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The LaLiga Newsletter

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    LaLiga and El Club del Deportista launch Players, a trailblazing app for footballers
    FRI 16 OCT|INNOVATION
    LaLiga and El Club del Deportista launch Players, a trailblazing app for footballers

    • The tool will provide essential pre-match information, personalised statistics on physical and technical performance, heatmaps and photos for post-match analysis and sharing on social media.
    • The app can also be used to organise premium lifestyle requests, such as booking restaurants, renting a car or buying luxury items. 
    How LaLiga is bringing data to the heart of its match broadcasts
    FRI 16 OCT|AUDIOVISUAL
    How LaLiga is bringing data to the heart of its match broadcasts

    • New graphics for this season reveal insights into set-pieces and patterns of play.
    • Using Mediacoach, LaLiga gathers real-time information about all players on the field which can be quickly converted into broadcast visuals.
    CD Leganés aims to cross new borders with reinforced international department
    FRI 16 OCT|FOOTBALL PROJECTS
    CD Leganés aims to cross new borders with reinforced international department

    • The Madrid club has added new experts to the team to increase global presence.
    • The United States, Mexico, India, China, Japan and Morocco are its target markets.
    TikTok's new trends have a football flavour
    FRI 16 OCT|GLOBAL GROWTH
    TikTok's new trends have a football flavour

    • The platform has become a primary resource for reaching younger fans.
    • Success of recent campaigns by LaLiga and clubs shows that football fever is growing on TikTok.
    How LaLiga is reducing access to pirated content
    FRI 16 OCT|AUDIOVISUAL
    How LaLiga is reducing access to pirated content

    • Viewing of illegal football content in Spain dropped by 19% in one year, the biggest drop of any sector monitored in a recent study.
    • LaLiga is protecting its content and those employed by professional football through legal efforts, working groups, technology, communications and integrity teams.
    LaLiga and Liga Portugal extend collaboration until 2023
    FRI 16 OCT|FOOTBALL PROJECTS
    LaLiga and Liga Portugal extend collaboration until 2023

    • The leagues will continue collaborating on economic control, new technologies, integrity and security.
    • Three-year extension agreement underlines LaLiga’s support for the Spain-Portugal bid for the 2030 Football World Cup.
    The Monchi method: Secrets from football’s most famous sporting director
    FRI 16 OCT|INNOVATION
    The Monchi method: Secrets from football’s most famous sporting director

    • The Sevilla FC director explained how better use of data leads to recruitment success.
    • Monchi also detailed how the club’s research and development department is making the process of identifying new players more streamlined and effective.
    The promoted clubs of LaLiga SmartBank are planning beyond just survival
    WED 30 SEP|PRESIDENTS
    The promoted clubs of LaLiga SmartBank are planning beyond just survival

    • UD Logroñés, FC Cartagena, CE Sabadell and CD Castellón won promotion at the end of the 2019/20 season.
    • While in the competition, the promoted sides aim to grow their fanbases and infrastructure.
    LaLiga, Motorpress Ibérica and LVP combine to create Innovation in Sports Management Course
    WED 30 SEP|GLOBAL GROWTH
    LaLiga, Motorpress Ibérica and LVP combine to create Innovation in Sports Management Course

    • Accredited by LaLiga Business School, the course will be taught over a duration of five weeks.
    • It will cover the main areas of interest for the present and future of sport, including transforming management models and innovation.
    LaLiga arrives on IQONIQ app to bring new digital experiences to global fans
    WED 30 SEP|NEW DEALS
    LaLiga arrives on IQONIQ app to bring new digital experiences to global fans

    • IQONIQ fan engagement app will provide exclusive content and experiences from LaLiga, adding to the range of sporting competitions it already offers.
    • Three-year agreement will help to grow LaLiga’s global audience and deepen engagement with the competition. 
    Villarreal CF opens academy in Canada to continue international expansion
    WED 30 SEP|FOOTBALL PROJECTS
    Villarreal CF opens academy in Canada to continue international expansion

