Global Fútbol

LaLiga and K LEAGUE have boosted their collaboration in different areas during 2022. Coach training and development of areas such as economic control, international expansion, digital strategy and marketing, as well as first-hand knowledge of the details of LaLiga's audiovisual production, are some of the topics of collaboration within the framework of the MOU signed by both competitions in 2020.

"From LaLiga we believe in the exchange of knowledge and in transferring our experience to other players in world football. Thanks to our agreement with K LEAGUE, we have been able to deepen in many aspects in which LaLiga has evolved in recent seasons such as the development of grassroots football, the introduction of new technologies in audiovisual production or training and capacity building in areas such as business development, internationalisation or digital growth," said Sangwon Seo, LaLiga's delegate in South Korea.

“After signing the MOU with LaLiga for mutual development in 2020, it has been a meaningful time to be able to cooperate in broader scope of business, such as youth development, broadcasting production and economic controls, which also helped and supported not only the league operations but those who are working and responsible for at each business sector. I would like to express and send my gratitude to LaLiga for cooperation and look forward to continuing our work together”, said Yeonsang Cho, Secretary-general of the K LEAGUE.

Coach training

The sporting aspect has been one of the areas that has received the most impetus this year. A group of K LEAGUE grassroots coaches undertook an intensive training stay in Madrid.

With these actions, the aim is for the South Korean coaches to learn not only the methodology and way of working of LaLiga Grassroots, but also the operation of some of the best youth projects in LaLiga.

On this occasion, the experts' workshops focused on the game model, physical preparation, scouting or talent detection, and game analysis. Likewise, Athletic Club, RC Celta, Atlético de Madrid, RCD Espanyol de Barcelona and CA Osasuna gave the Korean coaches workshops in which they showed the operation, philosophy and structure of their youth academies, as well as answering different questions from the coaches.

Training of managers and promotion of the K LEAGUE competition and clubs

LaLiga also received executives from the South Korean competition and its clubs in Madrid to develop different training sessions in areas in which LaLiga has established itself as a leader in recent years.

The creation of an economic control mechanism, the implementation of international development strategies, tools to improve the digital presence of clubs and the promotion of women's football and youth projects were some of the areas covered during these sessions.

In addition to the sessions held with LaLiga, the clubs once again played a leading role, as the executives of the South Korean championship visited the stadiums of CD Leganés, Getafe CF and Atlético de Madrid and held working meetings with the managers of the entities. They also had the opportunity to attend the Atlético de Madrid - RCD Espanyol LaLiga Santander match and the LaLiga SmartBank match between CD Leganés and SD Ponferradina.

Audiovisual production

Another area of collaboration explored by both leagues was audiovisual production. LaLiga, with a strong commitment to the continuous improvement of the television experience for its fans around the world, has become a benchmark in this area.

Within the framework of the agreement between LaLiga and K LEAGUE, different producers of the South Korean championship broadcasters visited Mediapro's facilities, where they got to know, first hand, the way of working around LaLiga's matches and were able to know, first hand, the challenges that a LaLiga Santander match, FC Barcelona - UD Almería in this case, involves from the audiovisual point of view.

All these actions are a reflection of the fluid collaboration between both competitions and are in addition to the work sessions held since the signing of the MOU where, in addition to the aforementioned, they delved into fields such as eSports or the fight against audiovisual piracy.