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    Elche CF mark the club's centenary by adopting a new corporate identity with the aim of reaching new audiences
    TUE 28 JUN|GLOBAL GROWTH
    Elche CF mark the club's centenary by adopting a new corporate identity with the aim of reaching new audiences

    • For the club, reaching 100 years of history is "an incomparable milestone" and they want to value this achievement through a logo. 
    • This new brand identity aims to increase the visibility of the club and continue Elche CF's strategy of becoming more global.
    LaLiga will remain with Ziggo Sport until 2029 for the broadcasting of the competition in the Netherlands
    TUE 28 JUN|AUDIOVISUAL
    LaLiga will remain with Ziggo Sport until 2029 for the broadcasting of the competition in the Netherlands

    • The extension concerns the rights to broadcast matches live and in summary on television, the internet and via social media.
    LaLiga adds Mahou San Miguel as new global sponsor
    TUE 28 JUN|NEW DEALS
    LaLiga adds Mahou San Miguel as new global sponsor

    • The agreement, for the next five seasons, consolidates a relationship between the two organisations going back over a decade and their commitment to football, the clubs and the fans, to whom they will offer content and unique experiences around this sport.
    • The brewer will be a sponsor both in Spain and internationally, which will enable its iconic Mahou, San Miguel, Alhambra and Founders brands to also strengthen their presence outside our borders.
    Sevilla FC visits India to boost its internationalisation strategy and brand presence
    TUE 28 JUN|GLOBAL GROWTH
    Sevilla FC visits India to boost its internationalisation strategy and brand presence

    • The Andalusian club is helping to boost football in India through initiatives that put its experience and knowledge in fields such as grassroots football, R&D, and women's football at the service of the region.
    • FC Bengaluru United, with whom the club has a partnership agreement, will launch its women's team based on its experience.
    Improving the stadium experience and the importance of using data are among the key issues for clubs
    TUE 28 JUN|FOOTBALL PROJECTS
    Improving the stadium experience and the importance of using data are among the key issues for clubs

    • Telefónica Tech organised a webinar titled 'Sports Tech, the digital revolution of football’, which was attended by representatives of Getafe CF, SD Ponferradina and Real Betis.
    • Real Betis plan to launch 5G connectivity at the Estadio Benito Villamarín in time for the first matchday of the 2022/23 LaLiga season, while SD Ponferradina confirmed they’ll have a ticketing app through which season ticket holders can keep their passes on their phones. 
    • Meanwhile, Getafe CF marketing director Alberto Heras explained how big data has allowed them to better understand their fans and the spectators who visit their stadium.
    Levante UD make purchases even easier for fans by becoming the first club to use Bizum, the P2P payments platform
    TUE 28 JUN|GLOBAL GROWTH
    Levante UD make purchases even easier for fans by becoming the first club to use Bizum, the P2P payments platform

    • Bizum is a Spanish mobile payments solution that was launched in 2016 to allow users to conduct Person-to-Person (P2P) payments through smartphones.
    • After Levante UD found that 90% of their ticket sales are conducted online, they struck a first-of-its-kind agreement with Bizum to simplify the process for supporters and the initial feedback has been very positive.
    “Promotion up a division has been a boost for the growth of the FC Cartagena brand”
    TUE 28 JUN|PRESIDENTS
    “Promotion up a division has been a boost for the growth of the FC Cartagena brand”

    • Rebeca García, the general director of FC Cartagena, discusses the latest developments at the Albinegros, highlighting the constant growth of the club and its brand, the importance of the FCC Business project and the efforts being made in terms of digitalisation and internationalisation.
    99% of the 7,809 matches analysed by LaLiga in the 21-22 season were free of match-fixing
    TUE 28 JUN|GLOBAL GROWTH
    99% of the 7,809 matches analysed by LaLiga in the 21-22 season were free of match-fixing

