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    “Part of SD Eibar's DNA is being a club with an exemplary financial position”
    TUE 30 NOV|PRESIDENTS
    “Part of SD Eibar's DNA is being a club with an exemplary financial position”

    • Unai Artetxe, SD Eibar's General Manager for Business, explains the club's business model and how the experience gained in the topflight can be put to good use as the club continues to grow and regain its place at the very top of Spanish football.
    Just two months after its official launch, LaLiga Tech is recognised as a top 15 global market leader
    TUE 30 NOV|GLOBAL GROWTH
    Just two months after its official launch, LaLiga Tech is recognised as a top 15 global market leader

    • The Coordinates Institute of Governance and Applied Economics has named LaLiga Tech as one of 15 Spanish companies that are global leaders in their sector.
    • Those behind LaLiga Tech have been developing technology solutions for sports and entertainment for nearly a decade, but the subsidiary’s official launch only took place in September. 
    LaLiga & Microsoft highlight LaLiga Santander’s competitiveness & Real Sociedad’s fine form with the use of big data
    TUE 30 NOV|GLOBAL GROWTH
    LaLiga & Microsoft highlight LaLiga Santander’s competitiveness & Real Sociedad’s fine form with the use of big data

    • The Beyond Stats portal offered users a special instalment in the build-up to Matchday 14 with a piece that featured key data relating to one of the league’s most in-form sides in Real Sociedad and shed light on the team’s progress from last season with the use of big data.
    • Real Sociedad’s director of football, Roberto Olabe, and LaLiga Tech CEO, Miguel Angel Leal, attended the Marca Sports Weekend to offer their insight on the use of data within the game and the role played by tools such as Mediacoach.
    Atlético Madrid reaffirm sustainability objectives by signing renewable energy agreement with Capital Energy
    TUE 30 NOV|NEW DEALS
    Atlético Madrid reaffirm sustainability objectives by signing renewable energy agreement with Capital Energy

    • The Spanish company will supply club facilities with 9.5 GWh (gigawatt-hours) of renewable power annually, saving an estimated 3,800 tonnes of Co2 emissions.
    • This is the latest way in which Atlético Madrid are meeting the targets set out in their corporate social responsibility plan. 
    LaLiga launches educational programs for professional players in a pioneering move
    TUE 30 NOV|GLOBAL GROWTH
    LaLiga launches educational programs for professional players in a pioneering move

    • LaLiga, through its educational department LaLiga Business School, has designed the 'Global Players Program' course promoted by Banco Santander, with Oxygen as an elearning partner and in collaboration with AFE and App de Players.
    • The course, which will begin in February 2022 and will run until June of the same year, will be taught in different formats (classroom, streaming and online) so that players can combine their training and matches with their academic calendar.
    The Acrobatic Drone, LaLiga's latest big audiovisual addition
    TUE 30 NOV|AUDIOVISUAL
    The Acrobatic Drone, LaLiga's latest big audiovisual addition

    • LaLiga and Mediapro are filming all LaLiga Santander stadiums with the two-time Spanish drone racing champion to create a bank of spectacular images. 
    • The aim is to feed the match signal and thus offer a unique and immersive experience to all Spanish football fans.
    ‘Made in Gipuzkoa’, the Real Sociedad book that explains the secrets of the club’s academy
    TUE 30 NOV|FOOTBALL PROJECTS
    ‘Made in Gipuzkoa’, the Real Sociedad book that explains the secrets of the club’s academy

    • The Basque club have published the book ‘Made in Gipuzkoa: A way of being and doing’, with this work explaining the methodology used at Zubieta over the academy’s history.
    • With this book, Real Sociedad wanted to share their vision for talent development, which is based on the importance placed on shaping good people as well as good professionals.
    Real Valladolid continue global growth by welcoming foreign students to the RV International Academy
    TUE 30 NOV|FOOTBALL PROJECTS
    Real Valladolid continue global growth by welcoming foreign students to the RV International Academy

    • Boys and girls from around the world are signing up for the sporting and academic programme at Real Valladolid’s state-of-the-art facilities.
    • This project is a key part of the LaLiga SmartBank club’s internationalisation and branding objectives.
    LaLiga increases the value of its TV rights in Mexico and Central America
    TUE 30 NOV|AUDIOVISUAL
    LaLiga increases the value of its TV rights in Mexico and Central America

    • LaLiga has renewed its rights agreement for LaLiga Santander and LaLiga SmartBank in Mexico and Central America with SKY Sports.
    • An eight-season rights contract for the competition has been agreed, which comes into effect as from 2024/25.
    Sevilla FC's new general business manager Paradela: “I want to bring the value of the club’s brand up to the level of the sporting performance”
    TUE 16 NOV|PRESIDENTS
    Sevilla FC's new general business manager Paradela: “I want to bring the value of the club’s brand up to the level of the sporting performance”