    • The Yellow Submarine now has 22 academies or affiliate schools around the world after the opening of a site in Montreal.
    • Focusing on youth football, the club continues to support local communities, expanding its brand and international following. 
    Valencia CF puts local tech innovations on the map with VCF Innovation Hub
    WED 30 SEP|INNOVATION
    Valencia CF puts local tech innovations on the map with VCF Innovation Hub

    • The club has signed an agreement with Startup Valencia to promote the city’s renowned entrepreneur community.
    • Initial focus will be towards sporting innovations from medicine to smart stadiums.
    Introducing LaLiga TwentyNine’s, a new sports bar concept that disrupts the world of entertainment and hospitality
    WED 30 SEP|GLOBAL GROWTH
    Introducing LaLiga TwentyNine’s, a new sports bar concept that disrupts the world of entertainment and hospitality

    • The new LaLiga project combines gastronomy, leisure, technology and sport to grow the image of the competition around the world.
    • Several site openings are already planned thanks to strategic partners such as Barceló Hotel Group, which has signed an exclusive agreement to develop the project in the Middle East and North Africa (MENA).
    Atleti Territory: Telling the story of Atletico de Madrid through immersive digital experiences
    WED 30 SEP|INNOVATION
    Atleti Territory: Telling the story of Atletico de Madrid through immersive digital experiences

    • Through this ambitious project, Atlético de Madrid invites football fans to learn about the club’s history in a unique way.
    • Located at the Wanda Metropolitano stadium, the new space boasts a number of immersive experiences using the latest technology. 
    Giant footballs and global social media challenges mark the launch of new LaLiga season
    FRI 18 SEP|GLOBAL GROWTH
    Giant footballs and global social media challenges mark the launch of new LaLiga season

    • Six countries across four continents hosted 3.5-metre replicas of the official Puma match ball to engage international fans.
    • Tens of millions, including celebrities such as Eva Longoria, have participated in the #ViveLaLigaSantander campaign across social media. 
    How LaLiga is guiding clubs into digital transformation
    FRI 18 SEP|INNOVATION
    How LaLiga is guiding clubs into digital transformation

    • LaLiga recently worked with Spain’s Chamber of Commerce to help produce a new how-to guide for Spanish SMEs.
    • A long-term focus on technology transformation has already seen many innovative projects appear within LaLiga and clubs.
    LaLiga and PortAventura World launch new entertainment project
    FRI 18 SEP|GLOBAL GROWTH
    LaLiga and PortAventura World launch new entertainment project

    • Implemented through a joint venture, the project aims to provide new and innovative content to the 5.2 million annual customers of PortAventura World as well as over 115 million LaLiga fans.
    • The Beat Challenge comprises the first phase of a nationwide virtual game and a themed restaurant, shop and digital centre inside PortAventura World.
    Startups from around the world to join Athletic Club on innovative stadium and tourism projects
    FRI 18 SEP|INNOVATION
    Startups from around the world to join Athletic Club on innovative stadium and tourism projects

    • Winners of the Smart Solutions for Smart Destinations Challenge will have the chance to develop 6-month pilot projects with the club. 
    • The Bilbao-based club launched the global competition in partnership with the Biscay Provincial Council and World Tourism Organisation, looking for innovative solutions that make San Mamés central to the development of experiences for the region. 
    LaLiga presents two innovative projects for training and management of academies
    FRI 18 SEP|FOOTBALL PROJECTS
    LaLiga presents two innovative projects for training and management of academies

    • The LaLiga Training Hub programme and the Academy Management and Control Software have been launched for the 2020/21 season.
    • These projects have been created in collaboration with LaLiga clubs, including their women's teams.
    LaLiga returns for Season 90 offering new technologies for world-class entertainment
    FRI 18 SEP|INNOVATION
    LaLiga returns for Season 90 offering new technologies for world-class entertainment

