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    LaLiga and Wakatake Group team up in Japan
    MON 21 DEC|NEW DEALS
    LaLiga and Wakatake Group team up in Japan

    • Agreement makes Wakatake Group the first official partner of LaLiga in Japan in this area.
    • Both companies will work together on the development of grassroots football and coaches training in the Asian country until June 2022.

    GreenPark Sports forms global partnership with LaLiga
    MON 21 DEC|NEW DEALS
    GreenPark Sports forms global partnership with LaLiga

    • Newly established partnership aims to connect worldwide football enthusiasts through metaverse for sports fans.
    • Fans will be able to associate their avatars with any of the LaLiga Santander clubs earning worldwide visibility for the competition.
    OUHK signs MOU with LaLiga to support development of future sports leaders
    MON 21 DEC|FOOTBALL PROJECTS
    OUHK signs MOU with LaLiga to support development of future sports leaders

    • Agreement will promote new training, research and technical assistance to help the professional growth of the industry.
    • Additional seminars and networking events will help students gain a better understanding of the competition and its international growth.
    The number of purchases by Spanish clubs decreased by 66% in the last transfer window
    MON 21 DEC|FOOTBALL PROJECTS
    The number of purchases by Spanish clubs decreased by 66% in the last transfer window

    • Analysis shows a clear exercise of responsibility on the part of LaLiga clubs as they adapt to situation caused by the pandemic.
    • At the same time, the clubs of LaLiga Santander and LaLiga SmartBank continue to be leaders in the generation and exporting of talent.
    Real Sociedad inaugurates new fan clubs in Japan and Western Sahara
    MON 21 DEC|FOOTBALL PROJECTS
    Real Sociedad inaugurates new fan clubs in Japan and Western Sahara

    • ‘Reala Nippon’ has become the first official fan club of La Real in Asia.
    • ‘Real Bojador’ Sociedad, has also been established in the Western Sahara region, with a stated aim to promote football and its values.
    Stadium FanCam brings LaLiga stars closer to fans
    MON 21 DEC|INNOVATION
    Stadium FanCam brings LaLiga stars closer to fans

    • A specific camera inside the stadiums of LaLiga provides a close-up view of players’ celebrations.
    • In the last completed round of fixtures in LaLiga Santander, 13 of the 23 goals were celebrated in front of the camera.
    LaLiga and the K League join forces
    MON 21 DEC|NEW DEALS
    LaLiga and the K League join forces

    • The Spanish and South Korean leagues have signed a memorandum of understanding that will unite both competitions until the end of 2023.
    • The competitions will promote exchanges on sports projects, economic control and the fight against audiovisual piracy, among others.
    SD Huesca’s digital transformation is designed to increase sustainability
    MON 21 DEC|INNOVATION
    SD Huesca’s digital transformation is designed to increase sustainability

    • The club from Aragon has been working on a global digital strategy since 2017, aiming to achieve automation that will save money, time and energy.
    • Administrative processes are in the process of being digitised, including inside the club’s El Alcoraz stadium.
    The LaLiga competition that strengthens connections between broadcasters and viewers
    MON 21 DEC|AUDIOVISUAL
    The LaLiga competition that strengthens connections between broadcasters and viewers

    • This season’s LaLiga Experience will see broadcasters run the global ‘LaLiga Ultimate Xpert’ challenge to find the biggest experts of the competition.
    • Profiling a different club each matchday, broadcasters have 20 new opportunities to deepen engagement with subscribers across broadcast and social platforms.
    Real Betis arrives in new international markets with the opening of football schools in Iraq and Zimbabwe
    MON 21 DEC|FOOTBALL PROJECTS
    Real Betis arrives in new international markets with the opening of football schools in Iraq and Zimbabwe

    • The Andalusian club has launched the new sports projects as part of its strategic plan to extending its brand and methodology around the world.
    • Similar projects are already underway in China, Morocco, the United States and Mexico with the aim of providing football education and transmitting the values of the club.
    How LaLiga global partner LiveScore is increasing global reach
    MON 21 DEC|INNOVATION
    How LaLiga global partner LiveScore is increasing global reach

