Global Fútbol

The LaLiga Newsletter

September 2019


Javier Tebas: Efforts to change European competitions “Completely mistaken”
  • The LaLiga President reflected on efforts by UEFA and ECA to reform European Club Competitions (UCC) that have now stalled.
  • Tebas underlined the need to focus on changing football governance to improve leagues, not on reformatting competitions.
How the return of LaLiga reached over 92 million people
  • Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
  • Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
The Japanese footballers helping LaLiga clubs to grow and expand internationally
  • Five LaLiga clubs have Japanese players among their ranks.
  • These footballers create great interest in their home country, improve clubs’ growth internationally, increase their number of followers on social networks and boost television audiences.
The rapid rise of LaLiga in South Africa
  • LaLiga has opened a new office in Sandton, Johannesburg, four years after creating a permanent presence in the country.
  • Partnerships with sponsors, broadcasters and the South African Football Association highlight the progress being made in the region.


Tebas: Time for sports industry to improve its use of data

  • The LaLiga President spoke at World Football Summit about the league’s relationship with data and the creation of its internal Business Intelligence and Analytics department.
  • For making better business decisions, attracting sponsors and increasing the value of competitions, data presents the key for evolving the sports industry.
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LaLiga North America draws up continued growth plan for US and Canada

  • Plans have been put in place for LaLiga North America to continue growth after a positive first year.
  • From new broadcast agreements to a New York fan hub, a number of innovative new projects are in development to continue this momentum.
Read more

The global gatherings that launched the LaLiga 2019/20 season in style

  • International media events in 36 countries were held, resulting in more than 420 global news stories.
  • LaLiga Ambassadors including Diego Forlán and Luis García took part to help bring LaLiga closer to global supporters.
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How LaLiga led clubs into the digital world with global app strategy

  • LaLiga’s partnership with YinzCam has helped 23 clubs to develop apps that help them grow internationally.
  • LaLiga is Europe’s most popular league for app downloads, surpassing 100 million this month.
Read more

Cadiz CF's gesture of support to women's football: a Ramon de Carranza Trophy exclusively from women's teams

  • The Andalusian club has reinvented its famous tournament to feature top women's teams including Athletic Club, Real Betis, CD Tacon and Tottenham Hotspur.
  • Cadiz’s pioneering idea is aimed at boosting women's football, developing its own strategy in the sport and attracting big brands to the tournament.
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'WhatsApp Granota', a new communication channel to inform and involve Levante UD fans

  • Levante have launched a new communication channel to keep its fans up to date with the club’s most relevant news.
  • 'WhatsApp Granota ' aims to allow fans to easily share content with the rest of their contacts.
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How LaLiga’s anti-piracy tools are helping Belgium’s Pro League

  • Leander Monbaliu of the Pro League discussed its unique anti-piracy collaboration with LaLiga at World Football Summit.
  • LaLiga’s Emilio Fernández spoke about the challenges facing leagues when it comes to piracy.
Read more

Technology of the future: Meet the 10 finalists of LaLiga’s start-up competition

  • LaLiga partnered with Microsoft’s GSIC to select 10 projects after receiving 279 applications from 55 countries.
  • One representative from each finalist attended World Football Summit to discuss their product.
Read more


Stream of industry awards highlight growth of LaLiga and its clubs READ MORE
The Spanish football community has a new base in New York READ MORE


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