Multi-year agreement will support LaLiga´s international expansion journey by securing new partnerships and captivating new audiences around the world. LaLiga´s network of partners includes 20 global deals and nine national sponsors.
LaLiga has appointed sports, media and events specialists IMG as its exclusive commercial agency for global sponsorship agreements.
Under a new long-term deal, IMG will work with LaLiga to create innovative sponsorship packages to attract new global partners and promote LaLiga to a worldwide audience, making use of LaLiga´s content and technology.
IMG joins LaLiga´s growing network of partners, which includes 20 global deals and nine national sponsors.
Oscar Mayo, head of international development at LaLiga , said: “This agreement with IMG will certainly accelerate our international growth. IMG’s expertise combined with a powerful brand like LaLiga will create numerous opportunities for partners and for LaLiga.”