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    Sorare launches LaLiga SmartBank digital cards to expand clubs' international reach
    THU 29 SEP|INNOVATION
    Sorare launches LaLiga SmartBank digital cards to expand clubs' international reach

    • Sorare presents digital cards from the 22 LaLiga Smartbank teams, completing its global agreement with LaLiga.
    • Clubs will thus be able to expand their international reach and have the opportunity to engage with new fans.
    • This announcement is part of Sorare's aim to expand its coverage into the second divisions of Europe's top five football leagues. In addition, it will launch a new fantasy competition, “Second Division Europe”.
    Real Betis launch a new brand identity to reinforce their position as a global club
    THU 29 SEP|GLOBAL GROWTH
    Real Betis launch a new brand identity to reinforce their position as a global club

    • The aim of the rebranding is to highlight the institution’s position as a “more global, connected and sustainable club”, one that seeks to differentiate itself with resources that can be adapted to any digital or physical format.
    • The Real Betis brand was the one that grew the most in the past year out of all LaLiga clubs, according to a report from Brand Finance.
    LaLiga enters adventure block game Minecraft
    THU 29 SEP|INNOVATION
    LaLiga enters adventure block game Minecraft

    • A skin pack featuring the shirts of the LaLiga Santander teams will soon be available in Minecraft Bedrock Edition.
    The new Visit Mallorca Estadi: A new philosophy and business development plan for RCD Mallorca’s stadium
    THU 29 SEP|GLOBAL GROWTH
    The new Visit Mallorca Estadi: A new philosophy and business development plan for RCD Mallorca’s stadium

    • The Balearic club are carrying out an extensive redevelopment of their stadium, which is scheduled for completion in January of 2024.
    • The investment consists of improved facilities, modern stands that are closer to the pitch and new seats with more covered seating, plus new experiential and hospitality areas which, together with an overall improvement in food and beverage sales, will boost matchday revenues.
    • Furthermore, the stadium can be brought to life on other days throughout the year thanks to additional business and cultural events that will further increase the level of business.
    Globant and LaLiga reach an agreement to create a global technology company and reinvent Sports and Entertainment
    THU 29 SEP|GLOBAL GROWTH
    Globant and LaLiga reach an agreement to create a global technology company and reinvent Sports and Entertainment

    • The new joint venture will expand and accelerate the services and products currently offered by LaLiga Tech leveraging the latest technologies and consultancy to transform sport and entertainment experiences around the globe.
    Villarreal CF strengthen the community’s sense of belonging by involving fans in the historical archive project
    THU 29 SEP|GLOBAL GROWTH
    Villarreal CF strengthen the community’s sense of belonging by involving fans in the historical archive project

    • The main objective of the historical archive project is to recover and reconstruct the club's history ahead of its centenary in 2023. To do this, the club needs the help of fans and local citizens, while it’ll also have the support of Vila-real City Council and the Jaume I University.
    • Villarreal CF are building a centre to house this archive, which should be the basis of what will become the museum of the Estadio de la Cerámica.
    LaLiga Academy Dallas opens in North America
    THU 29 SEP|FOOTBALL PROJECTS
    LaLiga Academy Dallas opens in North America

    • During this first season, players from 5 to 18 years of age will train under the highest standards of global grassroots football through the LaLiga Methodology.
    • It joins the most outstanding grassroots football projects promoted in recent years by LaLiga North America together with LaLiga Grassroots: the academies in New York and Canada, LaLiga Camps USA, the talent detection programme LaLiga Select and the academic-sports programme Vermont Academy LaLiga.
    African football fans to experience new “LaLiga Loca” show
    THU 29 SEP|AUDIOVISUAL
    African football fans to experience new “LaLiga Loca” show

