Global Fútbol

LaLiga creates a new wave of online football content through TikTok

• New initiative through the social network has reached millions of fans in 42 countries.
• Users have been taking part in 'keepy-ups’ challenge to celebrate the start of the new LaLiga Santander season.

Iberia is new official sponsor for LaLiga in China

• The airline will work with the league on various events and campaigns during the 2019/20 season.
• Combination of two global brands will help to deepen the appeal of Spanish football in the country.

LaLiga SmartBank reaches a global audience thanks to LaLiga partnership with YouTube

• Fans from over 145 countries can continue viewing the competition’s fixtures live and for free this season.
• Offering matches through YouTube has increased the global platform for LaLiga teams while embracing new broadcasting platforms.

LaLiga’s partnership with Renfe offers fans live football on their train journeys

• Passengers will be able to watch matches on AVE trains this season.
• There will be special offers for supporters using trains to travel to games.

LaLiga partners with Budweiser to bring fans closer to the kings of the Spanish game

• Football fans stand to benefit from LaLiga’s global agreement with one of the world’s most recognisable drinks brands.
• New global campaign features behind the scenes content from star players as the 2019/20 season gets under way.

LaLiga enters the world of blockchain and cryptocurrency with GCOX partnership

• Agreement in Asia and Middle East will support the league’s global expansion in these regions.
• Football and crypto fans will now be able to exchange LaLiga ‘tokens’ on the platform as well as receive exclusive product offerings.

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