Global growth | 30 DIC 2019

LaLiga Business School expands to Asia

  • New agreements will lead to sports marketing courses in Malaysia and Thailand.
  • The move into Asia follows launches in Africa, Europe and the Americas.

As the global football industry continues to professionalise, LaLiga is committed to the training and education of football’s future leaders. Through LaLiga Business School, the Spanish league is partnering with prestigious universities and organisations around the world to help nurture talent around the world. After successful launches in various countries and regions, this programme is now expanding to Asia.

The first international course was held at the start of March 2019 in Egypt at the ESLSCA Business School’s Cairo campus. Since then, LaLiga Business School has branched out to several other countries, including Colombia, Ecuador, USA, Mexico, Panama, Peru, Puerto Rico, Nigeria, Cameroon, Senegal, Hungary, Finland and Georgia, working with globally respected universities such as Lagos Business School, Columbia University, the Externado University of Colombia and the Autonomous Technological Institute of Mexico. Courses have included marketing, digital media, public relations, sales, sponsorship and much more.

Now, LaLiga Business School will touch down in Malaysia and Thailand. LaLiga has agreed to join forces with the Malaysian Football League (MFL) and the Football Association of Malaysia (FAM) to jointly develop an educational programme, while a collaboration has been agreed in Thailand with the University of the Thai Chamber of Commerce (ISM-UTTC). Both partnerships will begin by offering sports marketing courses.

Various people in the sports industry stand to benefit from these new courses, which include practical experiences, and which bring current LaLiga and industry leaders to the classrooms. Professionals already working in the clubs, leagues and federations of these countries can deepen their expertise, while others keen to become involved in the industry can earn new qualifications.

The aim of such agreements is to establish a working relationship where practical and theoretical knowledge is exchanged, building on LaLiga’s commitment to training and to education. Having expanded from 35 to 580 employees in just five years, LaLiga is a reference point for professionalisation in the industry and is now assisting clubs, leagues and federations in their own efforts to train and hire well-educated experts.

As LaLiga Business School Director José Moya explained at the time of the programme’s launch: “We want to help professionalise the sports industry at all levels by capturing and developing the talent of today and tomorrow’s professionals. Whether they are already working within football or brand new to the industry, we’re offering courses that were not previously available and can help people approach football with a fresh business mindset.”

LaLiga has developed its organisation by hiring professionals who are experts in fields such as marketing, data science or digital communications, making the league a leader off the field as well as on it. The further training of new experts, in new and expanding fields, is helping football to develop globally while also building the profile of the league around the world.

Moya added: “The more qualified people we have working in the industry, the better equipped football will be for growth.”
owth.”

© LaLiga - Año 2019
Related news
LaLiga Business School. LaLiga Business School opens global courses

New deals | 23 ABR 2019

LaLiga is supporting the future of football through education

  • LaLiga Business School is launching courses in nine international markets to help build new professional skills that will help football grow.
  • Partnership with local universities and sports industries ensures local expert teaching and long-term growth.