    • The addition of new 3D graphics will add detail and intrigue to match broadcasts. 
    • With a growing global audience fans in all continents are able to get closer than ever to the competition.
    LaLiga Santander’s newly promoted sides explain future growth strategies
    FRI 18 SEP|PRESIDENTS
    LaLiga Santander’s newly promoted sides explain future growth strategies

    • For SD Huesca, Cádiz CF and Elche CF, promotion to LaLiga Santander brings multiple opportunities.
    • Global growth, international development and brand expansion are key to these clubs’ plans for the coming season. 
    Villarreal CF supports science innovation as part of CEU Cardenal Herrera University partnership
    MON 31 AUG|FOOTBALL PROJECTS
    Villarreal CF supports science innovation as part of CEU Cardenal Herrera University partnership

    • The club is supporting patient associations in the Castellón region to improve the quality of life for people with special needs.
    • Financial prizes are being given to the best proposals for improving adaptation, research and accessibility.
    PUMA and LaLiga present the official balls for the 2020/21 season
    MON 31 AUG|FOOTBALL PROJECTS
    PUMA and LaLiga present the official balls for the 2020/21 season

    • The white ‘Accelerate’ match ball will be used for the majority of LaLiga fixtures. 
    • The alternative ‘Adrenalina’ ball will be used for ElClásico, key LaLiga derbies and decisive matches throughout the 2020/21 season.
    Valencia CF continues international expansion with opening of new academies
    MON 31 AUG|GLOBAL GROWTH
    Valencia CF continues international expansion with opening of new academies

    • The club has increased its presence in North America with the VCF Soccer Academy in Montreal, Canada following recent openings in Greece, Bulgaria and Cyprus. 
    • The agreement with College Bourget allows Valencia CF to educational and sporting tools for young people to improve all aspects of their game.
    Real Valladolid creates new basketball brand to continue global growth
    MON 31 AUG|GLOBAL GROWTH
    Real Valladolid creates new basketball brand to continue global growth

    • The club has signed an agreement for Club Baloncesto Ciudad de Valladolid to adopt the Real Valladolid name.
    • The move is intended to extend the LaLiga club’s global profile and attract more fans while improving revenues.
    LaLiga clubs obtain top marks for corporate transparency
    MON 31 AUG|GLOBAL GROWTH
    LaLiga clubs obtain top marks for corporate transparency

    • Transparency International Spain's INFUT 2019 has created a measure for the culture of transparency in professional football.
    • LaLiga clubs have been awarded a collective score of 93.63 out of 100.
    New branding marks Deportivo Alavés centenary and club’s ambitions to build a strong international brand
    MON 31 AUG|GLOBAL GROWTH
    New branding marks Deportivo Alavés centenary and club’s ambitions to build a strong international brand

    • The Vitoria club has updated its logo as it approaches its 100th year, celebrating its iconic blue and white flag.
    • The club’s owners, Baskonia-Alavés Group, have also updated the logo of the Baskonia basketball team to help connect the brands and reach new audiences.
    European transfer data available to LaLiga clubs via new dashboard
    MON 31 AUG|FOOTBALL PROJECTS
    European transfer data available to LaLiga clubs via new dashboard

    • LaLiga created the transfer market dashboard to show club spending activity over the past five seasons.
    • The top two divisions of Europe’s five major leagues are included, allowing Spanish clubs to compare against rivals. 
    AI video recording to be installed at RC Celta de Vigo training ground and press rooms
    MON 31 AUG|INNOVATION
    AI video recording to be installed at RC Celta de Vigo training ground and press rooms

    • Installation is the result of a pilot project created by LaLiga, the club and the start-up cinfo, a winner of LaLiga’s 2019 Startup Competition.  
    • The technology allows for automated recording, reproduction and editing of content that coaches, press and fans can access through the cloud. 
    Ten milestones of the LaLiga 2019/20 season
    MON 31 AUG|GLOBAL GROWTH
    Ten milestones of the LaLiga 2019/20 season

    • Despite the disruption caused by the global pandemic, LaLiga was able to continue its off-the-field growth.
    • From technological to social areas, new successes were achieved to enhance the league’s global status.