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    LaLiga generated €3,818m in revenue and maintained positive EBITDA in 2020/21, the season hardest hit by COVID
    THU 12 MAY|GLOBAL GROWTH
    LaLiga generated €3,818m in revenue and maintained positive EBITDA in 2020/21, the season hardest hit by COVID

    • High financial solvency and responsibility at most clubs has helped Spanish professional football overcome this crisis.
    • Net losses for LaLiga as a whole amounted to €892m, of which almost 60% was incurred by a single club.
    • A strong recovery is expected from the 20/21 season onwards, with complete normalisation expected to be achieved in the 23/24 season.
    Real Betis vs FC Barcelona: This is how LaLiga spreads the excitement of one of LaLiga Santander's top games across Europe
    THU 12 MAY|GLOBAL GROWTH
    Real Betis vs FC Barcelona: This is how LaLiga spreads the excitement of one of LaLiga Santander's top games across Europe

    • In Matchday 35 of the LaLiga Santander season, there was a thrilling duel between the Verdiblancos and the Azulgrana in the race for European qualification.
    • To celebrate this match, LaLiga organised simultaneous watch parties in Italy, France, Germany, Bulgaria, Belgium, Denmark, United Kingdom and Turkey.
    • The way broadcasters and fans embraced these events was key to this being an unforgettable day. The fans could even take part in a competition to become 'LaLiga's European Champion', with the chance to win a trip to Spain to experience a LaLiga match next season.
    LaLiga and BKT renew global sponsorship agreement
    THU 12 MAY|NEW DEALS
    LaLiga and BKT renew global sponsorship agreement

    • The Indian multinational, specialized in Off-Highway tires, has extended its sponsorship agreement for the next three years.
    How CD Leganés used creativity and humour to reach one million social media followers
    THU 12 MAY|GLOBAL GROWTH
    How CD Leganés used creativity and humour to reach one million social media followers

    • Even though the city of Leganés has fewer than 200,000 residents, football fans from around the world are liking and sharing the team’s content every day.
    • By producing consistent, humorous, well-designed and modern content, the LaLiga SmartBank club has become very attractive to sponsors.
    Athletic Club continue to make improvements to San Mamés and will unveil an Animation Stand in 2022/23
    THU 12 MAY|GLOBAL GROWTH
    Athletic Club continue to make improvements to San Mamés and will unveil an Animation Stand in 2022/23

    • One of the objectives of president Aitor Elizegi’s administration was to unite several of the most vocal sections of support, which has been achieved.
    • This isn’t the only initiative to keep improving the matchday experience, as the club has also installed escalators and introduced pre-match music and lights.
    How a pioneering biometric access system is allowing CA Osasuna fans to enter El Sadar quicker than ever
    THU 12 MAY|INNOVATION
    How a pioneering biometric access system is allowing CA Osasuna fans to enter El Sadar quicker than ever

    • CA Osasuna worked with local company dasGate to install a facial recognition system for the stadium turnstiles, which is the first of its kind in LaLiga Santander.
    • This is one of many ways in which CA Osasuna are working to make their recently redeveloped El Sadar home ground as modern as possible.
    SD Huesca: From the Pyrenees to the world
    THU 12 MAY|FOOTBALL PROJECTS
    SD Huesca: From the Pyrenees to the world

    • José Luis Ortas, the general director of SD Huesca, has stated that, thanks to Boost LaLiga, the club’s Aragonese Youth Football School will have "enviable resources" for the development of young football talents.
    • The club has already put 16 million euros into El Alcoraz in recent years, with SD Huesca investing in this leading venue of the city to generate new revenue streams and help connect local businesses.
    Real Betis’ innovative FOB makes it easier for fans to access the stadium and make purchases
    THU 12 MAY|INNOVATION
    Real Betis’ innovative FOB makes it easier for fans to access the stadium and make purchases

    • The small and lightweight FOB can clip on to supporters’ key rings, showing off their love of the club and making entry to the Estadio Benito Villamarín easier and more secure.
    • The Andalusian club has worked with official partner MuchBetter to sync the FOB with an app for purchases of food and drink.
    LaLiga holds a new edition of its audiovisual production workshop with more than 35 broadcasters
    THU 12 MAY|FOOTBALL PROJECTS
    LaLiga holds a new edition of its audiovisual production workshop with more than 35 broadcasters

    • The working session was attended by more than 65 people, who were updated on the latest developments in the industry.
    • Valencia was the chosen destination for this event, in collaboration with Levante UD and Valencia CF, who faced each other on Saturday.
    Real Oviedo build on existing connections with Panama by supporting vulnerable young footballers
    THU 12 MAY|GLOBAL GROWTH
    Real Oviedo build on existing connections with Panama by supporting vulnerable young footballers

