Levante UD. Levante UD

Audiovisual | 30 DIC 2019

Levante UD marks 110 years of history with new virtual museum

  • The Valencian club has created an online museum with the help of its fans to bring the greatest moments from the clubs’ 110 years to life.
  • Popular items include the contract that Johan Cruyff signed with the club in 1981 and the Copa de la España Libre trophy.
RCD Mallorca Real Valladolid. RCD Mallorca Real Valladolid

Global growth | 30 DIC 2019

How the Spanish football revenue gap is closing

  • LaLiga has revealed the distribution of its broadcasting revenues for the 2018/19 season.
  • The ratio between highest and lowest incomes has reduced to 3.5:1 showing the impact of LaLiga financial controls.
LaLiga Business School Asia. LaLiga Business School Asia

Global growth | 30 DIC 2019

LaLiga Business School expands to Asia

  • New agreements will lead to sports marketing courses in Malaysia and Thailand.
  • The move into Asia follows launches in Africa, Europe and the Americas.
Cuadro de mandos Dashboard. Cuadro de mandos Dashboard

Innovation | 30 DIC 2019

The data dashboards that help LaLiga clubs evolve

  • LaLiga is providing clubs with detailed breakdowns of their data to identify new market opportunities.
  • Global audience metrics, digital engagement and macroeconomic data are just some of the new services being provided.
COP25. COP25

CSR | 30 DIC 2019

How LaLiga clubs are tackling climate change

  • Several Spanish clubs have launched waste management initiatives and have signed new environmental agreements.
  • LaLiga has agreed partnerships of its own and supported the recent COP25 conference in Madrid.
LaLiga SPIA. LaLiga SPIA

Global growth | 30 DIC 2019

How Spanish clubs are growing in Asia with LaLiga’s support

  • Representatives from Real Valladolid, Valencia CF and Real Mallorca shared their international ambitions at the SPIA international congress in the Philippines.
  • All LaLiga clubs can benefit from the league’s offices and delegates in the region. in the region.
LaLiga MLS. LaLiga MLS

Global growth | 30 DIC 2019

LaLiga shares expertise to boost MLS’ development

  • MLS officials were welcomed to LaLiga headquarters for a knowledge-sharing session.
  • Several topics were discussed, from competition structure to fixture scheduling to professional refereeing and VAR.
eLaLiga Santander eSports. eLaLiga Santander eSports

Audiovisual | 30 DIC 2019

eLaLiga Santander sees participation numbers double

  • The third edition of the eSports competition features 33 LaLiga clubs.
  • New and existing participants are finding commercial opportunities as they grow in the world of gaming.
Navidad. Navidad

Global growth | 30 DIC 2019

The Christmas campaigns of LaLiga

  • From Athletic Club to Villarreal, clubs are using their global voice to spread goodwill this festive season.
  • LaLiga’s own campaign shares the spirit of giving while supporting dinner events for the less fortunate across Spain.

Web Summit Javier Tebas. Web Summit Javier Tebas

Innovation | 27 NOV 2019

The technology tools powering the future of sport

  • New innovations developed by LaLiga are influencing both the sports and entertainment industries.
  • LaLiga president Javier Tebas spoke at Web Summit about the technology advances made by the Spanish league.
Whatsapp Assistant Atlético de Madrid. Whatsapp Assistant Atlético de Madrid

Innovation | 27 NOV 2019

Atlético de Madrid is innovating through WhatsApp

  • The club’s department of IT and digital development has rolled out a virtual WhatsApp assistant for its global supporters.
  • The project is part of the continuous commitment to improving support for the fans, something that is a priority for the club.
Levante UD Cantera. Levante UD Cantera

Football projects | 27 NOV 2019

Meet the ‘compliance kids’ of Levante UD

  • A new project from the Valencian club aims to extend the teaching of online safety and risk prevention to its academy and staff.
  • Workshops throughout the season aim to avoid issues surrounding identity theft or sports betting, among others.
Marcos Senna Villarreal CF. Marcos Senna Villarreal CF

Global growth | 27 NOV 2019

How Villarreal is extending its brand to Miami

  • Villarreal worked with LaLiga to run a series of events in Florida this month.
  • The club’s international department works to sell an identity, not just shirts.
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