Global Fútbol

The LaLiga Newsletter

January 2020


The digital transformation of Sevilla FC: A data revolution
  • The club’s Business Intelligence Center takes data points from physical and digital spaces to understand fans on a personal level.
  • This new business strategy will evolve through stadium improvements and a new mobile app.
How LaLiga keeps the match-fixers out of football
  • Three-pronged strategy from LaLiga’s department of integrity and security combines in-house technology with club workshops and police collaboration.
  • Approach has placed LaLiga at the forefront of this global issue and led to several meaningful actions in recent years.
The grass is greener in LaLiga
  • From the rain of the north to the heat of the south, club greenkeepers in Spain are keeping their pitches in the same high conditions.
  • Using LaLiga’s ‘Greenkeeper’ app, clubs are not only using the best techniques but sharing their data with other clubs.
Behind the screens of Valencia CF: A unique audiovisual system
  • Five screens inside Mestalla stadium are centrally controlled to improve the fan experience before and during matches.
  • Activations with club sponsors have increased commercial potential while creating new entertainment content.


LaLiga Genuine Santander presents "Everyone's Shirt"

  • The first official shirt of LaLiga Genuine Santander has been created and will be revealed this weekend.
  • The “Everyone’s Shirt” campaign is the initiative of LaLiga supported by the McCann agency.
Read more

Spanish clubs are partnering with Amazon to boost international growth

  • LaLiga clubs Real Valladolid and Girona FC have struck deals to open official stores on the leading e-commerce site.
  • The agreements are expected to increase sales and visibility while making merchandise more accessible for fans.
Read more

Atlético Madrid’s new sports city will help consolidate the club among the world’s elite

  • The club’s academy sides and women’s team have been enjoying these modern facilities.
  • There is a 2,700-capacity stadium, four artificial 11-a-side football pitches, a seven-a-side football pitch, a gym, classrooms and more.
Read more

The new fan experiences of LaLiga clubs

  • Unique and exclusive opportunities are being offered by Spanish clubs, from matchday stadium tours to the chance to travel with the team.
  • At RCD Mallorca, the Tunnel Experience is one of various VIP zones to have been created.
Read more

Football’s importance in the Za’atari refugee camp continues to grow

  • LaLiga project is expanding in the world’s largest camp for Syrian refugees with 950 boys and girls now taking part.
  • New collaborations with UN organisations and clubs will bring social and footballing activities to further districts.
Read more

LaLiga grows UK and Ireland presence with LaLigaTV launch

  • Via Premier Sports, 24/7 LaLigaTV channel is now available through Sky and Virgin TV as well as showing in UK pubs.
  • London launch event highlights huge popularity of the league in football-mad market.
Read more

How youth football helped power LaLiga growth in the Middle East

  • Renowned LaLiga Promises tournament was held in the Middle East and streamed worldwide to support LaLiga’s global grassroots football development.
  • Youth football has played a key part in the league’s rapid growth across the region, where it now reaches an audience of around 750 million.
Read more


How LaLiga achieved 100 million social media followers READ MORE
Meet the conductor of LaLiga’s live football coverage READ MORE


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