LaLiga and club industry awards. LaLiga and club industry awards

Global growth | 1 OCT 2019

Stream of industry awards highlight growth of LaLiga and its clubs

  • Across various global events, LaLiga and Athletic Club have been named as the best in their categories, with Leganés and Atletico Madrid named finalists.
  • Prizes acknowledge internationalisation strategies and marketing excellence as Spanish football continues to increase followers worldwide.
LaLiga unboxing events 2019/20. LaLiga unboxing events 2019/20

Global growth | 1 OCT 2019

How the return of LaLiga reached over 92 million people

  • Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
  • Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
Sudafrica Office. Sudafrica Office

Global growth | 1 OCT 2019

The rapid rise of LaLiga in South Africa

  • LaLiga has opened a new office in Sandton, Johannesburg, four years after creating a permanent presence in the country.
  • Partnerships with sponsors, broadcasters and the South African Football Association highlight the progress being made in the region.

Presidents | 1 OCT 2019

Tebas: Time for sports industry to improve its use of data

  • The LaLiga President spoke at World Football Summit about the league’s relationship with data and the creation of its internal Business Intelligence and Analytics department.
  • For making better business decisions, attracting sponsors and increasing the value of competitions, data presents the key for evolving the sports industry.

New deals | 26 AGO 2019

Iberia is new official sponsor for LaLiga in China

  • The airline will work with the league on various events and campaigns during the 2019/20 season.
  • Combination of two global brands will help to deepen the appeal of Spanish football in the country.
Chinese media immersion at RCD Espanyol de Barcelona. Chinese media immersion at RCD Espanyol de Barcelona

Football projects | 26 AGO 2019

Inside RCD Espanyol de Barcelona: A Chinese media immersion

  • Yan Jun of Football Weekly magazine discusses his experiences behind the scenes of the Catalan club and why it has more to offer Chinese audiences than Wu Lei.
  • From women’s football to local culture, the magazine filled 16 pages of content to bring its readers closer to the Spanish game. 
LaLiga transfer market event 2019. LaLiga transfer market event 2019

Innovation | 26 AGO 2019

The unique transfer tool that benefits LaLiga clubs

  • Spanish clubs process transfers through the LaLiga Manager app with a set of financial controls that are unique in world football.
  • By following financial controls clubs can continue growth without spending beyond their means.
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