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The LaLiga Newsletter

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    Behind the scenes of LaLiga’s closed doors broadcast innovations
    TUE 30 JUN|AUDIOVISUAL
    Behind the scenes of LaLiga’s closed doors broadcast innovations

    • The use of virtualised fans and atmospheric audio has been made possible through the combined efforts of different departments and companies.
    • LaLiga partnered with VIZRT and EA SPORTS to help viewers focus on the action and provide the best experience possible.
    LaLiga receives R&D+i certifications for technological and innovative work
    TUE 30 JUN|INNOVATION
    LaLiga receives R&D+i certifications for technological and innovative work

    • Calendar Selector and antipiracy apps have been recognised by EQA certification experts as research and development.
    • Around 20 apps and proprietary tools created by LaLiga have been certified as technological innovations.
    Month of education courses from LaLiga clubs will strengthen links between Spain and Japan
    TUE 30 JUN|FOOTBALL PROJECTS
    Month of education courses from LaLiga clubs will strengthen links between Spain and Japan

    • LaLiga’s ‘#VolverEsGanar’ online courses will run until July 30th thanks to a collaboration with the Cervantes Institute of Tokyo.
    • Representatives from five LaLiga Santander and five LaLiga SmartBank clubs will lead the classes.
    LaLiga Business School announces three new courses for November 2020
    TUE 30 JUN|FOOTBALL PROJECTS
    LaLiga Business School announces three new courses for November 2020

    • Three new courses in football management, law and marketing will increase professional skills in the industry.
    • Each course is taught by industry experts and involves internships and educational visits to clubs and other global organisations.
    International coalition brings down global piracy ring with 40,000 video channels and 2 million subscribers
    TUE 30 JUN|AUDIOVISUAL
    International coalition brings down global piracy ring with 40,000 video channels and 2 million subscribers

    • LaLiga worked with Deutsche Fußball Liga (DFL), NAGRA and Nordic Content Protection for the initiative.
    • All of these organisations thank the Spanish National Police and law enforcement agencies throughout Europe for the crackdown on this international illegal IPTV streaming network. 
    Electronic Arts and LaLiga announce 10-year partnership renewal
    TUE 30 JUN|NEW DEALS
    Electronic Arts and LaLiga announce 10-year partnership renewal

    • EA SPORTS FIFA continues to bring the most authentic and innovative global football experience to players worldwide.
    • LaLiga already has the biggest in-game fanbase across 70 nations in EA SPORTS FIFA.
    Beyond sponsorship: LaLiga and Sevilla FC agree to provide consultancy services in Tanzania through GSM Group partnership
    TUE 30 JUN|NEW DEALS
    Beyond sponsorship: LaLiga and Sevilla FC agree to provide consultancy services in Tanzania through GSM Group partnership

    • Young Africans SC will benefit from LaLiga and Sevilla FC’s expertise over the next three and a half years.
    • The Tanzanian club will receive consultancy on club management, activities for fans, digital transformation, marketing, sales, economic control and international development.
    CA Osasuna brings world’s first ‘smart shin pads’ to its academy
    TUE 30 JUN|INNOVATION
    CA Osasuna brings world’s first ‘smart shin pads’ to its academy

    • The carbon fibre devices gather useful data for 16,000 youngsters at the academies of CA Osasuna and affiliated clubs. 
    • The objective forms part of the 'Health Academy' initiative to advance the performance of youngsters and make football even safer.
    LaLiga's international audience rises by almost 50% after the competition's restart
    THU 18 JUN|GLOBAL GROWTH
    LaLiga's international audience rises by almost 50% after the competition's restart

    • According to figures from consultants Nielsen Sports, LaLiga Santander's international audience increased on the first matchday of the competition following the forced hiatus.
    • Across Africa, viewing figures rose by 73% while India saw an increase of 72%.
    How fans of LaLiga clubs are making their presence felt inside the stadiums
    THU 18 JUN|FOOTBALL PROJECTS
    How fans of LaLiga clubs are making their presence felt inside the stadiums

