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    Sports tech experts from the Nordics and LALIGA discuss the unique opportunities of innovation in sport
    WED 13 MAR|GLOBAL GROWTH
    Sports tech experts from the Nordics and LALIGA discuss the unique opportunities of innovation in sport

    • The first of a series of six LALIGA EXTRA TIME online webinars was on the subject of 'Sports Innovation in the Nordics & Spain', and featured speakers from Finland, Denmark, Sweden and beyond.
    • These representatives shared tips and insights, explaining how the Nordics can be a unique environment for developing sports tech.
    LALIGA EXTRA TIME brings clubs and sponsors together at an event in São Paulo
    WED 13 MAR|FOOTBALL PROJECTS
    LALIGA EXTRA TIME brings clubs and sponsors together at an event in São Paulo

    • LALIGA clubs, such as Real Betis and Sevilla FC, participated in an event which highlighted their respective projects in sustainability and infrastructure.
    • This space, which exists to open up discussion on current affairs in the sports industry, gives extra visibility to clubs, commercial partners and strategic allies.
    Japan’s most successful baseball team club Villarreal CF to learn about the Spanish club’s prestigious academy
    TUE 12 MAR|GLOBAL GROWTH
    Japan’s most successful baseball team club Villarreal CF to learn about the Spanish club’s prestigious academy

    • A delegation from the Yomiuri Giants travelled to Spain to observe how Villarreal CF’s renowned methodology works, as Japanese baseball teams want to take on a more active role in the development of their own young talents.
    • Yuriko Saeki, from the Department of Football Administration and Competitions at Villarreal CF, has organised various visits for key figures from the Japanese sports industry.
    LALIGA continues the fight against racism with 'VS RACISM'
    MON 11 MAR|CSR
    LALIGA continues the fight against racism with 'VS RACISM'

    • Under the concept #1voiceVSRACISM, the third edition of this initiative seeks to raise awareness of the importance of eradicating racial discrimination.
    •  With the help of Little Spain, an encouraging anthem against racism has been created and will be played in every stadium.
    • In addition, during matchday 29 of LALIGA EA SPORTS and matchday 31 of LALIGA HYPERMOTION, among other actions, players will wear the initiative's T-shirt, which will also be available in FC 24's Ultimate Team.
    Women in the football industry: Supporting diversity, equality and inclusion to achieve greater participation
    FRI 08 MAR|PRESIDENTS
    Women in the football industry: Supporting diversity, equality and inclusion to achieve greater participation

    • With Marián Mouriño (RC Celta), Layhoon Chan (Valencia CF), Sophia Yang (Granada CF) and Amaia Gorostiza (SD Eibar), there are four female presidents among the 41 clubs in LALIGA this season.
    • The club presidents spoke ahead of International Women’s Day about increasing participation of women in football and the fact that women are taking on more and more leadership roles.
    RCD Espanyol’s social media following soars thanks to a solid digital strategy, reaching eight million followers with China as the largest contributor
    FRI 08 MAR|DIGITAL
    RCD Espanyol’s social media following soars thanks to a solid digital strategy, reaching eight million followers with China as the largest contributor

    • The club attracted five million new followers since October of 2022, representing growth of 178%.
    • The country with the greatest share of followers is China, a strategic market for the club and one where RCD Espanyol have adapted content to suit the tastes of Chinese fans.
    Athletic Club redesign the club’s official website to optimise the user experience
    FRI 01 MAR|DIGITAL
    Athletic Club redesign the club’s official website to optimise the user experience

    • The club prioritised the mobile version of the site, which already represents 80% of total visits, with changes made to the design, content and technical infrastructure.
    • The private area for members has been completely transformed to bring the club closer to this group, fulfilling one of the objectives of the club’s Strategic Plan, which was presented last year.
    AD Alcorcón transform the match experience at their stadium through ‘Experiencias ADA’
    WED 28 FEB|BUSINESS INFRASTRUCTURE
    AD Alcorcón transform the match experience at their stadium through ‘Experiencias ADA’

    • The club started offering VIP services on matchdays to strengthen the connection with supporters.
    • Fans who obtain the packs on offer can watch the warm-up ahead of LALIGA HYPERMOTION matches pitchside, before they enjoy the game in a box with catering and meet their heroes at the post-match ‘Meet and Greet’.
    LALIGA EXECUTIVE EDUCATION, the programme launched by LALIGA to train professionals in the sports industry
    MON 26 FEB|GLOBAL GROWTH
    LALIGA EXECUTIVE EDUCATION, the programme launched by LALIGA to train professionals in the sports industry

    • LALIGA BUSINESS SCHOOL will offer, via LALIGA EXECUTIVE EDUCATION, courses focused on fields with an increasingly important role in the growth of the sports industry.
    • The topics covered in the courses will include: digital strategy, commercial direction and sponsorship, brand management, finance, security, sustainability and corporate communication.
    RC Celta strike innovative partnership with VUZ to offer new fan experiences with 360º immersive content
    FRI 23 FEB|INNOVATION
    RC Celta strike innovative partnership with VUZ to offer new fan experiences with 360º immersive content

