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    "Once you fall in love with learning, life stays interesting"
    TUE 29 DEC|LEADERSHIP
    "Once you fall in love with learning, life stays interesting"

    Those are the words of Scott O’Neil, CEO of Harris Blitzer Sports & Entertainment (HBSE)

    One year ago, we lost NBA Commissioner Emeritus David J. Stern – a case study of perhaps the most transformative and admired leaders in sports business history
    TUE 29 DEC|CASE STUDY IN LEADERSHIP
    One year ago, we lost NBA Commissioner Emeritus David J. Stern – a case study of perhaps the most transformative and admired leaders in sports business history

    The most transformative and admired leaders in sports business history

    As society changes, leaders must understand the management trends of the 2020’s
    TUE 29 DEC|LEADERSHIP TRENDS
    As society changes, leaders must understand the management trends of the 2020’s

    7 key trends

    England & Wales Performance Director, Mo Bobat, discusses the leader’s role in creating an environment where people can thrive and make a tangible impact
    TUE 29 DEC|PROBLEM-SOLVING
    England & Wales Performance Director, Mo Bobat, discusses the leader’s role in creating an environment where people can thrive and make a tangible impact

    This is a superb podcast

    Why the NBA succeeds with “cultural capital”
    TUE 29 DEC|CULTURAL CAPITAL
    Why the NBA succeeds with “cultural capital”

    Excerpt from a recent commentary in Deal Book by Jonathan Knee

    Recovery requires Leadership & Culture
    TUE 29 DEC|INTRO
    Recovery requires Leadership & Culture

    The post-COVID era will soon be upon us

    The NBA prepares extensive protocols to welcome fans back to arenas when the league launches 2020/21 season on Dec. 22
    SUN 29 NOV|WELCOME
    The NBA prepares extensive protocols to welcome fans back to arenas when the league launches 2020/21 season on Dec. 22

    The protocol eliminates the NBA’s famous courtside seats for the time being

    Global venue operators launching new protocols to assure highest levels of cleanliness, designed to inspire consumer confidence
    SUN 29 NOV|HYGIENIC SAFEGUARDS
    Global venue operators launching new protocols to assure highest levels of cleanliness, designed to inspire consumer confidence

    Will be customized in each market to respond to local health regulations

    Ticketmaster plans to link vaccination or negative test verification with access control
    SUN 29 NOV|VACCINE VERIFICATION
    Ticketmaster plans to link vaccination or negative test verification with access control

    The event organizer or promoter will decide entry requirements

    Stocks of live music companies soar on the news of vaccine breakthrough
    SUN 29 NOV|LIVE MUSIC
    Stocks of live music companies soar on the news of vaccine breakthrough

    Stock prices of live music companies have sourced since announcements of a vaccine

    NBA Warriors submit plan to test all fans before they are allowed to enter, hoping State will approve 50% capacity
    SUN 29 NOV|TESTING
    NBA Warriors submit plan to test all fans before they are allowed to enter, hoping State will approve 50% capacity

    Rapid PCR testing for all fans

    Overcoming fear
    SUN 29 NOV|INTRO
    Overcoming fear

    Once our governments allow us to open the stadium doors, will the fans come back?

    Innovative ticketing solutions – such as “Netflix-like” subscription
    WED 28 OCT|REFRESHING THE FAN BASE
    Innovative ticketing solutions – such as “Netflix-like” subscription

    In a post-pandemic environment, the recommendations G2 advanced four years ago are now imperative

    In spite of 11,000 tickets for sale, only 4600 attend national team
    WED 28 OCT|BELGIUM CASE STUDY: OCCUPANCY
    In spite of 11,000 tickets for sale, only 4600 attend national team

    Many fans reluctant to attend matches

    Interview with Culture Secretary Oliver Dowden provides insights
    WED 28 OCT|WHY CAN’T SPORT FANS RETURN TO UK STADIUMS?
    Interview with Culture Secretary Oliver Dowden provides insights

