LaLiga Business School announces three new courses for November 2020
LaLiga Business School announces three new courses for November 2020
  • Three new courses in football management, law and marketing will increase professional skills in the industry.
  • Each course is taught by industry experts and involves internships and educational visits to clubs and other global organisations.

Following a pause due to the global health pandemic, LaLiga Business School is preparing to resume activities and has opened registration for its latest series of courses, designed to develop a new generation of skills within the football industry. 

The three courses are due to begin in November 2020 and are now open to applications. A Master’s in Football Management, Methodology and Analysis is on offer, as well as a Master’s in Sports Law Applied to Professional Football and a Master’s in Global Sports Marketing.

Interest has already been high due to the reputation of LaLiga Business School for providing strong skillsets that can quickly be applied to professional environments. Many students that have completed courses during 2018/19 have since begun working in the industry, from clubs such as Real Betis, Levante UD, RCD Real Mallorca, Cádiz CF or Santos FC in Brazil, to companies like YouFirst Sports or MICSports to competitions such as Liga MX and LaLiga itself. 


This term’s classes were halted when the global pandemic took hold are due to resume shortly, meaning the start of 2020/21 term has been delayed until November, giving the current year sufficient time to conclude while taking advantage of everything a LaLiga Business School course offers; personalised contact, networking and direct transfer of knowledge. 

To maintain the quality of its teaching during the pause, LaLiga Business School provided 20 exclusive webinars to its students, as well as those who had already enrolled for 2020/21 and its global alumni. Expert lectures were given by guests including Elche CF general director Patricia Rodríguez, founding partner of legal firm Bichara e Motta Advogados Marcos Motta and Sergio Friede Bobadilla, senior CRM and customer activation manager for the NBA.


For its latest courses, LaLiga Business School has already put together a programme that features some of the leading professionals and directors in the football industry, with the aim of nurturing and developing new talent that can help further professionalise the game.  

“The appetite for these courses grows every year, both from people already working in the industry to students that want to enter it,” said LaLiga Business School Director José Moya Gómez. “As sport emerges from this pandemic, these professional skills are in greater demand than ever to help strengthen the industry and make it more sustainable.”

In addition to learning directly from expert tutors and industry professionals, LaLiga Business School courses offer guaranteed internships and the visits to LaLiga clubs. The details of each of this year’s three courses are outlined below. 


Master’s in Football Management, Methodology and Analysis
This Master’s consists of four modules, which provide complete preparation for working in the sporting department of clubs. The course covers skills that are demanded by the clubs, including match analysis, management of youth academies, grassroots football, managing talent and sports management. 

Through visiting four LaLiga Santander clubs: Sevilla FC; Valencia CF, Athletic Club and Real Valladolid, students will receive technical talks based on the module they’re in, with topics ranging from opposition analysis and scouting to youth academies, phycological training or overall sports management. 

Guest lecturers for this course include Sevilla FC’s director of football Monchi, former LaLiga stars Andoni Zubizarreta Francisco Rufete, coaches Unai Emery and Albert Valentin and Raúl Peláez, head of sports technology, innovation and analytics at FC Barcelona.

For more information, follow this link.


Master’s in Sports Law Applied to Professional Football
This Master’s in Sports Law Applied to Professional Football is a programme for lawyers who want to work in the sports industry, or in the football industry in particular. 

The study plan covers the specific legal elements of the world of football and sport, such as federations’ laws and disciplinary regimes. Once the course is completed, students will be able to tackle conflicts in relation to doping, betting, company purchases and sales, player transfers, competition integrity and anti-piracy, among others.

Participants will take part in a series of guided visits to national and international sports clubs and institutions, including a trip to Switzerland to visit some of the top European sporting institutions. 

The lecturers include professionals from LaLiga, clubs and other experts on the application of law in the world of football. These include LaLiga President Javier Tebas, LaLiga deputy president Carlos del Campo, Atlético de Madrid legal advisor Álvaro Gil, Ruiz-Huerta & Crespo partner Juan de Dios Crespo and FIFA Head of Professional Football Ornella Desirée Bellia. 

For more information, follow this link.


Master’s in Global Sports Marketing
This international course, taught in English, allows students to understand the sports industry from different points of view, from those of properties, clubs, agencies, media, event organisers, sponsors and broadcasters. Teaching takes a global approach and a global vision, while focusing on the individual circumstances of each market. 

A series of international trips are available through this course, including visits to clubs and sporting institutions around the world. The programme includes trips to London (meeting with the Premier League and its clubs, Facebook, IMG, DAZN and the Wimbledon tennis tournament), the USA (meeting the NBA, NFL and New York Knicks), Germany (PUMA, Bundesliga and Borussia Dortmund) and Qatar. In Spain, the course will also visit clubs and sporting facilities across the country, the headquarters of The Ocean Race and the Surf Camp. 

Lecturers for this course represent LaLiga, its clubs and a number of the league’s global partners including Santander Bank, Samsung and PUMA.  

For more information, follow this link.

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