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    LaLiga Tech launches the ‘Maker’ tool to offer clubs greater digital development
    THU 23 MAR|AUDIOVISUAL
    LaLiga Tech launches the ‘Maker’ tool to offer clubs greater digital development

    • This is a tool that enables centralised management of clubs’ digital content.
    • Since development started a year ago, four club websites and apps have already gone into production in this way, with around 20 more ready to do so.
    Real Oviedo strengthen ties with South America by launching a school for players with functional diversity in Venezuela
    THU 23 MAR|FOOTBALL PROJECTS
    Real Oviedo strengthen ties with South America by launching a school for players with functional diversity in Venezuela

    • As part of this project, the Asturian club will share the methodology used with their Real Oviedo Genuine side and at their EFRODIV school.
    • This is an opportunity for Real Oviedo to continue their internationalisation efforts and to build on the connections established when they held camps in Caracas and Lechería in 2022.
    UD Las Palmas and Málaga CF travel to Berlin to promote their brands internationally
    TUE 21 MAR|FOOTBALL PROJECTS
    UD Las Palmas and Málaga CF travel to Berlin to promote their brands internationally

    • The clubs travelled from the Canary Islands and Andalusia to Germany to attend ITB Berlin, the world’s leading travel industry trade show, to continue their international development and boost their brands.
    • Málaga CF went along with one of their sponsors, Turismo Costa del Sol, to take advantage of those commercial relations. Meanwhile, UD Las Palmas made the most of their stay in Berlin by generating new business opportunities.
    LaLiga launches “LaLiga Summer Tour,” its own platform to organize friendly matches summer tours, with the first edition this summer in the USA & Mexico featuring four teams
    MON 20 MAR|NEW DEALS
    LaLiga launches “LaLiga Summer Tour,” its own platform to organize friendly matches summer tours, with the first edition this summer in the USA & Mexico featuring four teams

    • “LaLiga Summer Tour” is part of LaLiga and its clubs' strategy to grow the Spanish Professional League’s footprint in the United States and Mexico
    • The tour will be organized and operated by Relevent Sports Group (RSG), the premier soccer events and media company in North America, in partnership with LaLiga North America, the joint venture of the two companies responsible for LaLiga's expansion strategy in the region.
    Real Betis will work with world-class architects to transform their stadium into a 365-day-per-year venue and a “financial lung”
    MON 20 MAR|FOOTBALL PROJECTS
    Real Betis will work with world-class architects to transform their stadium into a 365-day-per-year venue and a “financial lung”

    • Los Verdiblancos have launched an international competition in architecture for their stadium redevelopment project, as they seek to transform the Estadio Benito Villamarín.
    • CEO Ramón Alarcón has underlined the importance of improving the venue’s facilities so that it can host events all year round and generate new revenue streams.
    SD Huesca continue to find new connections in Japan while strengthening existing links with this strategic market
    THU 16 MAR|GLOBAL GROWTH
    SD Huesca continue to find new connections in Japan while strengthening existing links with this strategic market

    • The LaLiga SmartBank club just signed a sponsorship agreement with Skylight Consulting, making the Japanese company the club’s first international partner
    • Over the years, SD Huesca have established several other connections with the Asian country, such as a programme to bring young Japanese talents to Spain to train at the club
    “We can’t imagine growth at RCD Espanyol that doesn’t involve good use of technology”
    WED 08 MAR|PRESIDENTS
    “We can’t imagine growth at RCD Espanyol that doesn’t involve good use of technology”

    • Mao Ye, the CEO of RCD Espanyol, has highlighted the importance of technology for the growth of Los Blanquiazules.
    • Likewise, he considers it essential for the club to continue its internationalisation process while ensuring not to forget to focus on the local fans.
    How Sevilla FC’s digital growth in China has opened doors and led to lucrative partnerships
    WED 01 MAR|GLOBAL GROWTH
    How Sevilla FC’s digital growth in China has opened doors and led to lucrative partnerships

    • The club gained 192,781 new followers on Sina Weibo in 2022, the seventh-largest increase for all European football clubs.
    • The club is well on track for another big year of Chinese social media growth in 2023, having organised an extensive campaign for the latest Chinese New Year.
    • All of this is helping Los Nervionenses to attract new partners in the region and to offer them greater value.
    Real Betis host the most inclusive match ever, beating the world record for stadium attendance of people with functional diversity
    MON 27 FEB|CSR
    Real Betis host the most inclusive match ever, beating the world record for stadium attendance of people with functional diversity

    • Los Verdiblancos worked with Integrated Dreams and World Football Summit to run various initiatives during Real Betis vs Real Valladolid in order to highlight and show that everybody can enjoy a football match.  
    • A total of 1,740 fans with functional diversity attended the game at the Estadio Benito Villamarín, which is the new world record as it surpassed the 1,078 who attended the stadium of Polish side Śląsk Wrocław in 2018.
    Evolving content models, the power of data, internationalisation and talent are key to seizing growth opportunities in the football industry
    FRI 24 FEB|GLOBAL GROWTH
    Evolving content models, the power of data, internationalisation and talent are key to seizing growth opportunities in the football industry

