LALIGA teams up with Fever to continue growing in the entertainment sector
LALIGA teams up with Fever to continue growing in the entertainment sector
  • LALIGA and Fever, the leading leisure discovery platform, have formalised a strategic agreement with the aim of enriching the cultural and entertainment offer around football.
  • This partnership will allow fans and the general public to experience LALIGA clubs’ stadiums from the inside and enjoy additional innovative adventures in their cities.

A new partnership is the latest example of how LALIGA is supporting clubs through its Clubs Office, as part of the joint projects that LALIGA embarks on. This fits in with the aim of following the growth plan that was established for the clubs and of supporting the creation of new business opportunities related to the use of stadiums on non-matchdays.

This new agreement is between LALIGA and Fever and will allow clubs to take advantage of Fever’s catalogue of experiences, with football fans and the general public able to get to know the stadiums from the inside and to enjoy new and innovative experiences in their cities. For example, during the month of March, Sevilla FC’s Estadio Ramón Sánchez-Pizjuán will host a candlelight concert, while Valencia CF’s Mestalla will be the venue for an activity called ‘Paint in the Dark’.

With this agreement, LALIGA is continuing with its mission of reaching a wider audience and the clubs will benefit from being part of the exclusive sale of one of the most attractive entertainment catalogues around.

Fever is consolidating its position as the entertainment industry’s leading partner, not only for content creators and promoters but also for venue owners. They support both groups with the company’s vision of “technology and data at the service of content creators”.

Reflecting on this alliance, Jorge de la Vega, executive general manager of LALIGA, said: “This agreement reinforces our commitment to entertainment and to reaching other audiences. It also means an expansion in the options offered to clubs, in their positioning and in the opportunities for them to stand out in their cities beyond football. It also enhances the value of Boost LALIGA, continuing with the aim of finding new ways to make the most of the stadiums.”

Ignacio Bachiller, the CEO and co-founder of Fever, added: “This collaboration with LALIGA is an important step for us, as it allows us not only to expand our catalogue of spaces and experiences but also to keep demonstrating Fever’s role as a catalyst in the world of culture and entertainment.”

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