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    All World Cup matches will be available live on LaLigaSportsTV and LaLiga TV Bar in Spain
    WED 16 NOV|AUDIOVISUAL
    All World Cup matches will be available live on LaLigaSportsTV and LaLiga TV Bar in Spain

    • LaLigaSportsTV users in Spain can enjoy all 64 World Cup matches by signing up for the service with LaLiga's OTT.
    • In addition, LaLiga's Horeca channel will also offer all the content of the Gol Mundial channel.
    LaLiga signs agreement with Hijau Kuning FC to develop grassroots football in Malaysia
    WED 16 NOV|FOOTBALL PROJECTS
    LaLiga signs agreement with Hijau Kuning FC to develop grassroots football in Malaysia

    • This agreement aims for LaLiga and its clubs to share their knowledge and experience with the Malaysian club. In the first phase, Atlético de Madrid, RCD Espanyol and CD Leganés will work with Hijau Kuning FC in different areas of the project.
    • In this way, LaLiga continues its strategy of supporting the development of the football industry through grassroots football in Asia.
    Sevilla FC launches its Fan Token to expand its global reach and enhance its fans' experience
    WED 16 NOV|GLOBAL GROWTH
    Sevilla FC launches its Fan Token to expand its global reach and enhance its fans' experience

    • Sevilla FC are one of six LaLiga clubs to have partnered with Socios.com to launch a Fan Token.
    • These Fan Tokens allow supporters to join in with some of Sevilla FC’s decision-making processes from anywhere in the world, meaning more Sevillistas than ever before can feel involved in the day-to-day running of the club.
    CD Leganés, CD Tenerife and SD Ponferradina add new tech sponsors to change the way they interact with fans
    WED 16 NOV|GLOBAL GROWTH
    CD Leganés, CD Tenerife and SD Ponferradina add new tech sponsors to change the way they interact with fans

    • The clubs understand the need to break away from traditional standards to offer innovative experiences that appeal to younger fans.
    • They have partnered with W3 FanSports, a consultancy specialising in blockchain technology, NFTs, fan tokens and integration with the metaverse.
    Javier Tebas: “This is the period in history when young people are watching the most football”
    WED 16 NOV|PRESIDENTS
    Javier Tebas: “This is the period in history when young people are watching the most football”

    • The LaLiga president spoke at the Web Summit in Lisbon, where he highlighted the importance of “working with data” to understand the behaviour of young people and of not pushing erroneous discourses.
    • He also stated that the European Super League is building its arguments on fake news.
    Real Betis’ pre-match parties get the Estadio Benito Villamarín trending
    WED 16 NOV|GLOBAL GROWTH
    Real Betis’ pre-match parties get the Estadio Benito Villamarín trending

    • Los Verdiblancos are converting their stadium into a party ahead of every match, involving fans in the spectacle and enhancing the experience.
    • Various songs that resonate with the club’s fans have been performed by musicians and bands ahead of kick-off, while there have also been viral challenges for TikTok, making the Benito Villamarín a trending topic on social media match after match.
    SD Huesca transforms their captain's armbands into a digital asset
    WED 16 NOV|INNOVATION
    SD Huesca transforms their captain's armbands into a digital asset

    • Since 2019, the club have paid tribute to the teams and cities they’ve visited through the captain's armband.
    • Working with sponsor 'Huesca La Magia', references to the city being showcased are combined with elements related to the province of Huesca.
    • This season, with the help of Blinkfire, the club has turned the campaign into a business asset an innovative way.
    “The viability of Burgos CF is assured in an economic sense”
    THU 27 OCT|PRESIDENTS
    “The viability of Burgos CF is assured in an economic sense”

