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    Granada CF continue to build relationships and find business opportunities in the Arab world
    FRI 02 JUN|GLOBAL GROWTH
    Granada CF continue to build relationships and find business opportunities in the Arab world

    • Dr. Khaled Hanafy, the Secretary General at the Union of Arab Chambers, visited the Nuevo Estadio de Los Cármenes and discussed business opportunities with club directors and with club sponsors.
    • At the Andalusian club, which just secured promotion to LaLiga Santander, they believe the MENA region offers great opportunities for expanding the club's brand, attracting talent and creating new revenue streams.
    LEGENDS: the world's largest football museum opens its doors in Madrid
    THU 01 JUN|GLOBAL GROWTH
    LEGENDS: the world's largest football museum opens its doors in Madrid

    • LEGENDS is a 4,200m2 space in which 600 pieces from the most important institutions in world football are displayed, land in Puerta del Sol connected in a moving, immersive and technological experience 
    • Landmark pieces from players such as Maradona, Pelé, Casillas and Messi, all used in official matches, are just some examples of what visitors can expect to see from June 1st in this venue in Madrid's Puerta del Sol   
    Suru, another step towards boosting the matchday experience for FC Cartagena fans
    THU 01 JUN|GLOBAL GROWTH
    Suru, another step towards boosting the matchday experience for FC Cartagena fans

    • Keen to continue improving the fan experience at the Estadio Cartagonova, FC Cartagena launched a new mascot and the feedback has been very positive from the fanbase, who were involved in the selection of Suru.
    • Los Albinegros are also excited about the possibilities that Suru can open up in terms of activations, marketing campaigns and collaborations with sponsors.
    Year One of LaLiga's Youth Academies Development Plan: results above expectations with more than 20% growth
    MON 29 MAY|FOOTBALL PROJECTS
    Year One of LaLiga's Youth Academies Development Plan: results above expectations with more than 20% growth

    • As part of the transversal ‘LaLiga Impulso’ (Boost LaLiga) project, the National Plan for the Optimisation and Improvement of Youth Academies establishes a series of indicators and objectives for the jump to professional football, academic performance and professionalisation of structures.
    • LaLiga clubs' youth academy managers exchanged experiences and knowledge during the seventh ‘Encuentro de Canteras’ meeting at the Ramón Sánchez-Pizjuán stadium, hosted by Sevilla FC.
    • It is the first collective plan in Spain to promote professional football youth academies, which are already a worldwide reference, and is the result of the collective effort of the clubs.
    LaLiga joins in on the Africa Day celebrations with seven bright, colourful events across the African continent
    MON 29 MAY|FOOTBALL PROJECTS
    LaLiga joins in on the Africa Day celebrations with seven bright, colourful events across the African continent

    • LaLiga is celebrating Africa Day by organizing seven events across the African continent to commemorate Africa's growth, success and progress, as well as LaLiga's rapid expansion on the continent.
    Sevilla FC reinforce the club’s expansion strategy for India with a docuseries inspired by the motto of ‘Never Surrender’
    FRI 26 MAY|GLOBAL GROWTH
    Sevilla FC reinforce the club’s expansion strategy for India with a docuseries inspired by the motto of ‘Never Surrender’

    • Through a five-part documentary series, the Andalusian club have been able to showcase several impactful Indian sports stories that are based on overcoming obstacles.
    • One of the objectives of this documentary is to strengthen connections with India and to grow the fanbase.
    Raúl Sanllehí: “Real Zaragoza’s strategy is based on achieving promotion, and only by improving year after year will we reach our objective”
    THU 25 MAY|PRESIDENTS
    Raúl Sanllehí: “Real Zaragoza’s strategy is based on achieving promotion, and only by improving year after year will we reach our objective”

