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Business | 26 AGO 2019

Iberia is new official sponsor for LaLiga in China

  • The airline will work with the league on various events and campaigns during the 2019/20 season.
  • Combination of two global brands will help to deepen the appeal of Spanish football in the country.
Chinese media immersion at RCD Espanyol de Barcelona. Chinese media immersion at RCD Espanyol de Barcelona

Football | 26 AGO 2019

Inside RCD Espanyol de Barcelona: A Chinese media immersion

  • Yan Jun of Football Weekly magazine discusses his experiences behind the scenes of the Catalan club and why it has more to offer Chinese audiences than Wu Lei.
  • From women’s football to local culture, the magazine filled 16 pages of content to bring its readers closer to the Spanish game. 
LaLiga transfer market event 2019. LaLiga transfer market event 2019

Business | 26 AGO 2019

The unique transfer tool that benefits LaLiga clubs

  • Spanish clubs process transfers through the LaLiga Manager app with a set of financial controls that are unique in world football.
  • By following financial controls clubs can continue growth without spending beyond their means.
LaLiga GoalFuture project with CFA. LaLiga GoalFuture project with Chinese  Football Association

Football | 26 AGO 2019

Chinese talents to receive new opportunities in Spanish football

  • LaLiga and the CFA have signed a new agreement to offer footballers and coaches the chance to develop at LaLiga clubs.
  • Clubs across Spain will receive new information on Chinese talents as they continue their search for the world’s best prospects.
LaLiga fanzone Copa America 2019. LaLiga fanzone Copa America 2019

Football | 25 JUL 2019

How fans discovered Spanish football during 2019 Copa América

  • LaLiga set up an interactive fan zone in Rio de Janeiro that blended football with entertainment.
  • Through VR, eSports and visual displays visitors learned more about Spanish clubs and the league’s long history with South American football.
Wu Lei effect for LaLiga in China. LaLiga growth on digital channels after signing Wu Lei

Business | 25 JUL 2019

How the arrival of Wu Lei has boosted LaLiga’s digital presence in China

  • League’s official Sina Weibo following has increased by 82% since the arrival of the RCD Espanyol de Barcelona forward, with further growth projected for next season.
  • LaLiga’s phased digital content programme featuring the player has doubled engagement levels as more local fans turn to Spanish football.
LaLiga global sponsor with LiveScore. LaLiga global sponsorship with LiveScore for Replay360

Business | 25 JUL 2019

LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™

  • Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
  • The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category. 
Ascended clubs of LaLiga. Real Mallorca celebrations

Football | 25 JUL 2019

Spain’s newly promoted clubs target a season of growth in LaLiga

  • CA Osasuna, Granada CF and RCD Mallorca have just been promoted to LaLiga Santander through renovation, structural changes and communicating values.
  • Meanwhile the newcomers to LaLiga 1l2l3 share a vision to build local identities in the top tier of Spanish football.
LaLiga Technology Innovation Showcase RISE 2019. LaLiga Technology Innovation Showcase RISE Hong Kong 2019

Business | 25 JUL 2019

LaLiga’s global drive to develop the latest sports tech

  • From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
  • As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.
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