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THU 15 DEC 2022 | GLOBAL GROWTH
A KPMG report reveals that LaLiga would lose 55% of its revenues with the creation of a separatist European Super League
  • LaLiga presents the KPMG study on the economic impact of the Super League on professional football clubs in Spain. Through the study, LaLiga determined that the economic-sports ecosystem in Europe would be destroyed.
  • Likewise, it points out that the loss of value of non-Superleague clubs will be up to -64%.
  • LaLiga welcomes the conclusions of the Advocate General of the CJEU in the Super League case. The conclusions represent an endorsement of LaLiga’s defence of the current ecosystem of European football.

The creation of a separatist and elitist league would mean the end of the European national leagues, end a European tradition of more than 100 years and break the dream of millions of fans of national competitions; this was determined by LaLiga during the presentation of a KPMG study on the economic damage caused by the European Super League and its impact on LaLiga and the professional football clubs in Spain.  

LaLiga maintains that the creation of a league designed to enrich the biggest clubs and concentrate power among a small number of teams that already dominate European football would also lead to the loss of tens of thousands of jobs and drastically reduce tax revenues for the public purse across the continent. Likewise, the political authorities of the European Union, in this case, the Council of Europe has positioned itself against the Super League and the European Parliament has defended an open, democratic model based on meritocracy.   

Javier Tebas, president of LaLiga, at the headquarters of the Spanish Confederation of Business Organisations (CEOE) in Madrid where the KPMG report was presented, stated: “The format they [the European Super League promotors] are talking about is detrimental to the national leagues, so they know that, if they explain it, the opposition to it will remain strong. Let's hope the Super League doesn't go ahead because it will destroy the local leagues and their supporters. We cannot allow football to be in the hands of the clubs with the most money".

 KPMG's expert report estimates an overall revenue loss for LaLiga of up to 55%. Additionally, the loss of value for non-Super League clubs will be up to 64%. Numbers that, as LaLiga determines, are similar to those of other leagues in their proportion. 

The domestic leagues account for more than 70% of revenues in European football and are basic components in the economic and sporting ecosystem of European football. The 40 European professional leagues and associations generate a total revenue of €25.725 billion with €11 billion in audiovisual rights.  

Among LaLiga's main conclusions, based on the data from the KPMG report, the following should be highlighted: the Super League would destroy Europe's economic and sporting ecosystem, impacting the distribution of money between European clubs and federations; in the short term there will be an economic vacuum from the domestic leagues in favour of the Super League, a model that in the medium term will lead to reduced revenues for its own clubs.

There is a successful model in Europe with a balanced ecosystem, which has allowed the creation of a large industry that the Super League would completely destroy. Ultimately, reforms should be made, but a separatist leagueis not the solution. 

“We care about what the European Court of Justice has to say, but what matters most to us is the stability of our industry and if we have to fight for regulations that defend the stability of the European model we will do so. We do not want to be governed by those who have the most assets. We like models like the ones in Spain, LaLiga, where we don't do what the clubs with the most assets demand", Tebas emphasised. 

The Super League promotors are proposing the same model as in 2019 

In 2019, European football already rejected outright a Super League model with promotion and relegation between European competitions. This model is similar to the semi-closed model currently sought by the Super League promotors. Access to European competitions must be maintained on sporting merit from domestic sporting competitions, otherwise it would mean, among other things, the disappearance of qualification on sporting merit and the disappearance of the chances of all clubs to qualify for the top of European competitions.

The Super League would lead to the complete destruction of competitive balance 

According to analysis by LaLiga, the Super League would increase revenues by €400m for both Real Madrid and FC Barcelona, who would also maintain their commercial capacity. On the other side, it means a 55% loss of revenue for the rest of the LaLiga clubs, creating a less attractive domestic league and decreasing interest for Spanish fans. 

In short, the big clubs will benefit to the detriment of the medium and small clubs. This will increase the gap and the only beneficiaries will be the players of the top clubs, who represent only 5% of the players in LaLiga. 

The Super League would also lead to the destruction of the industry: GDP, employment and taxes. The overall economic impact on broadcasting rights would reduce the relevance of domestic competitions by diluting the talent of top level teams in local leagues, increasing match congestion, with the possible moving of domestic matches to midweek. 

LaLiga welcomes the conclusions of the Advocate General of the CJEU in the Super League case

On 15 December, the Advocate General issued his opinion on the Superliga case. In this regard, LaLiga, the only league involved in the procedure, welcomes the conclusions of the Advocate General of the Court of Justice of the European Union (CJEU) that FIFA and UEFA rules under which any new competition is subject to prior approval are compatible with EU competition law.

The Advocate General states that although the European Super League Company is free to create its own football competition outside of the FIFA and UEFA ecosystem, clubs involved cannot expect to participate at the same time in competitions organized by FIFA and UEFA.

While the conclusions published are non-binding, LaLiga is confident that CJEU judges will share the opinion published today by the Advocate General when they issue their final verdict in the coming months.

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