Global Fútbol

The LaLiga Newsletter

April 2019


The Spanish clubs where social inclusion is king
  • 30 Spanish clubs have created teams for LaLiga Genuine Santander, the competition for players with intellectual disabilities.
  • Villarreal CF, Gimnàstic de Tarragona and Real Valladolid explain how they have accommodated these teams and why everyone has the right to play.
SD Eibar: The LaLiga club that creates hope
  • One of LaLiga’s smallest clubs explains how it can conquer international markets while respecting traditions.
  • Work, innovation and family spirit have driven the club forward and have helped create an economic model that is envied worldwide.
Women’s football: The organisations behind its unstoppable rise
  • Leaders from across the worlds of football, basketball, handball and futsal came together to discuss the challenges for the women’s game at an event held by LaLiga.
  • Although “women's football has boomed”, continued efforts are still required to keep momentum going and drive new oppotunities.
Understanding the risks of UEFA’s new competition proposals
  • European leagues and clubs will meet in Madrid on May 6-7 to discuss the damaging reforms proposed by UEFA and ECA.
  • Suggested European competition changes would create a closed Champions League for super-rich clubs while starving others, putting smaller leagues and clubs at severe risk.


Girona President: “We can keep growing alongside LaLiga”

  • President Delfí Geli explains the step-by-step evolution of the club and how it plans to keep growing alongside LaLiga.
  • The club is already looking beyond survival to winning new fans both inside and outside of Spain.
Read more

Football and LaLiga gain popularity in China, India and Indonesia

  • Interest in football in these three countries has risen by 7% as local leagues continue their growth in partnership with LaLiga.
  • LaLiga is rated positively by around 80% of fans with almost two thirds of viewers watch at least one LaLiga match per month.
Read more

LaLiga collaborations bring down pirates in Brazil and Peru

  • Illegal services accounting for a total of 5 million visits per month have been shut down.
  • These global efforts represent a major victory for the entire entertainment industry.
Read more

Real Valladolid creating national and international opportunities through new Madrid office

  • The club’s commercial base in the Spanish capital provides a boost to its ongoing internationalisation efforts.
  • As well as launching social media profiles in English, the club is making significant investments locally, ensuring that it remains true to its roots.
Read more

Spanish football set for a makeover after new alliance with PUMA

  • PUMA will provide the match ball for LaLiga Santander and LaLiga 1|2|3 matches while also becoming the league’s official technical partner.
  • Several clubs and players in Spanish football also have partnerships with PUMA.
Read more

Why LaLiga created its own streaming platform for all sports, from fencing to football

  • LaLigaSportsTV is the first OTT service from a major European league and will provide free coverage of a host of Spanish sports.
  • LaLiga is using the service to increase visibility and exposure of competitions that may not be widely available on traditional TV.
Read more

American universities begin selecting Spanish players for unique football education programme

  • Showcase event gave 22 US coaches the chance to scout talent for new football scholarships.
  • Trans-Atlantic initiative offers higher education opportunities to Spanish talent and strengthens American clubs.
Read more

LaLiga’s three-pronged plan to discover new ticketing initiatives and improve the fan experience

  • Three working groups have been set up to help clubs innovate with technology and build new fan experiences in order to drive ticket sales.
  • Successful examples from around the world are now arriving in Spain, such as the pitchside hospitality area created by RCD Mallorca.
Read more

LaLiga brings the Barcelona derby to Shanghai

  • Close to 700 Chinese fans watched the showdown between Messi and Wu Lei at an event organised by LaLiga and the Chinese Super League.
  • Recreating the live match experience is one of the most effective ways for Spanish clubs to engage local fans and increase their brand presence in Asia.
Read more

LaLiga is supporting the future of football through education

  • LaLiga Business School is launching courses in nine international markets to help build new professional skills that will help football grow.
  • Partnership with local universities and sports industries ensures local expert teaching and long-term growth.
Read more

Meet the Spanish coaches helping China to become a footballing powerhouse

  • LaLiga has sent 200 experienced coaches to China, where growing passion for football is being met with increased government investment.
  • By focusing on both physical and mental aspects the programme is transforming how young players are learning the game.
Read more


Safe standing arrives in Spain at San Mamés in Bilbao READ MORE
Real Mallorca’s ‘courtside’ seats bring a touch of the NBA to Spanish football READ MORE


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