    • Diego Martínez, the general director of Burgos CF, has discussed the current situation of the club from a financial point of view and assured that without promotion to LaLiga SmartBank in summer 2021 “the survival of the club would have been quite complicated”.
    • He also praised LaLiga's Economic Control framework, stating that “it has been a guide that has shown us the way” and that “it would be great if all our divisions had a supervisory apparatus of this calibre”.
    How to leverage technology to drive value: “The secret is technology made by sports professionals for sports professionals”
    THU 27 OCT|GLOBAL GROWTH
    How to leverage technology to drive value: “The secret is technology made by sports professionals for sports professionals”

    • Olivia Archanco, Consumer Strategy Director at LaLiga Tech, spoke at SportBiz Europe about the value of designing technology solutions in house.
    • Representatives from Real Madrid, RC Celta and Valencia CF took part in the same panel and outlined their reasons for embracing innovation, as they seek solutions for their clubs but also a return on investment.
    Girona FC surprise the club’s fans by becoming the first pet-friendly club in the world through an innovative sponsorship deal
    THU 27 OCT|GLOBAL GROWTH
    Girona FC surprise the club’s fans by becoming the first pet-friendly club in the world through an innovative sponsorship deal

    • The sponsorship deal with pet food brand Gosbi means the club can carry out activations related to the animal world.
    • The presentation of four-year-old Labrador Retriever 'Canya' as the official dog of Girona FC is the latest example.
    • At the club, they believe fans respond much better to initiatives that address socially relevant issues.
    The role of clubs in raising sustainability awareness: “They have an incredible platform and opportunity to inspire fans”
    THU 27 OCT|CSR
    The role of clubs in raising sustainability awareness: “They have an incredible platform and opportunity to inspire fans”

    • Sustainability was an important topic at the 2022 World Football Summit and Real Betis’ general business director Ramon Alarcón spoke about his club’s ‘Forever Green’ initiative.
    • Several other LaLiga clubs have also sought to lead by example by implementing changes that make their footballing activities more environmentally friendly.
    Sports entities in their relationship with emerging technology companies: “Having the right partners in each vertical can help you make decisions for the future”
    THU 27 OCT|GLOBAL GROWTH
    Sports entities in their relationship with emerging technology companies: “Having the right partners in each vertical can help you make decisions for the future”

    • Jorge de la Vega, the LaLiga commercial and marketing director, spoke at World Football Summit about how challenging it can be for properties to find the right partners in emerging and evolving tech industries.
    • Esteve Calzada, the chief commercial officer at City Football Group, agreed and explained the pros and cons of being early adopters in this space.
    eLaLiga Santander has launched a TikTok profile this season and already has over one million views
    THU 27 OCT|GLOBAL GROWTH
    eLaLiga Santander has launched a TikTok profile this season and already has over one million views

    • The new eLaLiga Santander season begins with some interesting developments: new formats, prize pool, content and streaming platforms.
    • This year has brought the launch of a TikTok profile, where users can enjoy exclusive content created for that platform.
    • This year's competition will be streamed live on DAZN, which will broadcast every round of the regular season as well as the main events of the 2022/23 season.
    The importance of storytelling and technology in engaging with audiences: “Fans want to be informed and entertained”
    THU 27 OCT|AUDIOVISUAL
    The importance of storytelling and technology in engaging with audiences: “Fans want to be informed and entertained”

    • Roger Brosel, the head of content and programming at LaLiga, spoke at SportBiz Europe about how to make live match broadcasts even more interesting and how to connect with fans beyond those 90 minutes.
    • He also outlined the importance of storytelling, technology and LaLiga’s ‘glocal’ approach.
    How ElClásico was experienced around the world: more than 100 international activations in over 50 countries
    THU 27 OCT|GLOBAL GROWTH
    How ElClásico was experienced around the world: more than 100 international activations in over 50 countries

    • LaLiga organised 109 activations in over 50 countries across five continents on ElClásico weekend, reflecting the global reach of the biggest club match in world football.
    • ElClásico also reached the iconic US venue of New York's Times Square, where one of the largest activations outside Spain took place in partnership with ESPN.
    LaLiga partners with Snap to bring the best football content to Snapchat
    THU 13 OCT|INNOVATION
    LaLiga partners with Snap to bring the best football content to Snapchat

