Business | 26 AGO 2019
Iberia is new official sponsor for LaLiga in China
- The airline will work with the league on various events and campaigns during the 2019/20 season.
- Combination of two global brands will help to deepen the appeal of Spanish football in the country.
Football | 26 AGO 2019
CD Numancia: “We want to develop our brand nationally and internationally”
- The Soria team has been punching above its weight for 20 years and sees this fighting spirit as part of its identity.
- Club President Moisés Israel Garzón has plans to extend this brand around the world.
Business | 26 AGO 2019
LaLiga partners with Budweiser to bring fans closer to the kings of the Spanish game
- Football fans stand to benefit from LaLiga’s global agreement with one of the world’s most recognisable drinks brands.
- New global campaign features behind the scenes content from star players as the 2019/20 season gets under way.
Business | 26 AGO 2019
LaLiga’s partnership with Renfe offers fans live football on their train journeys
- Passengers will be able to watch matches on AVE trains this season.
- There will be special offers for supporters using trains to travel to games.
Football | 26 AGO 2019
Inside RCD Espanyol de Barcelona: A Chinese media immersion
- Yan Jun of Football Weekly magazine discusses his experiences behind the scenes of the Catalan club and why it has more to offer Chinese audiences than Wu Lei.
- From women’s football to local culture, the magazine filled 16 pages of content to bring its readers closer to the Spanish game.
Business | 26 AGO 2019
The unique transfer tool that benefits LaLiga clubs
- Spanish clubs process transfers through the LaLiga Manager app with a set of financial controls that are unique in world football.
- By following financial controls clubs can continue growth without spending beyond their means.
Business | 26 AGO 2019
Real Valladolid offers outdoor fan entertainment with ‘Pucela Fanzone’
- A fanzone with music, food and drink is building pre-match atmosphere and sense of community.
- The club is already seeing benefits and is working create an entertainment venue for the entire city.
Football | 26 AGO 2019
LaLiga SmartBank reaches a global audience thanks to LaLiga partnership with YouTube
- Fans from over 145 countries can continue viewing the competition’s fixtures live and for free this season.
- Offering matches through YouTube has increased the global platform for LaLiga teams while embracing new broadcasting platforms.
Business | 26 AGO 2019
How LaLiga tackles audiovisual piracy through technology and collaboration
- New anti-piracy tools are constantly being developed and enhanced by the league’s technology lab.
- International alliances ensure that expert knowledge is shared with other rights holders.
Business | 26 AGO 2019
LaLiga creates a new wave of online football content through TikTok
- New initiative through the social network has reached millions of fans in 42 countries.
- Users have been taking part in 'keepy-ups’ challenge to celebrate the start of the new LaLiga Santander season.
Business | 26 AGO 2019
LaLiga enters the world of blockchain and cryptocurrency with GCOX partnership
- Agreement in Asia and Middle East will support the league’s global expansion in these regions.
- Football and crypto fans will now be able to exchange LaLiga ‘tokens’ on the platform as well as receive exclusive product offerings.
Football | 26 AGO 2019
Chinese talents to receive new opportunities in Spanish football
- LaLiga and the CFA have signed a new agreement to offer footballers and coaches the chance to develop at LaLiga clubs.
- Clubs across Spain will receive new information on Chinese talents as they continue their search for the world’s best prospects.
Football | 25 JUL 2019
For Spanish clubs, the 2019 Women’s World Cup brings more visibility and impact
- With this year’s tournament drawing record TV audiences, Spanish clubs are planning to continue this momentum in collaboration with LaLiga.
- More than 40 players of the Iberdrola League were represented at the tournament and backed by their clubs through social channels.
Football | 25 JUL 2019
The future of watching sport: “What has happened with Netflix will happen here”
- LaLiga President Javier Tebas joined leaders of three other Spanish leagues to describe how the sporting world is adapting to meet new consumer demands.
- From on-demand viewing to voice-activated commands, the Smart TV revolution will bring viewers closer to the action and help fanbases to grow.
Football | 25 JUL 2019
How fans discovered Spanish football during 2019 Copa América
- LaLiga set up an interactive fan zone in Rio de Janeiro that blended football with entertainment.
- Through VR, eSports and visual displays visitors learned more about Spanish clubs and the league’s long history with South American football.
Business | 25 JUL 2019
LaLiga and Ameripol partner to tackle crime and violence in football
- Spanish league will share best practices, resources and materials with the American police cooperation.
- International collaboration will help the wider footballing community to ensure the best security and anti-corruption measures.
Business | 25 JUL 2019
How the arrival of Wu Lei has boosted LaLiga’s digital presence in China
- League’s official Sina Weibo following has increased by 82% since the arrival of the RCD Espanyol de Barcelona forward, with further growth projected for next season.
- LaLiga’s phased digital content programme featuring the player has doubled engagement levels as more local fans turn to Spanish football.
Business | 25 JUL 2019
LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™
- Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
- The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category.
Football | 25 JUL 2019
Spain’s newly promoted clubs target a season of growth in LaLiga
- CA Osasuna, Granada CF and RCD Mallorca have just been promoted to LaLiga Santander through renovation, structural changes and communicating values.
- Meanwhile the newcomers to LaLiga 1l2l3 share a vision to build local identities in the top tier of Spanish football.
Business | 25 JUL 2019
LaLiga’s global drive to develop the latest sports tech
- From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
- As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.