Audiovisual | 30 OCT 2019
- LaLigaTV is a 24/7 English TV channel dedicated to LaLiga.
- A team of approximately 100 people produce programmes from the Barcelona studio every day to keep global fans engaged Monday to Sunday.
CSR | 30 OCT 2019
Six clubs explain why they have joined LaLiga Genuine Santander
- The league for players with intellectual disabilities has doubled the number of participating clubs in two years.
- Real Betis, Cádiz CF, CD Tenerife, Elche CF, Granada CF and Getafe CF are the latest to sign up for the competition..
Audiovisual | 30 OCT 2019
Meet the pilots of LaLiga's aerial cameras
- These cameras are in place at 11 of the 20 LaLiga Santander stadiums, the most in any league.
- Combination of pillars, motors, cables and technicians is required to create this special viewing experience.
Audiovisual | 30 OCT 2019
LaLiga and Movistar unveil interactive roadshow
- The two organisations aim to spread excitement for Spanish football by creating new experiences.
- New roadshow features virtual reality, multimedia, gaming, photo opportunities and much more.
Global growth | 30 OCT 2019
The handbook that explains LaLiga to players and coaches
- LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
- No other football league offers a similar resource to its players and coaches.
Global growth | 30 OCT 2019
Football Triathlon: How Finland is celebrating LaLiga clubs
- The new tournament allowed teams to compete in traditional, table and virtual football while representing LaLiga Santander clubs.
- Collaboration with Finnish start-up HILLA Entertainment brought a new concept to football fans while helping them to learn more about LaLiga clubs.
Global growth | 30 OCT 2019
How mascots are helping LaLiga clubs grow their brands
- There are now 12 LaLiga Santander clubs with an official mascot, from walking footballs to giant cucumbers.
- Beyond in-stadium activities, these mascots are forming an important part of international growth strategies.
Global growth | 30 OCT 2019
RC Celta de Vigo: Where traditions and fans power global expansion
- In just three years, the club’s new marketing and communications department has overseen spectacular growth.
- RC Celta de Vigo has been earning praise for strategies related to the fans and the club’s traditions.
Football projects | 30 OCT 2019
Why LaLiga Santander clubs are agreeing to limit away tickets at 25 euros
- An initiative from clubs in the north of Spain is already spreading to other clubs across LaLiga Santander.
- The objective is to make it easier for supporters to travel to away games, developing respect between fanbases.
Presidents | 30 OCT 2019
RCD Mallorca: How the LaLiga island club put itself back on the map
- The intelligent model overseen by CEO Maheta Molango has helped achieve back-to-back promotions.
- The club’s NBA links have given RCD Mallorca a unique perspective on growth and fan engagement.
Innovation | 30 OCT 2019
The digital transformation of Real Sociedad: Creating growth and fan engagement
- The Basque club is using technology to interact with supporters in innovative and intelligent ways.
- From wearable tech to a website designed for mobile users, the needs of modern fans are being met.
New deals | 30 OCT 2019
Pepsi is the new official sponsor of LaLiga in Guatemala
- Joint agreement will run for next three seasons focused on the global growth of football.
- The two brands will promote sports and physical activity in the region with LaLiga courses and live events likely.
Global growth | 30 OCT 2019
LaLiga receives new trio of awards including ‘Best Partner’ in China
- Vocento award given to LaLigaSportsTV for its commitment to digitalisation in the audiovisual world.
- The season unboxing campaign has also been awarded the INFLOW prize in Turkey.
Global growth | 1 OCT 2019
LaLiga North America draws up continued growth plan for US and Canada
- Plans have been put in place for LaLiga North America to continue growth after a positive first year.
- From new broadcast agreements to a New York fan hub, a number of innovative new projects are in development to continue this momentum.
Innovation | 1 OCT 2019
How LaLiga led clubs into the digital world with global app strategy
- LaLiga’s partnership with YinzCam has helped 23 clubs to develop apps that help them grow internationally.
- LaLiga is Europe’s most popular league for app downloads, surpassing 100 million this month.
New deals | 1 OCT 2019
The Spanish football community has a new base in New York
- Mercado Little Spain has become the official home of LaLiga in the city.
- Interest in LaLiga is growing in North America and this hub offers fans a space to celebrate Spanish football together.
Global growth | 1 OCT 2019
The global gatherings that launched the LaLiga 2019/20 season in style
- International media events in 36 countries were held, resulting in more than 420 global news stories.
- LaLiga Ambassadors including Diego Forlán and Luis García took part to help bring LaLiga closer to global supporters.
Presidents | 1 OCT 2019
Javier Tebas: Efforts to change European competitions “Completely mistaken”
- The LaLiga President reflected on efforts by UEFA and ECA to reform European Club Competitions (UCC) that have now stalled.
- Tebas underlined the need to focus on changing football governance to improve leagues, not on reformatting competitions.
Global growth | 1 OCT 2019
Stream of industry awards highlight growth of LaLiga and its clubs
- Across various global events, LaLiga and Athletic Club have been named as the best in their categories, with Leganés and Atletico Madrid named finalists.
- Prizes acknowledge internationalisation strategies and marketing excellence as Spanish football continues to increase followers worldwide.
Global growth | 1 OCT 2019
How the return of LaLiga reached over 92 million people
- Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
- Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.