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    Football’s role in promoting environmental sustainability: “Football is a sector which has a huge responsibility”
    TUE 16 APR|CSR
    Football’s role in promoting environmental sustainability: “Football is a sector which has a huge responsibility”

    • David Baixauli, Sustainability Director at LALIGA, explained how the competition is helping clubs to reduce their environmental impact and to raise awareness in the latest LALIGA Extra Time.
    • The audience learned about Real Valladolid’s three pillars of sustainability and how they educate the youngsters in local schools and in their academy.
    From static to dynamic advertising: Burgos CF launch U-Virtual Television advertising at El Plantío to boost brand presence
    FRI 12 APR|INFRASTRUCTURE
    From static to dynamic advertising: Burgos CF launch U-Virtual Television advertising at El Plantío to boost brand presence

    • The club introduced this LED technology around the pitch in order to display U-Virtual Television advertising and increase visibility for advertisers.
    • The club inaugurated this new advertising space in the side stands and next season will do so behind the goals.
    • This will help Burgos CF to increase their revenue, as they’ll have more space to showcase more brands than before, due to the dynamic nature of this advertising medium.
    Deportivo Alavés strengthen their internationalisation and youth development project in Croatia with the ‘Branko Bubić Football Days’
    THU 11 APR|FOOTBALL PROJECTS
    Deportivo Alavés strengthen their internationalisation and youth development project in Croatia with the ‘Branko Bubić Football Days’

    • Deportivo Alavés, NK Istra 1961, and LALIGA have come together to organise, for the second consecutive year, the 'Branko Bubić Football Days', with the aim of once again making a positive impact on youth football in the region.
    • Developing young talents was the main focus of an event full of activities, presentations and a lot of competition.
    By improving the stadium lighting, Albacete Balompié take the first step in modernising the Estadio Carlos Belmonte
    WED 10 APR|INFRASTRUCTURE
    By improving the stadium lighting, Albacete Balompié take the first step in modernising the Estadio Carlos Belmonte

    • The club from Castilla-La Mancha decided to install a new lighting system, with the aim of improving the experience and the spectacle, as well as adapting to the LALIGA’s television broadcast guidelines.
    • They will continue making improvements to its stadium in order “to position the Estadio Carlos Belmonte as one of the most attractive leisure and entertainment options in Castilla-La Mancha”.
    LALIGA, RCD Mallorca and Juventus FC keys in maximising infrastructure revenues: “The stadium has to be alive with events and services”
    TUE 26 MAR|GLOBAL GROWTH
    LALIGA, RCD Mallorca and Juventus FC keys in maximising infrastructure revenues: “The stadium has to be alive with events and services”

    • LALIGA’s Infrastructure Consultant Milos Nenadovic stressed that clubs should have a mix of matchday and non-matchday offerings, as well as looking into monetisation strategies for their training grounds.
    • The audience learned about the success stories of RCD Mallorca’s recent stadium redevelopment and Juventus’ challenge to move to a smaller ground via directors from those two clubs.
    Sevilla FC reach 20 million followers on social media thanks to a clear and defined strategy for each market
    FRI 22 MAR|DIGITAL
    Sevilla FC reach 20 million followers on social media thanks to a clear and defined strategy for each market

    • Sevilla FC are the fourth-most-followed club in Spain and the 24th-most-followed in Europe.
    • They have worked with a digital agency which specialises in the Asian market and this has helped the club add a large number of followers in China, making them the European club to have grown the most there in 2023.
    Real Betis reach Chile through the club’s first academy in the country and a series of brand activations
    THU 21 MAR|GLOBAL GROWTH
    Real Betis reach Chile through the club’s first academy in the country and a series of brand activations

