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    Giant footballs and global social media challenges mark the launch of new LaLiga season
    FRI 18 SEP|GLOBAL GROWTH
    Giant footballs and global social media challenges mark the launch of new LaLiga season

    • Six countries across four continents hosted 3.5-metre replicas of the official Puma match ball to engage international fans.
    • Tens of millions, including celebrities such as Eva Longoria, have participated in the #ViveLaLigaSantander campaign across social media. 
    How LaLiga is guiding clubs into digital transformation
    FRI 18 SEP|INNOVATION
    How LaLiga is guiding clubs into digital transformation

    • LaLiga recently worked with Spain’s Chamber of Commerce to help produce a new how-to guide for Spanish SMEs.
    • A long-term focus on technology transformation has already seen many innovative projects appear within LaLiga and clubs.
    LaLiga and PortAventura World launch new entertainment project
    FRI 18 SEP|GLOBAL GROWTH
    LaLiga and PortAventura World launch new entertainment project

    • Implemented through a joint venture, the project aims to provide new and innovative content to the 5.2 million annual customers of PortAventura World as well as over 115 million LaLiga fans.
    • The Beat Challenge comprises the first phase of a nationwide virtual game and a themed restaurant, shop and digital centre inside PortAventura World.
    Startups from around the world to join Athletic Club on innovative stadium and tourism projects
    FRI 18 SEP|INNOVATION
    Startups from around the world to join Athletic Club on innovative stadium and tourism projects

    • Winners of the Smart Solutions for Smart Destinations Challenge will have the chance to develop 6-month pilot projects with the club. 
    • The Bilbao-based club launched the global competition in partnership with the Biscay Provincial Council and World Tourism Organisation, looking for innovative solutions that make San Mamés central to the development of experiences for the region. 
    LaLiga presents two innovative projects for training and management of academies
    FRI 18 SEP|FOOTBALL PROJECTS
    LaLiga presents two innovative projects for training and management of academies

    • The LaLiga Training Hub programme and the Academy Management and Control Software have been launched for the 2020/21 season.
    • These projects have been created in collaboration with LaLiga clubs, including their women's teams.
    LaLiga returns for Season 90 offering new technologies for world-class entertainment
    FRI 18 SEP|INNOVATION
    LaLiga returns for Season 90 offering new technologies for world-class entertainment

    • The addition of new 3D graphics will add detail and intrigue to match broadcasts. 
    • With a growing global audience fans in all continents are able to get closer than ever to the competition.
    LaLiga Santander’s newly promoted sides explain future growth strategies
    FRI 18 SEP|PRESIDENTS
    LaLiga Santander’s newly promoted sides explain future growth strategies

    • For SD Huesca, Cádiz CF and Elche CF, promotion to LaLiga Santander brings multiple opportunities.
    • Global growth, international development and brand expansion are key to these clubs’ plans for the coming season. 
    Villarreal CF supports science innovation as part of CEU Cardenal Herrera University partnership
    MON 31 AUG|FOOTBALL PROJECTS
    Villarreal CF supports science innovation as part of CEU Cardenal Herrera University partnership

    • The club is supporting patient associations in the Castellón region to improve the quality of life for people with special needs.
    • Financial prizes are being given to the best proposals for improving adaptation, research and accessibility.
    PUMA and LaLiga present the official balls for the 2020/21 season
    MON 31 AUG|FOOTBALL PROJECTS
    PUMA and LaLiga present the official balls for the 2020/21 season

    • The white ‘Accelerate’ match ball will be used for the majority of LaLiga fixtures. 
    • The alternative ‘Adrenalina’ ball will be used for ElClásico, key LaLiga derbies and decisive matches throughout the 2020/21 season.
    Valencia CF continues international expansion with opening of new academies
    MON 31 AUG|GLOBAL GROWTH
    Valencia CF continues international expansion with opening of new academies

