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The LALIGA Newsletter

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    Javier Tebas: “We are an economically sustainable competition”
    WED 27 SEP|PRESIDENTS
    Javier Tebas: “We are an economically sustainable competition”

    • The president of LALIGA spoke at the recent World Football Summit held in Seville, where he affirmed that LALIGA is the most advanced competition in the world.
    • He also discussed the agreement with EA Sports, the issue of piracy and the need for economic control from FIFA.
    RCD Espanyol engages with strategic markets by expanding its international academy network
    TUE 26 SEP|GLOBAL GROWTH
    RCD Espanyol engages with strategic markets by expanding its international academy network

    • The LALIGA HYPERMOTION club boast one of the most extensive academy networks in world football and this is proving to be an important part of the institution’s internationalisation.
    • The latest academy has been opened in Libya, with RCD Espanyol working with a local partner in Tripoli to share the club’s methodology, know-how and values.
    Villarreal CF inaugurate Club 1923, placing the fans at the centre
    MON 25 SEP|FOOTBALL PROJECTS
    Villarreal CF inaugurate Club 1923, placing the fans at the centre

    • At their match against FC Barcelona, Los Groguets launched their new state-of-the-art space in the Fondo Sur of the Estadio de la Cerámica, marking the club’s centenary and improving the experience for fans and partners.
    • The room is 400 metres squared and can host private events, while matches can be enjoyed there with music, drinks and food from a famous local chef.
    The Ramón Sánchez-Pizjuán tourist attraction welcomes a record number of visitors and brings significant profits to Sevilla FC
    FRI 22 SEP|FOOTBALL PROJECTS
    The Ramón Sánchez-Pizjuán tourist attraction welcomes a record number of visitors and brings significant profits to Sevilla FC

    • At Sevilla FC’s stadium, more than 50,000 people visited the tour during the 2022/23 campaign.
    • The seven Europa League trophies, the dressing room, the tunnel and the Centenary Anthem are the main attractions of the 'Stadium Tour'.
    The two biggest names in world football join forces as LALIGA becomes front of shirt partner of Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch
    WED 20 SEP|FOOTBALL PROJECTS
    The two biggest names in world football join forces as LALIGA becomes front of shirt partner of Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

    • LALIGA will appear on the home and away kit of the North Wales Coast West Division One side, which boasts the longest name in world football.
    • The agreement will see LALIGA introduce its new ‘LL’ brand logo across the club’s blue and black vertical striped home kit and all white away kit.
    • As LALIGA enters a new brand era from this season, the league is bringing "The Power of Our Fútbol" to North Wales and beyond following the introduction of this innovative partnership.
    Harvard Business School publishes groundbreaking academic paper on LALIGA’s strategic development
    MON 18 SEP|FOOTBALL PROJECTS
    Harvard Business School publishes groundbreaking academic paper on LALIGA’s strategic development

    • You can access the academic article through this link.
    LALIGA Academy Madrid gets underway with twice as many players and now with its first women’s youth team
    FRI 15 SEP|GLOBAL GROWTH
    LALIGA Academy Madrid gets underway with twice as many players and now with its first women’s youth team

    • The programme opened its doors to receive the almost 80 players who Will live at the ESC LALIGA & NBA complex during the 23/24 season. 
    • EA SPORTS, together with LALIGA, has offered up to 20 full scholarships to young players from around the world through the FC FUTURES programme. 
    LALIGA kicks off with improved audience figures
    THU 14 SEP|AUDIOVISUAL
    LALIGA kicks off with improved audience figures

    • The first four matchdays saw an audience increase of 2.9% for LALIGA EA SPORTS and 53.1% for LALIGA HYPERMOTION.
    Australia hosted LALIGA Extra Time to discuss the future of the sports industry together with clubs and partners
    MON 11 SEP|FOOTBALL PROJECTS
    Australia hosted LALIGA Extra Time to discuss the future of the sports industry together with clubs and partners

    • The event brought together Villarreal CF, EA Sports, Optus Sport and Matildas international footballer Elise Kellond-Knight to speak in two panels that also served to introduce the new and revolutionary identity of LALIGA
    LALIGA and T3N Sport and Investment sign international expansion with sports-residential and academic complexes around the world
    THU 07 SEP|FOOTBALL PROJECTS
    LALIGA and T3N Sport and Investment sign international expansion with sports-residential and academic complexes around the world

    • Around 300 million euros will be invested in the next 5 years on this project.
    • The agreement plans to reach strategic markets such as the US, Mexico, Japan, and the Middle East.
    • It will follow the successful model of ESC LALIGA & NBA, located in Madrid and which celebrates one year of its launch with the LALIGA Academy programs.
    LALIGA hosts the second edition of the Hope Cup in China with the help of local institutions
    MON 04 SEP|FOOTBALL PROJECTS
    LALIGA hosts the second edition of the Hope Cup in China with the help of local institutions