    • Through a Discover Show, a Snap Star account and numerous creative tools including Augmented Reality experiences, Snapchatters will be able to enjoy the best of LaLiga’s content, such as weekly highlights or top goals.
    • This alliance reinforces LaLiga’s commitment to reach new audiences by capitalizing on innovative digital technologies.
    ‘LaLiga Golazos', the digital collectibles with the best LaLiga moments on video
    THU 13 OCT|NEW DEALS
    ‘LaLiga Golazos', the digital collectibles with the best LaLiga moments on video

    • LaLiga and Dapper Labs unveil “LaLiga Golazos” digital collectibles, capturing the epic nature of LaLiga action on the pitch from 2005 to the present day.
    • Fans Can Register Now for LaLiga Golazos, with First Packs Featuring the Best from LaLiga’s Fiercest Rivalries including ElClásico and Storied Derbies dropping on October 27.
    • At launch, Ansu Fati, João Félix, Luka Modrić and Marc-André ter Stegen will Serve as Faces of the first fully Bilingual Digital Collectible Experience Developed by Dapper Labs.
    Real Oviedo continue the club’s Panama project by offering youngsters an experience that goes beyond borders
    THU 13 OCT|FOOTBALL PROJECTS
    Real Oviedo continue the club’s Panama project by offering youngsters an experience that goes beyond borders

    • Last season, the Asturian club organised tryouts in the Central American country for more than 250 youngsters, selecting the best players for the “Real Oviedo experience”.
    • From the club’s point of view, this initiative “is a great opportunity to complete the education of young people from disadvantaged backgrounds”.
    The key to building more meaningful partnerships in the football industry: “Companies are created by people who also live in the community”
    THU 13 OCT|GLOBAL GROWTH
    The key to building more meaningful partnerships in the football industry: “Companies are created by people who also live in the community”

    • José Guerra, LaLiga’s director of strategic operations, spoke at World Football Summit about the future of relationships in the football industry.
    • The panel concluded that it is more important than ever before to understand consumers and partners’ interests outside of the sport.
    How clubs and players are working together to create content: “The social media success of the club and of the player requires collaboration”
    THU 13 OCT|GLOBAL GROWTH
    How clubs and players are working together to create content: “The social media success of the club and of the player requires collaboration”

    • The directors of communication for RC Celta and Real Betis spoke at World Football Summit about the ways their clubs work with players on content creation.
    • Players such as Roberto Jiménez have noticed that LaLiga clubs are investing resources on digitalisation and on improving their communication departments.
    FC Andorra president Ferran Vilaseca: “We have a start-up model”
    THU 13 OCT|PRESIDENTS
    FC Andorra president Ferran Vilaseca: “We have a start-up model”

    • As the club from the principality spends its first ever season at LaLiga SmartBank level, they’re working hard on professionalisation and internationalisation and are using the Boost LaLiga funds to achieve this overhaul.
    • FC Andorra also have a three-point plan to reach more football fans, one focused on traditional supporters, eSports and LaLiga Genuine.
    “The growth of Albacete Balompié requires the adaptation of the Carlos Belmonte, making it a stadium for all 365 days of the year”
    THU 13 OCT|PRESIDENTS
    “The growth of Albacete Balompié requires the adaptation of the Carlos Belmonte, making it a stadium for all 365 days of the year”

    • Víctor Varela, vice-president and managing director of Albacete Balompié, has reviewed the club's latest developments in terms of business and overall growth.
    • He highlighted the importance of being back in professional football for the whole club, and wants to make the most of the growth opportunities made possible by Boost LaLiga.
    The return of Datigol: Elche CF's mascot returns with a revamped design to connect with younger fans
    THU 13 OCT|GLOBAL GROWTH
    The return of Datigol: Elche CF's mascot returns with a revamped design to connect with younger fans