    • The general director of Real Zaragoza, Raúl Sanllehí, has underlined that the new ownership’s project “is about promotion” and that only continued improvement each season will ensure the objective is achieved.
    • Building the future from the ground up and with a strategic plan based on four pillars is the key so that Real Zaragoza, once promoted, can stay up in the top tier.
    • On the preliminary project plans for the new stadium, he explained that they want an iconic and identifiable stadium that can host important events beyond football.
    SD Huesca’s Aragonese Football Base will mark a before and after for the academy of the club
    WED 24 MAY|GLOBAL GROWTH
    SD Huesca’s Aragonese Football Base will mark a before and after for the academy of the club

    • SD Huesca general director Jose Luis Ortas has described the new Aragonese Football Base as “probably the most important project in our history”.
    • The Aragonese Football Base aims to become a reference in Aragon and beyond, promoting the region and supporting sport from the grassroots level by developing both players and coaches and providing the perfect balance between training and academic life.
    LaLiga and Epsom College join forces for LaLiga Academy Malaysia, a pioneering football and academics venture
    FRI 19 MAY|FOOTBALL PROJECTS
    LaLiga and Epsom College join forces for LaLiga Academy Malaysia, a pioneering football and academics venture

    • The LaLiga Academy Malaysia will welcome players from 8 to 18 years of age to train under the guidelines of the LaLiga Methodology, whilst completing their full-time education, including IGCSEs and A-Levels, at Epsom.
    LaLiga participates in the Sports Summit in Brazil to explain how LaLiga has evolved over the last decade
    THU 18 MAY|GLOBAL GROWTH
    LaLiga participates in the Sports Summit in Brazil to explain how LaLiga has evolved over the last decade

    • Octavi Anoro, LaLiga's Director of International Development, analysed the evolution of the LaLiga brand over the last decade during his appearance in Brazil.
    • The centralisation of audiovisual rights, the competition’s economic control policy and the digitalisation and diversification of the business were highlighted as the main reasons for LaLiga’s global growth.
    Thousands of South Koreans are tuning in to RCD Mallorca’s Play Red Live YouTube shows, which help the club engage with international fans
    TUE 16 MAY|AUDIOVISUAL
    Thousands of South Koreans are tuning in to RCD Mallorca’s Play Red Live YouTube shows, which help the club engage with international fans

    • RCD Mallorca broadcast parallel transmissions in Spanish, English and Korean during each of their LaLiga Santander matches, achieving a combined viewership of over one million so far in 2022/23.
    • Hayoung Lee, the host of the Korean language broadcast, is able to share the exploits of Kang-in Lee and promote the RCD Mallorca brand with fans in South Korea.
    Valencia CF continue promoting the club’s brand in the Middle East by becoming technical partner of a football school in Jordan
    MON 15 MAY|GLOBAL GROWTH
    Valencia CF continue promoting the club’s brand in the Middle East by becoming technical partner of a football school in Jordan

    • The VCF Academy has struck an allegiance with The Bridge SC in Amman, the capital of Jordan, through which the Spanish club will share its renowned training methodology.
    • There are already multiple VCF Soccer Academy Programs in the Middle East, a strategic market for the club.
    Real Betis develop a pioneering project by installing seats in their stadium that are 100% sustainable and made from fishing nets
    FRI 12 MAY|CSR
    Real Betis develop a pioneering project by installing seats in their stadium that are 100% sustainable and made from fishing nets

    • As part of the club’s environmental sustainability programme, they have launched a project that is pioneering in Spain and that makes seats entirely from recycled fishing nets for use at the Benito Villamarín.
    • The pilot project has been promoted by the club together with Gravity Wave and Reale Seguros and the aim is to fill a large part of the stadium with these types of seats in the near future.
    The evolution and transformation of LaLiga stadiums: Driving the future of football
    THU 11 MAY|FOOTBALL PROJECTS
    The evolution and transformation of LaLiga stadiums: Driving the future of football

    • An EFE Sport Business Days Forum was recently held at San Mamés under the title 'The Football and Sports Tourism Industry in the Basque Country', at which Jaime Blanco of the LaLiga president’s office pointed out that “over the next five years, 40% of LaLiga stadiums will be transformed”.
    • Jon Berasategi, the general director of Athletic Club, stated that the project carried out at San Mamés has brought significant economic growth, “generating around 12 million euros extra per year”.
    • Amaia Gorostiza, the president of SD Eibar, pointed out that the investment of 20 million euros of the club’s own resources to refurbish Ipurua Stadium has brought “a very notable improvement”.
    LaLiga, the most valuable Spanish brand in the sports industry
    WED 10 MAY|FOOTBALL PROJECTS
    LaLiga, the most valuable Spanish brand in the sports industry