    • With matches being played behind closed doors, clubs like Villarreal CF and Elche CF have developed photo replicas of their fans to display in the stands.
    • Valencia CF has allowed fans to place shirts, flags and scarves in the stadium, while other clubs are encouraging supporters to send in photos that will be shown on digital advertising boards.
    How LaLiga’s return was celebrated the world over
    THU 18 JUN|GLOBAL GROWTH
    How LaLiga’s return was celebrated the world over

    • To mark the return of Spanish football, LaLiga and its partners rolled out over 160 global initiatives supporting the #BackToWin campaign.
    • Urban art murals appeared across five continents, while public exhibitions of club kits and video projections were seen across Spain.
    eSports Gran Derbi marks the return of eLaLiga Santander
    THU 18 JUN|FOOTBALL PROJECTS
    eSports Gran Derbi marks the return of eLaLiga Santander

    • The eLaLiga Santander tournament returns with an updated schedule and all matches played online.
    • To celebrate the return, a FIFA 20 match was held between Sevilla FC’s Antonio ‘TojoR’ Jordá and Real Betis’ Jesús ‘Xexu’ Garnacho, with Óliver Torres and Borja Iglesias also involved.
    How LaLiga is helping bars, restaurants and residences for the elderly make a comeback
    THU 18 JUN|FOOTBALL PROJECTS
    How LaLiga is helping bars, restaurants and residences for the elderly make a comeback

    • A campaign has been launched to support the hospitality industry, encouraging fans to watch LaLiga matches at local bars.
    • Residences for the elderly will receive broadcasts of LaLiga matches for free via LaLigaTV Bar for the rest of the 2019/20 season.
    RCD Mallorca’s creative campaigns are promoting local tourism and increasing value for partners
    THU 18 JUN|FOOTBALL PROJECTS
    RCD Mallorca’s creative campaigns are promoting local tourism and increasing value for partners

    • The club’s stadium will be called Visit Mallorca Estadi until June 30th, 2021 to stimulate visits to the island.
    • Social media campaigns are also generating increased returns for club partners. 
    Virtualised stands and fan audio: How LaLiga redesigned its match broadcasts for behind-closed-door games
    THU 18 JUN|AUDIOVISUAL
    Virtualised stands and fan audio: How LaLiga redesigned its match broadcasts for behind-closed-door games

    • Digitally recreated fan audio and virtual stands, as well as new camera shots, will be seen while matches are played behind closed doors.
    • Institutional messages will also be seen in the stands during pauses in play.
    LaLiga joins Spanish Government to promote the return of tourism to Spain
    THU 18 JUN|FOOTBALL PROJECTS
    LaLiga joins Spanish Government to promote the return of tourism to Spain

    • The campaign “Safe Sport, Safe Tourism #SpainAwaitsYou” is being promoted through LaLiga’s international match broadcasts. 
    • Initiative is also backed by the Confederation of Employers and Industries of Spain.
    Go inside LaLiga with second season of award-winning ‘Six Dreams’ on Amazon
    THU 18 JUN|AUDIOVISUAL
    Go inside LaLiga with second season of award-winning ‘Six Dreams’ on Amazon

    • Borja Iglesias, Aritz Aduriz Santi Cazorla, Paco López, Clemente Villaverde and Maheta Molango are the six stars featured. 
    • The series comes from the collaboration between Amazon, The Mediapro Studio, LaLiga and clubs.
    Javier Tebas: “We have shown that competitions can return”
    THU 18 JUN|PRESIDENTS
    Javier Tebas: “We have shown that competitions can return”

    • As LaLiga returns, LaLiga President addressed international journalists to explain how this was achieved.
    • Tebas laid out plans for finishing the campaign safely and what the future holds.
    LaLiga sets official matchday schedule for the return of football in Spain
    TUE 02 JUN|PRESIDENTS
    LaLiga sets official matchday schedule for the return of football in Spain

    • A new LaLiga initiative will involve fans from all over the world and ensure that their presence is felt in matches played behind closed doors.
    • All LaLiga clubs were able to begin full squad training from June 1.
    How CA Osasuna and CF Fuenlabrada are assisting local groups during pandemic de-escalation
    TUE 02 JUN|FOOTBALL PROJECTS
    How CA Osasuna and CF Fuenlabrada are assisting local groups during pandemic de-escalation

