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CX Monthly
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    How your fans may be your best ticket salespeople?
    FRI 22 MAY|TICKET SALES
    How your fans may be your best ticket salespeople?

    (via their personal social media channels)

    G2’s “70/30 Rule” applied by PSG
    FRI 22 MAY|TICKET PRICING & SEGMENTATION
    G2’s “70/30 Rule” applied by PSG

    Suggests that 70% of a club’s ticketing revenue should come from only 30% of the seating capacity

    What business are you in?
    FRI 22 MAY|CUSTOMER EXPERIENCE
    What business are you in?

    Football? Sports? Entertainment? Advertising? Ticket Sales?

    As some fans are expected to avoid large gatherings, clubs must refresh their fan base
    FRI 22 MAY|NEW MARKETS
    As some fans are expected to avoid large gatherings, clubs must refresh their fan base

    A new generation of fans who may not be loyal to one club

    In a post-COVID “new normal,” transitioning to all digital ticketing is now a top priority
    FRI 22 MAY|PAPERLESS TICKETING
    In a post-COVID “new normal,” transitioning to all digital ticketing is now a top priority

    “Disruption,” “innovation” and “digital transformation” have become buzzwords in sports business circles. 

    Send comments or subscribe here
    TUE 28 APR|WELCOME
    Send comments or subscribe here

    Feel free to distribute this newsletter to your colleagues

    Do sales have to stop when the games stop?
    TUE 28 APR|SALES & SPONSORSHIP
    Do sales have to stop when the games stop?

    Podcast with Dr. Bernie Mullin

    How will fans and sponsors respond?
    TUE 28 APR|THE FUTURE
    How will fans and sponsors respond?

    The first research to assess consumer perceptions...

    Manchester United & COVID-19
    TUE 28 APR|TRANSPARENCY
    Manchester United & COVID-19

    Manchester United prepares on COVID-19 contingency plans...

    Jon Tibbs & WPP provide key insights
    TUE 28 APR|COMMUNICATION
    Jon Tibbs & WPP provide key insights

    Fundamentals of effective crisis communications for sports organizations

    The "Day After" Corona
    TUE 28 APR|INNOVATION
    The "Day After" Corona

    How will we deal with the “new normal?”

    Inaugural Issue
    TUE 28 APR|WELCOME
    Inaugural Issue

    LaLiga's new newsletter designed to share global best practices