Global Fútbol

The LaLiga Newsletter

August 2019


CD Numancia: “We want to develop our brand nationally and internationally”
  • The Soria team has been punching above its weight for 20 years and sees this fighting spirit as part of its identity.
  • Club President Moisés Israel Garzón has plans to extend this brand around the world.
Chinese talents to receive new opportunities in Spanish football
  • LaLiga and the CFA have signed a new agreement to offer footballers and coaches the chance to develop at LaLiga clubs.
  • Clubs across Spain will receive new information on Chinese talents as they continue their search for the world’s best prospects.
The unique transfer tool that benefits LaLiga clubs
  • Spanish clubs process transfers through the LaLiga Manager app with a set of financial controls that are unique in world football.
  • By following financial controls clubs can continue growth without spending beyond their means.
Real Valladolid offers outdoor fan entertainment with ‘Pucela Fanzone’
  • A fanzone with music, food and drink is building pre-match atmosphere and sense of community.
  • The club is already seeing benefits and is working create an entertainment venue for the entire city.


LaLiga creates a new wave of online football content through TikTok

  • New initiative through the social network has reached millions of fans in 42 countries.
  • Users have been taking part in 'keepy-ups’ challenge to celebrate the start of the new LaLiga Santander season.
Read more

Iberia is new official sponsor for LaLiga in China

  • The airline will work with the league on various events and campaigns during the 2019/20 season.
  • Combination of two global brands will help to deepen the appeal of Spanish football in the country.
Read more

LaLiga SmartBank reaches a global audience thanks to LaLiga partnership with YouTube

  • Fans from over 145 countries can continue viewing the competition’s fixtures live and for free this season.
  • Offering matches through YouTube has increased the global platform for LaLiga teams while embracing new broadcasting platforms.
Read more

LaLiga’s partnership with Renfe offers fans live football on their train journeys

  • Passengers will be able to watch matches on AVE trains this season.
  • There will be special offers for supporters using trains to travel to games.
Read more

LaLiga partners with Budweiser to bring fans closer to the kings of the Spanish game

  • Football fans stand to benefit from LaLiga’s global agreement with one of the world’s most recognisable drinks brands.
  • New global campaign features behind the scenes content from star players as the 2019/20 season gets under way.
Read more

LaLiga enters the world of blockchain and cryptocurrency with GCOX partnership

  • Agreement in Asia and Middle East will support the league’s global expansion in these regions.
  • Football and crypto fans will now be able to exchange LaLiga ‘tokens’ on the platform as well as receive exclusive product offerings.
Read more


How LaLiga tackles audiovisual piracy through technology and collaboration READ MORE
Inside RCD Espanyol de Barcelona: A Chinese media immersion READ MORE


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