Global Fútbol

The LaLiga Newsletter

June 2019


‘Smart scarf’ of Real Sociedad provides innovative new connection to its fans
  • The scarf’s wearable technology links to mobile application enabling real time updates and exclusive offers for fans, while easy stadium access will soon be included.
  • New product has already received a positive response from fans and will lead to new technological innovations at the club.
The digital transformation of Valencia CF: “Whatever the club offers, you will have it in your pocket”
  • By focusing on human behaviour instead of technology the club has modernised its entire operation.
  • Fans can now access content, ticketing and retail through mobile application, while the club is increasing sales and engagement.
Tebas calls for change in European football governance: “Never before has the sport been in as much danger”
  • LaLiga President repeats the call for all stakeholders, including domestic leagues, to be given a role in deciding the future of European football.
  • Seven of the nine Spanish European Club Association (ECA) members have expressed that they do not feel represented by the organisation.
The secret to producing football talent: From global partnerships to teaching life skills
  • LaLiga joined talent development gurus from top European clubs to discuss how academies can best cultivate young players for future success.
  • Managing cultural differences, forming strong partnerships with local institutions and seeking improvement in coaching are key pillars of LaLiga’s grassroots projects.


New programme for US Hispanic communities provides opportunities for overlooked talent to enter grassroots football

  • Multi-year partnership with Alianza de Fútbol will help Spanish coaches to select the top talent from underserved communities.
  • A new fan experience tour will also bring Spanish football to new locations across the US.
Read more

Girl football stars get their own LaLiga Promises tournament

  • The first women's edition of the LaLiga Promises youth tournament was held between 21-23 June.
  • Matches were be broadcast to a huge potential audience via Gol, YouTube and LaLigaSportsTV.
Read more

Football fans flock to discover LaLiga during Africa Cup of Nations 2019

  • The interactive LaLiga Space in New Cairo was visited by thousands of football fans as the 2019 AFCON tournament began.
  • The experience allowed fans to discover more about Spanish football and its links to Africa, assisted by local broadcaster beIN Sports and Uber as transportation partner.
Read more

LaLiga redoubles its commitment to Chinese grassroots football in Madrid

  • Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
  • LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
Read more

The magic of Lionel Messi and Cirque du Soleil combine in new show that celebrates the entertainment of football

  • ‘Messi10 by Cirque du Soleil’ will arrive at Parc del Fòrum in Barcelona on October 10th.
  • Alongside the show, the ‘Messi10 Challenge LaLiga’ opens in July and offers visitors the chance to discover their inner Messi, with VIP prizes to be won.
Read more

Sevillian giants of LaLiga boost Spanish football’s profile in two continents

  • Real Betis presented international partnership strategies in Washington, D.C. while fellow Andalusians Sevilla became the first Spanish team to play in Tanzania.
  • The trips form part of the LaLiga World Challenge programme to promote international growth and collaboration.
Read more

How LaLiga created a new eSports world in two years

  • This season’s Virtual LaLiga eSports Santander tournament drew more than 2.8 million spectators as the global appeal continues to explode.
  • The competition has attracted a huge number of sponsors and provided a professional structure for over 13,000 players.
Read more


How CA Osasuna let its fans decide its stadium reformations READ MORE
Spanish clubs are achieving international growth through YouTube READ MORE


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