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THU 27 OCT 2022 | GLOBAL GROWTH
eLaLiga Santander has launched a TikTok profile this season and already has over one million views
eLaLiga Santander has launched a TikTok profile this season and already has over one million views
  • The new eLaLiga Santander season begins with some interesting developments: new formats, prize pool, content and streaming platforms.
  • This year has brought the launch of a TikTok profile, where users can enjoy exclusive content created for that platform.
  • This year's competition will be streamed live on DAZN, which will broadcast every round of the regular season as well as the main events of the 2022/23 season.

For the start of the 2022/23 campaign, eLaLiga Santander is being revamped with several exciting changes for the players and the community as a whole, with new content, social media platforms and broadcasting platforms all coming for the competition.

With eLaLiga Santander always adapting to the platforms that the community is most present on, a profile on TikTok has been launched for this season and it has already accumulated more than one million views. On this new profile, users will be able to enjoy content made exclusively for the platform. In addition to this new account, eLaLiga Santander will remain present on other social networks (Twitter, Instagram and YouTube), offering the most interesting and entertaining content about the competition and EA SPORTS FIFA 23.

A new streaming platform and a format change for the eLaLiga Santander SuperCup

Even more people will be able to watch and enjoy the competition this year as it will also be available on DAZN. The leading global sports streaming platform is joining the eLaLiga Santander family, broadcasting live every round of the regular season as well as the main events of the campaign.

The new season will bring a change in format of the eLaLiga Santander SuperCup, taking place on January 28th 2023. In this tournament, four clubs will face each other at an in-person showdown in Barcelona, and this will serve as the launch pad for the season. Deportivo Alavés, Real Valladolid, RC Celta and Real Zaragoza will compete for this title, with the winning team receiving 5,000 euros and the runner-up 2,000 euros. Over the course of the season, the total prize money will exceed 300,000 euros.

Two professional footballers appeared at the main event of pre-season

There has also been a pre-season event, called ‘eLaLiga Santander All Star’, to allow players and teams to get warmed up ahead of the new campaign. This brought together some of the content creators and proplayers who are most popular in this community, as well as two professional footballers.

It was a fun and exciting event which counted with some of the most relevant Spanish streamers and gamers, and at which Team Spursito emerged as the winners. At the controls were Spursito, Kolderiu, Chousita, who is playing this year for newcomers FC Andorra, and Girona FC’s professional football player Miguel Gutiérrez.

Also participating was Team DjMaRiiO, who fought until the end even if they couldn’t take the victory. They were represented by DjMaRiiO, Cacho, LuisPerezzz17 from CA Osasuna and RCD Espanyol’s professional football player Edu Expósito.

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