Global Fútbol
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The LaLiga Newsletter
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August 2019
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LaLiga creates a new wave of online football content through TikTok
- New initiative through the social network has reached millions of fans in 42 countries.
- Users have been taking part in 'keepy-ups’ challenge to celebrate the start of the new LaLiga Santander season.
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Iberia is new official sponsor for LaLiga in China
- The airline will work with the league on various events and campaigns during the 2019/20 season.
- Combination of two global brands will help to deepen the appeal of Spanish football in the country.
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LaLiga SmartBank reaches a global audience thanks to LaLiga partnership with YouTube
- Fans from over 145 countries can continue viewing the competition’s fixtures live and for free this season.
- Offering matches through YouTube has increased the global platform for LaLiga teams while embracing new broadcasting platforms.
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LaLiga’s partnership with Renfe offers fans live football on their train journeys
- Passengers will be able to watch matches on AVE trains this season.
- There will be special offers for supporters using trains to travel to games.
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LaLiga partners with Budweiser to bring fans closer to the kings of the Spanish game
- Football fans stand to benefit from LaLiga’s global agreement with one of the world’s most recognisable drinks brands.
- New global campaign features behind the scenes content from star players as the 2019/20 season gets under way.
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LaLiga enters the world of blockchain and cryptocurrency with GCOX partnership
- Agreement in Asia and Middle East will support the league’s global expansion in these regions.
- Football and crypto fans will now be able to exchange LaLiga ‘tokens’ on the platform as well as receive exclusive product offerings.
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LEGAL WARNING AND PRIVACY
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Data Controller: Liga Nacional de Fútbol Profesional (LaLiga). Purpose of data processing: To send a monthly communication with institutional information related to LaLiga, that could be of interest of those in the international football industry. Legal basis: The legitimate interest of LaLiga and, when applicable, the consent of the individuals concerned. Recipients of communications and exchanges: Personal data will not be communicated to any third party, unless legally bind. Data subjects rights: the recipient of this communication can exercise the rights of access, rights of rectification and rights of erasure, as well as the rest of the rights recognised by data protection legislation by sending an email to lopd@laliga.es, as is explained at https://www.laliga.com/informacion-legal/legal-web. |
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