LaLiga fanzone Copa America 2019. LaLiga fanzone Copa America 2019

Football | 25 JUL 2019

How fans discovered Spanish football during 2019 Copa América

  • LaLiga set up an interactive fan zone in Rio de Janeiro that blended football with entertainment.
  • Through VR, eSports and visual displays visitors learned more about Spanish clubs and the league’s long history with South American football.
Wu Lei effect for LaLiga in China. LaLiga growth on digital channels after signing Wu Lei

Business | 25 JUL 2019

How the arrival of Wu Lei has boosted LaLiga’s digital presence in China

  • League’s official Sina Weibo following has increased by 82% since the arrival of the RCD Espanyol de Barcelona forward, with further growth projected for next season.
  • LaLiga’s phased digital content programme featuring the player has doubled engagement levels as more local fans turn to Spanish football.
LaLiga global sponsor with LiveScore. LaLiga global sponsorship with LiveScore for Replay360

Business | 25 JUL 2019

LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™

  • Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
  • The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category. 
Ascended clubs of LaLiga. Real Mallorca celebrations

Football | 25 JUL 2019

Spain’s newly promoted clubs target a season of growth in LaLiga

  • CA Osasuna, Granada CF and RCD Mallorca have just been promoted to LaLiga Santander through renovation, structural changes and communicating values.
  • Meanwhile the newcomers to LaLiga 1l2l3 share a vision to build local identities in the top tier of Spanish football.
LaLiga Technology Innovation Showcase RISE 2019. LaLiga Technology Innovation Showcase RISE Hong Kong 2019

Business | 25 JUL 2019

LaLiga’s global drive to develop the latest sports tech

  • From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
  • As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.
FC Barcelona academy growth. Global growth of FC Barcelona academy

Football | 25 JUL 2019

The global growth of FC Barcelona’s academy

  • The Blaugrana now has 49 schools around the world as part of the Barça Academy project.
  • Children are being taught the Barcelona style and given a complete education.
LaLiga sound identity by Lucas Vidal. LaLiga sound identity by Lucas Vidal

Football | 25 JUL 2019

Introducing the new sound identity of LaLiga

  • Award-winning composer Lucas Vidal created the track in Madrid, Prague and London with 130 musicians.
  • The identity will now feature in LaLiga matches, broadcasts, events and other communications.
LaLiga agreement with National Sport Agency and National Anti-Doping Commission. LaLiga agreement with National Sport Agency and National Anti-Doping Commission of Argentina

Business | 25 JUL 2019

Collaboration in Argentina strengthens anti-doping efforts in sport

  • LaLiga has agreed to share best practices with Argentina’s National Sport Agency and National Anti-Doping Commission.
  • Representatives from each spoke in Buenos Aires about the benefits this partnership provides to the long-term health of the game.

LaLiga Schools India club support. LaLiga Schools India Sevilla FC support

Football | 25 JUL 2019

How Spanish clubs are supporting Indian grassroots football

  • Real Betis, RC Celta and Sevilla FC are hosting Football Schools programmes in India to compliment ongoing work of LaLiga in the country.
  • Meanwhile CD Leganés welcomed the winners of an Indian scholarship programme to Madrid, offering players the chance to train with the LaLiga side.
LaLiga CFA base extension. Extension of permanent CFA training base in Madrid

Business | 24 JUN 2019

LaLiga redoubles its commitment to Chinese grassroots football in Madrid

  • Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
  • LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
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