Global Fútbol

The LaLiga Newsletter

January 2019

STORIES

Chinese Super League partners with LaLiga to fuel global growth
Representatives from 16 Chinese Super League clubs visited Madrid for a four-day programme focused on best practice and building new collaboration projects  
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Supporting community football helps create a path to stardom in South Africa
With sponsorship from LaLiga, the community-based KwaMahlobo tournament has grown into an institution and this year attracted huge crowds hoping to spot the next star of African football. Working with grassroots initiatives, in partnership with local leagues, is a central part of LaLiga’s aim to help grow football around the world.
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Why creative content can be the key to building an international profile
The LaLiga “content hub” provides video, design and storytelling to represent the clubs in LaLiga Santander, creating exposure in over 40 global countries.
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Record numbers of fans are attending LaLiga Santander and LaLiga 1l2l3 matches
More than 7 million fans attended football matches in Spain´s top two divisions during the first half of the 2018/19 campaign, an increase of 600,000 on the previous season.
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HEADLINES

LaLiga 1l2l3 matches now available globally through YouTube

  • Matches from Spain’s second division are now broadcast on YouTube with English commentary.
  • More than 150 countries worldwide provide free access to the competition to millions of consumers.
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Spanish clubs are growing in Japan through brand building

  • Real Betis and Eibar hold Japanese Bonekai event for Tokyo-based fans during recent LaLiga match
  • Both clubs underlined plans for continued growth in the Japanese market, working alongside LaLiga to create their own unique identity and build a stronger link with fans
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How football can lead the fight against piracy

  • Nationwide police operation has visited thousands of public establishments across Spain this season, confiscating more than 800 decoders that were used to illegally show LaLiga matches.
  • Strong anti-piracy action is needed to protect the more than 100,000 people employed by Spanish football and curb annual economic losses of more than €400 million.
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New scholarship programme provides higher education opportunities for Spanish footballers in the USA

  • LaLiga ProPlayer project helps Spanish footballers between 16 and 22 years old to obtain scholarships from American universities, allowing them to continue their sporting development while creating opportunities in the wider working world.
  • One player from each club in LaLiga Santander and LaLiga 1|2|3 will take part in the programme each season, receiving personalised consultancy and exam preparation courses.
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Meeting between Arthur and Felipe Araujo crosses borders

  • Brazilian singer visited his long-time friend in a reunion organised by LaLiga.
  • The two created a huge social media buzz as they toured Barcelona’s facilities before attending the Catalan derby.
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Exposure to international competition is good for all youth football

  • Real Madrid claim the 23rd LaLiga Promises trophy with penalty shootout victory over Inter Milan.
  • Across all broadcasts, the tournament received an accumulated audience of 9 million in Spain alone.
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Courage and conviction are driving the growth of women’s football

  • Althari Houriya Hussain is on a mission to increase participation in the sport she loves.
  • At the recent LaLiga Promises tournament, where she was coaching the Abu Dhabi team, Hussain discussed the opportunities for women in her home country of the UAE, and how being a female football coach has now become ‘normal’.
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LaLigaSports to steer Spanish sport forward in 2019 with audiovisual improvements

  • Other sports in Spain will work with LaLiga to learn from best practices and techniques and use them to grow.
  • Since its creation, LaLigaSports has helped increase the number of federations producing quality audiovisual content from 18 to 54.
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A week through the eyes of SD Eibar: An Indian Immersion

  • Eibar continues to project itself around the world as one of LaLiga’s biggest underdogs; their sprit and ambition has crossed borders and made an impact in many countries.
  • The latest of those is India. Aashin Prasad is a journalist from The Hindu, and he received a unique invitation to have an access-all-areas pass at the club. It’s an experience he will never forget.
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DID YOU KNOW THAT...

LaLiga 1l2l3 matches now available globally through YouTube READ MORE
New educational LaLiga football app surpasses 157,000 downloads READ MORE

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