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TUE 30 MAR | NEW DEALS
LaLiga and Rafa Nadal Academy sign global collaboration and brand-building agreement
LaLiga and Rafa Nadal Academy sign global collaboration and brand-building agreement
  • The three-year alliance will include joint events, educational projects and an international strategy.
  • A commitment to knowledge sharing will help to identify new global growth opportunities.

LaLiga and the Rafa Nadal Academy by Movistar (RNA) have signed a new global collaboration agreement through which the two organisations will share knowledge and experiences to mutually reinforce their brand reputation. 

The three-year alliance will begin with a series of joint projects and initiatives aimed towards education and sporting development around the world, based on values shared by both organisations.

LaLiga President Javier Tebas described the alliance as "another step forward in our bid to expand the world of sport. Rafa and his team will help to promote the values that are fundamental to us and to give even greater visibility to the LaLiga brand."

Rafa Nadal added "Since we opened the Academy in 2016, we’ve grown consistently both nationally and internationally and we believe that this collaboration with LaLiga will be of great value to us. Our teams have been working together for some time now on some very exciting projects which I hope we’ll see come to fruition soon. I’m sure that this partnership between the two brands will be very positive”.

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International growth
Many of the joint initiatives will be aimed towards international expansion, which is a key objective for both LaLiga and RNA. 

As part of this, LaLiga will make its network of international offices available to RNA in order to help carry out local activations that help visibility for the academy in new territories. There is also discussion about a LaLiga exhibit at the Rafa Nadal Museum based in Manacor, Mallorca.

Beyond this, the two brands will work towards holding joint events in strategic territories over the course of the agreement. These may include educational activities such as teaching courses from the LaLiga Business School at RNA facilities.

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“The RNA brings together and develops talent from all over the world but alongside this it cares for academic development, which is so important,” Tebas said. Academic advancement is what gives you freedom and opportunities in life. These are values we want to spread around the world and put into long-term action. I’m sure that we’ll work with RNA for more than three years on this.”

Joint events and educational projects, among other activations
In terms of sporting development, RNA plans to hold a range of LaLiga competitions at its facilities in Manacor, such as the LaLiga Promises youth tournament and LaLiga Genuine Santander, the competition for players with intellectual disabilities. 

The alliance will also consider hosting LaLiga Summer Camps at the RNA headquarters or even creating creating a joint programme including football, tennis and language learning for all attendees. 

Through all of this, the alliance will promote the values of hard work, inclusion and respect, which are transmitted through LaLiga various projects such as its Values School, a series of talks aimed at the parents of young players within LaLiga club academies, as well as the Future Fan initiative held in schools across Spain.

The RNA focuses on promoting and fostering these same values which form the basis of its teaching method, both in terms of technique and in terms of sporting strategy and physical training.

“Through sport we can transmit values that will help people in their future,” Nadal concluded. “Both the Rafa Nadal Academy by Movistar and LaLiga have been working to transmit these values around the world through sports and education. Working hand in hand with LaLiga opens many doors for us, given their incredible global profile. Through combining our efforts, we can go even further.”
 

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