LaLiga CFA base extension. Extension of permanent CFA training base in Madrid

Business | 24 JUN 2019

LaLiga redoubles its commitment to Chinese grassroots football in Madrid

  • Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
  • LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
LaLiga clubs on YouTube. Strategy of LaLiga clubs on YouTube

Business | 24 JUN 2019

Spanish clubs are achieving international growth through YouTube

  • Creating more entertainment content has been central to growing the appeal of Spanish clubs at home and abroad.
  • Directors from FC Barcelona, Sevilla FC, RCD Espanyol de Barcelona and Athletic Club explain how YouTube helps define their communications strategies.es.
LaLiga Virtual eSports Santander 2018/19. LaLiga Virtual eSports Santander 2018/19

Business | 24 JUN 2019

How LaLiga created a new eSports world in two years

  • This season’s Virtual LaLiga eSports Santander tournament drew more than 2.8 million spectators as the global appeal continues to explode.
  • The competition has attracted a huge number of sponsors and provided a professional structure for over 13,000 players.
CA Osasuna stadium works as voted by fans. CA Osasuna stadium works as voted by fans

Football | 24 JUN 2019

How CA Osasuna let its fans decide its stadium reformations

  • Club fans voted for their preferred reforms to the El Sadar stadium through an open and inclusive process.
  • The chosen works will improve the experience of the fans and will take crowd capacity to 24,481 spectators.
LaLiga Space AFCON 2019. LaLiga experience at 2019 Africa Cup of Nations in Cairo

Football | 24 JUN 2019

Football fans flock to discover LaLiga during Africa Cup of Nations 2019

  • The interactive LaLiga Space in New Cairo was visited by thousands of football fans as the 2019 AFCON tournament began.
  • The experience allowed fans to discover more about Spanish football and its links to Africa, assisted by local broadcaster beIN Sports and Uber as transportation partner.
Valencia youth academy. Players of Valencia CF academy

Football | 23 MAY 2019

How the future of Spanish football is being shaped in Asia

  • Clubs across Spain place huge importance on their academies to develop both their first team and their international brand.
  • By entering youth tournaments and opening schools across Asia, clubs such as Valencia CF and Real Betis are winning new fans, partners and sponsors.
Protecting IP in Sport. Protecting Intellectual Property in Sport

Business | 23 MAY 2019

How intellectual property rights are driving global sports

  • Mark Lichtenhein, Chairman of the Sports Rights Owners’ Coalition (SROC), explains the threats of intellectual property (IP) theft to the sports industry and subsequent effect on national economies.
  • The SROC works with competition organisers to bring the dangers of IP theft to wider attention and demand action at a government level.

Leganes VAR offside testing. FIFA VAR offside testing event at Leganes

Football | 23 MAY 2019

FIFA begins testing the future of VAR in Madrid

  • A trial was held at Butarque Stadium in Leganés to put several new offside systems through their paces.
  • The results are currently being studied and will help shape the future of VAR.
Real Oviedo museum experience. Real Oviedo #ExperienciasRO

Business | 23 MAY 2019

LaLiga clubs work together to improve the fan experience

  • Through LaLiga’s ticketing working groups, clubs are finding new ways to deepen links with fans and share best practice with others.
  • Initiatives at Real Oviedo and Girona have already begun to achieve commercial results.
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