    • Four directors from CVC spoke at the Boost LaLiga conference in Tarragona and explained what the clubs must do to make the project a success.
    • As well as underlining the importance of working with the best professionals, they also highlighted product improvement, digitalisation and internationalisation as key factors.
    The keys to Boost LaLiga’s progress: Collectiveness, ambition and excellence
    FRI 24 FEB|GLOBAL GROWTH
    The keys to Boost LaLiga’s progress: Collectiveness, ambition and excellence

    • For the second year in a row, and as part of the ‘II Boost LaLiga Conference’, LaLiga and the clubs met to attend sessions on subjects such as branding, digital strategy and business development at the PortAventura World Convention Centre in Tarragona.
    • Representatives from CVC, Meta, Dorna, and Bayern Munich were among the guests at PortAventura World, where the progress of the project was evaluated.
    • LaLiga president Javier Tebas highlighted the “shared idea of making the competition grow as a group”, while CVC pointed out that only excellence and a high level of ambition will lead everyone to success.
    Business Infrastructure: The LaLiga department that helps clubs maximise profits and generate revenue from their facilities
    WED 22 FEB|GLOBAL GROWTH
    Business Infrastructure: The LaLiga department that helps clubs maximise profits and generate revenue from their facilities

    • Making stadiums exclusive and revenue-boosting, both on matchdays and throughout the rest of the year, is an important concept for football venues nowadays.
    • Milos Nenadovic, Club Infrastructure Consultant at LaLiga, has explained how clubs are being supported to get the most out of their facilities.
    Elche CF’s centenary: Strengthening the brand and putting the fans at the centre of the various initiatives
    TUE 21 FEB|GLOBAL GROWTH
    Elche CF’s centenary: Strengthening the brand and putting the fans at the centre of the various initiatives

    • With focus on the centenary, the club want to boost the brand and organise different events and actions capable of appealing to all the existing and potential fans of Elche CF.
    Netflix teams up with LaLiga to develop its first sports docuseries in Spain
    FRI 17 FEB|AUDIOVISUAL
    Netflix teams up with LaLiga to develop its first sports docuseries in Spain

    • Netflix teams up with LaLiga for new documentary series about the first division of the LaLiga competition.
    Banijay Iberia and LaLiga strike a deal to launch LaLiga Studios
    THU 16 FEB|AUDIOVISUAL
    Banijay Iberia and LaLiga strike a deal to launch LaLiga Studios

    • The agreement sees Banijay Iberia utilise its production expertise and LaLiga, its knowledge and reputation, to establish LaLiga Studios, a global leader in the creation of sports-related content.  
    Real Betis, Real Madrid and Real Sociedad are ranked among the most sustainable clubs in Europe
    TUE 14 FEB|CSR
    Real Betis, Real Madrid and Real Sociedad are ranked among the most sustainable clubs in Europe

    • A report from the prestigious consultancy firm Brand Finance has highlighted that these three LaLiga clubs are among the most sustainable in all of European football.
    • LaLiga is the only European league to have three of its clubs inside the top 10 of this ranking.
    “Girona FC’s brand and assets have increased in value compared to the last season we spent in LaLiga Santander”
    MON 13 FEB|PRESIDENTS
    “Girona FC’s brand and assets have increased in value compared to the last season we spent in LaLiga Santander”

    • Ignasi Mas-Bagà, the general director of Girona FC, has discussed the evolution of the club and the direction in which the club’s growth should be focused.
    • On the sporting front, he stressed that the objective is to consolidate the club's position in LaLiga Santander and to evolve the youth football programme so that the club can become “a platform for developing talent”.
    LaLiga launches the 'Every Help Counts' campaign to help earthquake victims in Turkey and Syria
    MON 13 FEB|CSR
    LaLiga launches the 'Every Help Counts' campaign to help earthquake victims in Turkey and Syria

    • The initiative brings together different actions undertaken by LaLiga and the clubs with the aim of raising funds to support the Spanish Emergency Committee's campaign, made up of 6 NGOs.
    LaLiga clubs position themselves at the forefront of Sports Tech innovation
    MON 13 FEB|INNOVATION
    LaLiga clubs position themselves at the forefront of Sports Tech innovation

    • LaLiga and the Danish Olympic Committee (DIF) recently organised a conference in Denmark called 'The Innovation League', with sessions based on a pitch day format, offering 10 local start-ups a platform to present their projects and initiatives to more than 20 Spanish clubs.
    • Real Sociedad, Valencia CF, Deportivo Alavés, SD Ponferradina and Galicia Sports 360 (linked to RC Celta) presented a session for attendees, in which they shared their key innovation projects and success stories.
    CD Leganés’ rotational sponsorship strategy is opening the club up to new markets and increasing business opportunities
    FRI 10 FEB|NEW DEALS
    CD Leganés’ rotational sponsorship strategy is opening the club up to new markets and increasing business opportunities