    • The sponsor of LaLiga's Replay360° technology has received an increase in global awareness through significant broadcast and digital exposure on LaLiga platforms, generating positive engagement from LaLiga fans and LiveScore users around the world.
    • LiveScore is continuing to improve its digital content offering through providing live streaming of match action from multiple leagues to users in targeted markets.
    How LaLiga economic control has been applied during Covid-19
    MON 21 DEC|PRESIDENTS
    How LaLiga economic control has been applied during Covid-19

    • Squad cost limits for the 2020-21 season are lower as a result of the pandemic.
    • To ensure long-term sustainability, LaLiga clubs are making significant spending adjustments, with continued support from the league’s economic control department. 
    LaLiga signs Mondia group as strategic technology and commercial partner for Europe, Middle East, Africa and Asia Pacific
    MON 21 DEC|INNOVATION
    LaLiga signs Mondia group as strategic technology and commercial partner for Europe, Middle East, Africa and Asia Pacific

    • First roll-out agreement with Orange group will see the exclusive LaLiga Xtra subscription-based platform introduced across the region in the coming months.
    • Mondia will continue to distribute the offering worldwide through further partnerships.
    LaLiga and Spanish Extravaganza, a strategic alliance to promote Spain through gastronomy
    TUE 01 DEC|GLOBAL GROWTH
    LaLiga and Spanish Extravaganza, a strategic alliance to promote Spain through gastronomy

    • "Spanish Extravaganza by LaLiga" is a gastronomy festival incorporating tapas inspired by the regional culinary specialties of LaLiga's clubs.
    •  Events will be held around the world when health conditions allow, assisted by LaLiga's 46 global delegates.
    Javier Tebas: LaLiga is working on a 10-year plan to secure the competition’s growth
    TUE 01 DEC|PRESIDENTS
    Javier Tebas: LaLiga is working on a 10-year plan to secure the competition’s growth

    • Speaking at WFS Live, the LaLiga president explained plans to come back stronger after the pandemic.
    • Tebas outlined the league’s new OTT plans and the need to use data to understand users.
    How digital storytelling and gaming create extra value for LaLiga
    TUE 01 DEC|INNOVATION
    How digital storytelling and gaming create extra value for LaLiga

    • By analysing data, LaLiga can determine which players, clubs and stories fans in different territories want to see.
    • There has been significant investment in gaming to ensure engagement continues all week long and outside of matchdays.
    How LaLiga is spreading Spanish culture in Indonesia through language
    TUE 01 DEC|GLOBAL GROWTH
    How LaLiga is spreading Spanish culture in Indonesia through language

    • The league has created the Spanish-Bahasa Indonesia Football Dictionary in partnership with Aula Cervantes Jakarta and the Spanish Embassy in Indonesia
    • The project utilizes Indonesia and Spain’s shared interest in football for introducing basic Spanish vocabulary and phrases in the country
    Celta Vigo’s academy opens new international opportunities in Egypt
    TUE 01 DEC|FOOTBALL PROJECTS
    Celta Vigo’s academy opens new international opportunities in Egypt

    • Two youth coaches from the club travelled to Egypt to select the best footballing talents for the ‘You are the star’ TV show.
    • Meeting with different Egyptian organisations and sporting entities has opened doors for future collaboration in this emerging market.
    Andrés Fernández: the goalkeeper who combines football with a passion for technology
    TUE 01 DEC|FOOTBALL PROJECTS
    Andrés Fernández: the goalkeeper who combines football with a passion for technology

    • The SD Huesca goalkeeper has partnered with two friends from his Murcia hometown to form an artificial intelligence company that aspires to become a benchmark in Spain and Europe.
    • After giving up studying computer engineering to pursue football, Fernández now aspires to develop new projects with a link to sport.
    LaLiga and Spanish clubs are trialling two revolutionary PCR testing methods
    TUE 01 DEC|FOOTBALL PROJECTS
    LaLiga and Spanish clubs are trialling two revolutionary PCR testing methods

    • In collaboration with SYNLAB, 10 LaLiga clubs have rolled out new saliva and mouthwash PCR sampling methods.
    • The data shows these tests are just as effective as nasal swab tests but are less invasive, while reducing risks for healthcare workers.
    LaLiga coaches resume sporting development programmes in China
    MON 16 NOV|FOOTBALL PROJECTS
    LaLiga coaches resume sporting development programmes in China