    • With a grow in brand value of 1.8% compared to 2022, LaLiga has reached its highest ever position in the highly respected rankings.
    • LaLiga is the only sports organisation to appear among the top 100 brands.
    • Oscar Mayo, Executive Director of LaLiga, ranks as the third most relevant brand manager.
    “Investment in Mareo will be the basis of the club’s business model, of the entire structure and of how to make Real Sporting sustainable”
    WED 10 MAY|PRESIDENTS
    “Investment in Mareo will be the basis of the club’s business model, of the entire structure and of how to make Real Sporting sustainable”

    • David Guerra, the executive president of Real Sporting, has highlighted how investment in the Mareo Football School will be a way of bringing about growth and business for Los Rojiblancos.
    LaLiga clubs recovered to pre-COVID total income of almost €5 billion in the 2021/22 season
    FRI 05 MAY|GLOBAL GROWTH
    LaLiga clubs recovered to pre-COVID total income of almost €5 billion in the 2021/22 season

    • LaLiga registered the best aggregate net result of Europe’s five major leagues and will regain its leading revenue position in relative demographic terms in the coming years. 
    LaLiga TV Body renews deal with Grupo MEDIAPRO as international audiovisual agency
    THU 04 MAY|AUDIOVISUAL
    LaLiga TV Body renews deal with Grupo MEDIAPRO as international audiovisual agency

    • Grupo Mediapro will be the international audiovisual agency in all territories except North America and MENA.
    • LaLiga's Delegate Committee approves the creation of a Joint Venture with Ocho Sport Advisors.
    RCD Mallorca transform the north end of their stadium, opening it up to the city with different services and leisure options
    WED 03 MAY|FOOTBALL PROJECTS
    RCD Mallorca transform the north end of their stadium, opening it up to the city with different services and leisure options

    • The work on the North Stand of the Estadi Mallorca Son Moix will be completed at the start of next season.
    • This section will be fitted with 3,000 seats and the fans will be just 7.5 metres from the pitch.
    • The aim of this is to enhance the fan experience and to boost the club’s revenues through new services and different leisure options for the city.
    Deportivo Alavés install a photovoltaic plant at the club’s sporting complex to reduce the energy impact of the facility
    WED 03 MAY|INNOVATION
    Deportivo Alavés install a photovoltaic plant at the club’s sporting complex to reduce the energy impact of the facility

    • Bakh, the sporting complex of Deportivo Alavés and Baskonia (Liga Endesa), is becoming more sustainable and self-sufficient thanks to the installation of an innovative photovoltaic plant on the roof of the complex.
    • The percentage of photovoltaic consumption at the site will be 55% of the daytime consumption of the entire sporting complex.
    'Mother', a short film that highlights the barriers that exist in elite sport and motherhood
    TUE 02 MAY|CSR
    'Mother', a short film that highlights the barriers that exist in elite sport and motherhood

    • Created by the HÉROES DE HOY platform, its aim is to speak out against the obstacles faced by professional sportswomen when they decide to become mothers.
    • One in three pregnant athletes suffer from negligence and discrimination
    • LaLiga, Iberia, Repsol, Orange and DAZN support the HÉROES DE HOY platform, in keeping with their commitment to build a society where discrimination and intolerance have no place.
    LaLiga supports the creation of the Union of European Clubs by participating in its launch
    FRI 28 APR|FOOTBALL PROJECTS
    LaLiga supports the creation of the Union of European Clubs by participating in its launch

    • The Union of European Clubs (UEC) has been created with the backing of more than 100 European clubs, while it seeks to represent and support more than 92% of the 1,500 clubs that make up the European football community and whose needs have been ignored.
    LaLiga trains coaches in Brazil to help develop youth football in schools
    THU 27 APR|FOOTBALL PROJECTS
    LaLiga trains coaches in Brazil to help develop youth football in schools

