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    Tebas: “Boost LaLiga will bring Spanish football forward 20 years, without using any public money”
    TUE 18 JAN|PRESIDENTS
    Tebas: “Boost LaLiga will bring Spanish football forward 20 years, without using any public money”

    • The LaLiga president spoke at an ‘EFE Sport Business Days’ event about financing in sport.
    • The main topic of conversation was LaLiga's partnership with CVC (Boost LaLiga), assuring Tebas that "with the entry of CVC the clubs are worth 30% more".
    LaLiga launches its Amazon store with 13 LaLiga Santander clubs
    TUE 18 JAN|NEW DEALS
    LaLiga launches its Amazon store with 13 LaLiga Santander clubs

    • More fans around the world can now find their team’s merchandise
    • At launch, the LaLiga Amazon shop is available in the UK, Italy, France and Germany, but will expand to more regions in the first quarter of 2022.
    • LaLiga becomes the first football league to have a shop on Amazon.
    "The growth of the Osasuna brand in recent years has allowed us to quadruple our sponsorship revenues"
    TUE 18 JAN|FOOTBALL PROJECTS
    "The growth of the Osasuna brand in recent years has allowed us to quadruple our sponsorship revenues"

    • Fran Canal, CA Osasuna general director, discusses the club’s global growth with LaLiga and the plans to continue its evolution.
    LaLiga and Movistar+ can now request the immediate blocking of pirated platforms that stream football content
    TUE 18 JAN|AUDIOVISUAL
    LaLiga and Movistar+ can now request the immediate blocking of pirated platforms that stream football content

    • A ruling from a Barcelona Commercial Court has established a weekly procedure for blocking pirated websites, with the cooperation of Vodafone, Orange, MásMóvil (R, Telecable, Euskaltel), Digimóbil and Telefónica España.
    • This will allow LaLiga and Movistar+ to react at the speed required to combat the ever-evolving platforms that exist in the world of piracy.
    Sevilla FC have a clear digitalisation strategy: one account, one vision, one voice and one brand
    TUE 18 JAN|GLOBAL GROWTH
    Sevilla FC have a clear digitalisation strategy: one account, one vision, one voice and one brand

    • Digitalisation and a vision for the future are basic pillars of the Andalusian club’s strategic plan.
    • Based on the quantity and quality of data collected by the club’s integrated sources, Sevilla FC have invested in an AI & Machine Learning division to improve services and experiences for fans.
    LaLiga Music Experience will hold a megaconcert in a LaLiga Santander stadium every season
    TUE 18 JAN|GLOBAL GROWTH
    LaLiga Music Experience will hold a megaconcert in a LaLiga Santander stadium every season

    • LaLiga and Sports&Life will celebrate the end of each season with 'Oh My Gol! LaLiga Music Experience', a megaconcert with international artists to entertain fans.
    • The first concert will take place on 11 June at the RCDE Stadium with Rauw Alejandro, María Becerra and Steve Aoki as guests.
    LaLiga opens its first themed restaurant and creates an immersive video game in PortAventura
    WED 29 DEC|GLOBAL GROWTH
    LaLiga opens its first themed restaurant and creates an immersive video game in PortAventura

    • The restaurant, LaLiga TwentyNine's, and video game, 'The Beat Challenge', offer a unique and immersive entertainment experience that, through the application of new technologies, extends beyond the physical boundaries of the resort.
    • Both projects have been developed through the LaLiga Entertainment joint venture, concluding the first phase of a series of initiatives focused on bringing innovative content to both PortAventura World customers and LaLiga fans.
    LaLiga, awarded in South Korea and the USA
    WED 29 DEC|GLOBAL GROWTH
    LaLiga, awarded in South Korea and the USA

    • The Spanish championship received the award for the organisation that contributed the most to the development of the South Korean league (K League) in 2021.
    • On the other hand, Front Office Sports has recognised LaLiga as one of the sports industry organisations that excel in leadership, commitment to diversity, equity, inclusion and employee relations.
    Málaga CF extends reach and promotes local businesses with 'Playing at Home' initiative
    WED 29 DEC|GLOBAL GROWTH
    Málaga CF extends reach and promotes local businesses with 'Playing at Home' initiative

    • The club are promoting local businesses by offering visibility in front of millions of social media followers, website visitors and newsletter subscribers.
    • The owners of these smaller businesses are thrilled to partner with a club the size of Málaga CF, something that was ‘unthinkable’ before this project. 
    LaLiga academy starlets vie to secure stateside scholarships in LaLiga ProPlayer showcase
    WED 29 DEC|FOOTBALL PROJECTS
    LaLiga academy starlets vie to secure stateside scholarships in LaLiga ProPlayer showcase

