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    LaLiga promotes Keegan Pierce to Managing Director for UK & Ireland
    MON 30 JAN|FOOTBALL PROJECTS
    LaLiga promotes Keegan Pierce to Managing Director for UK & Ireland

    • LaLiga strengthens its position in a key strategic market after opening its 11th international office in London in 2020
    • The move follows successful launch of several key B2C and B2B initiatives aimed at the UK and Ireland.
    SD Huesca’s second shirt is voted the seventh-best kit in the world
    MON 30 JAN|GLOBAL GROWTH
    SD Huesca’s second shirt is voted the seventh-best kit in the world

    • A vote was recently carried out by specialist site Footy Headlines and SD Huesca’s St George's Cross shirt was picked as the seventh nicest shirt in the world for 2022.
    • It is thought that the original and creative marketing campaign with which the club presented this second kit last summer had an important impact in raising international awareness of the shirt.
    • In just one week, the club experienced increases of 35-40% in international sales of the shirt, especially with online orders going to the likes of the UK, France and the US.
    LaLiga increases its presence in the United States by creating a series of events called ‘El Partidazo’
    FRI 27 JAN|GLOBAL GROWTH
    LaLiga increases its presence in the United States by creating a series of events called ‘El Partidazo’

    • With the aim of better connecting with American fans, various activations will be carried out in bars and restaurants across the US when the most important matches of the competition take place.
    CA Osasuna’s social media success crosses borders thanks to the ‘Osasuna nunca se rinde’ chant
    THU 26 JAN|FOOTBALL PROJECTS
    CA Osasuna’s social media success crosses borders thanks to the ‘Osasuna nunca se rinde’ chant

    • Los Rojillos have reached the milestone of two million social media followers, with 63% of them international.
    • A viral video of the chant ‘Osasuna nunca se rinde’ ('Osasuna never gives up', in English) achieved millions of views on social media and significantly increased the club’s number of followers on TikTok, reaching over 900,000. 
    Getafe CF partner with Legends to boost business and “to make the Coliseum a 21st century stadium”
    TUE 24 JAN|GLOBAL GROWTH
    Getafe CF partner with Legends to boost business and “to make the Coliseum a 21st century stadium”

    • Los Azulones have decided to work with and actively involve the North American multinational in the commercialisation of premium seats, sponsorships and technological solutions for the next 15 years.
    LaLiga is once again the number one sports organisation in the BrandZ ranking
    FRI 20 JAN|GLOBAL GROWTH
    LaLiga is once again the number one sports organisation in the BrandZ ranking

    • Ranked 12th in the list drawn up by consultancy firm Kantar, it is three positions higher than in 2022.
    LaLiga takes the pioneering step of publishing content on OneFootball
    TUE 17 JAN|GLOBAL GROWTH
    LaLiga takes the pioneering step of publishing content on OneFootball

    • LaLiga has become the first league to publish official content on OneFootball, the world’s leading football media platform.
    • News, match reports, a selection of weekly highlights, videos and more is being posted on the platform that is very popular with the next generation of football fans and that reaches millions of young, engaged and mobile-first followers.
    • This official channel will allow LaLiga to reach the platform’s audience of over 100 million monthly active users, 75% of whom are between the ages of 17 and 34.
    Real Racing Club strengthen their historical link with Mexico by launching a new supporters' club
    MON 16 JAN|GLOBAL GROWTH
    Real Racing Club strengthen their historical link with Mexico by launching a new supporters' club

    • The 'Verdiblancos de ultramar’ supporters' club, based in the Casa de Cantabria in Mexico City, will help expand the Real Racing Club brand in Mexico.
    • The large Cantabrian community present in Mexico now has something else to unite over, thanks to Los Verdiblancos and the beautiful game. 
    Leading sports industry figures defend current football model against Super League threat in Brussels
    FRI 13 JAN|GLOBAL GROWTH
    Leading sports industry figures defend current football model against Super League threat in Brussels

