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CX Monthly
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    Innovative ticketing solutions – such as “Netflix-like” subscription
    WED 28 OCT|REFRESHING THE FAN BASE
    Innovative ticketing solutions – such as “Netflix-like” subscription

    In a post-pandemic environment, the recommendations G2 advanced four years ago are now imperative

    In spite of 11,000 tickets for sale, only 4600 attend national team
    WED 28 OCT|BELGIUM CASE STUDY: OCCUPANCY
    In spite of 11,000 tickets for sale, only 4600 attend national team

    Many fans reluctant to attend matches

    Interview with Culture Secretary Oliver Dowden provides insights
    WED 28 OCT|WHY CAN’T SPORT FANS RETURN TO UK STADIUMS?
    Interview with Culture Secretary Oliver Dowden provides insights

    Sports requests equal treatment with the arts

    Latest Harris Interactive study
    WED 28 OCT|WILL FANS ATTEND?
    Latest Harris Interactive study

    64% of Spanish fans “somewhat, very or extremely comfortable” to attend

    SecuTix develops new tools
    WED 28 OCT|OPTIMIZING SOCIALLY-DISTANT SEATING
    SecuTix develops new tools

    Optimizing capacity while adjusting to regulatory parameters

    The time is now for LaLiga’s clubs to roll up their sleeves and develop precise plans for welcoming back fans the moment the health authorities give the green light.
    WED 28 OCT|INTRO
    The time is now for LaLiga’s clubs to roll up their sleeves and develop precise plans for welcoming back fans the moment the health authorities give the green light.

    This is actually the ideal moment to think deeply, innovate and put pen to paper

    How sports marketing connects with the next generation of fans
    SUN 27 SEP|BRAND ENGAGEMENT & CONTENT CREATION
    How sports marketing connects with the next generation of fans

    Reaching young adults

    Research shows how Esports is showing traditional clubs & leagues how young adults consume sports differently
    SUN 27 SEP|E-SPORTS & FAN BEHAVIOR
    Research shows how Esports is showing traditional clubs & leagues how young adults consume sports differently

    Millennials and GenZ

    “America’s Wildly Successful Socialist Experiment”
    SUN 27 SEP|EUROPEAN PERSPECTIVES
    “America’s Wildly Successful Socialist Experiment”

    What makes European football special

    Demographic transformation in the States (with the majority of Americans under 17 will be from a minority background) suggests sea change for how sports marketers connect with consumer
    SUN 27 SEP|MINORITY-MAJORITY SHIFT
    Demographic transformation in the States (with the majority of Americans under 17 will be from a minority background) suggests sea change for how sports marketers connect with consumer

    Sports preferences of consumers under 25 years old, segmented by ethnicity

    Nielsen Sports 2020 Report notes “behavioral impact” of young generations dependency on their phones
    SUN 27 SEP|COMMERCIAL TRENDS
    Nielsen Sports 2020 Report notes “behavioral impact” of young generations dependency on their phones

    Live events at the top of the value pyramid

    ECA Study reveals urgent need to re-imagine our customer acquisition & retention strategies
    SUN 27 SEP|FAN OF THE FUTURE
    ECA Study reveals urgent need to re-imagine our customer acquisition & retention strategies

    Football could be losing the critical 16-24 year-old generation

    The European Clubs Association (ECA) recently released a new study
    SUN 27 SEP|INTRO
    The European Clubs Association (ECA) recently released a new study

    For this 6th issue, our focus is demographics.

    Monetization
    SUN 30 AUG|INTRO
    Monetization

    For this 5th issue, our focus in monetization.