    • This December, 40 players contested matches under the watchful eyes of some US university coaches.
    • The selected candidates won a scholarship that will allow them to pursue their on-field and academic development in the USA.
    LaLiga names Divi official crypto wallet for MENA, SEA, & China, in a world’s first for a football league
    WED 29 DEC|NEW DEALS
    LaLiga names Divi official crypto wallet for MENA, SEA, & China, in a world’s first for a football league

    • The deal will initially run for 3 and a half years and supercharges awareness of Divi's products to an audience of over 1 billion and provides an open invitation to LaLiga to shape the future roadmap of the wallet.
    • The relationship recognises the growing importance of crypto in people’s lives and popularity amongst football fans.
    RCD Espanyol's academy in Shanghai opens
    WED 29 DEC|FOOTBALL PROJECTS
    RCD Espanyol's academy in Shanghai opens

    • Local media were invited to get an inside look at the club's academy in Shanghai. The coverage achieved more than 70 million.
    • The director of the RCD Espanyol academy in Shanghai, Víctor Estavillo, and one of its coaches, Nacho Entrena, gave interviews to share their views on the growth of the school, the club's recognition in the country and the future of Chinese football.
    LaLiga Grassroots unveiled in MENA to support and promote football development excellence
    WED 29 DEC|FOOTBALL PROJECTS
    LaLiga Grassroots unveiled in MENA to support and promote football development excellence

    • LaLiga Ambassadors Fernando Sanz, former Real Madrid player, and Luis Garcia, former Atletico Madrid player, in Dubai for unveiling event.
    • Open trials for regional talent took place on December 11, 2021 at LaLiga Academy, ISD, Dubai Sports City allowing players to earn a spot on the program starting in the summer of 2022 in Madrid.
    LaLiga signs historic broadcast deal for clubs and fans of Spanish football
    THU 16 DEC|AUDIOVISUAL
    LaLiga signs historic broadcast deal for clubs and fans of Spanish football

    • Movistar and DAZN will broadcast LaLiga Santander over the next five seasons in a deal worth over 4.95 billion euros.
    • LaLiga’s disruptive distribution model will bring the excitement of football to more homes in Spain. 
    Club presidents and directors describe Boost LaLiga as “a historic milestone”
    THU 16 DEC|PRESIDENTS
    Club presidents and directors describe Boost LaLiga as “a historic milestone”

    • Those in charge at the majority of LaLiga Santander and LaLiga SmartBank clubs are very positive about the ratification of the Boost LaLiga project.
    LaLiga and CVC set project Boost LaLiga (“LaLiga Impulso”) in motion
    THU 16 DEC|NEW DEALS
    LaLiga and CVC set project Boost LaLiga (“LaLiga Impulso”) in motion

    • The collaboration becomes effective after the LaLiga General Assembly ratified the agreement with a large majority.
    • Boost LaLiga is a historic milestone and precedent-setting agreement for LaLiga, its clubs and the sector as a whole.
    Granada CF embrace technology and artificial intelligence to take player nutrition to the next level
    THU 16 DEC|INNOVATION
    Granada CF embrace technology and artificial intelligence to take player nutrition to the next level

    • The LaLiga Santander club’s nutritional planning uses artificial intelligence to automate processes, identify patterns and plan in an efficient way.
    • They have collaborated with the University of Granada and Tabalú, a foodtech company that specialises in nutrition for sports. 
    How Girona's Supporters Helped modernise the club’s badge and branding
    THU 16 DEC|GLOBAL GROWTH
    How Girona's Supporters Helped modernise the club’s badge and branding

    • More than 3,000 supporters cast a vote to decide which badge that Catalan club will use from the 2022/23 season onwards.
    • The winning design highlights the word ‘Girona’, a key branding element of a club that is growing globally.   
    LaLiga and Villarreal CF expand in Africa with a consultancy project for Angolan club Atlético Petróleos de Luanda
    THU 16 DEC|FOOTBALL PROJECTS
    LaLiga and Villarreal CF expand in Africa with a consultancy project for Angolan club Atlético Petróleos de Luanda

    • LaLiga and the yellow club will share their knowledge in business management and best practices with Atlético Petróleos de Luanda, one of the most successful clubs in Angola.
    • The agreement has a duration of 24 months and its pillars will be: optimisation of the club's commercial and marketing structure, data management and impact on the relationship with fans and, finally, business development.
    “Part of SD Eibar's DNA is being a club with an exemplary financial position”
    TUE 30 NOV|PRESIDENTS
    “Part of SD Eibar's DNA is being a club with an exemplary financial position”

    • Unai Artetxe, SD Eibar's General Manager for Business, explains the club's business model and how the experience gained in the topflight can be put to good use as the club continues to grow and regain its place at the very top of Spanish football.
    Just two months after its official launch, LaLiga Tech is recognised as a top 15 global market leader
    TUE 30 NOV|GLOBAL GROWTH
    Just two months after its official launch, LaLiga Tech is recognised as a top 15 global market leader

