Business | 24 JUN 2019
LaLiga redoubles its commitment to Chinese grassroots football in Madrid
- Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
- LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
Business | 24 JUN 2019
‘Smart scarf’ of Real Sociedad provides innovative new connection to its fans
- The scarf’s wearable technology links to mobile application enabling real time updates and exclusive offers for fans, while easy stadium access will soon be included.
- New product has already received a positive response from fans and will lead to new technological innovations at the club.
Business | 24 JUN 2019
- ‘Messi10 by Cirque du Soleil’ will arrive at Parc del Fòrum in Barcelona on October 10th.
- Alongside the show, the ‘Messi10 Challenge LaLiga’ opens in July and offers visitors the chance to discover their inner Messi, with VIP prizes to be won.
Business | 24 JUN 2019
- By focusing on human behaviour instead of technology the club has modernised its entire operation.
- Fans can now access content, ticketing and retail through mobile application, while the club is increasing sales and engagement.
Business | 24 JUN 2019
Spanish clubs are achieving international growth through YouTube
- Creating more entertainment content has been central to growing the appeal of Spanish clubs at home and abroad.
- Directors from FC Barcelona, Sevilla FC, RCD Espanyol de Barcelona and Athletic Club explain how YouTube helps define their communications strategies.es.
Business | 24 JUN 2019
How LaLiga created a new eSports world in two years
- This season’s Virtual LaLiga eSports Santander tournament drew more than 2.8 million spectators as the global appeal continues to explode.
- The competition has attracted a huge number of sponsors and provided a professional structure for over 13,000 players.
Football | 24 JUN 2019
How CA Osasuna let its fans decide its stadium reformations
- Club fans voted for their preferred reforms to the El Sadar stadium through an open and inclusive process.
- The chosen works will improve the experience of the fans and will take crowd capacity to 24,481 spectators.
Football | 24 JUN 2019
The secret to producing football talent: From global partnerships to teaching life skills
- LaLiga joined talent development gurus from top European clubs to discuss how academies can best cultivate young players for future success.
- Managing cultural differences, forming strong partnerships with local institutions and seeking improvement in coaching are key pillars of LaLiga’s grassroots projects.
Football | 24 JUN 2019
Sevillian giants of LaLiga boost Spanish football’s profile in two continents
- Real Betis presented international partnership strategies in Washington, D.C. while fellow Andalusians Sevilla became the first Spanish team to play in Tanzania.
- The trips form part of the LaLiga World Challenge programme to promote international growth and collaboration.
Football | 24 JUN 2019
- LaLiga President repeats the call for all stakeholders, including domestic leagues, to be given a role in deciding the future of European football.
- Seven of the nine Spanish European Club Association (ECA) members have expressed that they do not feel represented by the organisation.
Football | 24 JUN 2019
Football fans flock to discover LaLiga during Africa Cup of Nations 2019
- The interactive LaLiga Space in New Cairo was visited by thousands of football fans as the 2019 AFCON tournament began.
- The experience allowed fans to discover more about Spanish football and its links to Africa, assisted by local broadcaster beIN Sports and Uber as transportation partner.
Football | 24 JUN 2019
Girl football stars get their own LaLiga Promises tournament
- The first women's edition of the LaLiga Promises youth tournament was held between 21-23 June.
- Matches were be broadcast to a huge potential audience via Gol, YouTube and LaLigaSportsTV.
Football | 24 JUN 2019
- Multi-year partnership with Alianza de Fútbol will help Spanish coaches to select the top talent from underserved communities.
- A new fan experience tour will also bring Spanish football to new locations across the US.
Football | 23 MAY 2019
How the future of Spanish football is being shaped in Asia
- Clubs across Spain place huge importance on their academies to develop both their first team and their international brand.
- By entering youth tournaments and opening schools across Asia, clubs such as Valencia CF and Real Betis are winning new fans, partners and sponsors.
Football | 23 MAY 2019
Cádiz CF: There will be a carnival when we achieve LaLiga promotion
- The famous club is targeting a return to LaLiga Santander after 13 seasons away.
- President Manuel Vizcaíno believes recent progress of the club can be attributed to the increased visibility of the second division that LaLiga has provided.
Football | 23 MAY 2019
Academy launch takes LaLiga’s commitment to China to the next level
- LaLiga’s first permanent academy in China set to open in 2021 as part of 10-year agreement with China Sports Futurity Investment.
- A new youth tournament has also been created bringing U-16 Spanish sides to China this summer.
Business | 23 MAY 2019
Real Sociedad’s ‘dream stadium’ is the new jewel in San Sebastián’s crown
- The Anoeta redevelopment project is designed to create a new tourist attraction for an entire city.
- The club funded the majority of the €50m project itself after closely following LaLiga’s financial policy.
Business | 23 MAY 2019
How intellectual property rights are driving global sports
- Mark Lichtenhein, Chairman of the Sports Rights Owners’ Coalition (SROC), explains the threats of intellectual property (IP) theft to the sports industry and subsequent effect on national economies.
- The SROC works with competition organisers to bring the dangers of IP theft to wider attention and demand action at a government level.
Football | 23 MAY 2019
FIFA begins testing the future of VAR in Madrid
- A trial was held at Butarque Stadium in Leganés to put several new offside systems through their paces.
- The results are currently being studied and will help shape the future of VAR.
Business | 23 MAY 2019
LaLiga clubs work together to improve the fan experience
- Through LaLiga’s ticketing working groups, clubs are finding new ways to deepen links with fans and share best practice with others.
- Initiatives at Real Oviedo and Girona have already begun to achieve commercial results.