Global Fútbol

The LaLiga Newsletter

November 2019


How LaLiga’s OTT platform is building a new global following
  • New streaming service LaLigaSportsTV has surpassed 400,000 global users.
  • Collecting data from this and other digital platforms is leading to new data-driven campaigns.
The technology tools powering the future of sport
  • New innovations developed by LaLiga are influencing both the sports and entertainment industries.
  • LaLiga president Javier Tebas spoke at Web Summit about the technology advances made by the Spanish league.
Atlético de Madrid is innovating through WhatsApp
  • The club’s department of IT and digital development has rolled out a virtual WhatsApp assistant for its global supporters.
  • The project is part of the continuous commitment to improving support for the fans, something that is a priority for the club.
The secrets behind the most competitive LaLiga season of the century
  • The points gap between LaLiga’s top teams has not been this close since 1998/99.
  • LaLiga President Javier Tebas outlined the strategy that has helped clubs become more equal and continue growth projects together.


How the colours of LaLiga took over Mexico City

  • LaLiga and Toyota teamed up to organise a running event for 2,200 participants through the centre of the city.
  • The event is the latest in a series of activations that has seen Mexico become one of the strongest international followers of LaLiga.
Read more

LaLiga Experience: The influencer campaign with a difference

  • By creating several days’ worth of creative content, LaLiga is making a tangible impact on global audiences and following.
  • The initiative is considered unique by the global broadcast partners who take part.
Read more

The making of LaLiga’s new soundtrack

  • New minidocumentary premiered on Movistar and LaLigaSportsTV this month to tell the story of how LaLiga’s sound identity was created.
  • The programme explains the process of creating the musical piece that can now be heard in the stadiums of LaLiga Santander and LaLiga SmartBank.
Read more

Meet the ‘compliance kids’ of Levante UD

  • A new project from the Valencian club aims to extend the teaching of online safety and risk prevention to its academy and staff.
  • Workshops throughout the season aim to avoid issues surrounding identity theft or sports betting, among others.
Read more

CD Tenerife has launched a women’s football section focused on growth

  • The island club’s move into women’s football begins with a team in the regional division and with a youth team.
  • The main objective for the club is to develop its brand identity and lay foundations for growth.
Read more

LaLiga arrives at 2019 Davis Cup celebrating global sports entertainment

  • Sport fans attending the Madrid tournament discovered LaLiga through VR and AR experiences while event highlights were also available through LaLiga digital channels.
  • Activations mark the start of a four-year collaboration to help the ‘World Cup of Tennis’ reach a larger global audience.
Read more

New reality TV show will support Brazilian football and attract the country’s best talent to LaLiga

  • LaLiga and sports marketing company Grupo LX will launch the Bravo! show on ESPN next year.
  • Coaches from the Spanish league will also help create a sustainable coaching programme that strengthens Brazil’s grassroots football culture.
Read more


How Villarreal is extending its brand to Miami READ MORE
The academies of RCD Espanyol de Barcelona are now in every continent READ MORE


Data Controller: Liga Nacional de Fútbol Profesional (LaLiga). Purpose of data processing: To send a monthly communication with institutional information related to LaLiga, that could be of interest of those in the international football industry. Legal basis: The legitimate interest of LaLiga and, when applicable, the consent of the individuals concerned. Recipients of communications and exchanges: Personal data will not be communicated to any third party, unless legally bind. Data subjects rights:  the recipient of this communication can exercise the rights of access, rights of rectification and rights of erasure, as well as the rest of the rights recognised by data protection legislation by sending an email to, as is explained at

It's not football. It's LaLiga.