    • The 'Qualify the Coach' programme is part of the LaLiga Football Schools Brazil project.
    • Zé Roberto and César Sampaio are former LaLiga players and ambassadors of the initiative and they collaborated in the training sessions.
    Levante UD consolidate the club’s growth as work will start on a new sporting complex this summer
    WED 26 APR|FOOTBALL PROJECTS
    Levante UD consolidate the club’s growth as work will start on a new sporting complex this summer

    • The new facilities in the Nazaret neighbourhood will have seven football pitches, a mini-stadium for 3,000 spectators, offices for the club and the academy, and a residence for players.
    • Following approval for this strategic project from the Council of Ministers (the Ministry of Mobility and Urban Agenda), Los Granotas will develop this sporting and educational infrastructure that the club has been planning for years.
    LaLiga participates with Indian & Spanish economic authorities to strengthen cross-country relations
    MON 24 APR|GLOBAL GROWTH
    LaLiga participates with Indian & Spanish economic authorities to strengthen cross-country relations

    • Meeting was co-organised by the Spanish Chamber of Commerce, the Minister of State for Trade through ICEX, and CEOE, in collaboration with the Confederation of Indian Industry (CII) in New Delhi.
    Deportivo Alavés, NK Istra 1961 and LaLiga successfully celebrated the 'Branko Bubić Football Days'
    MON 17 APR|NEW DEALS
    Deportivo Alavés, NK Istra 1961 and LaLiga successfully celebrated the 'Branko Bubić Football Days'

    • The collaboration between the two clubs and the Spanish sports body focused on the initiative within the area of sports projects, which took place in Pula on 14 and 15 April.
    • Within the programme, activities were carried out to develop the talent of both young players and local coaches from the Istria region of Croatia.
    Valencia CF, through the club’s Foundation, promote a research project studying how physical exercise can help with ageing
    MON 17 APR|FOOTBALL PROJECTS
    Valencia CF, through the club’s Foundation, promote a research project studying how physical exercise can help with ageing

    • This project is part of the Improvement Programme, an individualised physical activity programme for the over 70s aimed at reversing frailty and preventing the risk of falls.
    • Club members and former Valencia CF players are taking part in it, thanks to collaboration with the VCF Footballers Association.
    Villarreal CF continue with the club’s long-term vision for the Australian market by launching the Villarreal Brisbane Academy
    MON 17 APR|FOOTBALL PROJECTS
    Villarreal CF continue with the club’s long-term vision for the Australian market by launching the Villarreal Brisbane Academy

    • The Spanish club has already been present in Australia for five years and continues to make inroads in this lucrative market.
    • The Villarreal Brisbane Academy opens this April and follows the centres in Sydney and Melbourne, as well as the similar schools the club has across all five continents.
    Real Betis keep growing internationally and launch a sports centre in South Africa
    MON 17 APR|FOOTBALL PROJECTS
    Real Betis keep growing internationally and launch a sports centre in South Africa

    • Real Betis will organise a camp in South Africa, doing so at the Faure Stadium near Cape Town from 16th to 18th May. 
    • More than 1,500 footballers make up the Betis Academy, which already has 26 international projects with centres in the United States, Egypt, Algeria, Zimbabwe, El Salvador, Venezuela and Georgia.
    Atlético de Madrid take the innovative step of launching the Atleti Creators Club, a project for artists and content creators to connect with fans
    MON 17 APR|FOOTBALL PROJECTS
    Atlético de Madrid take the innovative step of launching the Atleti Creators Club, a project for artists and content creators to connect with fans

    • The launch of the Atleti Creators Club will bring together artists, content creators, gamers, fashion designers and athletes from all over the world, providing them with a platform to connect with Atleti fans.
    • There are various objectives for this project, from giving visibility to the creators and their talent to showcasing Atlético de Madrid’s values and history in an innovative and attractive way.