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    LaLiga joins commercial alliance in Thailand to create virtual running competition
    MON 01 MAR|NEW DEALS
    LaLiga joins commercial alliance in Thailand to create virtual running competition

    • ‘LaLiga Virtual Run Thailand 2021’ offers fans the chance to compete and join online community together with partners such as LaLiga, Starbucks and Rexona.
    • The event is designed to promote healthy living and exercise in response to the global pandemic.
    Colombia’s DIMAYOR will work with LaLiga to create its own economic control system
    MON 01 MAR|GLOBAL GROWTH
    Colombia’s DIMAYOR will work with LaLiga to create its own economic control system

    • The Colombian league will follow LaLiga’s successful model to introduce new financial measures into its competition.
    • After renewing their agreement until 2023, the organisations will continue to exchange good practices for the professionalisation of football.
    LaLiga unites with the UN to create global campaigns for social change
    MON 01 MAR|NEW DEALS
    LaLiga unites with the UN to create global campaigns for social change

    • Under a new agreement, both organizations will promote and raise public awareness around social responsibility.
    • The first initiative, One Humanity, has been backed by 15 clubs of LaLiga Santander.
    The ‘Behind the scenes’ content that is growing Sevilla FC’s global brand
    MON 01 MAR|INNOVATION
    The ‘Behind the scenes’ content that is growing Sevilla FC’s global brand

    • The Andalusian club is developing exclusive content for its YouTube channel that offers a glimpse of daily life inside the club, earning nearly 11 million views. 
    • These videos are reaching both domestic fans and those from strategic regions such as Latin America, USA and MENA.
    Professionalisation represents a new step in the growth of women’s football
    MON 01 MAR|FOOTBALL PROJECTS
    Professionalisation represents a new step in the growth of women’s football

    • The professionalisation of the highest category of women’s football in Spain was recently announced, joining men’s football and men’s basketball in this exclusive group.
    • Pedro Malabia, LaLiga’s head of women’s football, underlined the need to apply effort into developing an attractive product with a unified image, while taking care of the values inherent in women's sport.
    LaLiga antipiracy builds new global alliances while eliminating more illegal content
    MON 01 MAR|AUDIOVISUAL
    LaLiga antipiracy builds new global alliances while eliminating more illegal content

    • Sky Sports Mexico is the latest to partner with LaLiga to protect audiovisual content.
    • The Autorità per le Garanzie nelle Comunicazioni (AGCOM) also approved five blocking orders on Italian websites denounced by LaLiga.
    Athletic Club president reveals his recipe for success
    MON 01 MAR|PRESIDENTS
    Athletic Club president reveals his recipe for success

    • Athletic Club president Aitor Elizegi, who is also a chef and entrepreneur, believes knowledge from other sectors can help take elite sport forward. 
    • By staying true to its unique model, the Bilbao club has remained competitive for over 120 years and now aims to spread this message to institutions around the world. 
    How LaLiga North America and Herbalife Nutrition embraced the power of multi-language content
    WED 17 FEB|GLOBAL GROWTH
    How LaLiga North America and Herbalife Nutrition embraced the power of multi-language content

    • The global nutrition specialists have already seen strong engagement since partnering with LaLiga towards the end of last year.
    • Delivering diverse content in English and Spanish is helping to build lasting connections with an important community of sports fans.
    Introducing LaLiga Exhibition, the global tour that will bring fans closer to clubs through digital experiences
    WED 17 FEB|GLOBAL GROWTH
    Introducing LaLiga Exhibition, the global tour that will bring fans closer to clubs through digital experiences

    • The interactive spaces take fans behind the scenes of clubs while offering the latest technology and sporting challenges.
    • Starting in Latin America, it will travel to other regions through licensing agreements.
    How technology can help to minimise the risk of injuries in football
    WED 17 FEB|INNOVATION
    How technology can help to minimise the risk of injuries in football