    • In the season of their centenary, the LaLiga Santander club have brought back the mascot with a modern design.
    • The objective is to strengthen the fanbase’s sense of belonging to the club, especially for younger fans, and to make them become permanently linked to the club and its values.
    Sorare launches LaLiga SmartBank digital cards to expand clubs' international reach
    THU 29 SEP|INNOVATION
    Sorare launches LaLiga SmartBank digital cards to expand clubs' international reach

    • Sorare presents digital cards from the 22 LaLiga Smartbank teams, completing its global agreement with LaLiga.
    • Clubs will thus be able to expand their international reach and have the opportunity to engage with new fans.
    • This announcement is part of Sorare's aim to expand its coverage into the second divisions of Europe's top five football leagues. In addition, it will launch a new fantasy competition, “Second Division Europe”.
    Real Betis launch a new brand identity to reinforce their position as a global club
    THU 29 SEP|GLOBAL GROWTH
    Real Betis launch a new brand identity to reinforce their position as a global club

    • The aim of the rebranding is to highlight the institution’s position as a “more global, connected and sustainable club”, one that seeks to differentiate itself with resources that can be adapted to any digital or physical format.
    • The Real Betis brand was the one that grew the most in the past year out of all LaLiga clubs, according to a report from Brand Finance.
    LaLiga enters adventure block game Minecraft
    THU 29 SEP|INNOVATION
    LaLiga enters adventure block game Minecraft

    • A skin pack featuring the shirts of the LaLiga Santander teams will soon be available in Minecraft Bedrock Edition.
    The new Visit Mallorca Estadi: A new philosophy and business development plan for RCD Mallorca’s stadium
    THU 29 SEP|GLOBAL GROWTH
    The new Visit Mallorca Estadi: A new philosophy and business development plan for RCD Mallorca’s stadium

    • The Balearic club are carrying out an extensive redevelopment of their stadium, which is scheduled for completion in January of 2024.
    • The investment consists of improved facilities, modern stands that are closer to the pitch and new seats with more covered seating, plus new experiential and hospitality areas which, together with an overall improvement in food and beverage sales, will boost matchday revenues.
    • Furthermore, the stadium can be brought to life on other days throughout the year thanks to additional business and cultural events that will further increase the level of business.
    Globant and LaLiga reach an agreement to create a global technology company and reinvent Sports and Entertainment
    THU 29 SEP|GLOBAL GROWTH
    Globant and LaLiga reach an agreement to create a global technology company and reinvent Sports and Entertainment

    • The new joint venture will expand and accelerate the services and products currently offered by LaLiga Tech leveraging the latest technologies and consultancy to transform sport and entertainment experiences around the globe.
    Villarreal CF strengthen the community’s sense of belonging by involving fans in the historical archive project
    THU 29 SEP|GLOBAL GROWTH
    Villarreal CF strengthen the community’s sense of belonging by involving fans in the historical archive project

    • The main objective of the historical archive project is to recover and reconstruct the club's history ahead of its centenary in 2023. To do this, the club needs the help of fans and local citizens, while it’ll also have the support of Vila-real City Council and the Jaume I University.
    • Villarreal CF are building a centre to house this archive, which should be the basis of what will become the museum of the Estadio de la Cerámica.
    LaLiga Academy Dallas opens in North America
    THU 29 SEP|FOOTBALL PROJECTS
    LaLiga Academy Dallas opens in North America

    • During this first season, players from 5 to 18 years of age will train under the highest standards of global grassroots football through the LaLiga Methodology.
    • It joins the most outstanding grassroots football projects promoted in recent years by LaLiga North America together with LaLiga Grassroots: the academies in New York and Canada, LaLiga Camps USA, the talent detection programme LaLiga Select and the academic-sports programme Vermont Academy LaLiga.