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CX Monthly
FRI 22 MAY | NEW MARKETS
As some fans are expected to avoid large gatherings, clubs must refresh their fan base
As some fans are expected to avoid large gatherings, clubs must refresh their fan base

A new generation of fans who may not be loyal to one club

The idea that a club can create a “fan for life” by capturing their loyalty at a young age is no longer valid.  Read this story below to learn how a new generation of fans are behaving and what clubs must do to adapt to this reality:

Die-Hard Mets (and Rockets and Bears) Fans Are Going Extinct

{From Bloomberg Opinion, July 16, 2019}

When our son switched his NBA allegiance from the Houston Rockets to the Golden State Warriors, my wife, a lifelong Rockets fan, was aghast.  But a new report suggests this type of disloyalty is about to become commonplace, with enormous implications for the sports market.  READ MORE

 

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