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    LaLiga and Microsoft create 'Beyond Stats', a statistics system that enhances the fan experience thanks to big data
    FRI 15 OCT|INNOVATION
    LaLiga and Microsoft create 'Beyond Stats', a statistics system that enhances the fan experience thanks to big data

    • The initiative offers LaLiga Santander’s global fans access to exciting new metrics via the weekly Beyond Stats pre-match reports. 
    • Using the Mediacoach platform, which is part of the LaLiga Tech solutions portfolio and powered by Microsoft Azure artificial intelligence and machine learning technology, Beyond Stats showcases and provides the LaLiga Santander clubs and fans access to 21 new metrics. 
    LaLiga Tech introduces its suite of technology solutions, designed for the digital era of sports and entertainment
    FRI 15 OCT|INNOVATION
    LaLiga Tech introduces its suite of technology solutions, designed for the digital era of sports and entertainment

    • Developed over the last six years for LaLiga, LaLiga Tech products allow organisations to develop direct relationships with fans, enhance content with data and digitise competition management.
    • World Padel and Tour and Millicom joined the growing list of global clients to use LaLiga Tech services.
    Tebas and the goal of revaluing LaLiga's audiovisual rights: "We must and will do something different and disruptive"
    FRI 15 OCT|PRESIDENTS
    Tebas and the goal of revaluing LaLiga's audiovisual rights: "We must and will do something different and disruptive"

    • LaLiga president Javier Tebas explained at World Football Summit Europe that he expects several bids, especially after the removal of a three-year limit.
    • The growth of OTT streaming services could see new kinds of audiovisual rights packages put on sale. 
    LaLiga’s social media engagement helps Santander become the fourth most marketable brand in sport
    FRI 15 OCT|GLOBAL GROWTH
    LaLiga’s social media engagement helps Santander become the fourth most marketable brand in sport

    • LaLiga’s main partner is fourth in the 2021 SportsPro 50 Most Marketable Brands Ranking, while global partner PUMA sits sixth.
    • The ranking was built by Hookit by analysing which brands are receiving the most exposure, impact and promotion from their sports sponsorships.
    LaLiga and Dapper Labs launch collectible digital experience for football fans
    FRI 15 OCT|NEW DEALS
    LaLiga and Dapper Labs launch collectible digital experience for football fans

    • Built by the team behind NBA Top Shot, this new experience will give football fans the ability to collect and own some of the most awe-inspiring and iconic in-game moments from their favourite LaLiga clubs.
    • The new experience will launch on Flow in Summer, and 2022 will feature both current and historical Moments from over a decade of play.
    The new brand identity of ElClásico
    FRI 15 OCT|GLOBAL GROWTH
    The new brand identity of ElClásico

    • The world’s most iconic club match will now have its own logo and visual identity.
    • Rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality are among this new image’s main attributes.
    How LaLiga and VRM will bring exclusive Spanish football experiences to China
    FRI 15 OCT|NEW DEALS
    How LaLiga and VRM will bring exclusive Spanish football experiences to China

    • VRM will organize exclusive hospitality events for Chinese fans in different cities under a license from LaLiga.
    • It will bring LaLiga closer to Chinese brands and allow local consumers to live a unique experience thanks to the integration of digital and real environments.
    LaLiga teams up with Visa to offer female footballers post-career guidance through a training programme
    MON 27 SEP|NEW DEALS
    LaLiga teams up with Visa to offer female footballers post-career guidance through a training programme

    • ‘The Second Half’ is a professional development programme which aims to prepare female footballers for their careers beyond football once they retire from the game.
    • Players will be educated and trained by Visa and LaLiga Business School in areas such as financial literacy, personal branding, career planning, communication, and leadership. The programme includes wide-ranging guidance and will offer ample opportunities for networking.
    How Girona FC is using its mascot to connect with fans
    MON 27 SEP|GLOBAL GROWTH
    How Girona FC is using its mascot to connect with fans

    • Girona FC has involved its members in the process of selecting its mascot, allowing them to choose its name and appearance. The reason behind the team having a mascot is to create a new and different point of contact with the club for the fans.
    • SISA the Fly, in addition to having Instagram and Twitter accounts, has her own line of merchandise comprising shirts, masks, mugs, notebooks and colouring pencils.
    How LaLiga's Economic Control and Squad Cost Limit works
    MON 27 SEP|GLOBAL GROWTH
    How LaLiga's Economic Control and Squad Cost Limit works

    • We tell you how the process works from the inside, what a club should do before signing a player to register him in LaLiga, and what the Economic Control and the Squad Cost Limit approved by LaLiga consist of.
    LaLiga partners with Sorare to enter the world of NFTs
    MON 27 SEP|NEW DEALS
    LaLiga partners with Sorare to enter the world of NFTs