    • A partnership between the Real Oviedo Foundation and DFT Foundation will set up football training sessions for 80 youngsters and the best two will later enjoy a month’s stay at the Spanish club’s academy.
    • Given that some former Real Oviedo players are from Panama and that there is a fan club there, it was natural to launch this project in the Central American country.
    LaLiga grows the number of professionals specialising in internationalisation and technology by 365% in a decade
    THU 12 MAY|GLOBAL GROWTH
    LaLiga grows the number of professionals specialising in internationalisation and technology by 365% in a decade

    • The attraction of talent by the HR departments of football institutions and clubs is key to driving the transformation of the industry.
    • LaLiga is reaping the rewards of projects such as the LaLiga Global Network and the LaLiga Business School as strategic pillars for its growth and development.
    LaLiga celebrates with fans a very special 'derby' in Dubai between SD Huesca and Real Zaragoza
    THU 12 MAY|GLOBAL GROWTH
    LaLiga celebrates with fans a very special 'derby' in Dubai between SD Huesca and Real Zaragoza

    • The Spanish community in the Emirates came together for a football tournament in which the two Aragonese teams played in the final, recreating the match that took place a few days ago in LaLiga SmartBank.
    “With Boost LaLiga, we have the obligation to look towards other markets to keep growing”
    MON 25 APR|PRESIDENTS
    “With Boost LaLiga, we have the obligation to look towards other markets to keep growing”

    • Patricia Rodríguez, the general director at Granada CF, has highlighted the importance of Boost LaLiga in reaching new markets and she believes it is essential to bring in talented professionals to support this global growth plan.
    • As for Granada CF’s business model, the club is focusing on its differentiating characteristics and basing its strategy on three clear themes: training, tourism and innovation.
    Valencia CF’s new stadium is a key project for the club thanks to Boost LaLiga
    MON 25 APR|GLOBAL GROWTH
    Valencia CF’s new stadium is a key project for the club thanks to Boost LaLiga

    • The club is waiting for the granting of permits by the relevant authorities to begin construction work on what is a necessary new stadium.
    • The viability and immediacy of such projects has become possible thanks to the financial injection from CVC.
    Sevilla FC’s plan to grow revenues by making the Estadio Ramón Sánchez-Pizjuán a hub for business as well as a football ground
    MON 25 APR|GLOBAL GROWTH
    Sevilla FC’s plan to grow revenues by making the Estadio Ramón Sánchez-Pizjuán a hub for business as well as a football ground

    • The Andalusian club recently launched Sevilla FC Events, through which businesses can use the stadium for meetings, conferences, product launches, team building and more.
    • As plans for the venue’s future are discussed, the club has commissioned a survey to find out exactly what the supporters want.
    LaLiga Pass: the OTT to watch all Spanish professional football launches in Indonesia and Thailand
    MON 25 APR|AUDIOVISUAL
    LaLiga Pass: the OTT to watch all Spanish professional football launches in Indonesia and Thailand

    • LaLiga Pass is LaLiga's very own OTT, where all LaLiga Santander and LaLiga SmartBank matches as well as other exclusive content will be available for the first time in Southeast Asia starting in April.
    • LaLiga Pass is an important step in LaLiga's audiovisual strategy and a logical evolution in the competition's efforts to get closer to its fans around the world.
    Cádiz CF take internationalisation strategy to the next level by signing collaboration agreement with AFC giants Al-Nassr
    MON 25 APR|GLOBAL GROWTH
    Cádiz CF take internationalisation strategy to the next level by signing collaboration agreement with AFC giants Al-Nassr

    • The alliance is the first of its kind between a LaLiga Santander club and a team from Saudi Arabia and will help Cádiz CF reach new fans in Asia.
    • Elsewhere, Los Amarillos have also signed a pact with the football federation of Saint Kitts and Nevis, which will similarly promote knowledge sharing.
    CD Mirandés embraces Japanese football federation, promoting the club’s brand abroad
    MON 25 APR|FOOTBALL PROJECTS
    CD Mirandés embraces Japanese football federation, promoting the club’s brand abroad

    • CD Mirandés welcomed coach Hirata Reiji to their facilities.
    • Two Japanese talents also trained with the club’s youth academy.
    Real Sociedad v Real Betis surprises on TikTok
    MON 25 APR|INNOVATION
    Real Sociedad v Real Betis surprises on TikTok

    • Thanks to a ground-breaking agreement between Mediapro, LaLiga and TikTok, the first football match in Spain and from any of the big European leagues was broadcast in 9:16 format on GOL's TikTok channel.
    • This momentous broadcast garnered 733,000 views, 68,000 chat comments, 7,000 shares and 1.2 million likes.
    'Once in a Lifetime': the documentary from LaLiga and Sorare showing that football is about much more than 90 minutes
    MON 25 APR|AUDIOVISUAL
    'Once in a Lifetime': the documentary from LaLiga and Sorare showing that football is about much more than 90 minutes

