Innovation | 27 NOV 2019
The technology tools powering the future of sport
- New innovations developed by LaLiga are influencing both the sports and entertainment industries.
- LaLiga president Javier Tebas spoke at Web Summit about the technology advances made by the Spanish league.
Football projects | 27 NOV 2019
The academies of RCD Espanyol de Barcelona are now in every continent
- The Catalan club is growing its global brand through international academies, the latest of which is in Australia.
- In addition it has created football camps programme with 29 events already held this year.
Football projects | 27 NOV 2019
CD Tenerife has launched a women’s football section focused on growth
- The island club’s move into women’s football begins with a team in the regional division and with a youth team.
- The main objective for the club is to develop its brand identity and lay foundations for growth.
New deals | 27 NOV 2019
New reality TV show will support Brazilian football and attract the country’s best talent to LaLiga
- LaLiga and sports marketing company Grupo LX will launch the Bravo! show on ESPN next year.
- Coaches from the Spanish league will also help create a sustainable coaching programme that strengthens Brazil’s grassroots football culture.
Innovation | 27 NOV 2019
Atlético de Madrid is innovating through WhatsApp
- The club’s department of IT and digital development has rolled out a virtual WhatsApp assistant for its global supporters.
- The project is part of the continuous commitment to improving support for the fans, something that is a priority for the club.
Football projects | 27 NOV 2019
Meet the ‘compliance kids’ of Levante UD
- A new project from the Valencian club aims to extend the teaching of online safety and risk prevention to its academy and staff.
- Workshops throughout the season aim to avoid issues surrounding identity theft or sports betting, among others.
Global growth | 27 NOV 2019
How Villarreal is extending its brand to Miami
- Villarreal worked with LaLiga to run a series of events in Florida this month.
- The club’s international department works to sell an identity, not just shirts.
Global growth | 27 NOV 2019
How the colours of LaLiga took over Mexico City
- LaLiga and Toyota teamed up to organise a running event for 2,200 participants through the centre of the city.
- The event is the latest in a series of activations that has seen Mexico become one of the strongest international followers of LaLiga.
Audiovisual | 27 NOV 2019
The making of LaLiga’s new soundtrack
- New minidocumentary premiered on Movistar and LaLigaSportsTV this month to tell the story of how LaLiga’s sound identity was created.
- The programme explains the process of creating the musical piece that can now be heard in the stadiums of LaLiga Santander and LaLiga SmartBank.
Global growth | 27 NOV 2019
LaLiga arrives at 2019 Davis Cup celebrating global sports entertainment
- Sport fans attending the Madrid tournament discovered LaLiga through VR and AR experiences while event highlights were also available through LaLiga digital channels.
- Activations mark the start of a four-year collaboration to help the ‘World Cup of Tennis’ reach a larger global audience.
Global growth | 27 NOV 2019
The secrets behind the most competitive LaLiga season of the century
- The points gap between LaLiga’s top teams has not been this close since 1998/99.
- LaLiga President Javier Tebas outlined the strategy that has helped clubs become more equal and continue growth projects together.
Audiovisual | 27 NOV 2019
LaLiga Experience: The influencer campaign with a difference
- By creating several days’ worth of creative content, LaLiga is making a tangible impact on global audiences and following.
- The initiative is considered unique by the global broadcast partners who take part.
Audiovisual | 27 NOV 2019
How LaLiga’s OTT platform is building a new global following
- New streaming service LaLigaSportsTV has surpassed 400,000 global users.
- Collecting data from this and other digital platforms is leading to new data-driven campaigns.
Audiovisual | 30 OCT 2019
- LaLigaTV is a 24/7 English TV channel dedicated to LaLiga.
- A team of approximately 100 people produce programmes from the Barcelona studio every day to keep global fans engaged Monday to Sunday.
CSR | 30 OCT 2019
Six clubs explain why they have joined LaLiga Genuine Santander
- The league for players with intellectual disabilities has doubled the number of participating clubs in two years.
- Real Betis, Cádiz CF, CD Tenerife, Elche CF, Granada CF and Getafe CF are the latest to sign up for the competition..
Audiovisual | 30 OCT 2019
Meet the pilots of LaLiga's aerial cameras
- These cameras are in place at 11 of the 20 LaLiga Santander stadiums, the most in any league.
- Combination of pillars, motors, cables and technicians is required to create this special viewing experience.
Audiovisual | 30 OCT 2019
LaLiga and Movistar unveil interactive roadshow
- The two organisations aim to spread excitement for Spanish football by creating new experiences.
- New roadshow features virtual reality, multimedia, gaming, photo opportunities and much more.
Global growth | 30 OCT 2019
The handbook that explains LaLiga to players and coaches
- LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
- No other football league offers a similar resource to its players and coaches.
Global growth | 30 OCT 2019
Football Triathlon: How Finland is celebrating LaLiga clubs
- The new tournament allowed teams to compete in traditional, table and virtual football while representing LaLiga Santander clubs.
- Collaboration with Finnish start-up HILLA Entertainment brought a new concept to football fans while helping them to learn more about LaLiga clubs.
Global growth | 30 OCT 2019
How mascots are helping LaLiga clubs grow their brands
- There are now 12 LaLiga Santander clubs with an official mascot, from walking footballs to giant cucumbers.
- Beyond in-stadium activities, these mascots are forming an important part of international growth strategies.