    • Organisations, entities, clubs, journalists and other leading profiles in the sports industry met in Brussels to reiterate their support for the current football model and warn against the threat of the Super League.
    • LaLiga president Javier Tebas stressed that "we must demand of European legislators that everything they have said in defence of the European sports model is translated into directives.”
    The second edition of the 'Global Players Program', the educational initiative aimed exclusively at players from LaLiga Clubs, kicks off
    FRI 13 JAN|GLOBAL GROWTH
    The second edition of the 'Global Players Program', the educational initiative aimed exclusively at players from LaLiga Clubs, kicks off

    • LaLiga, through its educational department LaLiga Business School, is once again launching a pioneering course for football players among the major European leagues.
    • The course offers both a classroom and streaming format so that players can combine their professional commitments with their academic calendar.
    • This programme provides professional footballers with solid training and educational opportunities, continuing LaLiga's commitment to training as an essential part of the sports industry.
    LaLiga continues to win the fight against piracy in the courtroom and through technology
    THU 12 JAN|AUDIOVISUAL
    LaLiga continues to win the fight against piracy in the courtroom and through technology

    • Several recent legal victories have ratified LaLiga’s intellectual property rights in Spain’s Criminal Code.
    • Given that piracy causes losses of more than 60,000 million euros and 400,000 jobs in Europe every year, it is important that LaLiga defends its rights and the rights of its member clubs via technology and the law.
    The transformation of the Estadio de la Cerámica becomes reality: This is the story of Villarreal CF's architectural marvel
    WED 11 JAN|GLOBAL GROWTH
    The transformation of the Estadio de la Cerámica becomes reality: This is the story of Villarreal CF's architectural marvel

    • The architect and director of Sports & Events at IDOM, César Azcárate, has discussed the redevelopment in detail and explained that the south side of the ground will become even more important thanks to the restaurant that already exists, the future museum that will come and the other spaces that mean the stadium can be used almost every day of the year.
    • The budget for the full redevelopment amounts to 50 million euros.
    • Los Amarillos are one of the many LaLiga clubs undertaking major renovations to their stadiums and sports facilities thanks to the CVC funds.
    LaLiga and K LEAGUE extend their collaboration to new areas
    TUE 10 JAN|GLOBAL GROWTH
    LaLiga and K LEAGUE extend their collaboration to new areas

    • The two competitions round off a successful 2022, a year in which they’ve worked together on in a wide variety of areas including player and coaches training, the organisation and development of sports entities, and audiovisual production.
    The importance of Cádiz CF in the local economy: the club is responsible for 143m euros of economic activity and 1,979 jobs
    MON 09 JAN|GLOBAL GROWTH
    The importance of Cádiz CF in the local economy: the club is responsible for 143m euros of economic activity and 1,979 jobs

    • A study from the University of Cádiz calculated that the LaLiga Santander club was responsible for 1,979 jobs in the 2021/22 season: 701 directly, 736 indirectly and 542 induced.
    • Of the 143m euros in economic activity that is attributed to Cádiz CF, half of it stayed in the province of Cádiz, making the club an especially important asset for the region.
    LaLiga increases the audiovisual payouts to the clubs
    WED 04 JAN|AUDIOVISUAL
    LaLiga increases the audiovisual payouts to the clubs

    • Revenues from the commercialisation of audiovisual rights have grown by 15% since the 2016/17 season (from 1,390 million euros to 1,601m euros), which is a higher percentage than the Premier League as its growth has been 5% in the same period (from 2,398m euros to 2,536m euros).
    • The amounts collected by Real Madrid, FC Barcelona and Atlético de Madrid are on a par with the six highest-earning Premier League clubs and higher than any club in Germany’s Bundesliga, Italy’s Serie A and France’s Ligue 1.
    The ESC LaLiga & NBA Centre introduces an educational football programme for all levels: LaLiga Camps Madrid
    TUE 27 DEC|FOOTBALL PROJECTS
    The ESC LaLiga & NBA Centre introduces an educational football programme for all levels: LaLiga Camps Madrid

