LaLiga and the Pro CNIC Foundation have come together to raise awareness among fans about the importance of preventing cardiovascular diseases, taking care of the heart and avoiding unhealthy habits including smoking and having a sedentary lifestyle, which are the main causes of heart disease.
This partnership has taken shape through the Cuida tus Latidos (Look after your heart) initiative, including the website www.cuidatuslatidos.com, in which all football fans can obtain information on preventing serious cardiovascular ailments such as heart attacks.
Through the website fans are made aware of the key risks to cardiovascular health: high cholesterol, diabetes, obesity, hypertension, smoking and having a sedentary lifestyle. Dr. Valentin Fuster, general director of the Spanish National Cardiovascular Research Centre (CNIC), explains these issues in detail and discusses how to fight against them. “Cardiovascular diseases are the leading cause of death around the world and it is essential that people understand the importance of preventing them,” said Dr. Fuster. “Thanks to LaLiga, we are convinced that we can reach many more people and make them realise that, by following very simple habits, they can lead a healthier life.”
The campaign, launched on Valentine's day, also features six LaLiga Santander ambassadors who have taken part in awareness campaign videos for fans. Contributions from Julio Baptista, Anair Lomba, Diego Forlan, Jose Maria Gutierrez, Gaizka Mendieta and Fernando Morientes can be seen on social networks and on www.cuidatuslatidos.com.
The partnership between Dr. Valentin Fuster and LaLiga began last season, when to commemorate the 90th anniversary of the competition, the cardiologist joined the ‘90 Años Latiendo Juntos’ (90 years beating together) initiative. This formed part of a non-profit collaboration with the Pro CNIC Foundation, an entity that supports CNIC’s research, along with CNIC itself, to encourage healthy habits in players and fans through which they take care of their hearts.
Enrique Moreno, director of Global Brand and Assets of LaLiga, added: “It is crucial for us to support and help all football fans. We believe it is our duty to promote healthy living habits among them, which can lead to them avoiding health problems in the medium and long term.”