Global Fútbol

Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and LaLiga, Spain’s top-flight football competition, announced today they have reached an agreement to create a joint venture that will establish a global technology company that will lead the reinvention of the sports and entertainment industry.

The partnership will leverage Globant’s proven track record in delivering business and industry transformation through technology and LaLiga’s unique experience in developing leading global sports events while improving fans' experiences.

In order to become a key partner for organizations looking to engage new generation of fans around the world, Globant and LaLiga will work on expanding the existing digital ecosystem of LaLiga Tech - which already consists of products such as its OTT platform, Fantasy gaming, App and Web design, Mediacoach, and Content Protection antpiracy tools, as well as consultancy services for data analysis and global fan engagement - by leveraging Web 3.0, Metaverse, Gaming and many other rising technologies. The products and services of LaLiga Tech have been developed internally by LaLiga since 2014, allowing it to adapt to a modernising sports industry. Since 2021, these solutions have been available commercially via LaLiga Tech, sharing the value of its technology with other sports and entertainment companies. The new partnership with Globant will accelerate the geographical expansion of this offering, taking advantage of current global projects from Globant and LaLiga across the sports and entertainment industry.

“Globant’s ambition is to reinvent industries while offering amazing experiences for everyone. After working for almost two decades with some of the most beloved brands in the world, we are pleased to join forces with such an important organization as LaLiga and build a unique and truly global offering to support the digital transformation of key players in the sports and entertainment arena”, said Martín Migoya, co-founder and CEO of Globant.

“LaLiga Tech was created to help sports and entertainment accelerate its digital transformation and the surge in demand we have seen shows that this remains a core priority for the industry. Partnering with Globant will allow us to continue this growth at a global scale while creating the most immersive and valuable technologies for our clients. Globant’s expertise in business transformation, combined with our long-standing experience of how to grow sports competitions through technology, creates a unique and exciting proposition for the market”, added Óscar Mayo, executive director of LaLiga.