Football | 25 JUL 2019
For Spanish clubs, the 2019 Women’s World Cup brings more visibility and impact
- With this year’s tournament drawing record TV audiences, Spanish clubs are planning to continue this momentum in collaboration with LaLiga.
- More than 40 players of the Iberdrola League were represented at the tournament and backed by their clubs through social channels.
Football | 25 JUL 2019
The future of watching sport: “What has happened with Netflix will happen here”
- LaLiga President Javier Tebas joined leaders of three other Spanish leagues to describe how the sporting world is adapting to meet new consumer demands.
- From on-demand viewing to voice-activated commands, the Smart TV revolution will bring viewers closer to the action and help fanbases to grow.
Football | 25 JUL 2019
How fans discovered Spanish football during 2019 Copa América
- LaLiga set up an interactive fan zone in Rio de Janeiro that blended football with entertainment.
- Through VR, eSports and visual displays visitors learned more about Spanish clubs and the league’s long history with South American football.
Business | 25 JUL 2019
LaLiga and Ameripol partner to tackle crime and violence in football
- Spanish league will share best practices, resources and materials with the American police cooperation.
- International collaboration will help the wider footballing community to ensure the best security and anti-corruption measures.
Business | 25 JUL 2019
How the arrival of Wu Lei has boosted LaLiga’s digital presence in China
- League’s official Sina Weibo following has increased by 82% since the arrival of the RCD Espanyol de Barcelona forward, with further growth projected for next season.
- LaLiga’s phased digital content programme featuring the player has doubled engagement levels as more local fans turn to Spanish football.
Business | 25 JUL 2019
LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™
- Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
- The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category.
Football | 25 JUL 2019
Spain’s newly promoted clubs target a season of growth in LaLiga
- CA Osasuna, Granada CF and RCD Mallorca have just been promoted to LaLiga Santander through renovation, structural changes and communicating values.
- Meanwhile the newcomers to LaLiga 1l2l3 share a vision to build local identities in the top tier of Spanish football.
Business | 25 JUL 2019
LaLiga’s global drive to develop the latest sports tech
- From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
- As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.
Football | 25 JUL 2019
The global growth of FC Barcelona’s academy
- The Blaugrana now has 49 schools around the world as part of the Barça Academy project.
- Children are being taught the Barcelona style and given a complete education.
CSR | 25 JUL 2019
Inside the new football league at the world’s largest Syrian refugee camp
- A unique tournament has been set up by LaLiga in the Za’atari camp that combines sport with education.
- Partnership between LaLiga, Spanish clubs and AFDP Global is helping to provide children with development opportunities.
Football | 25 JUL 2019
The stars of tomorrow gain international tournament experience thanks to LaLiga Promises
- Teams from Spain, USA, Mexico, Portugal, Italy, England and China took part in the prestigious youth competition in New Jersey.
- The event was the latest example of LaLiga supporting grassroots football in the USA.
Football | 25 JUL 2019
Revealed: Football’s economic impact stretches across all parts of Spain
- A report from PwC shows how much each Spanish autonomous community benefits from the football industry.
- Five communities generate over €1 billion per year from the game while GDP contribution is over 1% in all but one region.
Football | 25 JUL 2019
Spanish clubs whip up excitement with new season ticket promotions
- Newly promoted LaLiga Santander sides CA Osasuna and RCD Mallorca are using creative video to encourage renewals.
- AD Alcorcón and Villarreal CF have set out to mobilise the fans in their hometowns.
Football | 25 JUL 2019
Why CD Leganés launched its season ticket campaign in the Philippines
- The town of Leganes in the Philippines provided a unique location to engage fans, promote the team and take part in social responsibility initiatives.
- The Madrid club used its connections with LaLiga to create a memorable experience for fans.
Football | 25 JUL 2019
Introducing the new sound identity of LaLiga
- Award-winning composer Lucas Vidal created the track in Madrid, Prague and London with 130 musicians.
- The identity will now feature in LaLiga matches, broadcasts, events and other communications.
Business | 25 JUL 2019
Collaboration in Argentina strengthens anti-doping efforts in sport
- LaLiga has agreed to share best practices with Argentina’s National Sport Agency and National Anti-Doping Commission.
- Representatives from each spoke in Buenos Aires about the benefits this partnership provides to the long-term health of the game.
Football | 25 JUL 2019
How Spanish clubs are supporting Indian grassroots football
- Real Betis, RC Celta and Sevilla FC are hosting Football Schools programmes in India to compliment ongoing work of LaLiga in the country.
- Meanwhile CD Leganés welcomed the winners of an Indian scholarship programme to Madrid, offering players the chance to train with the LaLiga side.
Business | 24 JUN 2019
LaLiga redoubles its commitment to Chinese grassroots football in Madrid
- Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
- LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
Business | 24 JUN 2019
‘Smart scarf’ of Real Sociedad provides innovative new connection to its fans
- The scarf’s wearable technology links to mobile application enabling real time updates and exclusive offers for fans, while easy stadium access will soon be included.
- New product has already received a positive response from fans and will lead to new technological innovations at the club.
Business | 24 JUN 2019
- ‘Messi10 by Cirque du Soleil’ will arrive at Parc del Fòrum in Barcelona on October 10th.
- Alongside the show, the ‘Messi10 Challenge LaLiga’ opens in July and offers visitors the chance to discover their inner Messi, with VIP prizes to be won.