    • RC Celta’s agreement with the leading immersive content platform represents a unique opportunity for the club to continue growing in the MENA region both in terms of fanbase and new commercial relations. 
    LALIGA welcomes visit of Ecuador's Minister of Telecommunications and Society Information
    FRI 23 FEB|PRESIDENTS
    LALIGA welcomes visit of Ecuador's Minister of Telecommunications and Society Information

    • César Martín took the opportunity to meet with LALIGA President, Javier Tebas, and learn about LALIGA Content Protection.
    Real Valladolid, a pioneer in the use of NFC technology for stadium access
    TUE 20 FEB|INNOVATION
    Real Valladolid, a pioneer in the use of NFC technology for stadium access

    • The club worked with LALIGA to bring this system to the Estadio José Zorrilla, where it will make passing through the turnstiles quicker and reduce queuing times for all fans.
    • Supporters can still use physical tickets if they wish, but many like the extra security that comes from having their ticket safe and secure in a device such as a mobile phone or smart watch.
    Talented youngsters from Mahd Academy travel to Madrid to train with LALIGA
    MON 19 FEB|FOOTBALL PROJECTS
    Talented youngsters from Mahd Academy travel to Madrid to train with LALIGA

    • The 25 youth prospects experienced a high performance Training Stage at the ESC LALIGA & NBA Centre in Madrid between February 5th to 12th, and played matches with the youth teams from Atlético de Madrid, CD Leganés and the LALIGA Academy team. 
    • The project was coordinated by the Saudi Ministry of Sports, Mahd Academy and the LALIGA Academy, LALIGA's global grassroots football development programme.
    Levante UD expand the club’s activities in America
    FRI 16 FEB|FOOTBALL PROJECTS
    Levante UD expand the club’s activities in America

    • Through their International Training department, Levante UD have continued expanding in South America, landing in the Dominican Republic and Ecuador via various educational and football training projects.
    • Thanks to these projects, which support the club’s brand expansion and business development strategies, the club can increase its presence in a region where they have long been sharing their methodology, for example in Puerto Rico.
    The 'Grada Visitante' agreement exceeds 29,500 tickets sold
    WED 14 FEB|TICKETING
    The 'Grada Visitante' agreement exceeds 29,500 tickets sold

    • With a total of 131 matches in the first 18 matchdays, 44 matches had huge demand, exceeding 100% of the tickets offered with an average price of €29.60.
    Real Oviedo are on pace for an all-time record in sales in one season
    TUE 13 FEB|GLOBAL GROWTH
    Real Oviedo are on pace for an all-time record in sales in one season

    • The Asturian club enjoyed 28% growth up to January when compared to the same dates from the previous year, setting the sales and income projection for this season at 2.25 million euros.
    • The changes implemented in their physical and online stores, as well as various marketing and loyalty campaigns, have helped to boost sales.
    • The return of academy graduate and club idol Santi Cazorla has been another decisive factor, with more than 12,100 units sold by the beginning of January.
    Javier Tebas: “Commercial revenues have grown by 33% since the launch of BOOST LALIGA"
    MON 12 FEB|GLOBAL GROWTH
    Javier Tebas: “Commercial revenues have grown by 33% since the launch of BOOST LALIGA"

    • The LALIGA President provided an update on the BOOST LALIGA project during the III Clubs Conference, highlighting the growth in the areas of social media, commercial income and stadium attendance.
    LALIGA Academy opens its first training centre in Latin America in Bogota
    WED 07 FEB|FOOTBALL PROJECTS
    LALIGA Academy opens its first training centre in Latin America in Bogota

    • The academy will welcome players from 4 to 19 years of age, to train using the highest standards in global grassroots football through the LALIGA methodology.
    UD Las Palmas land in Saudi Arabia with strategic partner Grintafy
    MON 05 FEB|GLOBAL GROWTH
    UD Las Palmas land in Saudi Arabia with strategic partner Grintafy

    • The LALIGA club collaborated with Grintafy to organize a variety of activations in Jeddah and Riyadh.
    • The club also worked together with LALIGA to organize a watch party for the side’s clash with Real Madrid in the LALIGA TWENTYNINE’S restaurant in Riyadh.