    • Super Eagles legend Finidi George is special guest on first show.
    • LaLiga Loca features the best of LaLiga news and insights from the African continent.
    • The show will premiere on the LaLiga channel on SuperSport 4 and on LaLiga’s social media platforms.
    SD Huesca involve the whole city in the launch of the club’s second kit through a disruptive promotion
    THU 29 SEP|INNOVATION
    SD Huesca involve the whole city in the launch of the club’s second kit through a disruptive promotion

    • A huge red cross was placed on the ground, representing the cross of Saint George (patron saint of Aragon), and it brought colour to the city centre, steering people towards the nearby official club shop.
    • In holding this kind of promotion, SD Huesca wanted to involve fans in the launch of the new kit and to create buzz.
    • The objective was to reconnect with the fanbase and with people from Huesca in an emotional sense and to spark enthusiasm and pride.
    Report shows LaLiga Santander was the only major European leagues to extract positive value from the past decade of transfer market investments
    THU 29 SEP|GLOBAL GROWTH
    Report shows LaLiga Santander was the only major European leagues to extract positive value from the past decade of transfer market investments

    • A study from the CIES Football Observatory has analysed transfers between 2012 and 2022 and found that only Spanish sides had a positive difference on average between estimated value and amount invested.
    • The three clubs that secured the most value across LaLiga Santander, Premier League, Ligue 1, Serie A and Bundesliga were all Spanish, namely Atlético de Madrid, FC Barcelona and Sevilla FC.
    SD Ponferradina embraces AR to offer engage fans and attract new followers
    THU 15 SEP|INNOVATION
    SD Ponferradina embraces AR to offer engage fans and attract new followers

    • With the help of the Canadian AR specialist ImagineAR, SD Ponferradina lets fans be the protagonist in digital experiences and share them, reinforcing the link with the Blue and Whites' club.
    • This is just one of the many ways in which the club is working on digitisation, as it has also launched digital season tickets, launched commemorative centenary shirts with pioneering NFT and plans to recreate its stadium in the Decentraland metaverse
    LaLiga signs global licensing agreement with StadioPlus to carry out a joint project in the Decentraland metaverse
    THU 15 SEP|NEW DEALS
    LaLiga signs global licensing agreement with StadioPlus to carry out a joint project in the Decentraland metaverse

    • LaLiga and StadioPlus, together with Vegas City Limited, sign an agreement that aims to reach out to new generations and enhance interaction with fans around the world.
    • Through this alliance, a series of LaLiga-themed land parcels will be developed within the Vegas City district, which owns Decentraland's largest sports, gaming and entertainment zones. 
    ‘Sareak’: Real Sociedad's project that turns abandoned fishing nets into football goal nets
    THU 15 SEP|CSR
    ‘Sareak’: Real Sociedad's project that turns abandoned fishing nets into football goal nets

    • Under the slogan 'We take the risk for our seas', Real Sociedad’s project is rescuing abandoned nets from the water to transform them into football goal nets.
    • For the club and its foundation, this circular economy project is another step forward in the sustainability and environmental care strategy, while it has even been nominated as a candidate in the sustainability category at the Leaders Sports Awards.
    LaLiga and Galaxy Racer set to transform sports media scene in MENA region and Indian subcontinent
    THU 15 SEP|NEW DEALS
    LaLiga and Galaxy Racer set to transform sports media scene in MENA region and Indian subcontinent

    • LaLiga and transmedia multinational Galaxy Racer (GXR) will each hold a 50% stake in the 15-year JV, designed to increase the LaLiga brand presence and target younger audiences.
    • JV will tap into audience of 1.3 billion under 30s across the territories.
    • The joint venture is expected to generate €3 billion in revenue.
    Súper Boke, the new Málaga CF mascot, opens a new avenue for brand activation and growth for the club
    THU 15 SEP|GLOBAL GROWTH
    Súper Boke, the new Málaga CF mascot, opens a new avenue for brand activation and growth for the club

