For this fourth issue, we are turning our attention to data, analytics & tech – tools that can help all clubs (big and small) increase revenues, efficiency and fan engagement.
The Digital Transformation of Real Betis
Multiple benefits to for both the customers and the clubs by eliminating paper transactions
Guests pour their own drinks through an IoT-powered device and app.
AC Milan has been able to reach a pool of previously untapped customers
A fascinating partnership that serves multiple interests
SecuTix believes the COVID-19 crisis has created a “new reality” for the industry which will lead to an acceleration of digitalisation.
An eye-opening story from the UK’s Independent
The complete shutdown of live sport during the coronavirus pandemic has created unique conditions for the next few months, but it has also confirmed challenges that preceded the current crisis.
While sports marketing and fandom were already changing due to second-screen experiences, they are about to be changed at a much greater pace due to COVID-19-based realities.
You all know that G2 Strategic hates free tickets!
The “old school” model of selling impressions (minutes of brand exposure) are over!
Inside every LaLiga stadium, there is an abundance of air & space
Revenue from the e-sports sector was estimated to top $1B in 2019, a 27% increase over 2018. Clearly, this is one of the fastest-growing sectors as sports, entertainment and the preferences of young adults converge
Aligning with key recommendation of CX Committee
Why should fans watching a match on TV at home, or even on their smart phone, have a better viewing experience than the fans that attend in the stadium?
(via their personal social media channels)
Suggests that 70% of a club’s ticketing revenue should come from only 30% of the seating capacity
Football? Sports? Entertainment? Advertising? Ticket Sales?
A new generation of fans who may not be loyal to one club
“Disruption,” “innovation” and “digital transformation” have become buzzwords in sports business circles.
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Podcast with Dr. Bernie Mullin
The first research to assess consumer perceptions...
Manchester United prepares on COVID-19 contingency plans...
Fundamentals of effective crisis communications for sports organizations