LaLiga (through its Education Department, LaLiga Business School) has signed a Memorandum of Understanding with The Open University of Hong Kong (OUHK) to promote sports training, research, technical expertise and the development of new education projects.
The MOU, which concerns the Lee Shau Kee School of Business and Administrations, was signed by Dean of the School, Professor Alan Au Kai Ming, along with Eduard Castell, Delegate of the LaLiga Global Network in Hong Kong.
Under the partnership, OUHK students will be able to gain knowledge and widen their experience through study trips, seminars and networking events co-organised by the two parties.
“Our school has always valued opportunities for our students to gain global exposure and industry engagement experiences, so we are truly honoured to have an ally as valuable as LaLiga on our side,” said Alan Au.
“This agreement demonstrates our shared vision in the development of future sports leaders. We look forward to learning from LaLiga in sports management education, brand management and more,” he continued. “We also hope to support LaLiga’s constant efforts in promoting and professionalising the sports industry.”
“The aim of this strategic agreement is to establish a mutual collaboration in order to exchange knowledge, as well as to show LaLiga's firm commitment in Hong Kong SAR to training and education, which is an essential step in the professionalization of the industry,” added Castell.
Education is a key pillar of LaLiga’s international expansion and this has been reflected by the global growth of LaLiga Business School, which has working agreements and educational programmes with leading universities around the world.
Head of LaLiga Business School José Moya concluded: “LaLiga is very happy to have the opportunity to continue sharing its expertise in Asia, in this case in Hong Kong SAR, where we will learn from the Open University as a partner. This agreement reasserts LaLiga’s commitment to professionalising the sporting sector and emphasises our message of ‘It’s not football. It’s LaLiga’. We want leagues to be at the forefront of now just sporting endeavour but educational standards too.”