This season 22/23, LaLiga Santander and LaLiga SmartBank bring some audiovisual innovations that will allow fans to experience the spectacle of LaLiga like never before.
One of the main developments is the use of artificial intelligence for the automatic creation of match highlights and clips that will be used by LaLiga itself on its social media channels, but also by broadcasters, clubs and players.
To achieve this goal of revolutionising its digital content strategy, LaLiga has partnered with the global leader in AI-based sports video technology, WSC Sports, whose platform uses advanced AI and Machine Learning technologies to analyse live sports broadcasts, then identifies each and every event that occurs in a game, and in real-time creates and publishes customised videos.
This game-changing way to create real-time highlights at speed and scale will be used by LaLiga across all their digital properties (website, app, social media) for all more than 800 LaLiga Santander and LaLiga SmartBank matches.
Content created via the WSC Sports platform will also be distributed to LaLiga Clubs to help increase the reach and provide a new experience for fans across the league. LaLiga will also use WSC Sports’ innovative graphics solution Graphics360, which automatically adds graphical and contextual elements to each video to help customise them for branding and sponsorships.
Finally, LaLiga will use this technology to easily create and edit matchday highlights at speed, in high resolution, for their broadcast TV channel.
The best audiovisual production
For this new season, LaLiga will continue to have the best audiovisual presentation from its production partner, Grupo MEDIAPRO, so that fans can enjoy the best spectacle in the world on their screens. To this end, we will have:
New broadcasting style
This season, commentary of LaLiga matches will be fresher and closer to the viewer. This will be done with the help of cameras inside the commentary boxes, which will allow viewers to see live reactions from the analysts and commentators.
In addition, some of the on-field interviews will be conducted by former footballers, thus offering a new technical dimension to the broadcast. Some matches will feature interviews with celebrities and non-football personalities present at the matches, with the aim of encouraging colour and entertainment throughout the broadcast.
Finally, LaLiga's production will count with luxury commentators such as Iker Casillas, Fernando Morientes, Gaizka Mendieta, Axel Torres, Esteban Suárez, Jofre Mateu and Miguel Torres, with more faces to be revealed in the near future.