    • Málaga CF has involved the fans in the decision of the new official mascot, who have been able to submit their proposals and vote for the best designs until the winner is chosen.
    • The mascot, which already has a sponsor, will provide a new avenue for business and brand activation for the Club.
    Getafe CF improve the fan experience in their stadium by making it possible for supporters to order food without leaving their seats
    THU 15 SEP|GLOBAL GROWTH
    Getafe CF improve the fan experience in their stadium by making it possible for supporters to order food without leaving their seats

    • A new feature in the Getafe CF app in collaboration with PeoplEat lets fans access the catering service from their seats during a match.
    • This new service has led to an 80% increase in app downloads since its announcement.
    • By speeding up service time and reducing waiting time at the Coliseum Alfonso Pérez’s kiosks, the club also aims to increase revenue.
    How LaLiga showed the world the excitement of the end of the transfer window
    THU 15 SEP|GLOBAL GROWTH
    How LaLiga showed the world the excitement of the end of the transfer window

    • Representatives from more than 20 national and international media outlets spent the final hours of the transfer window at LaLiga’s headquarters.
    • This press event was a milestone for LaLiga and Spanish football, as it responded to the media and the fans’ desire for greater access to the drama of deadline day.  
    LaLiga Academy kicks off: a boost to academic and sporting training for young people at the ESC LaLiga & NBA Centre in Madrid
    THU 15 SEP|FOOTBALL PROJECTS
    LaLiga Academy kicks off: a boost to academic and sporting training for young people at the ESC LaLiga & NBA Centre in Madrid

    • LaLiga Academy is the first annual programme launched by LaLiga in Spain. This initiative joins the more than 550 grassroots football sports projects in more than 43 countries that have been developed since 2015, brought together within LaLiga Grassroots.
    • The LaLiga Academy initiative will host 37 young people from more than 20 different countries who will live, study and train at the complex during the 2022/23 academic year.
    LaLiga and Movistar Plus+ will be able to block pirate websites without court order
    WED 24 AUG|AUDIOVISUAL
    LaLiga and Movistar Plus+ will be able to block pirate websites without court order

    • LaLiga and Movistar Plus+ win a joint lawsuit to prevent piracy of LaLiga content.
    • Movistar Plus+ has also won another individual ruling against the piracy of audiovisual content on the Movistar Plus+ platform.
    • Both rulings enable Movistar Plus+ to block pirate content domains on a weekly basis without the need to go to court and will be in force until the 2024/2025 season.
    LaLiga expands its relationship with Migu in China and reinforces its growth strategy in Asia
    WED 24 AUG|GLOBAL GROWTH
    LaLiga expands its relationship with Migu in China and reinforces its growth strategy in Asia

    • Migu, which will offer 380 LaLiga Santander matches, becomes an official sponsor of LaLiga in China until the 2024/25 season. Both parties will work together to develop and market merchandising products.
    •  LaLiga has teamed up with Streamline to create the LaLiga Plus app and offer all LaLiga matches in the Asian country. With this launch, LaLiga is the first major league to have a DTC (direct to consumer) solution in China.
    LaLiga Tech to help Liga Portugal boost its technological development
    WED 24 AUG|INNOVATION
    LaLiga Tech to help Liga Portugal boost its technological development

    • Liga Portugal and LaLiga, through its technological subsidiary LaLiga Tech, are partnering to offer new technological services to the Portuguese championship.
    • The Portuguese organisation will continue its digital transformation by offering Brand Protection services to help clubs to detect and remove fake merchandise being sold across online platforms.
    LaLiga Santander and Laliga SmartBank kick off with the latest technology and the best TV experience
    WED 24 AUG|AUDIOVISUAL
    LaLiga Santander and Laliga SmartBank kick off with the latest technology and the best TV experience

    • The use of Artificial Intelligence for the generation of highlights is one of the main innovations.
    • The best viewing experience, a revamped team of presenters and commentators and unprecedented TV distribution will complete LaLiga's television offer.
    LaLiga SmartBank excitement, more accessible in Spain than ever before
    WED 24 AUG|AUDIOVISUAL
    LaLiga SmartBank excitement, more accessible in Spain than ever before