    • The club has increased its presence in North America with the VCF Soccer Academy in Montreal, Canada following recent openings in Greece, Bulgaria and Cyprus. 
    • The agreement with College Bourget allows Valencia CF to educational and sporting tools for young people to improve all aspects of their game.
    Real Valladolid creates new basketball brand to continue global growth
    MON 31 AUG|GLOBAL GROWTH
    Real Valladolid creates new basketball brand to continue global growth

    • The club has signed an agreement for Club Baloncesto Ciudad de Valladolid to adopt the Real Valladolid name.
    • The move is intended to extend the LaLiga club’s global profile and attract more fans while improving revenues.
    LaLiga clubs obtain top marks for corporate transparency
    MON 31 AUG|GLOBAL GROWTH
    LaLiga clubs obtain top marks for corporate transparency

    • Transparency International Spain's INFUT 2019 has created a measure for the culture of transparency in professional football.
    • LaLiga clubs have been awarded a collective score of 93.63 out of 100.
    New branding marks Deportivo Alavés centenary and club’s ambitions to build a strong international brand
    MON 31 AUG|GLOBAL GROWTH
    New branding marks Deportivo Alavés centenary and club’s ambitions to build a strong international brand

    • The Vitoria club has updated its logo as it approaches its 100th year, celebrating its iconic blue and white flag.
    • The club’s owners, Baskonia-Alavés Group, have also updated the logo of the Baskonia basketball team to help connect the brands and reach new audiences.
    European transfer data available to LaLiga clubs via new dashboard
    MON 31 AUG|FOOTBALL PROJECTS
    European transfer data available to LaLiga clubs via new dashboard

    • LaLiga created the transfer market dashboard to show club spending activity over the past five seasons.
    • The top two divisions of Europe’s five major leagues are included, allowing Spanish clubs to compare against rivals. 
    AI video recording to be installed at RC Celta de Vigo training ground and press rooms
    MON 31 AUG|INNOVATION
    AI video recording to be installed at RC Celta de Vigo training ground and press rooms

    • Installation is the result of a pilot project created by LaLiga, the club and the start-up cinfo, a winner of LaLiga’s 2019 Startup Competition.  
    • The technology allows for automated recording, reproduction and editing of content that coaches, press and fans can access through the cloud. 
    Ten milestones of the LaLiga 2019/20 season
    MON 31 AUG|GLOBAL GROWTH
    Ten milestones of the LaLiga 2019/20 season

    • Despite the disruption caused by the global pandemic, LaLiga was able to continue its off-the-field growth.
    • From technological to social areas, new successes were achieved to enhance the league’s global status.
    Real Betis is targeting Asia for international growth
    WED 29 JUL|GLOBAL GROWTH
    Real Betis is targeting Asia for international growth

    • The Seville-based club has launched an official profile on the Chinese social network Weibo to attract new audiences and expand its fan base.
    • In collaboration with LaLiga, the club has also been part of the #TodayWePlay education courses that bring the competition closer to Japanese fans.
    Levante UD launches ‘solidarity sneakers’ to raise disability awareness
    WED 29 JUL|FOOTBALL PROJECTS
    Levante UD launches ‘solidarity sneakers’ to raise disability awareness

    • Together with local company Timpers, the Valencian club has created limited edition trainers to show abilities of people with visual disabilities.
    • 100% of the proceeds from the sale of the shoes go to the sports projects of the Levante UD Foundation.
    2019/20 eLaLiga Santander season receives over 10 million views
    WED 29 JUL|GLOBAL GROWTH
    2019/20 eLaLiga Santander season receives over 10 million views

    • Nearly 20,000 players took part in this season’s eSports competition. 
    • 34 LaLiga clubs were represented this season, double last year’s total. 
    How LaLiga’s latest technology projects will enhance the entertainment industry
    WED 29 JUL|INNOVATION
    How LaLiga’s latest technology projects will enhance the entertainment industry

    • More than 20 projects at LaLiga have been officially certified as research and development. 
    • The business intelligence and analytics department employs 70 professionals and designs tools that improve LaLiga and other organisations.
    SD Eibar making its mark in Peru by supporting the Piura football school project
    WED 29 JUL|CSR
    SD Eibar making its mark in Peru by supporting the Piura football school project

