Global Fútbol

LALIGA, through its Educational Department of LALIGA BUSINESS SCHOOL, is launching a new range of executive education, called LALIGA EXECUTIVE EDUCATION, and this is aimed exclusively at professionals working in the sports industry. Through this new training programme, which will start in March 2024, LALIGA aims to share its expertise in the areas of security, brand management, commercial direction and sponsorship, finance, sustainability, digital strategy and corporate communication, thereby supporting the growth of professionals and the industry, both nationally and internationally.  

In the words of José Moya, the director of LALIGA BUSINESS SCHOOL: “This project is an example of the importance that LALIGA attaches to education, which can be a driver of change in every sense, and also to the sports industry. LALIGA is working to directly train the next generation of industry professionals through its Education Department and now LALIGA also wants to lead the training of professionals who are already in the industry, creating specific training courses adapted for professionals in the sports industry and facilitating synergies and networking between all of them.”

As such, LALIGA BUSINESS SCHOOL, in addition to providing training, offers the chance to form part of an exclusive community of professionals seeking to achieve excellence and leading the growth of the sports industry. This networking space will be key in terms of allowing interaction and permitting experience and knowledge sharing, all of which will deliver invaluable benefits and growth to the sports industry.

The industry professionals taking part will receive training via short intensive courses in key areas for the growth of the industry, namely: Digital Strategy and Data Management in Sport, Corporate and Strategic Finance in Professional Sport, Sustainability in Sport, Commercial Direction and Sports Sponsorship, Brand Management, Security in Sports Events; and Corporate Communication in Sport and Entertainment. In these courses, there will be small groups of 30 students. They will be taught in person at the LALIGA headquarters, although the possibility of learning via streaming will also be offered to facilitate access to all industry professionals.

LALIGA is aware of the transformative power of education. With this in mind, LALIGA BUSINESS SCHOOL is launching this new range of educational courses as a key tool to continue the professionalisation and growth of the sports industry.