    • Jorge Paradela recently joined Sevilla FC and explains his global vision of the football industry and how the club is developing its business model.
    “To grow as a club, we must back the academy and invest in infrastructure, doing so with sustainability and economic balance”
    TUE 16 NOV|PRESIDENTS
    “To grow as a club, we must back the academy and invest in infrastructure, doing so with sustainability and economic balance”

    • Fernando Roig, the president of Villarreal CF, took part in a virtual call organised by LaLiga for more than 15 international publications, explaining the overall global growth of the Yellow Submarine.
    The LaLiga footballers who are embracing plant-based diets and investing in this growing industry
    TUE 16 NOV|FOOTBALL PROJECTS
    The LaLiga footballers who are embracing plant-based diets and investing in this growing industry

    • Players such as Denis Suárez, Sergio Agüero, Héctor Bellerín and Franco Russo are working with their club nutritionists to build diets free from meat.
    • RC Celta’s and Real Madrid are among the LaLiga clubs working to promote healthier eating habits in society.
    Tanzania enjoys El Gran Derbi to the flamenco beat
    TUE 16 NOV|GLOBAL GROWTH
    Tanzania enjoys El Gran Derbi to the flamenco beat

    • A dance fusion between Spanish flamenco and the traditional Tanzanian dance of bugobogobo has been performed in two iconic locations in Dar es Salaam.
    LaLiga picks up best in-house legal team accolade
    TUE 16 NOV|GLOBAL GROWTH
    LaLiga picks up best in-house legal team accolade

    • Specialisation and ongoing training are the keys to success for an in-house team who have managed to adapt successfully to the growing complexity of the sector, especially following the centralisation of audiovisual rights in 2015.
    • The work of the department has been recognised in the face of challenges such as the vertiginous growth of LaLiga, internationalisation, digitalisation, anti-piracy, data and new entertainment models. 
    CF Fuenlabrada outline the club’s ‘Fuenla 2030’ growth and internationalisation plan
    TUE 16 NOV|FOOTBALL PROJECTS
    CF Fuenlabrada outline the club’s ‘Fuenla 2030’ growth and internationalisation plan

    • Josele González, the director of the club’s international department, and Jaime Castellets, the director of the business and marketing department, spoke at World Football Summit about how CF Fuenlabrada are working on internationalisation.
    • Overseas projects are beginning in the United States, with scouting events, methodology training for coaches, consultancy work for clubs, academies and universities, and much more.
    How LaLiga’s events brought the thrill of ElClásico to all corners of the world
    TUE 16 NOV|GLOBAL GROWTH
    How LaLiga’s events brought the thrill of ElClásico to all corners of the world

    • LaLiga planned 133 ElClásico events in 42 countries, from watch parties to exhibition matches to quizzes.
    Slash B Slash joins LaLiga in South Korea
    TUE 16 NOV|GLOBAL GROWTH
    Slash B Slash joins LaLiga in South Korea

    • The Korean mobile accessories brand will offer its LaLiga-licensed products in the country.
    • Products will be available on the Slash B Slash website and on the main e-commerce websites across the country.
    LaLiga Experience is back for a sixth season with a new #LaLigaUltimateChallenge competition
    TUE 16 NOV|AUDIOVISUAL
    LaLiga Experience is back for a sixth season with a new #LaLigaUltimateChallenge competition

    • The series of six challenges features videos from the star players of LaLiga Santander, offering broadcast partners exclusive content as well as attractive prizes for their viewers.
    The largest audiovisual deployment in LaLiga history to take ElClásico around the world
    THU 28 OCT|AUDIOVISUAL
    The largest audiovisual deployment in LaLiga history to take ElClásico around the world

    • LaLiga, Mediapro and Movistar produced a broadcast never seen before with more than 30 cameras, multi-camera signals for each team, narration, and previews with caster Ibai Llanos, and much more.
    • ElClásico reached every corner of the world thanks to the 83 international broadcasters and over 500 journalists accredited for the match.
    LaLiga Grassroots is here, a bid by LaLiga to support and promote grassroots football around the world
    THU 28 OCT|FOOTBALL PROJECTS
    LaLiga Grassroots is here, a bid by LaLiga to support and promote grassroots football around the world

    • LaLiga Grassroots will take LaLiga's sports and academic methodology to a new level in order to further strive for sporting excellence in bringing through young players and training coaches both nationally and internationally. 
    • A web platform has been launched with detailed information on this new initiative, through which interested parties will also be able to access the pre-registration process for the sports programmes set to begin in the summer of 2022 at the ESC Madrid Center.
    How LaLiga and Spanish clubs are learning from cricket to help football grow in India
    THU 28 OCT|GLOBAL GROWTH
    How LaLiga and Spanish clubs are learning from cricket to help football grow in India

    • The ambition to improve the brand presence of the clubs in the Asian country and for them to recognise LaLiga as one of the best sporting competitions involves understanding and building on India's most popular sport, cricket.
    • José Antonio Cachaza, LaLiga’s managing director in India, moderated an interesting panel on this topic at the 2021 World Football Summit.