    Sports requests equal treatment with the arts

    Latest Harris Interactive study
    WED 28 OCT|WILL FANS ATTEND?
    Latest Harris Interactive study

    64% of Spanish fans “somewhat, very or extremely comfortable” to attend

    SecuTix develops new tools
    WED 28 OCT|OPTIMIZING SOCIALLY-DISTANT SEATING
    SecuTix develops new tools

    Optimizing capacity while adjusting to regulatory parameters

    The time is now for LaLiga’s clubs to roll up their sleeves and develop precise plans for welcoming back fans the moment the health authorities give the green light.
    WED 28 OCT|INTRO
    The time is now for LaLiga’s clubs to roll up their sleeves and develop precise plans for welcoming back fans the moment the health authorities give the green light.

    This is actually the ideal moment to think deeply, innovate and put pen to paper

    How sports marketing connects with the next generation of fans
    SUN 27 SEP|BRAND ENGAGEMENT & CONTENT CREATION
    How sports marketing connects with the next generation of fans

    Reaching young adults

    Research shows how Esports is showing traditional clubs & leagues how young adults consume sports differently
    SUN 27 SEP|E-SPORTS & FAN BEHAVIOR
    Research shows how Esports is showing traditional clubs & leagues how young adults consume sports differently

    Millennials and GenZ

    “America’s Wildly Successful Socialist Experiment”
    SUN 27 SEP|EUROPEAN PERSPECTIVES
    “America’s Wildly Successful Socialist Experiment”

    What makes European football special

    Demographic transformation in the States (with the majority of Americans under 17 will be from a minority background) suggests sea change for how sports marketers connect with consumer
    SUN 27 SEP|MINORITY-MAJORITY SHIFT
    Demographic transformation in the States (with the majority of Americans under 17 will be from a minority background) suggests sea change for how sports marketers connect with consumer

    Sports preferences of consumers under 25 years old, segmented by ethnicity

    Nielsen Sports 2020 Report notes “behavioral impact” of young generations dependency on their phones
    SUN 27 SEP|COMMERCIAL TRENDS
    Nielsen Sports 2020 Report notes “behavioral impact” of young generations dependency on their phones

    Live events at the top of the value pyramid

    ECA Study reveals urgent need to re-imagine our customer acquisition & retention strategies
    SUN 27 SEP|FAN OF THE FUTURE
    ECA Study reveals urgent need to re-imagine our customer acquisition & retention strategies

    Football could be losing the critical 16-24 year-old generation

    The European Clubs Association (ECA) recently released a new study
    SUN 27 SEP|INTRO
    The European Clubs Association (ECA) recently released a new study

    For this 6th issue, our focus is demographics.

    Monetization
    SUN 30 AUG|INTRO
    Monetization

    For this 5th issue, our focus in monetization.

    Direct-to-Consumer sectors are thriving in the “new normal” brought on by COVID-19
    SUN 30 AUG|CATEGORIES
    Direct-to-Consumer sectors are thriving in the “new normal” brought on by COVID-19

    New categories emerge

    Clorox partners with sports leagues, airlines, theaters as sales soar 22% during the pandemic
    SUN 30 AUG|PANDEMIC MONETIZATION
    Clorox partners with sports leagues, airlines, theaters as sales soar 22% during the pandemic

    Clorox provides disinfecting products to help protect the players, referees and staff 

    Sponsorships must be crafted to respond to the client needs, not the club’s wants
    SUN 30 AUG|DETERMINING SPONSORSHIP VALUE
    Sponsorships must be crafted to respond to the client needs, not the club’s wants

    Understanding the right mix of assets is crucial to delivering value to all parts of a company

    “The most undervalued asset in the sports marketing space,” says Two Circles’ CEO Gareth Balch
    SUN 30 AUG|DIGITAL SPONSORSHIP
    “The most undervalued asset in the sports marketing space,” says Two Circles’ CEO Gareth Balch

    Online brand spend could accelerate