    • Los Pepineros have adopted a novel way of using the sponsorship space on their shirt, which consists of changing the main sponsor throughout the season.
    • As CD Leganés continue to pursue new business opportunities, companies from a variety of sectors have the chance to associate themselves with the club and to enjoy the notoriety that comes with being a main sponsor.
    LaLiga is backing audio content by launching two podcasts
    WED 08 FEB|GLOBAL GROWTH
    LaLiga is backing audio content by launching two podcasts

    • With episodes available on Spotify, Ivoox and Apple Podcasts, LaLiga has launched a comprehensive podcasts project to provide football fans with the best content.
    • Since January, LaLiga has been releasing ‘Minuto 20’ every Tuesday, which is a review of the previous LaLiga Santander matchday complete with comments from the stars themselves.
    • There is also a new podcast coming out every Wednesday, called ‘Arquitectos’, with this space allowing members of LaLiga clubs’ sporting departments to chat in a relaxed setting.
    RCD Espanyol’s ‘Superliga Solidaria’ initiative aims to bring support to people everywhere and to transmit the positive values of football
    TUE 07 FEB|CSR
    RCD Espanyol’s ‘Superliga Solidaria’ initiative aims to bring support to people everywhere and to transmit the positive values of football

    • Los Pericos have launched the ‘Superliga Solidaria’ project, encouraging all clubs to take part in this charitable initiative.
    • Using the slogan “We’re all playing this one”, the objective is for various clubs to join in and to show all the work they carry out in their communities, giving more visibility to all the ways of collaborating with different entities, groups and foundations.
    The economic impact of professional football clubs in the Castile and León region: Over 113m euros and almost 1,000 jobs
    THU 02 FEB|GLOBAL GROWTH
    The economic impact of professional football clubs in the Castile and León region: Over 113m euros and almost 1,000 jobs

    • A report has been published by the Valladolid Chamber of Commerce and by Real Valladolid, one which estimates the economic and social impact of the region’s LaLiga clubs.
    • The wealth generated for the autonomous community by Real Valladolid, Burgos CF, CD Mirandés and SD Ponferradina is said to be 113 million euros, which is 0.2% of the regional GDP, while the clubs generate almost 1,000 jobs, 578 of them direct.
    LaLiga promotes Keegan Pierce to Managing Director for UK & Ireland
    MON 30 JAN|FOOTBALL PROJECTS
    LaLiga promotes Keegan Pierce to Managing Director for UK & Ireland

    • LaLiga strengthens its position in a key strategic market after opening its 11th international office in London in 2020
    • The move follows successful launch of several key B2C and B2B initiatives aimed at the UK and Ireland.
    SD Huesca’s away shirt is voted the seventh-best kit in the world
    MON 30 JAN|GLOBAL GROWTH
    SD Huesca’s away shirt is voted the seventh-best kit in the world

    • A vote was recently carried out by specialist site Footy Headlines and SD Huesca’s St George's Cross shirt was picked as the seventh nicest shirt in the world for 2022.
    • It is thought that the original and creative marketing campaign with which the club presented this second kit last summer had an important impact in raising international awareness of the shirt.
    • In just one week, the club experienced increases of 35-40% in international sales of the shirt, especially with online orders going to the likes of the UK, France and the US.
    LaLiga increases its presence in the United States by creating a series of events called ‘El Partidazo’
    FRI 27 JAN|GLOBAL GROWTH
    LaLiga increases its presence in the United States by creating a series of events called ‘El Partidazo’

    • With the aim of better connecting with American fans, various activations will be carried out in bars and restaurants across the US when the most important matches of the competition take place.
    CA Osasuna’s social media success crosses borders thanks to the ‘Osasuna nunca se rinde’ chant
    THU 26 JAN|FOOTBALL PROJECTS
    CA Osasuna’s social media success crosses borders thanks to the ‘Osasuna nunca se rinde’ chant

    • Los Rojillos have reached the milestone of two million social media followers, with 63% of them international.
    • A viral video of the chant ‘Osasuna nunca se rinde’ ('Osasuna never gives up', in English) achieved millions of views on social media and significantly increased the club’s number of followers on TikTok, reaching over 900,000. 
    Granada CF evolve the club’s corporate identity to help with their continued international expansion
    WED 25 JAN|GLOBAL GROWTH
    Granada CF evolve the club’s corporate identity to help with their continued international expansion

    • Modifications have been made to the club’s badge, as well as to the colour scheme and typography, meaning there is now a more unified style.
    • General director Alfredo García explained that these changes with help with internationalisation because the badge and the colours are the two most important elements in brand identification.
    LaLiga is once again the number one sports organisation in the BrandZ ranking
    FRI 20 JAN|GLOBAL GROWTH
    LaLiga is once again the number one sports organisation in the BrandZ ranking

    • Ranked 12th in the list drawn up by consultancy firm Kantar, it is three positions higher than in 2022.
    Deportivo Alavés join the LaLiga Football Schools project in India to support the development of grassroots football
    THU 19 JAN|FOOTBALL PROJECTS
    Deportivo Alavés join the LaLiga Football Schools project in India to support the development of grassroots football

    • The club from Vitoria is partnering with the LaLiga Football School in Mumbai to administer this programme which, among other activities, provides technical and sporting training to youngsters and coaches.