    • The club organised its third ‘Betis Week’ of the season with multiple activations in Chile, such as a watch party with fans, engagement with local media and meetings with clubs.
    • Real Betis’ latest football academy has been inaugurated in Chicureo, a town near Santiago.
    LALIGA and Bundesliga clubs explore the keys to internationalization: “We can’t impose our way, we need to adapt to the market”
    WED 20 MAR|GLOBAL GROWTH
    LALIGA and Bundesliga clubs explore the keys to internationalization: “We can’t impose our way, we need to adapt to the market”

    • Representatives from Villarreal CF, UD Las Palmas, Bayer Leverkusen and TSG Hoffenheim participated in an online round table, tackling the subject of internationalisation.
    • LALIGA’s International Director Octavi Anoro also joined the session titled “Internationalisation – How to build a global brand” and shared four key pillars for building a successful strategy.
    How Real Oviedo are transforming the experience of the young international talents at Fundoma on a personal and footballing level
    WED 20 MAR|FOOTBALL PROJECTS
    How Real Oviedo are transforming the experience of the young international talents at Fundoma on a personal and footballing level

    • The Asturian institution has more than 100 footballers from five continents at its facilities, where the club provides them with a comprehensive personal, academic and sporting education.
    • In addition to training young talents, the club’s objective is for these youngsters to become ambassadors for the Real Oviedo brand and to help establish the brand internationally.
    AI and sport’s new audiovisual era are discussed at ‘Club 1900’: “AI does the same as an expert, but it has objectivity, more memory and is quicker to give an answer”
    MON 18 MAR|GLOBAL GROWTH
    AI and sport’s new audiovisual era are discussed at ‘Club 1900’: “AI does the same as an expert, but it has objectivity, more memory and is quicker to give an answer”

    • More than a hundred attendees gathered at the Stage Front Stadium to listen to experts, including former RCD Espanyol footballer Esteban Granero, CEO of Olocip, a company dedicated to the implementation of Artificial Intelligence in sport.
    • This is a space created by the club for discussing topics related to the football industry, and the latest interesting debate was on the new audiovisual era in the world of sport.
    Atlético de Madrid showcase their innovative 5G Multicam experience at the Mobile World Congress
    FRI 15 MAR|GLOBAL GROWTH
    Atlético de Madrid showcase their innovative 5G Multicam experience at the Mobile World Congress

    • 5G Multicam is web-based and available for computers, tablets and virtual reality glasses, allowing fans to choose the 360º camera they want while enjoying a match.
    • This pioneering project came about thanks to successful collaboration between Atleti Lab, the innovation division of Atlético de Madrid, and Telefónica, the club’s technology partner.
    Sports tech experts from the Nordics and LALIGA discuss the unique opportunities of innovation in sport
    WED 13 MAR|GLOBAL GROWTH
    Sports tech experts from the Nordics and LALIGA discuss the unique opportunities of innovation in sport

    • The first of a series of six LALIGA EXTRA TIME online webinars was on the subject of 'Sports Innovation in the Nordics & Spain', and featured speakers from Finland, Denmark, Sweden and beyond.
    • These representatives shared tips and insights, explaining how the Nordics can be a unique environment for developing sports tech.
    LALIGA EXTRA TIME brings clubs and sponsors together at an event in São Paulo
    WED 13 MAR|FOOTBALL PROJECTS
    LALIGA EXTRA TIME brings clubs and sponsors together at an event in São Paulo

    • LALIGA clubs, such as Real Betis and Sevilla FC, participated in an event which highlighted their respective projects in sustainability and infrastructure.
    • This space, which exists to open up discussion on current affairs in the sports industry, gives extra visibility to clubs, commercial partners and strategic allies.
    Japan’s most successful baseball team club Villarreal CF to learn about the Spanish club’s prestigious academy
    TUE 12 MAR|GLOBAL GROWTH
    Japan’s most successful baseball team club Villarreal CF to learn about the Spanish club’s prestigious academy