    • In July 2023, the complex will host the first summer camps of a major European league within its own facilities, where footballers from different parts of the world, and across all levels, will come together
    • LaLiga Camps premiered in 2022 with success in countries such as the UK, USA, Kuwait and Japan: More than 900 players passed through them.
    "Knowledge of the local reality is key to internationalisation"
    TUE 27 DEC|GLOBAL GROWTH
    "Knowledge of the local reality is key to internationalisation"

    • The LaLiga International Director, Octavi Anoro, spoke at the Thinking Football Summit in Porto and discussed the competition’s ‘glocal’ approach to internationalisation, which is about thinking globally and locally at the same time.
    • Anoro underlined the importance of having LaLiga Global Network delegates in various markets and explained why LaLiga is helping clubs from other countries to develop too.
    LaLiga Santander goal balls will be made available to all fans
    TUE 27 DEC|GLOBAL GROWTH
    LaLiga Santander goal balls will be made available to all fans

    • For the first time, a professional football league will give fans the access to the official collection of all the balls with which a goal is scored, thanks to Gol-Ball. 
    • These balls will be identified, certified, and registered, using blockchain technology, in a process that guarantees their originality. 
    Morciyeti, the Burgos CF mascot: From a cave to El Plantío to cheer the team on
    TUE 27 DEC|GLOBAL GROWTH
    Morciyeti, the Burgos CF mascot: From a cave to El Plantío to cheer the team on

    • The new mascot of Burgos CF has emerged from its cave this winter to contribute to the support of the team and to connect with the fans at El Plantío, especially with the younger ones.
    • Named Morciyeti, the new mascot has already participated in several club initiatives, social events and the Christmas advert. The name comes from Burgos’ adverse weather conditions and from the city’s signature dish of black pudding.
    RCD Mallorca establish a strategic agreement with Japanese club Shimizu S-Pulse
    TUE 27 DEC|NEW DEALS
    RCD Mallorca establish a strategic agreement with Japanese club Shimizu S-Pulse

    • The two clubs have signed a partnership that will run until June 30th, 2024, with the aim of exchanging their respective views and experiences in the sporting, communication and commercial fields.
    • This collaboration will help RCD Mallorca to continue developing the club’s internationalisation strategy in what is a key market for the entity.
    Real Racing Club expand their brand and youth academy methodology in Nigeria
    TUE 27 DEC|FOOTBALL PROJECTS
    Real Racing Club expand their brand and youth academy methodology in Nigeria

    • After reaching an agreement with Nigeria’s Derby Football Academy in March of 2022, the club have started working with young talents from the African country.
    • The focus of the collaboration is to discover local talents and to offer training and methodological advice to coaches, all while leaving the door open to further expansion and growth with local federations or in neighbouring countries.
    Real Oviedo promote the ‘Proud of you’ sentiment to strengthen the club’s ties with international shareholders
    TUE 27 DEC|GLOBAL GROWTH
    Real Oviedo promote the ‘Proud of you’ sentiment to strengthen the club’s ties with international shareholders

    • When Real Oviedo were facing collapse and needed at least two million euros to save the club 10 years ago, there was an amazing response as there was a global movement that saw many football fans join the club’s cause and buy shares to save it.
    • On the 10th anniversary of that historic achievement, which is known as the ‘Proud of you’ campaign, and with the club enjoying growth in all areas, Real Oviedo wanted to take the relationship with these international shareholders to the next level, by improving communication with them.
    The Canary Islands derby lands in London
    THU 15 DEC|GLOBAL GROWTH
    The Canary Islands derby lands in London

    • CD Tenerife and UD Las Palmas, in a coordinated action with LaLiga UK, took the excitement of a very special match to the United Kingdom by holding a watch party with over 80 people at the Pub Sports Bar & Grill Canary Wharf.
    • Such events promote the competition around the world and, in this case, help the two clubs position themselves in the UK, an important strategic market.
    LaLiga opens two new corporate channels on Twitter and Telegram
    THU 15 DEC|GLOBAL GROWTH
    LaLiga opens two new corporate channels on Twitter and Telegram

