Global growth | 1 OCT 2019
LaLiga North America draws up continued growth plan for US and Canada
- Plans have been put in place for LaLiga North America to continue growth after a positive first year.
- From new broadcast agreements to a New York fan hub, a number of innovative new projects are in development to continue this momentum.
Innovation | 1 OCT 2019
How LaLiga led clubs into the digital world with global app strategy
- LaLiga’s partnership with YinzCam has helped 23 clubs to develop apps that help them grow internationally.
- LaLiga is Europe’s most popular league for app downloads, surpassing 100 million this month.
New deals | 1 OCT 2019
The Spanish football community has a new base in New York
- Mercado Little Spain has become the official home of LaLiga in the city.
- Interest in LaLiga is growing in North America and this hub offers fans a space to celebrate Spanish football together.
Global growth | 1 OCT 2019
The global gatherings that launched the LaLiga 2019/20 season in style
- International media events in 36 countries were held, resulting in more than 420 global news stories.
- LaLiga Ambassadors including Diego Forlán and Luis García took part to help bring LaLiga closer to global supporters.
Presidents | 1 OCT 2019
Javier Tebas: Efforts to change European competitions “Completely mistaken”
- The LaLiga President reflected on efforts by UEFA and ECA to reform European Club Competitions (UCC) that have now stalled.
- Tebas underlined the need to focus on changing football governance to improve leagues, not on reformatting competitions.
Global growth | 1 OCT 2019
Stream of industry awards highlight growth of LaLiga and its clubs
- Across various global events, LaLiga and Athletic Club have been named as the best in their categories, with Leganés and Atletico Madrid named finalists.
- Prizes acknowledge internationalisation strategies and marketing excellence as Spanish football continues to increase followers worldwide.
Global growth | 1 OCT 2019
How the return of LaLiga reached over 92 million people
- Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
- Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
Global growth | 1 OCT 2019
The rapid rise of LaLiga in South Africa
- LaLiga has opened a new office in Sandton, Johannesburg, four years after creating a permanent presence in the country.
- Partnerships with sponsors, broadcasters and the South African Football Association highlight the progress being made in the region.
Football projects | 1 OCT 2019
- The Andalusian club has reinvented its famous tournament to feature top women's teams including Athletic Club, Real Betis, CD Tacon and Tottenham Hotspur.
- Cadiz’s pioneering idea is aimed at boosting women's football, developing its own strategy in the sport and attracting big brands to the tournament.
Innovation | 1 OCT 2019
'WhatsApp Granota', a new communication channel to inform and involve Levante UD fans
- Levante have launched a new communication channel to keep its fans up to date with the club’s most relevant news.
- 'WhatsApp Granota ' aims to allow fans to easily share content with the rest of their contacts.
Global growth | 1 OCT 2019
The Japanese footballers helping LaLiga clubs to grow and expand internationally
- Five LaLiga clubs have Japanese players among their ranks.
- These footballers create great interest in their home country, improve clubs’ growth internationally, increase their number of followers on social networks and boost television audiences.
Audiovisual | 1 OCT 2019
How LaLiga’s anti-piracy tools are helping Belgium’s Pro League
- Leander Monbaliu of the Pro League discussed its unique anti-piracy collaboration with LaLiga at World Football Summit.
- LaLiga’s Emilio Fernández spoke about the challenges facing leagues when it comes to piracy.
Presidents | 1 OCT 2019
Tebas: Time for sports industry to improve its use of data
- The LaLiga President spoke at World Football Summit about the league’s relationship with data and the creation of its internal Business Intelligence and Analytics department.
- For making better business decisions, attracting sponsors and increasing the value of competitions, data presents the key for evolving the sports industry.
Innovation | 1 OCT 2019
Technology of the future: Meet the 10 finalists of LaLiga’s start-up competition
- LaLiga partnered with Microsoft’s GSIC to select 10 projects after receiving 279 applications from 55 countries.
- One representative from each finalist attended World Football Summit to discuss their product.
New deals | 26 AGO 2019
Iberia is new official sponsor for LaLiga in China
- The airline will work with the league on various events and campaigns during the 2019/20 season.
- Combination of two global brands will help to deepen the appeal of Spanish football in the country.
Presidents | 26 AGO 2019
CD Numancia: “We want to develop our brand nationally and internationally”
- The Soria team has been punching above its weight for 20 years and sees this fighting spirit as part of its identity.
- Club President Moisés Israel Garzón has plans to extend this brand around the world.
New deals | 26 AGO 2019
LaLiga partners with Budweiser to bring fans closer to the kings of the Spanish game
- Football fans stand to benefit from LaLiga’s global agreement with one of the world’s most recognisable drinks brands.
- New global campaign features behind the scenes content from star players as the 2019/20 season gets under way.
New deals | 26 AGO 2019
LaLiga’s partnership with Renfe offers fans live football on their train journeys
- Passengers will be able to watch matches on AVE trains this season.
- There will be special offers for supporters using trains to travel to games.
Football projects | 26 AGO 2019
Inside RCD Espanyol de Barcelona: A Chinese media immersion
- Yan Jun of Football Weekly magazine discusses his experiences behind the scenes of the Catalan club and why it has more to offer Chinese audiences than Wu Lei.
- From women’s football to local culture, the magazine filled 16 pages of content to bring its readers closer to the Spanish game.
Innovation | 26 AGO 2019
The unique transfer tool that benefits LaLiga clubs
- Spanish clubs process transfers through the LaLiga Manager app with a set of financial controls that are unique in world football.
- By following financial controls clubs can continue growth without spending beyond their means.