Global Fútbol

The LaLiga Newsletter

July 2019


Introducing the new sound identity of LaLiga
  • Award-winning composer Lucas Vidal created the track in Madrid, Prague and London with 130 musicians.
  • The identity will now feature in LaLiga matches, broadcasts, events and other communications.
Inside the new football league at the world’s largest Syrian refugee camp
  • A unique tournament has been set up by LaLiga in the Za’atari camp that combines sport with education.
  • Partnership between LaLiga, Spanish clubs and AFDP Global is helping to provide children with development opportunities.
Spain’s newly promoted clubs target a season of growth in LaLiga
  • CA Osasuna, Granada CF and RCD Mallorca have just been promoted to LaLiga Santander through renovation, structural changes and communicating values.
  • Meanwhile the newcomers to LaLiga 1l2l3 share a vision to build local identities in the top tier of Spanish football.
The future of watching sport: “What has happened with Netflix will happen here”
  • LaLiga President Javier Tebas joined leaders of three other Spanish leagues to describe how the sporting world is adapting to meet new consumer demands.
  • From on-demand viewing to voice-activated commands, the Smart TV revolution will bring viewers closer to the action and help fanbases to grow.


LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™

  • Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
  • The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category. 
Read more

Collaboration in Argentina strengthens anti-doping efforts in sport

  • LaLiga has agreed to share best practices with Argentina’s National Sport Agency and National Anti-Doping Commission.
  • Representatives from each spoke in Buenos Aires about the benefits this partnership provides to the long-term health of the game.

Read more

How Spanish clubs are supporting Indian grassroots football

  • Real Betis, RC Celta and Sevilla FC are hosting Football Schools programmes in India to compliment ongoing work of LaLiga in the country.
  • Meanwhile CD Leganés welcomed the winners of an Indian scholarship programme to Madrid, offering players the chance to train with the LaLiga side.
Read more

The global growth of FC Barcelona’s academy

  • The Blaugrana now has 49 schools around the world as part of the Barça Academy project.
  • Children are being taught the Barcelona style and given a complete education.
Read more

Spanish clubs whip up excitement with new season ticket promotions

  • Newly promoted LaLiga Santander sides CA Osasuna and RCD Mallorca are using creative video to encourage renewals.
  • AD Alcorcón and Villarreal CF have set out to mobilise the fans in their hometowns.
Read more

Revealed: Football’s economic impact stretches across all parts of Spain

  • A report from PwC shows how much each Spanish autonomous community benefits from the football industry.
  • Five communities generate over €1 billion per year from the game while GDP contribution is over 1% in all but one region.
Read more

The stars of tomorrow gain international tournament experience thanks to LaLiga Promises

  • Teams from Spain, USA, Mexico, Portugal, Italy, England and China took part in the prestigious youth competition in New Jersey.
  • The event was the latest example of LaLiga supporting grassroots football in the USA.

Read more

LaLiga’s global drive to develop the latest sports tech

  • From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
  • As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.
Read more

LaLiga and Ameripol partner to tackle crime and violence in football

  • Spanish league will share best practices, resources and materials with the American police cooperation.
  • International collaboration will help the wider footballing community to ensure the best security and anti-corruption measures.
Read more

How fans discovered Spanish football during 2019 Copa América

  • LaLiga set up an interactive fan zone in Rio de Janeiro that blended football with entertainment.
  • Through VR, eSports and visual displays visitors learned more about Spanish clubs and the league’s long history with South American football.
Read more

For Spanish clubs, the 2019 Women’s World Cup brings more visibility and impact

  • With this year’s tournament drawing record TV audiences, Spanish clubs are planning to continue this momentum in collaboration with LaLiga.
  • More than 40 players of the Iberdrola League were represented at the tournament and backed by their clubs through social channels.
Read more


Why CD Leganés launched its season ticket campaign in the Philippines READ MORE
How the arrival of Wu Lei has boosted LaLiga’s digital presence in China READ MORE


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