    • The objective is to reinforce direct communication with fans, media, institutions, and other audience with content more corporate and institutional in nature.
    Spanish-Arabic football dictionary: strengthening the relationship with fans from the Arab world through the Spanish language and football
    THU 15 DEC|GLOBAL GROWTH
    Spanish-Arabic football dictionary: strengthening the relationship with fans from the Arab world through the Spanish language and football

    • It features an illustrated work that provides a comprehensive football vocabulary in both languages to boost content creation and social interaction for fans.
    • The initiative is part of the 'Fútbol para la Esperanza (Football for Hope)' project, in which the organisations collaborate to promote football as a tool for social transformation and consists of different cultural and sporting activities.
    Singapore's young football talent trains with LaLiga and clubs in Spain
    THU 15 DEC|FOOTBALL PROJECTS
    Singapore's young football talent trains with LaLiga and clubs in Spain

    • As part of the 'Unleash the Roar! (UTR!)' project, launched by the Singapore Government, Sports SG and the Football Association Singapore, the aim is for the national team to play in the World Cup for the first time.
    • The 20 U-13 players were selected by LaLiga scouts and coaches together with UTR! During their stay, they have lived at the ESC LaLiga & NBA Centre and have been immersed in the youth academies of Real Sociedad, Deportivo Alavés, RC Celta, Atlético de Madrid and Levante UD.
    Sevilla FC and LaLiga Tech develop Transfer Tracker, a legal and technological consultancy service to recover transfer compensation
    THU 15 DEC|INNOVATION
    Sevilla FC and LaLiga Tech develop Transfer Tracker, a legal and technological consultancy service to recover transfer compensation

    • The new offering from LaLiga Tech, developed alongside Sevilla FC, gives clubs a means to identify and claim compensation for transfers relating to players developed in their youth system.
    FC Andorra turn to LaLiga Tech to develop a new website and improve communication with fans
    THU 15 DEC|INNOVATION
    FC Andorra turn to LaLiga Tech to develop a new website and improve communication with fans

    • Els Tricolors have taken a major step forward in terms of communication thanks to the launch of a new, more modern and interactive website, which will allow supporters to enjoy more and better content.
    • The decision to build this new website is part of the club’s overall strategy, which is to strengthen the communication and relationship with fans, to continue professionalising the club and to find new market opportunities through data.
    LaLiga and its Foundation’s ambitious social and sporting project in Jordan fills the Za'atari and Azraq refugee camps with hope
    THU 15 DEC|FOOTBALL PROJECTS
    LaLiga and its Foundation’s ambitious social and sporting project in Jordan fills the Za'atari and Azraq refugee camps with hope

    • Thousands of Syrian refugee children have received toys as part of the ‘Un Juguete, Una Ilusión’ (‘One Toy, One Hope’) campaign, which is promoted by Spanish public television and the Fundación Crecer Jugando and which is supported by the collaboration of LaLiga and its Foundation.
    • The recent visit to Za'atari also provided an opportunity to celebrate one of the most exciting moments of the season: the draw for the kits of the teams that will take part in a football competition, with these kits having been donated by various LaLiga and LaLiga F clubs.
    A KPMG report reveals that LaLiga would lose 55% of its revenues with the creation of a separatist European Super League
    THU 15 DEC|GLOBAL GROWTH
    A KPMG report reveals that LaLiga would lose 55% of its revenues with the creation of a separatist European Super League

    • LaLiga presents the KPMG study on the economic impact of the Super League on professional football clubs in Spain. Through the study, LaLiga determined that the economic-sports ecosystem in Europe would be destroyed.
    • Likewise, it points out that the loss of value of non-Superleague clubs will be up to -64%.
    • LaLiga welcomes the conclusions of the Advocate General of the CJEU in the Super League case. The conclusions represent an endorsement of LaLiga’s defence of the current ecosystem of European football.