Global Fútbol

The LaLiga Newsletter

October 2019


Why LaLiga Santander clubs are agreeing to limit away tickets at 25 euros
  • An initiative from clubs in the north of Spain is already spreading to other clubs across LaLiga Santander.
  • The objective is to make it easier for supporters to travel to away games, developing respect between fanbases.
The digital transformation of Real Sociedad: Creating growth and fan engagement
  • The Basque club is using technology to interact with supporters in innovative and intelligent ways.
  • From wearable tech to a website designed for mobile users, the needs of modern fans are being met.
RCD Mallorca: How the LaLiga island club put itself back on the map
  • The intelligent model overseen by CEO Maheta Molango has helped achieve back-to-back promotions.
  • The club’s NBA links have given RCD Mallorca a unique perspective on growth and fan engagement.
Behind the scenes at LaLigaTV
  • LaLigaTV is a 24/7 English TV channel dedicated to LaLiga.
  • A team of approximately 100 people produce programmes from the Barcelona studio every day to keep global fans engaged Monday to Sunday.


LaLiga receives new trio of awards including ‘Best Partner’ in China

  • Vocento award given to LaLigaSportsTV for its commitment to digitalisation in the audiovisual world.
  • The season unboxing campaign has also been awarded the INFLOW prize in Turkey.
Read more

Six clubs explain why they have joined LaLiga Genuine Santander

  • The league for players with intellectual disabilities has doubled the number of participating clubs in two years.
  • Real Betis, Cádiz CF, CD Tenerife, Elche CF, Granada CF and Getafe CF are the latest to sign up for the competition..
Read more

RC Celta de Vigo: Where traditions and fans power global expansion

  • In just three years, the club’s new marketing and communications department has overseen spectacular growth.
  • RC Celta de Vigo has been earning praise for strategies related to the fans and the club’s traditions.
Read more

Meet the pilots of LaLiga's aerial cameras

  • These cameras are in place at 11 of the 20 LaLiga Santander stadiums, the most in any league.
  • Combination of pillars, motors, cables and technicians is required to create this special viewing experience.
Read more

Pepsi is the new official sponsor of LaLiga in Guatemala

  • Joint agreement will run for next three seasons focused on the global growth of football.
  • The two brands will promote sports and physical activity in the region with LaLiga courses and live events likely.
Read more

The handbook that explains LaLiga to players and coaches

  • LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
  • No other football league offers a similar resource to its players and coaches.
Read more

LaLiga and Movistar unveil interactive roadshow

  • The two organisations aim to spread excitement for Spanish football by creating new experiences.
  • New roadshow features virtual reality, multimedia, gaming, photo opportunities and much more.
Read more


Football Triathlon: How Finland is celebrating LaLiga clubs READ MORE
How mascots are helping LaLiga clubs grow their brands READ MORE


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