CX Monthly

While sales are declining for many categories who are big spenders on sports sponsorships, new categories are emerging that can take their place, especially brands that are prioritizing direct-to-consumer (note the restructuring of Nike), as consumption habits are rapidly changing.  Read more HERE.

As consumer buying patterns shift, and pandemic pastimes change how people spend time, advertising/sponsorship spending is increasing in certain categories, such as grocery delivery, food delivery, meal/snack kits, grocery (in-store), office supplies, cleaning supplies (as noted in the Clorox example above).  You might be losing some sponsors, but opportunities to capture new spending are plentiful.  Read more HERE.