    • LaLiga and Sorare have launched a documentary on the Seville Derby to show how fans enjoy unforgettable moments that bring them closer to their teams, building valuable connections and unique experiences between fans, players and clubs.
    • This production, which involved the collaboration of the clubs, showcases the stories behind Sevilla FC and Real Betis fans' passion for the derby.
    LaLiga North America and Verizon extend partnership to continue engaging Hispanic Americans through gaming
    MON 25 APR|NEW DEALS
    LaLiga North America and Verizon extend partnership to continue engaging Hispanic Americans through gaming

    • Following the success of the program in its first year, eLaLiga All-Star Challenge presented by Verizon returns to offer fans and amateur gamers a chance to win prizes, play against their favorite LaLiga stars and win a trip to Spain.
    CD Leganés: “CVC is a great opportunity and responsibility”
    WED 06 APR|PRESIDENTS
    CD Leganés: “CVC is a great opportunity and responsibility”

    • Martín Ortega, the general director at CD Leganés, has highlighted the importance of the Boost LaLiga project in an interview.
    • He also spoke about how essential digitalisation and internationalisation are for the growth of the club.
    Cádiz CF launches a new sports and technology city
    WED 06 APR|FOOTBALL PROJECTS
    Cádiz CF launches a new sports and technology city

    • The club from the southern Spanish city of the same name has presented its plans for a new macro sports complex, Sportech City. The club will make use of the financial support given by LaLiga through CVC to finance the plans.
    • In this phase of global growth, Cádiz CF will also reinforce its international strategy with a school in India.
    LaLiga and SportBoost enhance the sports industry by connecting athletes and startups
    WED 06 APR|INNOVATION
    LaLiga and SportBoost enhance the sports industry by connecting athletes and startups

    • Global project launched to promote technology companies while offering a professional alternative to athletes and former athletes.
    • Through the Player Entrepreneurship Office, the aim is to get professional sportspeople to join companies and help them gain visibility and funding. 
    RCD Espanyol to create new revenue streams through NFT activations partnership
    WED 06 APR|NEW DEALS
    RCD Espanyol to create new revenue streams through NFT activations partnership

    • By working with Fayre to offer unique in-stadium activations, the LaLiga Santander club will improve fan engagement and open new commercial opportunities.
    • The club had the objective of increasing the volume of its NFT-related sponsorship business by 15 percent this year, so it was the right time to agree such a deal.
    Granada CF’s new project is building on historic links with the Arab world to reach new fans
    WED 06 APR|GLOBAL GROWTH
    Granada CF’s new project is building on historic links with the Arab world to reach new fans

    • The club has a dedicated director for the Middle East & North Africa and recently launched an Arabic language Twitter account.
    • The Estadio Nuevo Los Cármenes hosted an event for the Qatar National Sport Day, strengthening relationships with the country in the year when it will host the World Cup.
    FCC Business, the entrepreneurial programme that is the jewel in the crown for FC Cartagena
    WED 06 APR|GLOBAL GROWTH
    FCC Business, the entrepreneurial programme that is the jewel in the crown for FC Cartagena

    • The LaLiga SmartBank club started building an exclusive business community at the start of the 2019/20 season, one that is helping the Cartagena economy grow.
    • There is a VIP space in the club’s stadium for FCC Business members to network on matchdays and to use during the rest of the week for meetings, conferences and training sessions.
    LaLiga's Week against Racism reaches millions of fans
    WED 06 APR|CSR
    LaLiga's Week against Racism reaches millions of fans

    • LaLiga's initiative, in partnership with EA SPORTS FIFA 22, has reached millions of fans through social media and club activations.
    • The LaLiga Week against Racism aimed to raise awareness of the importance of eradicating racism in all areas of society.
    Young football talents from North America land in Spain to train with LaLiga
    WED 06 APR|FOOTBALL PROJECTS
    Young football talents from North America land in Spain to train with LaLiga

    • LaLiga Select, launched in 2021 by LaLiga North America in partnership with specialist agency ISL, is the first official scouting programme in North America to be promoted by an international football institution.
    • A total of 118 players, aged between 13 and 19, have been selected by coaches and scouts from LaLiga Grassroots out of over 12,000 participants across a total of 14 events since the launch of the initiative.
    LaLiga reveals the latest Squad Spending Limits
    WED 06 APR|GLOBAL GROWTH
    LaLiga reveals the latest Squad Spending Limits

    • LaLiga’s Corporate General Manager Javier Gómez answered questions from journalists on the Economic Control system and explained how and why clubs that have exceeded their limits can still sign players.
    • There are 12 LaLiga Santander clubs whose Squad Spending Limit has increased, meaning their spending hasn’t been as large as had been estimated.