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Audiovisual | 30 OCT 2019

Behind the scenes at LaLigaTV

  • LaLigaTV is a 24/7 English TV channel dedicated to LaLiga.
  • A team of approximately 100 people produce programmes from the Barcelona studio every day to keep global fans engaged Monday to Sunday.
31145821genuine-c-rdoba-17

CSR | 30 OCT 2019

Six clubs explain why they have joined LaLiga Genuine Santander

  • The league for players with intellectual disabilities has doubled the number of participating clubs in two years.
  • Real Betis, Cádiz CF, CD Tenerife, Elche CF, Granada CF and Getafe CF are the latest to sign up for the competition..
Cámara aérea LaLiga. Cámara aérea LaLiga

Audiovisual | 30 OCT 2019

Meet the pilots of LaLiga's aerial cameras

  • These cameras are in place at 11 of the 20 LaLiga Santander stadiums, the most in any league.
  • Combination of pillars, motors, cables and technicians is required to create this special viewing experience.
Espacio Movistar LaLiga. Espacio Movistar LaLiga

Audiovisual | 30 OCT 2019

LaLiga and Movistar unveil interactive roadshow

  • The two organisations aim to spread excitement for Spanish football by creating new experiences.
  • New roadshow features virtual reality, multimedia, gaming, photo opportunities and much more.
Handbook guía. Handbook guía

Global growth | 30 OCT 2019

The handbook that explains LaLiga to players and coaches

  • LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
  • No other football league offers a similar resource to its players and coaches.
LaLiga Football Triathlon Helsinki. LaLiga Football Triathlon Helsinki

Global growth | 30 OCT 2019

Football Triathlon: How Finland is celebrating LaLiga clubs

  • The new tournament allowed teams to compete in traditional, table and virtual football while representing LaLiga Santander clubs.
  • Collaboration with Finnish start-up HILLA Entertainment brought a new concept to football fans while helping them to learn more about LaLiga clubs.
Txurdin Mascota Real Sociedad. Txurdin Mascota Real Sociedad

Global growth | 30 OCT 2019

How mascots are helping LaLiga clubs grow their brands

  • There are now 12 LaLiga Santander clubs with an official mascot, from walking footballs to giant cucumbers.
  • Beyond in-stadium activities, these mascots are forming an important part of international growth strategies.
Pepsi deal Guatemala. Pepsi sponsors LaLiga in Guatemala

New deals | 30 OCT 2019

Pepsi is the new official sponsor of LaLiga in Guatemala

  • Joint agreement will run for next three seasons focused on the global growth of football.
  • The two brands will promote sports and physical activity in the region with LaLiga courses and live events likely.
LaLiga and club industry awards. LaLiga and club industry awards

Global growth | 1 OCT 2019

Stream of industry awards highlight growth of LaLiga and its clubs

  • Across various global events, LaLiga and Athletic Club have been named as the best in their categories, with Leganés and Atletico Madrid named finalists.
  • Prizes acknowledge internationalisation strategies and marketing excellence as Spanish football continues to increase followers worldwide.
LaLiga unboxing events 2019/20. LaLiga unboxing events 2019/20

Global growth | 1 OCT 2019

How the return of LaLiga reached over 92 million people

  • Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
  • Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
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