his recipe for success

    • Athletic Club president Aitor Elizegi, who is also a chef and entrepreneur, believes knowledge from other sectors can help take elite sport forward. 
    • By staying true to its unique model, the Bilbao club has remained competitive for over 120 years and now aims to spread this message to institutions around the world. 
    How LaLiga North America and Herbalife Nutrition embraced the power of multi-language content
    WED 17 FEB|GLOBAL GROWTH
    How LaLiga North America and Herbalife Nutrition embraced the power of multi-language content

    • The global nutrition specialists have already seen strong engagement since partnering with LaLiga towards the end of last year.
    • Delivering diverse content in English and Spanish is helping to build lasting connections with an important community of sports fans.
    Introducing LaLiga Exhibition, the global tour that will bring fans closer to clubs through digital experiences
    WED 17 FEB|GLOBAL GROWTH
    Introducing LaLiga Exhibition, the global tour that will bring fans closer to clubs through digital experiences

    • The interactive spaces take fans behind the scenes of clubs while offering the latest technology and sporting challenges.
    • Starting in Latin America, it will travel to other regions through licensing agreements.