Global Fútbol

For the sixth season in a row, LaLiga will work with its international rights holders on a new LaLiga Experience project. This year, more than 50 broadcasters from across 150 countries will join forces to run the #LaLigaUltimateChallenge competition, with prizes on offer for the participants who show off their fandom and knowledge through unique and original challenges.

There are six contests this year: the ‘Dress Like Your Team’, ‘LaLiga Around the World’, ‘Guess the Result’, ‘Master the Ball’, ‘Goal Celebration’ and ‘Pre-Game’ challenges. Each broadcaster is granted some flexibility in terms of how they organise their own competition, with participants encouraged to enter by using the #LaLigaUltimateChallenge hashtag on the rights holder’s social platform of choice.

A number of broadcasters already launched their 2021/22 #LaLigaUltimateChallenge projects ahead of ElClásico between Barcelona and Real Madrid on 24 October, with different partners opting for different challenges to begin with. In India, for example, MTV India and Voot Select started with the ‘Dress Like Your Team’ challenge, while, in Japan, WOWOW kicked their #LaLigaUltimateChallenge off with the ‘Guess the Result’ game.

Of course, there are attractive prizes for the winners, with the champion of each challenge receiving an official jersey of a team of their choice, an official LaLiga PUMA football, a LaLiga scarf and a LaLiga merchandise kit. There is also the chance to win an overall prize of a trip to Spain to attend a LaLiga Experience event.

It’s not only the viewers who are set to benefit from this season’s #LaLigaUltimateChallenge competition, as the broadcasters will also gain from this initiative. Each of the video challenges features LaLiga ambassadors or players, such as Memphis Depay or Gerard Moreno, ensuring there is engaging content for all the channels who participate. 

This can help rights holders to achieve a greater number of subscribers and to retain their existing viewers, while #LaLigaUltimateChallenge will also boost audience numbers for individual LaLiga Santander matches and shows since participants will need to pay attention to their local broadcasters’ programming to have the best chance of winning. Plus, the format has been designed in a way that will direct fans to broadcasters’ websites, digital platforms and social media accounts.

These competitions and experiences have been strengthening LaLiga’s relationships with rights holders for several years already. Since its inaugural season of 2015/16, LaLiga Experience has provided broadcast partners with unique content and goodies for their viewers, helping them to grow their subscriber numbers and to boost their engagement with fans.

Even during the early stages of the coronavirus pandemic, when in-person events were more complicated to organise, LaLiga found solutions so that LaLiga Experience would still bring value to broadcasters. For example, in 2020/21, a #LaLigaUltimateXpert quiz-style competition was organised and there was engagement of more than 1.1 million across the various social media posts.

With LaLiga stadiums able to welcome fans back for 2021/22, the LaLiga Experience initiative is able to return this season and 16 clubs will welcome journalists representing LaLiga’s broadcast partners, subscribers selected by the channels and, in some cases, international influencers. This will open up even more content opportunities for the rights holders, meaning the sixth year of LaLiga Experience should be an exhilarating one.