    • LaLiga’s real-time match data and analytics platform Mediacoach is now helping clubs to monitor the physical condition of their players.
    • The data has reached such a level of accuracy that physical and coaching stuff are using it to make key decisions during live matches. 
    How Elche CF is building the club’s brand in Asia
    WED 17 FEB|GLOBAL GROWTH
    How Elche CF is building the club’s brand in Asia

    • Starting in specific regions, the Alicante-based club is working with LaLiga to put down roots and build meaningful conversations. 
    • At a recent event in Roosevelt House, Shanghai, local fans gathered to watch the team’s recent match against Atlético de Madrid.
    The new camera that brings a cinematic quality to live LaLiga football
    WED 17 FEB|AUDIOVISUAL
    The new camera that brings a cinematic quality to live LaLiga football

    • New initiative from LaLiga’s audiovisual department is creating images that have never been seen before in live football.
    • The up-close-and-personal shots are comparable to those seen in cinema or video games.
    SD Eibar put fans at the centre with new digital communications
    WED 17 FEB|INNOVATION
    SD Eibar put fans at the centre with new digital communications

    • The Basque club has invested in digitalisation over recent years to stay close to shareholders, season ticket holders and global fans.
    • A new experience allows fans to include their photo in a digital poster alongside the men’s or women’s first-team squads.
    Deportivo Alavés plans to continue making history in LaLiga Santander after reaching 100 years
    WED 17 FEB|PRESIDENTS
    Deportivo Alavés plans to continue making history in LaLiga Santander after reaching 100 years

    • Digital and international projects are increasing revenues, while redevelopment work on their Mendizorroza stadium is expected to create new commercial spaces.
    • Deportivo Alavés have just celebrated their centenary while in LaLiga Santander and they’re trying to remain in the division by investing in their academy, by signing loan players from big clubs and by searching for international talent.
    The fourth edition of eLaLiga Santander launches with 38 clubs
    WED 27 JAN|GLOBAL GROWTH
    The fourth edition of eLaLiga Santander launches with 38 clubs

    • A total of 64 players will be representing LaLiga clubs in professional gaming competition.
    • Participants are competing for one of the largest prize pools in Spanish competitive gaming history.
    LaLiga North America creates new platform to recruit American talent
    WED 27 JAN|FOOTBALL PROJECTS
    LaLiga North America creates new platform to recruit American talent

    • The competition will offer international opportunities for grassroots football in the United States with LaLiga Next.
    • The new platform creates opportunities for young players to enter LaLiga youth academies.
    LaLiga continues India growth by bringing Spanish clubs together with young players
    WED 27 JAN|FOOTBALL PROJECTS
    LaLiga continues India growth by bringing Spanish clubs together with young players

    • The LaLiga Club Series features Real Betis, Sevilla FC and Celta de Vigo
    • Expansion of project with India On Track aims to continue the development of football across the country. 
    LaLiga named ‘Best competition of 2020’ in China
    WED 27 JAN|GLOBAL GROWTH
    LaLiga named ‘Best competition of 2020’ in China

    • Award follows new agreement with China Mobile Migu to dramatically increase LaLiga’s audience in China.
    • LaLiga shared the award with the Chinese Super League in the annual awards given by Sina Weibo and ScoreSports.
    LaLiga partner G2 strategic: Digital ticketing creates new opportunities for clubs
    WED 27 JAN|INNOVATION
    LaLiga partner G2 strategic: Digital ticketing creates new opportunities for clubs

    • As part of LaLiga’s Customer Experience Committee, clubs are working to create new digital experiences for fans.
    • Embracing digital transformation has become essential to maintaining existing fans and attracting new ones, according to G2 Strategic CEO Marshall Glickman.
    LaLiga SmartBank clubs increase sales through the power of ecommerce
    WED 27 JAN|GLOBAL GROWTH
    LaLiga SmartBank clubs increase sales through the power of ecommerce