    • The number of cases reported by LaLiga has been reduced by a third in the last five years: in the 17-18 season there were 39 reports, while this season there have been just 13.
    • LaLiga's Sports Corruption Programme has been in place for almost a decade and is based on prevention, with an emphasis on training for players and coaching staff, the artificial intelligence of its Tyche 3.0 tool, which monitors national and international betting, and collaboration with the authorities.
    Sports fandom is increasing, powered by new digital platforms, global report finds
    TUE 28 JUN|GLOBAL GROWTH
    Sports fandom is increasing, powered by new digital platforms, global report finds

    • Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games.
    LaLiga SmartBank clubs support disadvantaged by sending sports equipment to countries all over the world
    TUE 28 JUN|CSR
    LaLiga SmartBank clubs support disadvantaged by sending sports equipment to countries all over the world

    • The clubs of Spain’s second division have used football as a force for good, sending equipment such as shirts, shorts, socks, tracksuits, balls and hats to those in need.
    • Many different countries have received this aid, such as Senegal, Kenya, Guinea-Bissau, Equatorial Guinea, Lebanon and The Gambia.
    LaLiga’s latest collaboration with Turespaña reaches millions in China and showcases Spain’s football clubs
    TUE 28 JUN|GLOBAL GROWTH
    LaLiga’s latest collaboration with Turespaña reaches millions in China and showcases Spain’s football clubs

    • Four LaLiga Santander clubs took part in a six-hour streaming event filmed across Barcelona and Seville, with FC Barcelona and Sevilla FC even opening their stadiums and providing interviews.
    • The initiative was a major success, reaching a potential audience of 13 million people in China and achieving more than 400,000 interactions.
    LaLigaSportsTV surpasses the one million followers mark across its social media profiles
    MON 13 JUN|AUDIOVISUAL
    LaLigaSportsTV surpasses the one million followers mark across its social media profiles

    • Since last year, there have been 500,000 new followers across Twitter, Facebook, Instagram, YouTube and TikTok, representing 96% growth.
    • Of all the social media platforms, LaLigaSportsTV’s TikTok profile is the most popular, with more than 350,000 followers.
    • The followers are mostly Spanish, followed by those from Brazil, Morocco, India and Indonesia.
    30 LaLiga footballers complete the 'Global Players Program', LaLiga Business School's pioneering educational course
    MON 13 JUN|GLOBAL GROWTH
    30 LaLiga footballers complete the 'Global Players Program', LaLiga Business School's pioneering educational course

    • The group of students included 16 LaLiga Santander players, from eight different clubs, and 14 LaLiga SmartBank players, representing 10 different clubs.
    • This course is the first of its kind among the major European leagues and was offered in different formats to help players combine their training and matches with the academic calendar.
    Eight LaLiga clubs make the Brand Finance Top 50, as the value of Spanish teams’ brands grows 18% in just one year
    MON 13 JUN|GLOBAL GROWTH
    Eight LaLiga clubs make the Brand Finance Top 50, as the value of Spanish teams’ brands grows 18% in just one year

    • LaLiga Santander now has more clubs in the 2022 report compared to the 2021 report, whereas the Bundesliga and English Premier League now have fewer representatives.
    • Real Madrid remain top overall, while Real Betis enter the Top 50 at position 43, having grown their brand by 33% in the past 12 months.
    LaLiga Tech's milestones in the fight against piracy: 9 billion euros of assets protected and more than one million videos removed from YouTube
    MON 13 JUN|INNOVATION
    LaLiga Tech's milestones in the fight against piracy: 9 billion euros of assets protected and more than one million videos removed from YouTube

    • In just one season, the piracy busters in LaLiga Tech have managed to remove more than 1,065,000 videos on YouTube, more than 368,000 videos on social networks and more than 820 mobile applications.
    • According to the European Intellectual Property Office, piracy causes a loss of more than 60 billion euros and more than 400,000 jobs in Europe every year.
    • Guillermo Rodríguez, the director of anti-piracy operations at LaLiga Content Protection, spoke at the fifth EFE Sport Business Days Forum on the subject of ‘Sportech, technology in sports business’, discussing the importance of the fight against piracy.
    LaLiga partners with IOM Partners and the Nigerian women's football league to promote equality and safe migration in the African country
    MON 13 JUN|CSR
    LaLiga partners with IOM Partners and the Nigerian women's football league to promote equality and safe migration in the African country