    • A delegation from the Yomiuri Giants travelled to Spain to observe how Villarreal CF’s renowned methodology works, as Japanese baseball teams want to take on a more active role in the development of their own young talents.
    • Yuriko Saeki, from the Department of Football Administration and Competitions at Villarreal CF, has organised various visits for key figures from the Japanese sports industry.
    LALIGA continues the fight against racism with 'VS RACISM'
    MON 11 MAR|CSR
    LALIGA continues the fight against racism with 'VS RACISM'

    • Under the concept #1voiceVSRACISM, the third edition of this initiative seeks to raise awareness of the importance of eradicating racial discrimination.
    •  With the help of Little Spain, an encouraging anthem against racism has been created and will be played in every stadium.
    • In addition, during matchday 29 of LALIGA EA SPORTS and matchday 31 of LALIGA HYPERMOTION, among other actions, players will wear the initiative's T-shirt, which will also be available in FC 24's Ultimate Team.
    Women in the football industry: Supporting diversity, equality and inclusion to achieve greater participation
    FRI 08 MAR|PRESIDENTS
    Women in the football industry: Supporting diversity, equality and inclusion to achieve greater participation

    • With Marián Mouriño (RC Celta), Layhoon Chan (Valencia CF), Sophia Yang (Granada CF) and Amaia Gorostiza (SD Eibar), there are four female presidents among the 41 clubs in LALIGA this season.
    • The club presidents spoke ahead of International Women’s Day about increasing participation of women in football and the fact that women are taking on more and more leadership roles.
    RCD Espanyol’s social media following soars thanks to a solid digital strategy, reaching eight million followers with China as the largest contributor
    FRI 08 MAR|DIGITAL
    RCD Espanyol’s social media following soars thanks to a solid digital strategy, reaching eight million followers with China as the largest contributor

    • The club attracted five million new followers since October of 2022, representing growth of 178%.
    • The country with the greatest share of followers is China, a strategic market for the club and one where RCD Espanyol have adapted content to suit the tastes of Chinese fans.
    Athletic Club redesign the club’s official website to optimise the user experience
    FRI 01 MAR|DIGITAL
    Athletic Club redesign the club’s official website to optimise the user experience

    • The club prioritised the mobile version of the site, which already represents 80% of total visits, with changes made to the design, content and technical infrastructure.
    • The private area for members has been completely transformed to bring the club closer to this group, fulfilling one of the objectives of the club’s Strategic Plan, which was presented last year.
    AD Alcorcón transform the match experience at their stadium through ‘Experiencias ADA’
    WED 28 FEB|BUSINESS INFRASTRUCTURE
    AD Alcorcón transform the match experience at their stadium through ‘Experiencias ADA’

    • The club started offering VIP services on matchdays to strengthen the connection with supporters.
    • Fans who obtain the packs on offer can watch the warm-up ahead of LALIGA HYPERMOTION matches pitchside, before they enjoy the game in a box with catering and meet their heroes at the post-match ‘Meet and Greet’.
    LALIGA EXECUTIVE EDUCATION, the programme launched by LALIGA to train professionals in the sports industry
    MON 26 FEB|GLOBAL GROWTH
    LALIGA EXECUTIVE EDUCATION, the programme launched by LALIGA to train professionals in the sports industry

    • LALIGA BUSINESS SCHOOL will offer, via LALIGA EXECUTIVE EDUCATION, courses focused on fields with an increasingly important role in the growth of the sports industry.
    • The topics covered in the courses will include: digital strategy, commercial direction and sponsorship, brand management, finance, security, sustainability and corporate communication.
    RC Celta strike innovative partnership with VUZ to offer new fan experiences with 360º immersive content
    FRI 23 FEB|INNOVATION
    RC Celta strike innovative partnership with VUZ to offer new fan experiences with 360º immersive content

    • RC Celta’s agreement with the leading immersive content platform represents a unique opportunity for the club to continue growing in the MENA region both in terms of fanbase and new commercial relations. 
    LALIGA welcomes visit of Ecuador's Minister of Telecommunications and Society Information
    FRI 23 FEB|PRESIDENTS
    LALIGA welcomes visit of Ecuador's Minister of Telecommunications and Society Information