    • CF Fuenlabrada has launched an initiative to revive the local economy by promoting local small and medium-sized companies.
    • CA Osasuna is working to protect older fans and nearby residences by delivering personalised masks with the club's emblem.
    LaLiga FOUNDATION creates new visibility for LaLiga Genuine Santander with Panini cards
    TUE 02 JUN|CSR
    LaLiga FOUNDATION creates new visibility for LaLiga Genuine Santander with Panini cards

    • Collaboration between Santander España and Panini has helped create personalised cards for the more than 1,000 players in the competition.
    • These stickers are downloadable at www.mypaninidigitalcollection.com or via the MyPanini Digital Collection app.
    Athletic Club targets new audiences after landing on TikTok
    TUE 02 JUN|FOOTBALL PROJECTS
    Athletic Club targets new audiences after landing on TikTok

    • The Basque club hopes to reach younger fans and continue international growth via the short-form video platform.
    • The new profile has almost 6,000 followers after just two weeks and posts are averaging 70,000 views.
    Celta de Vigo’s ‘Second thing you’ll do’ campaign strengthens emotional bond with fans
    TUE 02 JUN|FOOTBALL PROJECTS
    Celta de Vigo’s ‘Second thing you’ll do’ campaign strengthens emotional bond with fans

    • The club’s fans have been urged to share messages on a new website, explaining what they plan to do once the health pandemic is over.
    • The objective is to remain close to the fans wherever they are.
    Inside LaLiga’s Return to Training Protocol
    TUE 02 JUN|PRESIDENTS
    Inside LaLiga’s Return to Training Protocol

    • LaLiga’s staged approach to resume training was approved by sports and health authorities to provide consistency and safety for all clubs.
    • Players are now training sessions with their full squads the competition due to restart June 11. 
    The redeveloped El Sadar stadium is the pillar of Osasuna’s modernisation
    TUE 02 JUN|FOOTBALL PROJECTS
    The redeveloped El Sadar stadium is the pillar of Osasuna’s modernisation

    • The club from Pamplona will invest more than was planned to build a new roof for the entire ground.
    • More commercial space is being created making it possible to use the stadium more days of the year.
    International growth fuels LaLiga’s rise up the Brand Finance rankings
    TUE 02 JUN|GLOBAL GROWTH
    International growth fuels LaLiga’s rise up the Brand Finance rankings

    • LaLiga is now ranked the sixth strongest brand in Spain and is the only sports competition in the world to appear in these rankings.
    • There has been a 34 percent increase in LaLiga’s brand value compared to last year.
    LaLiga joins Mediapro and Super Sports Media to create a joint venture in China
    THU 14 MAY|FOOTBALL PROJECTS
    LaLiga joins Mediapro and Super Sports Media to create a joint venture in China

    • The new company will boost the commercial capabilities of LaLiga China
    • The Spanish Football Commercial & Marketing Company (SFCM) will oversee the exploitation of commercial assets and development of new business opportunities in the Asian country
    LaLiga continues international growth with new digital agreements in China and the USA
    THU 14 MAY|NEW DEALS
    LaLiga continues international growth with new digital agreements in China and the USA

    • Douyin, the sister app of TikTok, has become LaLiga’s official social media partner in China. 
    • Meanwhile a collaboration with Uninterrupted and the Women’s International Champions Cup led to a charity eSports tournament in the USA. 
    LaLiga stadiums light up to pay tribute to health workers in the COVID-19 crisis
    THU 14 MAY|FOOTBALL PROJECTS
    LaLiga stadiums light up to pay tribute to health workers in the COVID-19 crisis

    • Videos projected on the main façade of the Wanda Metropolitano show Atlético de Madrid players joining the applause for health workers.
    • Other stadiums such as the RCDE Stadium and San Mamés have also lit up to show public support for health workers during this pandemic.
    LaLiga is sharing its computing power to accelerate COVID-19 research
    THU 14 MAY|INNOVATION
    LaLiga is sharing its computing power to accelerate COVID-19 research

    • A partnership has been established with Folding@Home, a project that runs simulations of protein dynamics using computing power.
    • The ‘supercomputer’ of LaLiga’s Technological Protection of Content Department is 4,000 times more powerful than a regular computer.