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    Only in the darkest moments do the true stars shine brightest
    WED 01 APR|FOOTBALL PROJECTS
    Only in the darkest moments do the true stars shine brightest

    • LaLiga is showing its support to all those groups and workers who are fighting day by day to beat COVID-19.
    • Mass applause can achieve incredible things in football and this same energy is now focused on those fighting the pandemic every day.
    The solidarity gestures of LaLiga clubs to fight COVID-19
    WED 01 APR|FOOTBALL PROJECTS
    The solidarity gestures of LaLiga clubs to fight COVID-19

    • LaLiga clubs have donated medical supplies, made significant financial contributions and promoted various campaigns 
    • The acts go as far as offering use of stadiums and volunteering to work with medical services.
    How LaLiga players began the #CoronaVida initiative
    WED 01 APR|FOOTBALL PROJECTS
    How LaLiga players began the #CoronaVida initiative

    • The campaign and hashtag translate to #CoronaLife and were the idea of Real Betis player Sergio Canales.
    • The objective is to raise funds for the fight against COVID-19 and has been supported by other stars including Valencia CF’s Dani Parejo and Real Sociedad’s Asier Illarramendi.
    ‘Saldremos Juntos’: The unique initiative of Atlético de Madrid’s Saúl Ñíguez during COVID-19
    WED 01 APR|FOOTBALL PROJECTS
    ‘Saldremos Juntos’: The unique initiative of Atlético de Madrid’s Saúl Ñíguez during COVID-19

    • The player is leading a solidarity movement to which footballers, public figures and LaLiga have joined.
    • The project aims to help small businesses, freelancers and professionals affected by the ongoing health crisis, offering the maximum possible resources to help businesses to recover.
    #LaLigaSantanderChallenge reaches 11 million viewers
    WED 01 APR|GLOBAL GROWTH
    #LaLigaSantanderChallenge reaches 11 million viewers

    • eSports competition initiated by Spanish influencer Ibai Llanos saw 18 LaLiga Santander clubs take part.
    • Over €190,000 has been raised for UNICEF to help fight COVID-19.
    LaLiga is sharing online technology to enable remote working
    WED 01 APR|INNOVATION
    LaLiga is sharing online technology to enable remote working

    • In the face of the ongoing COVID-19 crisis, LaLiga is utilising its remote working tools around the world.
    • The collaborative work tools used in LaLiga’s online working plan are available to clubs.
    ‘LaLigaSantander Fest’ raises over €1 million
    WED 01 APR|INNOVATION
    ‘LaLigaSantander Fest’ raises over €1 million

    • LaLiga, musicians, clubs, players and sponsors joined to create a global charity concert for more than 50 million viewers.
    • Money was raised that will go towards the fight against the COVID-19 pandemic.
    Javier Tebas assesses LaLiga’s current situation in the media
    FRI 20 MAR|PRESIDENTS
    Javier Tebas assesses LaLiga’s current situation in the media

    • The LaLiga president made clear that it is feasible to finish competitions by the 30th June.
    • We’re working with Europe’s leading leagues to put together an emergency schedule to complete the competitions.
    COVID-19: How club psychologists prepare footballers for abnormal situations
    FRI 20 MAR|FOOTBALL PROJECTS
    COVID-19: How club psychologists prepare footballers for abnormal situations

    • Psychologists from Athletic Club, Levante UD, Sevilla FC and Real Valladolid explain how footballers are being trained to manage confinement and how this may help others.
    • Maintaining routines, organising daily activities and continuing with training are some of the keys to returning in the best condition when the competition returns.
    LaLiga clubs are creating online challenges for fans during the COVID-19 postponement
    FRI 20 MAR|INNOVATION
    LaLiga clubs are creating online challenges for fans during the COVID-19 postponement

    • With competitions postponed, Spain’s football clubs are providing creative forms of online entertainment.  
    • Initiatives have ranged from keepy-uppy challenges to wordsearches to eSports experiences.
    Fans can show their LaLiga team colours from home through new Instagram filters
    FRI 20 MAR|INNOVATION
    Fans can show their LaLiga team colours from home through new Instagram filters

    • The availability of 42 filters add to the global visibility of LaLiga clubs.
    • Through augmented reality fans can show the colours of their favourite team from home.
    The virtual fitness regimes of LaLiga clubs during the COVID-19 postponement
    FRI 20 MAR|INNOVATION
    The virtual fitness regimes of LaLiga clubs during the COVID-19 postponement

    • Leganés has been streaming fitness coach Pol Lorente’s sessions.
    • Several other LaLiga clubs have been sharing videos of their players training and have been reminding fans to #StayHome.
    LaLigaTV: What’s on during COVID-19 postponement
    FRI 20 MAR|AUDIOVISUAL
    LaLigaTV: What’s on during COVID-19 postponement

    • The 24/7 English language channel continues to offer new content to bring global fans closer to the league.
    • With live football suspended, highlight matches from this season will be shown.
    LaLiga is postponed due to COVID-19
    FRI 20 MAR|FOOTBALL PROJECTS
    LaLiga is postponed due to COVID-19

    • LaLiga competitions postponed for at least two matchdays beginning March 12th.
    • LaLiga remains in constant communication with the health authorities and clubs to ensure the appropriate decisions are taken.
    How international journalists are getting closer to LaLiga clubs
    MON 02 MAR|GLOBAL GROWTH
    How international journalists are getting closer to LaLiga clubs

    • The league’s communications team organises various events for media to hear directly from directors at Spanish clubs.
    • Topics to have caught the attention range from broad growth plans to local projects.
    ElClásico: The technology behind the world’s biggest club football match
    MON 02 MAR|AUDIOVISUAL
    ElClásico: The technology behind the world’s biggest club football match