    • Real Betis won the tournament after a victory against Valencia CF in the final.
    • During the five-day stay in Kunming (China), the Spanish clubs' players undertook a special cultural trip, highlighting the importance of the competition as a key component of the celebration of the 50th anniversary of diplomatic relations between China and Spain.
    Deportivo Alavés enhance their stadium experience with pre-match festivities
    FRI 01 SEP|FOOTBALL PROJECTS
    Deportivo Alavés enhance their stadium experience with pre-match festivities

    • For the Vitoria-Gasteiz club’s first home game of the new season, they organised live performances by DJ Adriá Ortega, singer Tayra Taylor and violinist Carlos Tego.
    • The plan is for such performances to be repeated throughout the season, which will improve the brand image and strengthen links with fans.
    Real Oviedo team up with DJ Fer Palacio to present the Carlos Tartiere’s improvements and to increase international reach
    FRI 01 SEP|GLOBAL GROWTH
    Real Oviedo team up with DJ Fer Palacio to present the Carlos Tartiere’s improvements and to increase international reach

    • The club from Oviedo showed off their stadium’s new lighting system, video scoreboards and sound system, improvements which will enhance the fans’ experience.
    • The famous urban music artist performed for more than 30 minutes while wearing the club’s shirt, with this collaboration showcasing the Real Oviedo brand on an international level.
    RCD Espanyol consolidate the club’s growth in Mexico with the building of a new sports complex in Quintana Roo
    THU 31 AUG|GLOBAL GROWTH
    RCD Espanyol consolidate the club’s growth in Mexico with the building of a new sports complex in Quintana Roo

    • Los Pericos and the government of the State of Quintana Roo have agreed to develop a football project in the Mexican region, one which will have a strong social component and include the development of a high-performance sports complex.
    • This agreement, which will allow local youngsters to enhance their sporting skills, is viewed by the club as a great opportunity to expand its presence in Mexico and to generate new revenue through sports tourism.
    Girona FC promotes in Manchester the tourism of the province and its surroundings
    WED 30 AUG|GLOBAL GROWTH
    Girona FC promotes in Manchester the tourism of the province and its surroundings

    • The Costa Brava Girona Tourist Board and Girona FC organised a promotional event in Manchester, given that the UK is a key market for both entities.
    • The club has invested in premium hospitality packages to better service football fans who visit the Catalan province on holiday.
    Villarreal CF strengthen the club’s brand presence in America, Asia and Europe thanks to the Villarreal Academy
    TUE 29 AUG|FOOTBALL PROJECTS
    Villarreal CF strengthen the club’s brand presence in America, Asia and Europe thanks to the Villarreal Academy

    • Throughout the summer, Villarreal CF have held camps and player tryouts at 10 of the club’s international academies.
    • With these sporting projects, the club can reinforce the brand and take its methodology, values and culture to all corners of the world.
    CA Osasuna advance in digitalisation with an ambitious project that puts the fan at the centre
    TUE 29 AUG|GLOBAL GROWTH
    CA Osasuna advance in digitalisation with an ambitious project that puts the fan at the centre

    • The Navarre club, with the help of One Fan, will make a large amount of content available to supporters through its website, app and OTT, with users able to access a fully personalised space.
    • The project, which aims to simplify processes and to improve understanding of the user in order to offer a better experience, has been supported by LALIGA and Boost LALIGA.
    SD Huesca and its backing of AI
    MON 28 AUG|INNOVATION
    SD Huesca and its backing of AI

    • The club is launching a collection of matchday posters for the home games at El Alcoraz, combining cultural elements from Huesca and from the regions of their opponents.
    • For away games, the SD Huesca captain will wear an exclusive armband as part of the ‘Aragonese Initiatives’ campaign, to showcase certain names and historical contributions.
    • These initiatives follow on from SD Huesca’s season ticket campaign, which was built around the idea of the club and the region having its own AI, that of AltoAragón Identity.
    Growth and consolidation are the objectives of the newly promoted LALIGA HYPERMOTION clubs
    THU 24 AUG|GLOBAL GROWTH
    Growth and consolidation are the objectives of the newly promoted LALIGA HYPERMOTION clubs

    • While AD Alcorcón and SD Amorebieta have returned to professional football after just one year away, Racing Club Ferrol return after a decade and a half and CD Eldense after 60 years.
    • In addition to staying up, the four new LALIGA HYPERMOTION clubs are aiming to continue developing on a social and institutional level in order to attract new fans, partners and sponsors.
    The centenary anthem from RC Celta is crossing borders with the help of C. Tangana
    WED 23 AUG|GLOBAL GROWTH
    The centenary anthem from RC Celta is crossing borders with the help of C. Tangana