    • The event organised by the three organisations was held at the Samuel Ogbemudia Stadium in Benin City under the theme ‘Football, Gender Equality and Safe Migration’.
    • More than 500 people gathered around football and other activities to raise awareness about the dangers of irregular migration and girls' development.
    Three American talents awarded LaLiga Select scholarships arrive at the youth academies of RC Celta, Deportivo Alavés and Levante UD
    MON 13 JUN|FOOTBALL PROJECTS
    Three American talents awarded LaLiga Select scholarships arrive at the youth academies of RC Celta, Deportivo Alavés and Levante UD

    • The players, aged between 14 and 17, have been selected by LaLiga Grassroots coaches and scouts after two preliminary phases which involved 12,000 players.
    • They spent two to three weeks in May on an intensive training camp with the youth teams of the three LaLiga Santander clubs.
    • LaLiga Select, launched in 2021 by LaLiga North America in partnership with specialist agency ISL, is the first official scouting programme in North America backed by an international football institution.
    LaLiga Tech and SportBoost launch open call for Fan Engagement startups to boost sports industry
    MON 13 JUN|INNOVATION
    LaLiga Tech and SportBoost launch open call for Fan Engagement startups to boost sports industry

    • As part of their alliance, they are launching a challenge for disruptive technology companies, with opportunities to develop a pilot program with LaLiga and clubs.
    • The open call will be available from May 31st to July 15, seeking companies focused on Fan Engagement, data generation and monetization to address industry challenges.
    CD Leganés’ internationalisation strategy takes the club to Nigeria and leads to a meeting with president Muhammadu Buhari
    MON 13 JUN|FOOTBALL PROJECTS
    CD Leganés’ internationalisation strategy takes the club to Nigeria and leads to a meeting with president Muhammadu Buhari

    • The LaLiga SmartBank club has been collaborating with the Mees Palace Football Academy in Jos and organised a visit in May to share their training methodology, to visit local institutions and much more.
    • When the country’s president Muhammadu Buhari visited Madrid a week later, CD Leganés’ Nigerian centre-back Kenneth Omeruo was invited to the reception and brought shirts and a ball as gifts.
    LaLiga and Premier Sports renew UK and Ireland rights deal until 2025
    MON 13 JUN|AUDIOVISUAL
    LaLiga and Premier Sports renew UK and Ireland rights deal until 2025

    • Premier Sports to remain the exclusive home of LaLiga Santander during the next three seasons.
    • LaLigaTV, the competition’s 24/7 channel offering all live matches, will remain available on Amazon Prime Video Channels and the Premier Sports Player.
    The story of CD Mirandés’ first overseas fan club, set up 6,000km away in Kenya
    MON 13 JUN|GLOBAL GROWTH
    The story of CD Mirandés’ first overseas fan club, set up 6,000km away in Kenya

    • A fan club has been created in Nandi Hills in Kenya, where the Rojillos have collaborated with a local football school by sending sporting equipment.
    • The directors at CD Mirandés have been working hard on the club’s internationalisation over the past decade, with the team having consolidated its status as a LaLiga SmartBank regular.
    PUMA and LaLiga enter ORBITA with the official match ball of the 2022/2023 Season
    THU 26 MAY|GLOBAL GROWTH
    PUMA and LaLiga enter ORBITA with the official match ball of the 2022/2023 Season

    • The ball was launched simultaneously in six countries: Spain, South Korea, Egypt, Mexico, South Africa and Thailand.
    • PUMA players Jan Oblak, Antoine Griezmann, Memphis Depay, Stefan Savic and Yunus Musah feature in the launch with a striking campaign in which the ball stars as "the great obsession".
    LaLiga enters the metaverse with TVM
    THU 26 MAY|FOOTBALL PROJECTS
    LaLiga enters the metaverse with TVM