    • The clash between Real Madrid and FC Barcelona has a potential audience of 650 million people in 182 countries.
    • Unique replay technology and live 3D graphics are among LaLiga’s innovations for creating the highest quality TV broadcast.
    CD Numancia strikes agreement with biggest football academy in Beijing
    MON 02 MAR|INTERNACIONAL
    CD Numancia strikes agreement with biggest football academy in Beijing

    • Alliance with Sunrise Football Academy will allow CD Numancia to grow the club’s brand internationally.
    • The Soria-based club are looking to add new partners in the Chinese market.
    How LaLiga economic controls go beyond Financial Fair Play
    MON 02 MAR|GLOBAL GROWTH
    How LaLiga economic controls go beyond Financial Fair Play

    • Agreeing cost limits with clubs is systematically increasing profits and reducing debt.
    • System of financial controls in LaLiga is the most comprehensive of football league.
    LaLiga UK and Ireland growth continues with new London office
    MON 02 MAR|GLOBAL GROWTH
    LaLiga UK and Ireland growth continues with new London office

    • The new office in King’s Cross is LaLiga’s eleventh outside of Spain.
    • Permanent location provides a platform for increasing the competition’s profile in the region.
    Spanish clubs explain the essential role of data: “There is no stopping digitalisation”
    MON 02 MAR|INNOVATION
    Spanish clubs explain the essential role of data: “There is no stopping digitalisation”

    • Atlético de Madrid, FC Barcelona and Sevilla FC are using data and analytics to define on- and off-the field activities.
    • LaLiga’s Mediacoach tool puts real-time match data in the hands of all LaLiga clubs.
    LaLiga clubs seeing rewards after joining TikTok
    MON 02 MAR|GLOBAL GROWTH
    LaLiga clubs seeing rewards after joining TikTok

    • Atlético Madrid, Real Sociedad, Sevilla FC and Cádiz CF are benefiting from joining the world’s fastest-growing social network.
    • Through their presence on TikTok, clubs are boosting their global reach and finding millions of new followers.
    The role of international collaborations in LaLiga’s growth
    MON 17 FEB|FOOTBALL PROJECTS
    The role of international collaborations in LaLiga’s growth

    • More than 300 projects have been set up in more than 30 different countries.
    • Recent partnership saw LaLiga team up with PUMA to run a coaching clinic in Mexico.
    The digital transformation of Real Betis: Ticketing and governance via app
    MON 17 FEB|INNOVATION
    The digital transformation of Real Betis: Ticketing and governance via app

    • A series of digital projects has brought about many positive changes including a 50% increase in stadium attendance.
    • The IT department’s expertise is also being shared to help other clubs grow.
    Real Zaragoza promotes Aragon in Japan with local tourism agreement
    MON 17 FEB|INTERNACIONAL
    Real Zaragoza promotes Aragon in Japan with local tourism agreement

    • The LaLiga SmartBank club aims to build on the popularity of midfielder Shinji Kagawa.
    • SD Huesca’s Shinji Okazaki is also playing a role in encouraging visits to the autonomous community of Aragon.
    Dutch clubs visit Spain to study the growth of LaLiga
    MON 17 FEB|INTERNACIONAL
    Dutch clubs visit Spain to study the growth of LaLiga

    • Representatives from clubs in the top two divisions of Dutch football and from the KNVB recently visited SD Eibar, Athletic Club and Real Sociedad
    • Attendees learned how these clubs are growing off the pitch in various ways.
    Spanish clubs are growing through eSports and eLaLiga Santander
    MON 17 FEB|INTERNACIONAL
    Spanish clubs are growing through eSports and eLaLiga Santander

    • Spain’s official FIFA 20 tournament kicked off on February 14 in Madrid with the participation of 33 LaLiga clubs.
    • Clubs like Girona FC and RCD Espanyol de Barcelona are creating new growth by involving eSports in their matchday experiences.
    LaLiga has partnered with Pro CNIC Foundation to fight heart disease
    SAT 01 FEB|INTERNACIONAL
    LaLiga has partnered with Pro CNIC Foundation to fight heart disease

    • Both parties have joined forces to offer fans health advice through www.cuidatuslatidos.com.
    • Campaign also features the support of six LaLiga Santander ambassadors.
    How LaLiga is putting football on the map in India
    MON 17 FEB|GLOBAL GROWTH
    How LaLiga is putting football on the map in India

    • The league has built a strong local following while creating opportunities for thousands of local players.
    • Sevilla FC, Real Betis, Celta Vigo and Cádiz CF are among the clubs to have benefited from the league’s presence in the region.
    MotoGP and WorldSBK audiovisual rights will be protected by LaLiga’s anti-piracy tools
    MON 17 FEB|AUDIOVISUAL
    MotoGP and WorldSBK audiovisual rights will be protected by LaLiga’s anti-piracy tools

    • An agreement has been reached between LaLiga and Dorna Sports, the rights holder for top motorcycling events.
    • LaLiga’s anti-piracy tools are shared globally with other like-minded organisations and have resulted in removing hundreds of thousands of illegal content sources.
    Meet the conductor of LaLiga’s live football coverage
    FRI 31 JAN|AUDIOVISUAL
    Meet the conductor of LaLiga’s live football coverage

    • Mediapro’s Óscar Lago has managed over 1000 LaLiga matches with a commitment to storytelling.
    • Lago will be one of seven official producers for the Euro 2020 tournament, the first time a Spanish director will be part of this exclusive team.