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MON 25 APR 2022 | NEW DEALS
LaLiga North America and Verizon extend partnership to continue engaging Hispanic Americans through gaming
LaLiga North America and Verizon extend partnership to continue engaging Hispanic Americans through gaming
  • Following the success of the program in its first year, eLaLiga All-Star Challenge presented by Verizon returns to offer fans and amateur gamers a chance to win prizes, play against their favorite LaLiga stars and win a trip to Spain.

LaLiga North America and Verizon announced the extension of their marquee gaming program, eLaLiga All-Star Challenge presented by Verizon, for another two years, which will continue to focus on engaging LaLiga fans and Hispanic Americans through gaming.

The first-of-its-kind gaming platform is an opportunity for amateur gamers to showcase their skills in EA Sports’ FIFA 22 for a chance to earn up to $1,000 and the ultimate prize of a trip for two to Spain for a LaLiga experience.

“Last year’s inaugural event created a culturally relevant moment for fans, successfully merging the gaming and soccer communities and creating a platform for LaLiga and Verizon to engage with the growing Hispanic American population in the U.S.,” said Boris Gartner, CEO of LaLiga North America. “We are excited to expand the platform leveraging additional tools from Verizon, EA Sports and LaLiga.”

Since March 1, participants can register online to compete in qualifying tournaments. Four winners earn the opportunity to play against LaLiga stars including Diego Lainez (Real Betis), João Félix (Atlético Madrid), Luis Suarez (Atlético Madrid) and Jesús 'Tecatito' Corona (Sevilla FC) for a chance to increase their payout to $1,000.

The location for the in-person final this summer will be announced at a later date.

“Verizon transforms how people connect and engage with each other, and the eLaLiga All-Star Challenge presented by Verizon is a platform that delivers on this promise, empowering Hispanic American communities by bringing them together through their shared love of gaming and soccer,” said Mark Chang, Director of Sponsorships at Verizon. “We look forward to extending this platform to engage millions of Hispanic Americans as our partnership with LaLiga grows and evolves.”

Advancing through the challenge isn’t the only way to walk away a winner. Each week four LaLiga balls will be raffled among all weekly challenges participants, and the gamer at the top of the leaderboard will win a jersey from their favorite LaLiga team.

More than 6,300 U.S.-based fans competed in the inaugural event last year, delivering 4.6 million video views and 190 million impressions across 6.4 million minutes of streamed content.

Complementary content to promote the eLaLiga All-Star Challenge presented by Verizon will be distributed across LaLiga platforms.

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