    • The Coordinates Institute of Governance and Applied Economics has named LaLiga Tech as one of 15 Spanish companies that are global leaders in their sector.
    • Those behind LaLiga Tech have been developing technology solutions for sports and entertainment for nearly a decade, but the subsidiary’s official launch only took place in September. 
    LaLiga & Microsoft highlight LaLiga Santander’s competitiveness & Real Sociedad’s fine form with the use of big data
    TUE 30 NOV|GLOBAL GROWTH
    LaLiga & Microsoft highlight LaLiga Santander’s competitiveness & Real Sociedad’s fine form with the use of big data

    • The Beyond Stats portal offered users a special instalment in the build-up to Matchday 14 with a piece that featured key data relating to one of the league’s most in-form sides in Real Sociedad and shed light on the team’s progress from last season with the use of big data.
    • Real Sociedad’s director of football, Roberto Olabe, and LaLiga Tech CEO, Miguel Angel Leal, attended the Marca Sports Weekend to offer their insight on the use of data within the game and the role played by tools such as Mediacoach.
    Atlético Madrid reaffirm sustainability objectives by signing renewable energy agreement with Capital Energy
    TUE 30 NOV|NEW DEALS
    Atlético Madrid reaffirm sustainability objectives by signing renewable energy agreement with Capital Energy

    • The Spanish company will supply club facilities with 9.5 GWh (gigawatt-hours) of renewable power annually, saving an estimated 3,800 tonnes of Co2 emissions.
    • This is the latest way in which Atlético Madrid are meeting the targets set out in their corporate social responsibility plan. 
    LaLiga launches educational programs for professional players in a pioneering move
    TUE 30 NOV|GLOBAL GROWTH
    LaLiga launches educational programs for professional players in a pioneering move

    • LaLiga, through its educational department LaLiga Business School, has designed the 'Global Players Program' course promoted by Banco Santander, with Oxygen as an elearning partner and in collaboration with AFE and App de Players.
    • The course, which will begin in February 2022 and will run until June of the same year, will be taught in different formats (classroom, streaming and online) so that players can combine their training and matches with their academic calendar.
    The Acrobatic Drone, LaLiga's latest big audiovisual addition
    TUE 30 NOV|AUDIOVISUAL
    The Acrobatic Drone, LaLiga's latest big audiovisual addition

    • LaLiga and Mediapro are filming all LaLiga Santander stadiums with the two-time Spanish drone racing champion to create a bank of spectacular images. 
    • The aim is to feed the match signal and thus offer a unique and immersive experience to all Spanish football fans.
    ‘Made in Gipuzkoa’, the Real Sociedad book that explains the secrets of the club’s academy
    TUE 30 NOV|FOOTBALL PROJECTS
    ‘Made in Gipuzkoa’, the Real Sociedad book that explains the secrets of the club’s academy

    • The Basque club have published the book ‘Made in Gipuzkoa: A way of being and doing’, with this work explaining the methodology used at Zubieta over the academy’s history.
    • With this book, Real Sociedad wanted to share their vision for talent development, which is based on the importance placed on shaping good people as well as good professionals.
    Real Valladolid continue global growth by welcoming foreign students to the RV International Academy
    TUE 30 NOV|FOOTBALL PROJECTS
    Real Valladolid continue global growth by welcoming foreign students to the RV International Academy

    • Boys and girls from around the world are signing up for the sporting and academic programme at Real Valladolid’s state-of-the-art facilities.
    • This project is a key part of the LaLiga SmartBank club’s internationalisation and branding objectives.
    LaLiga increases the value of its TV rights in Mexico and Central America
    TUE 30 NOV|AUDIOVISUAL
    LaLiga increases the value of its TV rights in Mexico and Central America

    • LaLiga has renewed its rights agreement for LaLiga Santander and LaLiga SmartBank in Mexico and Central America with SKY Sports.
    • An eight-season rights contract for the competition has been agreed, which comes into effect as from 2024/25.
    Sevilla FC's new general business manager Paradela: “I want to bring the value of the club’s brand up to the level of the sporting performance”
    TUE 16 NOV|PRESIDENTS
    Sevilla FC's new general business manager Paradela: “I want to bring the value of the club’s brand up to the level of the sporting performance”

    • Jorge Paradela recently joined Sevilla FC and explains his global vision of the football industry and how the club is developing its business model.
    “To grow as a club, we must back the academy and invest in infrastructure, doing so with sustainability and economic balance”
    TUE 16 NOV|PRESIDENTS
    “To grow as a club, we must back the academy and invest in infrastructure, doing so with sustainability and economic balance”

    • Fernando Roig, the president of Villarreal CF, took part in a virtual call organised by LaLiga for more than 15 international publications, explaining the overall global growth of the Yellow Submarine.