     

    Cádiz CF strengthen ties with the United States by launching the club’s first academy for American players
    MON 05 FEB|FOOTBALL PROJECTS
    Cádiz CF strengthen ties with the United States by launching the club’s first academy for American players

    • An agreement with International Football Academy, which will run until 2027, came about as part of the club’s international expansion policy, which identified the United States as a strategic market.
    • The Spanish club have welcomed 17 American youngsters to their facilities for several months, to offer an academic and sporting education.
    CA Osasuna team up with Brazilian company Moss with the aim of becoming a leader in Europe for environmental sustainability
    WED 31 JAN|CSR
    CA Osasuna team up with Brazilian company Moss with the aim of becoming a leader in Europe for environmental sustainability

    • The Navarre club and the leading climate technology company have signed an agreement through which they’ll offset the carbon footprint of the club’s administrative and sporting activities in 2023, while they’ll also take steps to reduce and offset the footprint and impact in 2024.
    • CA Osasuna aim to establish a carbon neutral footprint and become a reference in European football in the field of environmental sustainability.
    Two years of BOOST LALIGA: The joint project that has transformed the Spanish football industry
    TUE 30 JAN|GLOBAL GROWTH
    Two years of BOOST LALIGA: The joint project that has transformed the Spanish football industry

    • Representatives from Real Sporting, RCD Mallorca and Sevilla FC took part in a media event at the LALIGA headquarters in Madrid to showcase their projects and emphasise how the Boost Plan has contributed to the overall growth of the competition.
    LALIGA's brand value grows by 15% as per the BrandZ ranking
    THU 25 JAN|GLOBAL GROWTH
    LALIGA's brand value grows by 15% as per the BrandZ ranking

    • It reaches its highest position in the list compiled by Kantar, and is still the only entertainment company, with a value of $1.653 billion.
    Racing Club Ferrol receive an international award for the improvements made to the club’s stadium
    WED 24 JAN|GLOBAL GROWTH
    Racing Club Ferrol receive an international award for the improvements made to the club’s stadium

    • The club won a prize in the ‘Safety and Security’ category at the prestigious ESSMA Stadium Industry Awards, for the work carried out at A Malata last summer.
    • These awards honour the best initiatives in football stadium management.
    LALIGA teams up with Fever to continue growing in the entertainment sector
    TUE 23 JAN|NEW DEALS
    LALIGA teams up with Fever to continue growing in the entertainment sector

    • LALIGA and Fever, the leading leisure discovery platform, have formalised a strategic agreement with the aim of enriching the cultural and entertainment offer around football.
    • This partnership will allow fans and the general public to experience LALIGA clubs’ stadiums from the inside and enjoy additional innovative adventures in their cities.
    South Korea becomes a strategic territory for Sevilla FC to grow its brand
    MON 22 JAN|GLOBAL GROWTH
    South Korea becomes a strategic territory for Sevilla FC to grow its brand

    • Sevilla FC and South Korean side Gangwon FC have signed a strategic international agreement.
    • The Spanish club wants to develop its brand in South Korea while the Asian club hopes to achieve a strategic leap in quality by learning from the experience and knowledge of the Andalusian institution.
    Valencia CF set out to make the most of Mestalla through the hosting of major events
    MON 22 JAN|BUSINESS INFRASTRUCTURE
    Valencia CF set out to make the most of Mestalla through the hosting of major events

    • The club hope to position Mestalla as a venue for major events and have started to work on this, with the intention of extrapolating it to their new stadium.
    • Among the recent and popular events held at Mestalla were ‘Nochevieja Coliseo Mestalla’ (‘New Year’s Eve Mestalla Coliseum’, in English), one of the New Year’s Eve parties with the highest attendance in the city, and ‘Mestalla, Camp de Nadal’ (‘Mestalla, Christmas Camp’). 
    Albacete Balompié create a different way to experience football with ‘Hospitality Carlos Belmonte’
    FRI 19 JAN|BUSINESS INFRASTRUCTURE
    Albacete Balompié create a different way to experience football with ‘Hospitality Carlos Belmonte’

    • Through ‘Hospitality Carlos Belmonte’, the club is offering a series of unique experiences to cater for and to grow what was an existing demand, while this should also elevate the average admission ticket for games at the Estadio Carlos Belmonte.
    • At the end of January the club will launch their ‘Family Experiencee’ programme, while they have plans to create ‘La Terraza del Belmonte’, a space to increase commercial revenue on non-matchdays, for the final months of the season and for the summer.
    Cádiz CF boost 5G connectivity at the Estadio Nuevo Mirandilla to improve the fan experience and to enhance communication
    FRI 19 JAN|INNOVATION
    Cádiz CF boost 5G connectivity at the Estadio Nuevo Mirandilla to improve the fan experience and to enhance communication

    • The LALIGA EA SPORTS club will work with a company called Vantage Towers to enhance 5G connectivity in and around their stadium.
    • This will make a visit to the Estadio Nuevo Mirandilla more enjoyable and more comfortable for fans, while it’ll also open up opportunities for the club to better connect with visitors to the venue.
    Record attendance at LALIGA stadiums
    THU 18 JAN|GLOBAL GROWTH
    Record attendance at LALIGA stadiums

    • LALIGA stadiums recorded a 74% occupancy rate after the first half of the campaign, an increase of 4.9% compared to the same period last season. 
    • Almost 8 million spectators in total came through the gates after Matchday 19 of LALIGA EA SPORTS and Matchday 21 of LALIGA HYPERMOTION.