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MON 21 DEC | NEW DEALS
LaLiga and the K League join forces
LaLiga and the K League join forces
  • The Spanish and South Korean leagues have signed a memorandum of understanding that will unite both competitions until the end of 2023.
  • The competitions will promote exchanges on sports projects, economic control and the fight against audiovisual piracy, among others.

LaLiga and the K League have carried out, in Seoul, the signing of a memorandum of understanding (MOU) that will unite both competitions until the end of 2023. 

This represents an important advance in the collaboration between both leagues that will see a deeper cooperation on matters such as anti-piracy, development of sports projects and training programmes, as well as the creation of an economic control mechanism for the K League and its clubs.

“For LaLiga, South Korea is a strategic country due to its history and the evolution of its football,” said Sangwon Seo, LaLiga delegate in South Korea. “Korean clubs are at the forefront in Asia and being able to join forces with the K League is an unbeatable opportunity to contribute to their growth and continue our joint learning.”

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“We are thrilled to commence this partnership with LaLiga,” added Yeong-Sang Cho, General Manager of the K League. “The MOU will bring a great opportunity to drive not only our business collaboration but raise each other to even greater heights. We look forward to what our long-term and mutual partnership will bring to all parties and believe this will allow us to further promote and share the future and development of football.”

Cadiz CF signs separate agreement with K League 2 side Chungnam Asan
This event was followed by the announcement of a collaboration agreement reached between Cadiz CF and the K League 2 club Chungnam Asan, through which the Spanish and South Chungcheong province clubs will establish ways of collaboration in fields such as the management of sports entities, football education and the promotion of joint events.

“This MOU with the K League and the agreement between Cadiz CF and Chungnam Asan are excellent examples of the commitment of LaLiga and its clubs for the growth of football around the world,” added Ivan Codina, LaLiga managing director for South Korea, Japan, Australia and Southeast Asia. “Being able to establish bridges and exchange knowledge and experiences through them is one of our great objectives within our international strategy.”

Cadiz CF's President Manuel Vizcaíno highlighted "the importance of this agreement to continue with the international expansion of our brand, led by LaLiga. This alliance is the first of which we hope to continue in the future in Korea and Asia".
 

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