    • For the composition and recording of ‘Oliveira Dos Cen Anos’ (the Galician name of the RC Celta centenary anthem, ‘One-Hundred-Year-Old Olive Tree’ in English), the rapper worked with the folklore of the land, local artists and locations in the region.
    • The Guardian has defined it as “the most artistically ambitious football anthem ever”.
    The new LALIGA App embraces enhanced content and artificial intelligence
    MON 21 AUG|INNOVATION
    The new LALIGA App embraces enhanced content and artificial intelligence

    • LALIGA has renewed its App in order to improve the user experience on its digital platforms and to adapt its content for new formats.
    • New content can be generated live, thanks to WSC Sports’ artificial intelligence technology.
    LALIGA announces Visit Saudi as new official travel destination and global sponsor
    FRI 18 AUG|NEW DEALS
    LALIGA announces Visit Saudi as new official travel destination and global sponsor

    • The partnership will push the boundaries of brand activation through a wide range of activities, including a high-profile launch event, followed by many other activities that will be held in the Kingdom, with the aim of bringing LALIGA closer to Saudi Arabia.
    Valencia CF and PUMA transform the city’s bus shelters into replicas of Mestalla to promote the 2023/24 kits
    THU 17 AUG|INNOVATION
    Valencia CF and PUMA transform the city’s bus shelters into replicas of Mestalla to promote the 2023/24 kits

    • This street marketing campaign proved to be very successful and was also widely shared in the media.
    • The club always works closely with PUMA, its official kit supplier since 2019, to promote each season’s kits in innovative ways and this is the latest example.
    LALIGA Store is now up and running, with more than 500 items available
    WED 16 AUG|GLOBAL GROWTH
    LALIGA Store is now up and running, with more than 500 items available

    • The ecommerce store opens in partnership with leading global digital sports platform Fanatics.
    • Fans can find a wide selection of officially licensed shirts, hoodies and accessories from LALIGA and most of its member clubs at enlace.
    LALIGA, clubs and fans unite against racism
    TUE 15 AUG|FOOTBALL PROJECTS
    LALIGA, clubs and fans unite against racism

    • Captain's armbands, in-stadium signs and awareness-raising messages were just some of the initiatives seen across LALIGA EA SPORTS and LALIGA HYPERMOTION matches on the first weekend of the season.
    UD Las Palmas and Gran Canaria partner with Norwich City FC to promote the island as a tourist destination in the British market
    MON 14 AUG|NEW DEALS
    UD Las Palmas and Gran Canaria partner with Norwich City FC to promote the island as a tourist destination in the British market

    • The Gran Canaria government is being supported by UD Las Palmas and the club’s reach to attract more British tourists through football.
    • UD Las Palmas is taking a major step forward in its internationalisation process by strengthening ties with Norwich City FC, a club with which collaboration already exists in terms of training, technification and international expansion.
    The all-new audiovisual innovations in LALIGA broadcasts
    MON 14 AUG|AUDIOVISUAL
    The all-new audiovisual innovations in LALIGA broadcasts

    • An overwhelming majority of LALIGA EA SPORTS clubs approved a new incentive system aimed at enhancing the match experience for fans.
    • This new system will allow LALIGA EA SPORTS clubs to increase revenue depending on their contribution to the improvement of broadcast content.
    The residence at Mareo is open: This is the cornerstone of Real Sporting’s growth
    WED 09 AUG|GLOBAL GROWTH
    The residence at Mareo is open: This is the cornerstone of Real Sporting’s growth

    • The Asturian club has inaugurated the residence, which is being described as “the heart of the refurbishment of Mareo”.
    • The Mareo Football School will have an international character, so that it can be a driving force and magnet for attracting the best talents.
    • The CVC funds have been key to this renovation project being carried out.
    LALIGA Summer Tour takes over Mexico and the USA with more than 30 activations and over 100,000 fans in the stands
    TUE 08 AUG|FOOTBALL PROJECTS
    LALIGA Summer Tour takes over Mexico and the USA with more than 30 activations and over 100,000 fans in the stands

    • The four friendly matches involving Atlético de Madrid, Real Betis, Real Sociedad and Sevilla FC in Mexico and the United States allowed fans from both countries to get closer to their LALIGA EA SPORTS idols  
    Cádiz CF partner with Malaysia Super League’s Kuala Lumpur City FC to grow the club’s brand in Southeast Asia
    FRI 04 AUG|NEW DEALS
    Cádiz CF partner with Malaysia Super League’s Kuala Lumpur City FC to grow the club’s brand in Southeast Asia

    • The two clubs plan to work together on social media activations, localized content, player development, academies, friendly matches, sponsorship opportunities and more.
    • As well as seeking business opportunities in Malaysia, Cádiz CF also have plans for Indonesia, Thailand and Vietnam.