Web Summit Javier Tebas. Web Summit Javier Tebas

Innovation | 27 NOV 2019

The technology tools powering the future of sport

  • New innovations developed by LaLiga are influencing both the sports and entertainment industries.
  • LaLiga president Javier Tebas spoke at Web Summit about the technology advances made by the Spanish league.
Whatsapp Assistant Atlético de Madrid. Whatsapp Assistant Atlético de Madrid

Innovation | 27 NOV 2019

Atlético de Madrid is innovating through WhatsApp

  • The club’s department of IT and digital development has rolled out a virtual WhatsApp assistant for its global supporters.
  • The project is part of the continuous commitment to improving support for the fans, something that is a priority for the club.
Levante UD Cantera. Levante UD Cantera

Football projects | 27 NOV 2019

Meet the ‘compliance kids’ of Levante UD

  • A new project from the Valencian club aims to extend the teaching of online safety and risk prevention to its academy and staff.
  • Workshops throughout the season aim to avoid issues surrounding identity theft or sports betting, among others.
Marcos Senna Villarreal CF. Marcos Senna Villarreal CF

Global growth | 27 NOV 2019

How Villarreal is extending its brand to Miami

  • Villarreal worked with LaLiga to run a series of events in Florida this month.
  • The club’s international department works to sell an identity, not just shirts.
Carrera Clubes LaLiga México. Carrera Clubes LaLiga México

Global growth | 27 NOV 2019

How the colours of LaLiga took over Mexico City

  • LaLiga and Toyota teamed up to organise a running event for 2,200 participants through the centre of the city.
  • The event is the latest in a series of activations that has seen Mexico become one of the strongest international followers of LaLiga.
Experimento Sonoro LaLiga. Experimento Sonoro LaLiga

Audiovisual | 27 NOV 2019

The making of LaLiga’s new soundtrack

  • New minidocumentary premiered on Movistar and LaLigaSportsTV this month to tell the story of how LaLiga’s sound identity was created.
  • The programme explains the process of creating the musical piece that can now be heard in the stadiums of LaLiga Santander and LaLiga SmartBank.
Copa Davis LaLiga. Copa Davis LaLiga

Global growth | 27 NOV 2019

LaLiga arrives at 2019 Davis Cup celebrating global sports entertainment

  • Sport fans attending the Madrid tournament discovered LaLiga through VR and AR experiences while event highlights were also available through LaLiga digital channels.
  • Activations mark the start of a four-year collaboration to help the ‘World Cup of Tennis’ reach a larger global audience.
LaLiga Experience. LaLiga Experience influencer programme

Audiovisual | 27 NOV 2019

LaLiga Experience: The influencer campaign with a difference

  • By creating several days’ worth of creative content, LaLiga is making a tangible impact on global audiences and following.
  • The initiative is considered unique by the global broadcast partners who take part.
18121123laligatv-premier-sports

Audiovisual | 30 OCT 2019

Behind the scenes at LaLigaTV

  • LaLigaTV is a 24/7 English TV channel dedicated to LaLiga.
  • A team of approximately 100 people produce programmes from the Barcelona studio every day to keep global fans engaged Monday to Sunday.
31145821genuine-c-rdoba-17

CSR | 30 OCT 2019

Six clubs explain why they have joined LaLiga Genuine Santander

  • The league for players with intellectual disabilities has doubled the number of participating clubs in two years.
  • Real Betis, Cádiz CF, CD Tenerife, Elche CF, Granada CF and Getafe CF are the latest to sign up for the competition..
Cámara aérea LaLiga. Cámara aérea LaLiga

Audiovisual | 30 OCT 2019

Meet the pilots of LaLiga's aerial cameras

  • These cameras are in place at 11 of the 20 LaLiga Santander stadiums, the most in any league.
  • Combination of pillars, motors, cables and technicians is required to create this special viewing experience.
Espacio Movistar LaLiga. Espacio Movistar LaLiga

Audiovisual | 30 OCT 2019

LaLiga and Movistar unveil interactive roadshow

  • The two organisations aim to spread excitement for Spanish football by creating new experiences.
  • New roadshow features virtual reality, multimedia, gaming, photo opportunities and much more.
Handbook guía. Handbook guía

Global growth | 30 OCT 2019

The handbook that explains LaLiga to players and coaches

  • LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
  • No other football league offers a similar resource to its players and coaches.
LaLiga Football Triathlon Helsinki. LaLiga Football Triathlon Helsinki

Global growth | 30 OCT 2019

Football Triathlon: How Finland is celebrating LaLiga clubs

  • The new tournament allowed teams to compete in traditional, table and virtual football while representing LaLiga Santander clubs.
  • Collaboration with Finnish start-up HILLA Entertainment brought a new concept to football fans while helping them to learn more about LaLiga clubs.
Txurdin Mascota Real Sociedad. Txurdin Mascota Real Sociedad

Global growth | 30 OCT 2019

How mascots are helping LaLiga clubs grow their brands

  • There are now 12 LaLiga Santander clubs with an official mascot, from walking footballs to giant cucumbers.
  • Beyond in-stadium activities, these mascots are forming an important part of international growth strategies.
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