<p>Surveys&nbsp;have consistenly been the go to method of gathering consumer info over the last 15-20 years.</p>

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<p>However, with the introduction of new technologies, this is beginning to change. With the widespread use of surveys on almost every transaction and business to consumer interaction, the effectiveness has become diminished. Read <a href="http://www.sema4consulting.com/the-end-of-the-road-for-surveys/" style="color:blue; text-decoration:underline">HERE</a> about new ways that firms are learning about their customers.</p>