LaLiga’s anti-piracy technology has been protecting the audiovisual rights of the competition for five years, but football is not the only sport that can benefit from these tools. Through a new collaboration, LaLiga’s technological protection of content department will lend its anti-piracy services to competitions managed by Dorna Sports, which include MotoGP and the Superbike World Championship (WorldSBK).
Led by Emilio Fernández, LaLiga’s in-house team of more than 25 experts has been working since 2015 to develop multiple tools to further the fight against piracy across digital platforms, social media and mobile applications. These solutions have been a global success.
Current tools include Marauder, a tool that assists with the detection of illegal content; Lumière, a system that can digitally extract evidence and provide information on illegal pages and Blackhole, which helps draw up maps of IPTV (Internet Protocol TV) platforms at a national and international level. A new tool, Neko, will allow for speedier and more efficient filing of reports on social media.
These tools have allowed for hundreds of thousands of illegal sources of LaLiga content to be identified, reported and removed. Now Dorna Sports stands to benefit by partnering with LaLiga before its global competitions get underway next month.
Fake profiles that make fraudulent use of the logotype and name of Dorna Sports will be monitored and eliminated, as well as those pertaining to Dorna’s competitions. In addition, LaLiga's human, technical and legal resources will be used to monitor and de-index those pages that illegally publish Dorna Sports content from search engines.
“Both MotoGP and WorldSBK will greatly benefit from the tools created by LaLiga’s technological protection team, which is a global point of reference and therefore a guarantee of security for our championships,” said Manel Arroyo, the Managing Director of Dorna Sports. “The signing of this agreement between LaLiga and Dorna Sports shows our complete commitment to the fight against piracy. The protection of audiovisual rights is and always has been of utmost importance for us because, due to the exclusive and attractive nature of the content we produce, it suffers much more from the consequences of piracy.”
Dorna Sports is the latest partner to benefit from these anti-piracy tools, as LaLiga has always been open to working with other like-minded organisations that are determined to tackle illegal content. Belgium’s Jupiler Pro League also has access to the same tools to support its own competition, while the Lumière tool has even been loaned to Spain’s Ministry of Culture and Sport and to Peru’s National Institute for the Defence of Free Competition and the Protection of Intellectual Property.
“With this alliance, LaLiga extends its commitment to fighting audiovisual piracy,” added Javier Tebas, President of LaLiga. “Joining with Dorna Sports motivates us to keep working to protect competitions’ audiovisual value. Fighting against piracy is a top priority for LaLiga and we’ll continue to invest in technical tools and human resources to keep advancing in this field.”