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CX Monthly
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    Intro
    TUE 28 JUL|INTRO
    Intro

    For this fourth issue, we are turning our attention to data, analytics & tech – tools that can help all clubs (big and small) increase revenues, efficiency and fan engagement.

     

    The advent of 5G is a game-changer for sports enterprises – impacting players, fans, broadcasters and partnerships
    MON 27 JUL|5G
    The advent of 5G is a game-changer for sports enterprises – impacting players, fans, broadcasters and partnerships

    Next generation 5G will change sport forever

    Real Betis follows global trend to transition to 100% digital ticketing
    MON 27 JUL|DIGITAL TICKETING
    Real Betis follows global trend to transition to 100% digital ticketing

    The Digital Transformation of Real Betis

    Stamford Bridge (Chelsea) follows global trend to move to fully-cashless payment
    MON 27 JUL|CASHLESS PAYMENT
    Stamford Bridge (Chelsea) follows global trend to move to fully-cashless payment

    Multiple benefits to for both the customers and the clubs by eliminating paper transactions

    Self-pouring beverage innovation controls costs, speeds service and increases premium customer satisfaction
    MON 27 JUL|FOOD & BEVERAGE INNOVATION
    Self-pouring beverage innovation controls costs, speeds service and increases premium customer satisfaction

    Guests pour their own drinks through an IoT-powered device and app.

    AC Milan increases ticket sales 7.5%, with 25% attributed to new audiences, via direct-to-consumer strategy (in spite of disappointing sports results)
    MON 27 JUL|DIGITAL MARKETING
    AC Milan increases ticket sales 7.5%, with 25% attributed to new audiences, via direct-to-consumer strategy (in spite of disappointing sports results)

    AC Milan has been able to reach a pool of previously untapped customers

    How MLS and US Soccer are leveraging match data
    MON 27 JUL|ANALYTICS
    How MLS and US Soccer are leveraging match data

    A fascinating partnership that serves multiple interests

    Secutix says Covid-19 will fast-track digitalisation
    MON 27 JUL|DIGITALISATION
    Secutix says Covid-19 will fast-track digitalisation

    SecuTix believes the COVID-19 crisis has created a “new reality” for the industry which will lead to an acceleration of digitalisation.

    How Modern Football Became Broken Beyond Repair
    MON 29 JUN|MODERN FOOTBALL
    How Modern Football Became Broken Beyond Repair

    An eye-opening story from the UK’s Independent

    Five Covid-19 lessons for the sports industry (that it should have known already)
    SUN 28 JUN|LESSONS FROM COVID-19
    Five Covid-19 lessons for the sports industry (that it should have known already)

    The complete shutdown of live sport during the coronavirus pandemic has created unique conditions for the next few months, but it has also confirmed challenges that preceded the current crisis.

    Mobile viewing propels new era of tech and marketing innovation
    SUN 28 JUN|INNOVATION
    Mobile viewing propels new era of tech and marketing innovation

    While sports marketing and fandom were already changing due to second-screen experiences, they are about to be changed at a much greater pace due to COVID-19-based realities.

    Audi integrates its Preferred Benefits program as part of its partnership with Major League Soccer
    SUN 28 JUN|LOYALTY & NEW FAN DISCOVERY
    Audi integrates its Preferred Benefits program as part of its partnership with Major League Soccer

    You all know that G2 Strategic hates free tickets! 

    Traditional sponsorship models are dying off.  Today, it’s all about partnership.
    SUN 28 JUN|BRAND ACTIVATION
    Traditional sponsorship models are dying off. Today, it’s all about partnership.

    The “old school” model of selling impressions (minutes of brand exposure) are over! 

    Experiential spaces inside stadiums can provide significant added-value to club partners (sponsors) and greater engagement and satisfaction for fans
    SUN 28 JUN|EXPERIENTIAL
    Experiential spaces inside stadiums can provide significant added-value to club partners (sponsors) and greater engagement and satisfaction for fans

    Inside every LaLiga stadium, there is an abundance of air & space

    LaLiga is on the cutting edge of a global trend, providing an ideal platform to reach the next generation of fans
    SUN 28 JUN|E-SPORTS
    LaLiga is on the cutting edge of a global trend, providing an ideal platform to reach the next generation of fans

    Revenue from the e-sports sector was estimated to top $1B in 2019, a 27% increase over 2018.  Clearly, this is one of the fastest-growing sectors as sports, entertainment and the preferences of young adults converge

    RCD Espanyol partners with CaixaBank to become first cashless stadium in Spain
    SUN 28 JUN|CONTACTLESS PAYMENT
    RCD Espanyol partners with CaixaBank to become first cashless stadium in Spain

    Aligning with key recommendation of CX Committee

    Immersive experience for fans inside the venue
    SUN 28 JUN|VIDEO SCREEN CONTENT
    Immersive experience for fans inside the venue

    Why should fans watching a match on TV at home, or even on their smart phone, have a better viewing experience than the fans that attend in the stadium? 

    How your fans may be your best ticket salespeople?
    FRI 22 MAY|TICKET SALES
    How your fans may be your best ticket salespeople?

    (via their personal social media channels)

    G2’s “70/30 Rule” applied by PSG
    FRI 22 MAY|TICKET PRICING & SEGMENTATION
    G2’s “70/30 Rule” applied by PSG

    Suggests that 70% of a club’s ticketing revenue should come from only 30% of the seating capacity

    What business are you in?
    FRI 22 MAY|CUSTOMER EXPERIENCE
    What business are you in?

    Football? Sports? Entertainment? Advertising? Ticket Sales?

    As some fans are expected to avoid large gatherings, clubs must refresh their fan base
    FRI 22 MAY|NEW MARKETS
    As some fans are expected to avoid large gatherings, clubs must refresh their fan base

    A new generation of fans who may not be loyal to one club

    In a post-COVID “new normal,” transitioning to all digital ticketing is now a top priority
    FRI 22 MAY|PAPERLESS TICKETING
    In a post-COVID “new normal,” transitioning to all digital ticketing is now a top priority

    “Disruption,” “innovation” and “digital transformation” have become buzzwords in sports business circles. 

    Send comments or subscribe here
    TUE 28 APR|WELCOME
    Send comments or subscribe here

    Feel free to distribute this newsletter to your colleagues

    Do sales have to stop when the games stop?
    TUE 28 APR|SALES & SPONSORSHIP
    Do sales have to stop when the games stop?

    Podcast with Dr. Bernie Mullin

    How will fans and sponsors respond?
    TUE 28 APR|THE FUTURE
    How will fans and sponsors respond?

    The first research to assess consumer perceptions...

    Manchester United & COVID-19
    TUE 28 APR|TRANSPARENCY
    Manchester United & COVID-19

    Manchester United prepares on COVID-19 contingency plans...

    Jon Tibbs & WPP provide key insights
    TUE 28 APR|COMMUNICATION
    Jon Tibbs & WPP provide key insights

    Fundamentals of effective crisis communications for sports organizations

    The "Day After" Corona
    TUE 28 APR|INNOVATION
    The "Day After" Corona

    How will we deal with the “new normal?”

    Inaugural Issue
    TUE 28 APR|WELCOME
    Inaugural Issue

    LaLiga's new newsletter designed to share global best practices