CX Monthly

The idea that a club can create a “fan for life” by capturing their loyalty at a young age is no longer valid.  Read this story below to learn how a new generation of fans are behaving and what clubs must do to adapt to this reality:

Die-Hard Mets (and Rockets and Bears) Fans Are Going Extinct

{From Bloomberg Opinion, July 16, 2019}

When our son switched his NBA allegiance from the Houston Rockets to the Golden State Warriors, my wife, a lifelong Rockets fan, was aghast.  But a new report suggests this type of disloyalty is about to become commonplace, with enormous implications for the sports market.  READ MORE