Global Fútbol

The LaLiga Newsletter

March 2019


Valencia CF: “We are trying to be a trailblazer in LaLiga”
  • On the club’s 100th birthday, President Anil Murthy shares why Valencia CF is in the strongest position in its history and how it plans to help other clubs replicate its success.
  • Investments in technology, women’s football and academies are shaping the Valencia of the future.
Spanish clubs are building for the future by investing in sports cities
  • Millions of euros are being put into new training centres and facilities as LaLiga sides show their commitment to long-term planning.
  • Celta de Vigo, Real Valladolid and Levante are undertaking ambitious projects, but they’re not the only ones.
India’s unique football programme with over 10,000 students
  • The LaLiga Football Schools project is growing rapidly across India, offering a training programme that mixes local styles with Spanish flair.
  • Since late 2018 LaLiga has opened 36 centres for children between 5 and 18 years and provided training for 48 local coaches to follow these methods.
Inside the Wanda Metropolitano: ‘Europe’s first smart stadium’
  • The home of Atletico Madrid has undergone significant developments to its lighting, signage and mobile coverage to create a technology infrastructure like no other.
  • By extending its partnership with Telefónica the club will keep improving the match day experience for its 68,000 spectators.


Professional football is worth over €15.68B to the Spanish economy

  • A PwC report has revealed that football is central to the country’s economic health contributing 185,000 jobs, €4.1B in taxes and turnover equal to 1.37% of GDP.
  • Every €1 made by LaLiga generates a further €4.20 in the economy.

Read more

How El Clásico shines a light on all Spanish football

  • As the world tuned in for Real Madrid vs Barcelona, LaLiga celebrated the stellar fixture while promoting other first division sides.
  • Viewing parties were organised around the globe while international journalists visited Madrid to learn about the capital’s other first division sides and their global ambitions.
Read more

LaLiga makes new commitment to growing grassroots football in North America

  • Partnership with US Club Soccer has been extended to help LaLiga North America to continue to grow the sport through expert coaching courses.
  • Around 1,500 coaches have already benefitted and many more will do so in the coming years.
Read more

The new data tool that is helping LaLiga clubs to transform

  • LaLiga business intelligence and analytics releases new ‘Sandbox’ tool for clubs to access real-time, in depth data about their matches or fan preferences.
  • The league is also supporting clubs to master the art of data science and build better mobile apps.
Read more

Real Sociedad tackles women’s inequality through NGO immersion

  • Players and coaches from India held a 17-day immersion event focused on education through football, encouraging young women to be masters of their own destiny.
  • The events, supported by the NGO YUMA, use the power of football to impart positive life values.

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Las Palmas is promoting digital inclusion while winning at eSports

  • A digital community of more than 1,200 club fans and academy members has been established to promote both professional eSports and social inclusion.
  • Its swift progress has seen the creation of an eSports centre and success in the Virtual LaLiga eSports Santander competition.
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LaLiga Educa tackles social exclusion in Tetouan through the values of football

  • Football coaching is being combined with the teaching of Spanish in the Moroccan city to provide valuable life skills in an area of high social deprivation.
  • This LaLiga socio-educational project reaches more than 300 children at risk of social exclusion and has been recognised by the Spanish government for its achievements.
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The life-changing effect of football for young women in rural India

  • Participation in the Vicente Ferrer Foundation football programme has tripled thanks to an agreement with LaLiga to provide balls, boots, clothing and other training materials.
  • Girls are being shown alternative career paths, promoting gender equality in India.
Read more

How the RCDE Stadium is becoming Barcelona’s latest tourist attraction

  • RCD Espanyol de Barcelona strikes deal with local tourist board to sell match tickets at other city landmarks, positively impacting attendance.
  • The Catalan club has also reached an agreement with a concert promoter to bring musical events to RCDE Stadium.
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Real Betis launch football schools in China and Morocco

  • EscuelaBetis initiative created to grow international academies, providing education through football and expand the Betis brand internationally.
  • As part of this project, new campuses have been opened in China’s Zheijang province and the Moroccan city of Fez, two regions where the club already works with LaLiga on expansion projects.
Read more


How Spanish derbies are reaching all corners of the world READ MORE
Revealed: The Spanish football technologies that inspire rival competitions READ MORE


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