LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment.
The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible on the IQONIQ app, as well as exclusive offers for merchandising, match tickets, unique experiences and more.
The agreement spans three years and will see IQONIQ become LaLiga’s "Global Fan Engagement Licenced Partner," through which LaLiga demonstrates its firm commitment to thinking outside the box when it comes to establishing platforms to interact with its fans across the world.
"It’s strategically important for LaLiga and its clubs to continue increasing their contact with fans around the world," said Oscar Mayo, LaLiga's director of business, marketing and international development.
"In order to achieve this, there’s no better way than establishing this partnership with IQONIQ, the all-in-one fan engagement app that is already working with the Basketball Euroleague, McLaren Racing and several European football clubs, among others."
From IQONIQ’s perspective, the agreement represents its commitment to football both in Spain and across the world, when considering LaLiga’s global reach.
Kazim Atilla, IQONIQ’s CEO, said: “We are very excited to have signed this partnership agreement with LaLiga, one of the most innovative and forward-thinking sports leagues in the world, and to become its exclusive and official fan engagement partner.”
“IQONIQ is seeking to revolutionise the world of fan experience, so it is vital for us that we work alongside partners that are equally committed to providing their fans with the best possible engagements and experiences. Through this partnership, fans of LaLiga will be given new and unique opportunities to engage with their clubs and stars and be fairly rewarded for their ongoing commitment and loyalty. We look forward to working alongside LaLiga and their global partners to fulfil our common ambitions in this regard.”