Global Fútbol

The LaLiga Newsletter

December 2019


Food and football combine in Thailand and Vietnam to win new LaLiga followers
  • Events were held in the two Asian countries to pair Spanish gastronomy with Spanish football.
  • A special tapa was created for each of the 20 clubs in Spain’s top division.
The data dashboards that help LaLiga clubs evolve
  • LaLiga is providing clubs with detailed breakdowns of their data to identify new market opportunities.
  • Global audience metrics, digital engagement and macroeconomic data are just some of the new services being provided.
Levante UD marks 110 years of history with new virtual museum
  • The Valencian club has created an online museum with the help of its fans to bring the greatest moments from the clubs’ 110 years to life.
  • Popular items include the contract that Johan Cruyff signed with the club in 1981 and the Copa de la España Libre trophy.
LaLiga’s Mediacoach offers real-time performance data in the cloud
  • In-game analysis provides clubs with a depth of tactical data unlike any other.
  • New scientific studies prove that Mediacoach’s camera technology offers the same data accuracy as wearing a GPS device or using motion capture.


LaLiga shares expertise to boost MLS’ development

  • MLS officials were welcomed to LaLiga headquarters for a knowledge-sharing session.
  • Several topics were discussed, from competition structure to fixture scheduling to professional refereeing and VAR.
Read more

How LaLiga clubs are tackling climate change

  • Several Spanish clubs have launched waste management initiatives and have signed new environmental agreements.
  • LaLiga has agreed partnerships of its own and supported the recent COP25 conference in Madrid.
Read more

Two major new agreements show LaLiga’s growth in India

  • Cricket ace Rohit Sharma has become LaLiga's first brand ambassador in India.
  • LaLiga also announced its first local partner, Dream11, the largest sports gaming platform in the country.
Read more

How Spanish clubs are growing in Asia with LaLiga’s support

  • Representatives from Real Valladolid, Valencia CF and Real Mallorca shared their international ambitions at the SPIA international congress in the Philippines.
  • All LaLiga clubs can benefit from the league’s offices and delegates in the region. in the region.
Read more

LaLiga Business School expands to Asia

  • New agreements will lead to sports marketing courses in Malaysia and Thailand.
  • The move into Asia follows launches in Africa, Europe and the Americas.
Read more

eLaLiga Santander sees participation numbers double

  • The third edition of the eSports competition features 33 LaLiga clubs.
  • New and existing participants are finding commercial opportunities as they grow in the world of gaming.
Read more

The Christmas campaigns of LaLiga

  • From Athletic Club to Villarreal, clubs are using their global voice to spread goodwill this festive season.
  • LaLiga’s own campaign shares the spirit of giving while supporting dinner events for the less fortunate across Spain.

Read more


How the Spanish football revenue gap is closing READ MORE
Athletic Club rewards effort and commitment through Lezama scholarships READ MORE


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