    • LaLiga and TVM have reached an agreement whereby the Korean company will become LaLiga's official sponsor in the metaverse and its partner in the development of an exclusive ecosystem in this virtual space.
    • The Korean company will create Triverse, the metaverse of sport, which will have an exclusive space for LaLiga, focused on the fan experience.
    Real Betis make football more inclusive by providing free sensory kits to fans with autism
    THU 26 MAY|CSR
    Real Betis make football more inclusive by providing free sensory kits to fans with autism

    • These packs include noise-cancelling headphones, stress-relieving toys, an identification badge and a special stadium map.
    • The club’s Disability Department was launched in 2016 and has organised various programmes that make the Estadio Benito Villamarín more accessible.
    Meet LaLiga: Javier Tebas, Angel Haro and Jose Castro take a look at the latest developments in LaLiga and its clubs
    THU 26 MAY|PRESIDENTS
    Meet LaLiga: Javier Tebas, Angel Haro and Jose Castro take a look at the latest developments in LaLiga and its clubs

    • Against the backdrop of the UEFA Europa League final, the president of LaLiga and his Real Betis and Sevilla FC counterparts covered the main developments and projects concerning the clubs in an informal chat organised by LaLiga with the national and international media.
    UD Las Palmas and CD Tenerife take the excitement of the Canarian derby to Gambia thanks to a social project
    THU 26 MAY|FOOTBALL PROJECTS
    UD Las Palmas and CD Tenerife take the excitement of the Canarian derby to Gambia thanks to a social project

    • The foundations of UD Las Palmas and CD Tenerife collaborated to send football kits to the Gambia through Solidarios Canarios, a local NGO.
    • Boys and girls in the town of Jalo Koto were able to play football while wearing the shirts of the two LaLiga SmartBank clubs, creating their own Canary Islands Derby.
    How Burgos CF is using the club's centenary to boost its brand and expand audiences
    THU 26 MAY|GLOBAL GROWTH
    How Burgos CF is using the club's centenary to boost its brand and expand audiences

    • The LaLiga SmartBank club designed a simple and classy centenary logotype to continue the mission of building a recognisable brand.
    • Many other activities were organised for the centenary, including a special book, exposition, retro shirt and other merchandising.
    How CD Leganés converted their Business Club into a unique digital community by launching an exclusive app
    THU 26 MAY|GLOBAL GROWTH
    How CD Leganés converted their Business Club into a unique digital community by launching an exclusive app

    • The LaLiga SmartBank club partnered with Bundeling to provide all members of their Business Club with access to an app that makes networking even easier.
    • The app was presented during a recent Business Club trip, with members immediately impressed by its possibilities.
    Villarreal CF’s stadium is undergoing a transformation that will boost revenues and improve the fan experience
    THU 26 MAY|FOOTBALL PROJECTS
    Villarreal CF’s stadium is undergoing a transformation that will boost revenues and improve the fan experience

    • The Submarino Amarillo have already started work on the stadium redevelopment project, so that it will be ready before Villarreal CF's centenary year.
    • This renovation project includes a roof for the entire grandstand part of the stadium, new seats throughout the stands, the creation of new interior spaces, a commitment to renewable energies and several technological innovations.
    • The objectives are to improve the fan experience and to boost the club's revenues by making the most of the new spaces that will be created inside the Estadio de la Cerámica.

     

    eLaLiga Santander consolidates its position as the European virtual league with the most followers on social networks
    THU 26 MAY|FOOTBALL PROJECTS
    eLaLiga Santander consolidates its position as the European virtual league with the most followers on social networks

    • The recently completed fifth season of eLaLiga Santander has managed to increase its social media followers by 20%.
    • Throughout the season, more than 1.8 million users followed the competition on all channels, consuming almost 700,000 hours of broadcasting.
    • Main Twitch channel has over 100,000 followers.