    • Girona FC, Espanyol de Barcelona and Real Zaragoza have used ecommerce strategies to increase income in recent months.
    • Adapting to the coronavirus pandemic also allowed clubs to analyse how consumer purchasing habits were changing.
    Real Betis creating 5G-connected stadium thanks to pioneering installation at Benito Villamarín
    WED 27 JAN|INNOVATION
    Real Betis creating 5G-connected stadium thanks to pioneering installation at Benito Villamarín

    • The club’s ambitious plan will bring new opportunities for fans, from being able to order direct to their seats to watching video replays on their devices. 
    • This new system will solve the connection problems that can arise when thousands of people gather at stadiums and try to use data at the same time.
    LaLiga passes five years in Africa with record growth
    WED 27 JAN|GLOBAL GROWTH
    LaLiga passes five years in Africa with record growth

    • On top of new commercial agreements, there has been broadcast audience growth of 27% in the region so far in 2020/21. 
    • Marcos Pelegrin and his team are experiencing growth across all departments, creating new internationalisation opportunities for clubs.
    LaLiga and Spanish clubs join FT international summit on business of football
    WED 27 JAN|GLOBAL GROWTH
    LaLiga and Spanish clubs join FT international summit on business of football

    • Representatives from LaLiga, Sevilla FC and Real Sociedad will speak at the FT Business of Football Summit.
    • The virtual event will take place over two days from February 17th-18th. 
    CA Osasuna aims to increase visibility abroad using local roots
    WED 27 JAN|FOOTBALL PROJECTS
    CA Osasuna aims to increase visibility abroad using local roots

    • The club from Pamplona closed the latest financial year with positive numbers, even after significant investment in redeveloping the stadium.
    • New communications initiatives have helped to find more sponsors and open new markets abroad, with the objective of opening new revenue streams.
    LaLiga and Wakatake Group team up in Japan
    MON 21 DEC|NEW DEALS
    LaLiga and Wakatake Group team up in Japan

    • Agreement makes Wakatake Group the first official partner of LaLiga in Japan in this area.
    • Both companies will work together on the development of grassroots football and coaches training in the Asian country until June 2022.

    GreenPark Sports forms global partnership with LaLiga
    MON 21 DEC|NEW DEALS
    GreenPark Sports forms global partnership with LaLiga

    • Newly established partnership aims to connect worldwide football enthusiasts through metaverse for sports fans.
    • Fans will be able to associate their avatars with any of the LaLiga Santander clubs earning worldwide visibility for the competition.
    OUHK signs MOU with LaLiga to support development of future sports leaders
    MON 21 DEC|FOOTBALL PROJECTS
    OUHK signs MOU with LaLiga to support development of future sports leaders

    • Agreement will promote new training, research and technical assistance to help the professional growth of the industry.
    • Additional seminars and networking events will help students gain a better understanding of the competition and its international growth.
    The number of purchases by Spanish clubs decreased by 66% in the last transfer window
    MON 21 DEC|FOOTBALL PROJECTS
    The number of purchases by Spanish clubs decreased by 66% in the last transfer window

    • Analysis shows a clear exercise of responsibility on the part of LaLiga clubs as they adapt to situation caused by the pandemic.
    • At the same time, the clubs of LaLiga Santander and LaLiga SmartBank continue to be leaders in the generation and exporting of talent.
    Real Sociedad inaugurates new fan clubs in Japan and Western Sahara
    MON 21 DEC|FOOTBALL PROJECTS
    Real Sociedad inaugurates new fan clubs in Japan and Western Sahara

    • ‘Reala Nippon’ has become the first official fan club of La Real in Asia.
    • ‘Real Bojador’ Sociedad, has also been established in the Western Sahara region, with a stated aim to promote football and its values.
    Stadium FanCam brings LaLiga stars closer to fans
    MON 21 DEC|INNOVATION
    Stadium FanCam brings LaLiga stars closer to fans

    • A specific camera inside the stadiums of LaLiga provides a close-up view of players’ celebrations.
    • In the last completed round of fixtures in LaLiga Santander, 13 of the 23 goals were celebrated in front of the camera.