     

    All LaLiga clubs join forces to help La Palma
    THU 28 OCT|CSR
    All LaLiga clubs join forces to help La Palma

    • The 42 LaLiga Santander clubs and LaLiga SmartBank are joining the charity auction of jerseys to help those affected by the volcanic eruption on La Palma.
    • Under the slogan 'LaLiga Con La Palma', and with a campaign that started in mid-October and will last until the beginning of November, money will be collected to be donated to El Cabildo, governing body of the island, to cover the needs of those affected.
    Academy launch in Algeria furthers Real Betis’ mission of connecting with new communities
    THU 28 OCT|FOOTBALL PROJECTS
    Academy launch in Algeria furthers Real Betis’ mission of connecting with new communities

    • The LaLiga Santander club have set up a football school in Dely Ibrahim, following similar projects in Morocco, Zimbabwe, Iraq, USA, Mexico and China.
    • These collaborations abroad help the local communities, at the same time as establishing links with potential partners.
    RCD Espanyol strengthen foothold in China with opening of a second football academy
    THU 28 OCT|FOOTBALL PROJECTS
    RCD Espanyol strengthen foothold in China with opening of a second football academy

    • Following the success of their youth football programme in Shanghai, RCD Espanyol have launched another school in Guangzhou.
    • The White and Blues are one of the fastest growing clubs in China, thanks to the academies, the presence of Wu Lei in the first team and projects such as Espanyol Media.
    "The pandemic would have been more traumatic if it had come before LaLiga's Economic Control"
    THU 28 OCT|PRESIDENTS
    "The pandemic would have been more traumatic if it had come before LaLiga's Economic Control"

    • José María Cruz, general manager of Sevilla FC, spoke at the World Football Summit 2021 about the importance of financial controls.
    • The general manager of Sevilla FC and Jordan Gardner, co-owner of Danish club FC Helsingør, were optimistic about the alliance that has been established between LaLiga and CVC.
    LaLiga and Microsoft create 'Beyond Stats', a statistics system that enhances the fan experience thanks to big data
    FRI 15 OCT|INNOVATION
    LaLiga and Microsoft create 'Beyond Stats', a statistics system that enhances the fan experience thanks to big data

    • The initiative offers LaLiga Santander’s global fans access to exciting new metrics via the weekly Beyond Stats pre-match reports. 
    • Using the Mediacoach platform, which is part of the LaLiga Tech solutions portfolio and powered by Microsoft Azure artificial intelligence and machine learning technology, Beyond Stats showcases and provides the LaLiga Santander clubs and fans access to 21 new metrics. 
    LaLiga Tech introduces its suite of technology solutions, designed for the digital era of sports and entertainment
    FRI 15 OCT|INNOVATION
    LaLiga Tech introduces its suite of technology solutions, designed for the digital era of sports and entertainment

    • Developed over the last six years for LaLiga, LaLiga Tech products allow organisations to develop direct relationships with fans, enhance content with data and digitise competition management.
    • World Padel and Tour and Millicom joined the growing list of global clients to use LaLiga Tech services.
    Tebas and the goal of revaluing LaLiga's audiovisual rights: "We must and will do something different and disruptive"
    FRI 15 OCT|PRESIDENTS
    Tebas and the goal of revaluing LaLiga's audiovisual rights: "We must and will do something different and disruptive"

    • LaLiga president Javier Tebas explained at World Football Summit Europe that he expects several bids, especially after the removal of a three-year limit.
    • The growth of OTT streaming services could see new kinds of audiovisual rights packages put on sale. 
    LaLiga’s social media engagement helps Santander become the fourth most marketable brand in sport
    FRI 15 OCT|GLOBAL GROWTH
    LaLiga’s social media engagement helps Santander become the fourth most marketable brand in sport

    • LaLiga’s main partner is fourth in the 2021 SportsPro 50 Most Marketable Brands Ranking, while global partner PUMA sits sixth.
    • The ranking was built by Hookit by analysing which brands are receiving the most exposure, impact and promotion from their sports sponsorships.
    LaLiga and Dapper Labs launch collectible digital experience for football fans
    FRI 15 OCT|NEW DEALS
    LaLiga and Dapper Labs launch collectible digital experience for football fans

    • Built by the team behind NBA Top Shot, this new experience will give football fans the ability to collect and own some of the most awe-inspiring and iconic in-game moments from their favourite LaLiga clubs.
    • The new experience will launch on Flow in Summer, and 2022 will feature both current and historical Moments from over a decade of play.