    • LaLiga is the first of the top 5 world football leagues to sign a major NFT partnership. It will allow LaLiga to expand the Clubs’ international brands by reaching new fans and creating a new revenue stream.  
    • Sorare is a marketplace to trade digital cords from more than 180 football clubs, and has over 500,000 registered users on the platform.
    LaLiga Santander's promoted teams: intent on consolidating their place in the division to continue their global expansion
    MON 27 SEP|FOOTBALL PROJECTS
    LaLiga Santander's promoted teams: intent on consolidating their place in the division to continue their global expansion

    • The teams promoted to LaLiga Santander this season (RCD Espanyol, RCD Mallorca and Rayo Vallecano) are looking to gain a foothold in the division with a view to boosting their global brand potential.
    • Their development projects are focused on improving their sports facilities and continuing to enhance their commercial presence and agreements with international partners.
    RC Celta’s global presence grows with the launch of three more international academies in Mexico
    MON 27 SEP|FOOTBALL PROJECTS
    RC Celta’s global presence grows with the launch of three more international academies in Mexico

    • There is a special connection between the LaLiga Santander club and Mexico, with three new schools now opening in Anáhuac, Polanco and Interlomas.
    • Over the past few years, RC Celta have brought their coaching methodology to youngsters across multiple continents.
    Socios.com partners with LaLiga to become global fan engagement partner
    MON 27 SEP|NEW DEALS
    Socios.com partners with LaLiga to become global fan engagement partner

    • LaLiga is the first major football league to partner with Socios.com, the leading provider of blockchain solutions for the sports industry and official partner to 60+ global leading sport brands worldwide.
    • LaLiga and Socios.com will work together to create new opportunities for the league’s more than 800 million global fans to actively engage with their favorite players and clubs and access unique rewards and once-in-a-lifetime VIP opportunities.
    LaLiga and Movistar launch multi-camera option to take viewing experience to a new level
    MON 27 SEP|AUDIOVISUAL
    LaLiga and Movistar launch multi-camera option to take viewing experience to a new level

    • The multi-screen experience is available in three games across every LaLiga Santander matchday.
    • This latest innovation adds to last season’s audiovisual advances, such as the cinematic camera and the new FanCam, which is now set to feature in all LaLiga Santander and LaLiga SmartBank stadiums.
    Villarreal CF lands in Israel to promote youth and women's football in the country
    THU 09 SEP|FOOTBALL PROJECTS
    Villarreal CF lands in Israel to promote youth and women's football in the country

    • The yellow club has joined forces with Emek Hefer, a club from which players have already travelled to Spain to train with the Villarreal CF women's team.
    • Villarreal CF has extensive experience in working with youth football abroad, having set up academies from Asia to North America.
    LaLiga clubs modernise their stadiums in a bid to offer better experiences for the fans on their return to the stands
    THU 09 SEP|FOOTBALL PROJECTS
    LaLiga clubs modernise their stadiums in a bid to offer better experiences for the fans on their return to the stands

    • LaLiga Santander and LaLiga SmartBank clubs are working to adapt their facilities and maximise revenue from their stadiums.
    • The coronavirus pandemic has been decisive in prompting clubs to invest in their future. This can be seen through the extensive refurbishment projects underway in their respective stadiums, with the aim of offering fans a much better level of comfort and safety.
    LaLiga Manager: how the transfer market works in LaLiga
    THU 09 SEP|GLOBAL GROWTH
    LaLiga Manager: how the transfer market works in LaLiga

    • The application, which processes transfers with a set of financial controls that are unique in world football, helps clubs to continue to grow without spending more than they have.
    • Learn about the software used by LaLiga and the clubs to carry out player transactions and how the process is validated.
    Why is the agreement between LaLiga and CVC beneficial?
    THU 09 SEP|NEW DEALS
    Why is the agreement between LaLiga and CVC beneficial?

    • LaLiga club presidents and directors explain here why the association with CVC is positive for Spanish football and the clubs. 
    LaLiga and K League detail their roadmap for 21/22 season
    THU 09 SEP|FOOTBALL PROJECTS
    LaLiga and K League detail their roadmap for 21/22 season

    • After a successful start of collaboration, both competitions are preparing the new campaign with a particular focus on training coaches, economic control mechanisms, academic resources and the fight against audiovisual piracy with a mix of virtual and face-to-face events. 
    LaLiga’s London office hosts supporters of newly promoted clubs sides
    THU 09 SEP|GLOBAL GROWTH
    LaLiga’s London office hosts supporters of newly promoted clubs sides