    • The club’s foundation and the Eibar NGO Egoaizia have renewed their commitment to the Eibar-Piura Sports School for another year.
    • The objective of this project is to improve conditions for children in social exclusion in the Piura region and offering them opportunities through sport.
    LaLiga on Facebook: How technology helped deepen fan engagement
    WED 29 JUL|AUDIOVISUAL
    LaLiga on Facebook: How technology helped deepen fan engagement

    • Remote production solutions ensured that COVID-19 didn’t disrupt the relationships that fans in the Indian subcontinent have with hosts and pundits. 
    • It has been possible to watch LaLiga for free through Facebook since 2018 in the Indian subcontinent. 
    LaLiga and T3N Sport & Investment are building a pioneering sports complex in Madrid
    WED 29 JUL|FOOTBALL PROJECTS
    LaLiga and T3N Sport & Investment are building a pioneering sports complex in Madrid

    • The complex will include football pitches, an education centre and residential facilities.
    • The site will include the participation of another major sports body and is expected to operational by summer 2021.
    Valencia CF and chef José Andrés join forces to provide meals and hope during COVID-19 crisis
    WED 29 JUL|FOOTBALL PROJECTS
    Valencia CF and chef José Andrés join forces to provide meals and hope during COVID-19 crisis

    • The club’s Mestalla stadium became a food distribution point for the #ChefsForSpain campaign.
    • Over two million meals have already been distributed across 150 distribution points.
    Javier Tebas: “Technology is making LaLiga an industry leader”
    WED 29 JUL|PRESIDENTS
    Javier Tebas: “Technology is making LaLiga an industry leader”

    • Broadcasts with virtual fans helped LaLiga stand out during the final weeks of the 2019/20 season.  
    • Tebas is confident that the football sector will return to pre-COVID-19 levels and insists that focus should be on long-term innovation. 
    Behind the scenes of LaLiga’s closed doors broadcast innovations
    TUE 30 JUN|AUDIOVISUAL
    Behind the scenes of LaLiga’s closed doors broadcast innovations

    • The use of virtualised fans and atmospheric audio has been made possible through the combined efforts of different departments and companies.
    • LaLiga partnered with VIZRT and EA SPORTS to help viewers focus on the action and provide the best experience possible.
    LaLiga receives R&D+i certifications for technological and innovative work
    TUE 30 JUN|INNOVATION
    LaLiga receives R&D+i certifications for technological and innovative work

    • Calendar Selector and antipiracy apps have been recognised by EQA certification experts as research and development.
    • Around 20 apps and proprietary tools created by LaLiga have been certified as technological innovations.
    Month of education courses from LaLiga clubs will strengthen links between Spain and Japan
    TUE 30 JUN|FOOTBALL PROJECTS
    Month of education courses from LaLiga clubs will strengthen links between Spain and Japan

    • LaLiga’s ‘#VolverEsGanar’ online courses will run until July 30th thanks to a collaboration with the Cervantes Institute of Tokyo.
    • Representatives from five LaLiga Santander and five LaLiga SmartBank clubs will lead the classes.
    LaLiga Business School announces three new courses for November 2020
    TUE 30 JUN|FOOTBALL PROJECTS
    LaLiga Business School announces three new courses for November 2020

    • Three new courses in football management, law and marketing will increase professional skills in the industry.
    • Each course is taught by industry experts and involves internships and educational visits to clubs and other global organisations.
    International coalition brings down global piracy ring with 40,000 video channels and 2 million subscribers
    TUE 30 JUN|AUDIOVISUAL
    International coalition brings down global piracy ring with 40,000 video channels and 2 million subscribers

    • LaLiga worked with Deutsche Fußball Liga (DFL), NAGRA and Nordic Content Protection for the initiative.
    • All of these organisations thank the Spanish National Police and law enforcement agencies throughout Europe for the crackdown on this international illegal IPTV streaming network.