    • Through its long-standing partnership with the Chinese Ministry of Education, LaLiga is reactivating its training projects and talent selection campuses across the country.
    • The Spanish coaches will form part of the new ‘Mantianxing’ project started in 2020 which aims to promote educational centres with the best standard of football. 
    The new-look Estadi Ciutat de València stadium brightens Levante UD’s future
    MON 16 NOV|FOOTBALL PROJECTS
    The new-look Estadi Ciutat de València stadium brightens Levante UD’s future

    • Installation of a new roof, new lighting and new video scoreboards have turned the venue into one of the leading stadiums in LaLiga and Europe.
    • As part of this redevelopment project, new commercial opportunities will be available to the Valencia-based club.
    LaLiga Global Partner Budweiser: Industry ‘underreacting’ to long-term issues of the pandemic
    MON 16 NOV|INNOVATION
    LaLiga Global Partner Budweiser: Industry ‘underreacting’ to long-term issues of the pandemic

    • The global beer brand assessed its partnership with LaLiga and explained how a content-led approach has helped to maintain fan engagement.
    • Exclusive interviews with star LaLiga players have created impact around the world and promoted the brand’s ‘Be a King’ message.
    Elche CF eyes expansion in Japan with SFIDANTE Int. sponsorship agreement
    MON 16 NOV|NEW DEALS
    Elche CF eyes expansion in Japan with SFIDANTE Int. sponsorship agreement

    • The Japanese company will have visibility on the left sleeve of the Elche shirt, as well as inside the club’s Martínez Valero stadium
    • In taking this latest step, Elche CF seeks to increase its presence in Japan and gain followers in the country
    Choosing the right kits for commercial impact: Secrets from LaLiga clubs
    MON 16 NOV|GLOBAL GROWTH
    Choosing the right kits for commercial impact: Secrets from LaLiga clubs

    • Clubs spend up to a year on the choice of kits, working towards a design that will increase sales both locally and internationally.
    • Granada CF, Real Valladolid and Villarreal CF explained the selection processes for new kits, as well as the key decision makers, the role of social networks, economic impact and the promotion and launch phases.
    How LaLiga North America is engaging local fans through content
    MON 16 NOV|GLOBAL GROWTH
    How LaLiga North America is engaging local fans through content

    • From its new studios in Mexico, 14 weekly shows are created in English and Spanish, adapted for specific audiences and channels.
    • LaLiga North America CEO Boris Gartner explained the short- and long-form content strategy and collaborations with partners to achieve greater visibility.
    How local partnerships enable LaLiga’s growth in Japan
    MON 16 NOV|FOOTBALL PROJECTS
    How local partnerships enable LaLiga’s growth in Japan

    • A memorandum of understanding was signed between LaLiga and the J.League in 2017 and was recently extended to 2023.
    • The two leagues, which share a mutual partner in DAZN, are focused on broadcast innovation and digital growth.
    Real Betis launches ‘Forever Green’, a sustainability platform for companies through football
    FRI 30 OCT|FOOTBALL PROJECTS
    Real Betis launches ‘Forever Green’, a sustainability platform for companies through football

    • The club, the Government of Spain and LaLiga have presented a unique initiative to promote environmental action among businesses.
    • United Nations and Amazon are among those to endorse the programme. 
    Introducing eLaLiga Santander Fan Cup, the international eLaLiga tournament
    FRI 30 OCT|GLOBAL GROWTH
    Introducing eLaLiga Santander Fan Cup, the international eLaLiga tournament

    • The all-new international tournament programme using EA SPORTS FIFA 21 has been devised by LaLiga and EA Sports.
    • The tournament will take place in 16 countries across Asia, the Americas, Africa and Europe.
    LaLiga appears for the first time in Kantar's BrandZ ranking of Spain’s most valuable brands
    FRI 30 OCT|GLOBAL GROWTH
    LaLiga appears for the first time in Kantar's BrandZ ranking of Spain’s most valuable brands

    • The study, conducted by Kantar, ranks LaLiga at 12th in the table
    • LaLiga is categorised as an entertainment company and is the only sporting organisation to feature in this ranking.