    • The innovative commercialisation format proposed by LaLiga for the domestic market exponentially multiplies the number of operators available to fans.
    • LaLiga achieves its goal of improving accessibility to the SmartBank competition, which will be available on at least 10 different platforms.
    EA SPORTS FC will be the title sponsor of all LaLiga competitions
    WED 24 AUG|GLOBAL GROWTH
    EA SPORTS FC will be the title sponsor of all LaLiga competitions

    • Starting in the 2023-24 season, the new multi-year agreement paves the way for new experiences, deeper in-game integrations, enhanced broadcast communications, and commitment to grassroots initiatives.
    RCD Espanyol can better connect with fans thanks to the club’s new state-of-the-art website and streaming
    WED 24 AUG|AUDIOVISUAL
    RCD Espanyol can better connect with fans thanks to the club’s new state-of-the-art website and streaming

    • The Catalan club understand the importance of digitalisation and are offering fans unique content through modern online platforms.
    • At the same time as launching the club’s first Video on Demand platform, RCD Espanyol have also taken a major step forward in terms of graphic and audiovisual identity.
    Stadium naming rights: The revenue source being embraced by LaLiga clubs
    WED 24 AUG|GLOBAL GROWTH
    Stadium naming rights: The revenue source being embraced by LaLiga clubs

    • There are more and more commercial names for the stadiums of Spanish football’s top flight, allowing clubs to increase their business.
    • FC Barcelona have added Spotify to the name of their stadium, while UD Almería have incorporated the energy drink brand Power Horse and Atlético de Madrid have sold the naming rights of their stadium to Cívitas for the next 10 years.
    • Furthermore, UD Ibiza have signed a sponsorship agreement with Palladium Hotel Group and, from this season, the island team's stadium will be renamed the Palladium Can Misses.
    LaLiga SmartBank’s newly promoted clubs: Aiming to consolidate their place in professional football
    WED 24 AUG|PRESIDENTS
    LaLiga SmartBank’s newly promoted clubs: Aiming to consolidate their place in professional football

    • Real Racing Club and Albacete Balompié are two historic LaLiga clubs and, from this season, they’ll aim to re-establish themselves as members of Spanish professional football.
    • Villarreal CF’s B team, which previously competed in LaLiga SmartBank between 2009 and 2012, know the impact of playing at the professional level and the benefits this brings to sponsors.
    • FC Andorra, the team that will play in LaLiga for the first time, have ambitions to grow their social base and to develop in a commercial and business sense.
    LaLiga designs manual to measure the impact of social projects within the football industry
    THU 28 JUL|CSR
    LaLiga designs manual to measure the impact of social projects within the football industry

    • The Fair Play Social Method launched by the LaLiga FOUNDATION aims to enable organisations in the football industry to integrate the measurement of the social impact of their projects into their strategic plans and to promote actions based on results.
    • The alliance between the academic sector and the shared experience of the LaLiga clubs will help the world of football to strengthen its social commitment.
    Saran secures LaLiga rights in Turkey until 2026/27 season
    THU 28 JUL|AUDIOVISUAL
    Saran secures LaLiga rights in Turkey until 2026/27 season

    • Saran Media Group owns the broadcasting rights to Serie A, Turkish Airlines Euroleague, NBA, Formula 1 and MotoGP.
    LaLiga transforms marketing strategy thanks to Microsoft and the potential of hundreds of terabytes of data
    THU 28 JUL|INNOVATION
    LaLiga transforms marketing strategy thanks to Microsoft and the potential of hundreds of terabytes of data

    • Thanks to Microsoft Power BI, LaLiga can now order, classify and extract value from its stored information through a single platform with interactive graphs that extend the value of the data exponentially and amplify the analytical capabilities to deliver a better fan experience. 
    • Power BI enables LaLiga to handle hundreds of terabytes of information, including some 75 million pieces of performance data, plus hundreds of millions of pre and post match statistics.