    • César Martín took the opportunity to meet with LALIGA President, Javier Tebas, and learn about LALIGA Content Protection.
    Real Valladolid, a pioneer in the use of NFC technology for stadium access
    TUE 20 FEB|INNOVATION
    Real Valladolid, a pioneer in the use of NFC technology for stadium access

    • The club worked with LALIGA to bring this system to the Estadio José Zorrilla, where it will make passing through the turnstiles quicker and reduce queuing times for all fans.
    • Supporters can still use physical tickets if they wish, but many like the extra security that comes from having their ticket safe and secure in a device such as a mobile phone or smart watch.
    Talented youngsters from Mahd Academy travel to Madrid to train with LALIGA
    MON 19 FEB|FOOTBALL PROJECTS
    Talented youngsters from Mahd Academy travel to Madrid to train with LALIGA

    • The 25 youth prospects experienced a high performance Training Stage at the ESC LALIGA & NBA Centre in Madrid between February 5th to 12th, and played matches with the youth teams from Atlético de Madrid, CD Leganés and the LALIGA Academy team. 
    • The project was coordinated by the Saudi Ministry of Sports, Mahd Academy and the LALIGA Academy, LALIGA's global grassroots football development programme.
    Levante UD expand the club’s activities in America
    FRI 16 FEB|FOOTBALL PROJECTS
    Levante UD expand the club’s activities in America

    • Through their International Training department, Levante UD have continued expanding in South America, landing in the Dominican Republic and Ecuador via various educational and football training projects.
    • Thanks to these projects, which support the club’s brand expansion and business development strategies, the club can increase its presence in a region where they have long been sharing their methodology, for example in Puerto Rico.
    The 'Grada Visitante' agreement exceeds 29,500 tickets sold
    WED 14 FEB|TICKETING
    The 'Grada Visitante' agreement exceeds 29,500 tickets sold

    • With a total of 131 matches in the first 18 matchdays, 44 matches had huge demand, exceeding 100% of the tickets offered with an average price of €29.60.
    Real Oviedo are on pace for an all-time record in sales in one season
    TUE 13 FEB|GLOBAL GROWTH
    Real Oviedo are on pace for an all-time record in sales in one season

    • The Asturian club enjoyed 28% growth up to January when compared to the same dates from the previous year, setting the sales and income projection for this season at 2.25 million euros.
    • The changes implemented in their physical and online stores, as well as various marketing and loyalty campaigns, have helped to boost sales.
    • The return of academy graduate and club idol Santi Cazorla has been another decisive factor, with more than 12,100 units sold by the beginning of January.
    Javier Tebas: “Commercial revenues have grown by 33% since the launch of BOOST LALIGA"
    MON 12 FEB|GLOBAL GROWTH
    Javier Tebas: “Commercial revenues have grown by 33% since the launch of BOOST LALIGA"

    • The LALIGA President provided an update on the BOOST LALIGA project during the III Clubs Conference, highlighting the growth in the areas of social media, commercial income and stadium attendance.
    LALIGA Academy opens its first training centre in Latin America in Bogota
    WED 07 FEB|FOOTBALL PROJECTS
    LALIGA Academy opens its first training centre in Latin America in Bogota

    • The academy will welcome players from 4 to 19 years of age, to train using the highest standards in global grassroots football through the LALIGA methodology.
    UD Las Palmas land in Saudi Arabia with strategic partner Grintafy
    MON 05 FEB|GLOBAL GROWTH
    UD Las Palmas land in Saudi Arabia with strategic partner Grintafy

    • The LALIGA club collaborated with Grintafy to organize a variety of activations in Jeddah and Riyadh.
    • The club also worked together with LALIGA to organize a watch party for the side’s clash with Real Madrid in the LALIGA TWENTYNINE’S restaurant in Riyadh.