    • UK-based fans Pere Ros (RCD Espanyol), Matt Oxley (RCD Mallorca) and Sarthak Kumar (Rayo Vallecano) add clubs’ crests to official display wall featuring all 20 LaLiga Santander teams.
    • Grateful to participate in this ceremony, they emphasise the excitement of returning their teams to compete against the best in the world.
    Valencia CF academy's global growth puts it in the running for an international social impact award
    TUE 24 AUG|FOOTBALL PROJECTS
    Valencia CF academy's global growth puts it in the running for an international social impact award

    • The #AcademyInCommunity project, through which the various teams from the VCF Academy have taken part in a range of social actions, has earned the club a place as one of the finalists in the ECA Youth Football Award 2021 together with Sporting CP, Aberdeen FC and PFC Ludogorets.
    • With 15 VCF Soccer Academies spread around the globe, the club continues to grow, with the VCF Academy working at all levels and emphasising the comprehensive education of its players.
    The "historic agreement" between LaLiga and CVC will allow the competition and the clubs to boost their global growth
    TUE 24 AUG|NEW DEALS
    The "historic agreement" between LaLiga and CVC will allow the competition and the clubs to boost their global growth

    • The partnership with CVC, a global investor with experience in sports organisations, gives important backing to the strategy which will allow LaLiga and the clubs to accelerate their growth.
    • As part of the agreement, CVC will inject around €2.1 billion through LaLiga, 90% of which will go to the clubs.
    • The objective is for LaLiga and its clubs to become a global entertainment company with much closer relationships with the fans in order to offer them the best experiences.
    LaLiga consolidates its position as a key actor in technology and innovation
    TUE 24 AUG|INNOVATION
    LaLiga consolidates its position as a key actor in technology and innovation

    • For the second year running, the EQA has evaluated 100% of the projects presented and certified them as technological innovations.
    • This entails not just the recognition of LaLiga's technological efforts, but also a significant tax deduction which its clubs will benefit from.
    Cadiz CF reaffirms its objective of offering 360-degree experiences to fans
    TUE 24 AUG|GLOBAL GROWTH
    Cadiz CF reaffirms its objective of offering 360-degree experiences to fans

    • With the new Cadiz CF WebTV platform, the Andalusian outfit furthers its growth in the territory of innovation and technology while progressing with its strategy of offering its fans the best experiences.
    • The platform has allowed fans to follow the team's preseason matches and also offers historic clashes and exclusive content, as well as the ability to follow not just the first team, but also the reserves, Cadiz Women and the youth teams.
    How CD Leganés used 3D technology to bring fans closer to their 2021/22 kit launch
    TUE 24 AUG|INNOVATION
    How CD Leganés used 3D technology to bring fans closer to their 2021/22 kit launch

    • CD Leganés became the first LaLiga club to present a football shirt in 3D through volumetric video.
    • This is the latest in a long line of creative marketing campaigns from the club, who have also been widely praised for their humorous matchday posters.
    Rafa Nadal joins RCD Mallorca on their LaLiga Santander return
    TUE 24 AUG|GLOBAL GROWTH
    Rafa Nadal joins RCD Mallorca on their LaLiga Santander return

    • The tennis player from the Balearic Islands starred in the ad to launch the new away kit, which will be white with a grey stamp on the front.
    • Los Bermellones made two posts on social media to unveil their new shirt, the first of them a cryptic message from Rafa Nadal alerting fans to the impending news and the second with the tennis ace sporting the garment. Both generated significant interactions.
    New Signings By LaLiga Clubs
    TUE 24 AUG|GLOBAL GROWTH
    New Signings By LaLiga Clubs

    • A look at new talent and promotions at the league and in LaLiga Santander and LaLiga SmartBank clubs.
    Clubs promoted to LaLiga SmartBank: determined to stay up and increase their global potential
    TUE 24 AUG|FOOTBALL PROJECTS
    Clubs promoted to LaLiga SmartBank: determined to stay up and increase their global potential

    • Burgos CF, Real Sociedad B, SD Amorebieta and UD Ibiza are the four new members of Spanish football's second tier.
    • Remaining in LaLiga SmartBank is what these clubs are aspiring to so that they can consolidate their position in the division and grow as clubs, strengthen their brands, increase their fanbases and act as platforms to increase the visibility of their regions to give them an economic boost.
    CD Tenerife digitalises its history to bring the 100-year Blanquiazul journey closer to football fans
    TUE 24 AUG|GLOBAL GROWTH
    CD Tenerife digitalises its history to bring the 100-year Blanquiazul journey closer to football fans

    • This season CD Tenerife will celebrate its 100th year. To mark its centenary, it has launched a website with extensive archives for fans to familiarise themselves with and recreate its sporting past, present and future.
    • Through this digital collection of news stories and audiovisual content, the club is seeking to bring the long Blanquiazul history closer to football fans in general and its supporters and followers in particular.