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TUE 18 JAN | NEW DEALS
LaLiga launches its Amazon store with 13 LaLiga Santander clubs
LaLiga launches its Amazon store with 13 LaLiga Santander clubs
  • More fans around the world can now find their team’s merchandise
  • At launch, the LaLiga Amazon shop is available in the UK, Italy, France and Germany, but will expand to more regions in the first quarter of 2022.
  • LaLiga becomes the first football league to have a shop on Amazon.

LaLiga fans will be able to purchase merchandise and products from 13 LaLiga Santander clubs through Amazon. Thanks to a new collaboration between the Spanish football league and Amazon, there will be a dedicated LaLiga store available on Amazon in the United Kingdom (Amazon.uk), Italy (Amazon.it), France (Amazon.fr) and Germany (Amazon.de).

This project from LaLiga and Amazon will allow LaLiga Santander fans to get their merchandise such as kits, clothing, and other fan items through the LaLiga store on Amazon. At first, this experience will be available to fans in the UK, Italy, France and Germany, with plans to expand to other areas throughout 2022 to share the passion for LaLiga and its teams with more fans around the world. 

The LaLiga shop on Amazon carries products from the following LaLiga Santander clubs: Getafe CF, Cádiz CF, Granada CF, Athletic Club, Levante UD, Villareal CF, Real Sociedad, Deportivo Alavés, RCD Espanyol, RCD Mallorca, RC Celta, Real Betis and CA Osasuna. 

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Discussing this collaboration, LaLiga Executive Director Óscar Mayo says: “For LaLiga, it’s very important to offer LaLiga Santander and LaLiga SmartBank clubs all possible tools to bring our league closer to our fans around the world. Through this exciting collaboration with Amazon, we are continuing to develop our internationalisation strategy and we can boost the growth of the competition and its clubs.” 

Mayo continued: “For now, we have 13 LaLiga Santander clubs participating in this project. Our goal is to bring more LaLiga clubs on board and to be present in more regions around the world, with these to be announced during the first quarter of 2022.”

More than 1,600 products available

“I am thrilled about launching this multi-year collaboration with LaLiga, bringing official products and tailored shopping experience LaLiga fans so they can celebrate and share their love for Spanish football. At Amazon, we are proud to help LaLiga in its efforts to expand internationally, bringing fans closer to their passion wherever they are.”, says Hernando Moncaleano, Head of Fans 360 at Amazon.

Within the LaLiga store on Amazon, browsing fans can find more than 1,600 different products from the participating 13 teams. There will be a great variety of items available, from sportswear to other men’s and women’s clothing, while mugs, toys, household items and much more from these LaLiga Santander clubs will also be on sale via Amazon.

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A new e-commerce opportunity for Spanish clubs

LaLiga is continually looking for ways to work with new technologies as well as for commercial opportunities that will allow LaLiga Santander and LaLiga SmartBank clubs to evolve and thrive. Thanks to the collaboration with Amazon, Spain’s professional football clubs have been presented with the chance to reach more people outside of Spain

As this initiative takes off, LaLiga will coordinate with each of the participating clubs to guarantee the timely production and availability of the products put on sale, to provide their customers with a great new shopping experience. The clubs benefit from Amazon’s infrastructure and can easily update their inventory and merch offerings within the online store. 

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