In a post-pandemic environment, the recommendations G2 advanced four years ago are now imperative
Many fans reluctant to attend matches
Sports requests equal treatment with the arts
64% of Spanish fans “somewhat, very or extremely comfortable” to attend
Optimizing capacity while adjusting to regulatory parameters
This is actually the ideal moment to think deeply, innovate and put pen to paper
Reaching young adults
Millennials and GenZ
What makes European football special
Sports preferences of consumers under 25 years old, segmented by ethnicity
Live events at the top of the value pyramid
Football could be losing the critical 16-24 year-old generation
For this 6th issue, our focus is demographics.
New categories emerge
Clorox provides disinfecting products to help protect the players, referees and staff
Understanding the right mix of assets is crucial to delivering value to all parts of a company
Online brand spend could accelerate
Data, a massively valuable asset
The arena will be powered 100% by renewable electricity
For this fourth issue, we are turning our attention to data, analytics & tech – tools that can help all clubs (big and small) increase revenues, efficiency and fan engagement.
The Digital Transformation of Real Betis
Multiple benefits to for both the customers and the clubs by eliminating paper transactions
Guests pour their own drinks through an IoT-powered device and app.
AC Milan has been able to reach a pool of previously untapped customers
A fascinating partnership that serves multiple interests
SecuTix believes the COVID-19 crisis has created a “new reality” for the industry which will lead to an acceleration of digitalisation.