    Direct-to-Consumer sectors are thriving in the “new normal” brought on by COVID-19
    SUN 30 AUG|CATEGORIES
    Direct-to-Consumer sectors are thriving in the “new normal” brought on by COVID-19

    New categories emerge

    Clorox partners with sports leagues, airlines, theaters as sales soar 22% during the pandemic
    SUN 30 AUG|PANDEMIC MONETIZATION
    Clorox partners with sports leagues, airlines, theaters as sales soar 22% during the pandemic

    Clorox provides disinfecting products to help protect the players, referees and staff 

    Sponsorships must be crafted to respond to the client needs, not the club’s wants
    SUN 30 AUG|DETERMINING SPONSORSHIP VALUE
    Sponsorships must be crafted to respond to the client needs, not the club’s wants

    Understanding the right mix of assets is crucial to delivering value to all parts of a company

    “The most undervalued asset in the sports marketing space,” says Two Circles’ CEO Gareth Balch
    SUN 30 AUG|DIGITAL SPONSORSHIP
    “The most undervalued asset in the sports marketing space,” says Two Circles’ CEO Gareth Balch

    Online brand spend could accelerate

    Data replaces impressions as the key to driving sponsorship return-on-investment
    SUN 30 AUG|DATA
    Data replaces impressions as the key to driving sponsorship return-on-investment

    Data, a massively valuable asset

    NBA Bubble Utilizes Social Media to Satisfy Sponsor Obligations
    SUN 30 AUG|SOCIAL MEDIA/COMMERCIAL ASSETS
    NBA Bubble Utilizes Social Media to Satisfy Sponsor Obligations

    Content…content…content. 

    Amazon buys naming rights to new Seattle arena that does not include their name!
    SUN 30 AUG|NAMING RIGHTS
    Amazon buys naming rights to new Seattle arena that does not include their name!

    The arena will be powered 100% by renewable electricity 

    Intro
    TUE 28 JUL|INTRO
    Intro

    For this fourth issue, we are turning our attention to data, analytics & tech – tools that can help all clubs (big and small) increase revenues, efficiency and fan engagement.

     

    The advent of 5G is a game-changer for sports enterprises – impacting players, fans, broadcasters and partnerships
    MON 27 JUL|5G
    The advent of 5G is a game-changer for sports enterprises – impacting players, fans, broadcasters and partnerships

    Next generation 5G will change sport forever

    Real Betis follows global trend to transition to 100% digital ticketing
    MON 27 JUL|DIGITAL TICKETING
    Real Betis follows global trend to transition to 100% digital ticketing

    The Digital Transformation of Real Betis

    Stamford Bridge (Chelsea) follows global trend to move to fully-cashless payment
    MON 27 JUL|CASHLESS PAYMENT
    Stamford Bridge (Chelsea) follows global trend to move to fully-cashless payment

    Multiple benefits to for both the customers and the clubs by eliminating paper transactions

    Self-pouring beverage innovation controls costs, speeds service and increases premium customer satisfaction
    MON 27 JUL|FOOD & BEVERAGE INNOVATION
    Self-pouring beverage innovation controls costs, speeds service and increases premium customer satisfaction

    Guests pour their own drinks through an IoT-powered device and app.

    AC Milan increases ticket sales 7.5%, with 25% attributed to new audiences, via direct-to-consumer strategy (in spite of disappointing sports results)
    MON 27 JUL|DIGITAL MARKETING
    AC Milan increases ticket sales 7.5%, with 25% attributed to new audiences, via direct-to-consumer strategy (in spite of disappointing sports results)

    AC Milan has been able to reach a pool of previously untapped customers

    How MLS and US Soccer are leveraging match data
    MON 27 JUL|ANALYTICS
    How MLS and US Soccer are leveraging match data

    A fascinating partnership that serves multiple interests

    Secutix says Covid-19 will fast-track digitalisation
    MON 27 JUL|DIGITALISATION
    Secutix says Covid-19 will fast-track digitalisation

    SecuTix believes the COVID-19 crisis has created a “new reality” for the industry which will lead to an acceleration of digitalisation.

    How Modern Football Became Broken Beyond Repair
    MON 29 JUN|MODERN FOOTBALL
    How Modern Football Became Broken Beyond Repair

    An eye-opening story from the UK’s Independent