Global Fútbol

LaLiga opened its doors to the media – both national and international – on the final day of the summer transfer market, so that journalists could cover the minute-by-minute drama of the final hours of the window, report the latest player transfers immediately from LaLiga’s headquarters and understand how those involved in this industry work behind the scenes.

This open day, which attracted a lot of attention since 20 media outlets were accredited for it, was a milestone for Spanish football, as it responded to the media and the fans’ desire for greater coverage of the drama of deadline day, when they want to follow all the details of the last arrivals and departures.

The interest in the final hours of the summer transfer window was demonstrated by the fact that several media outlets ran special hours-long programmes live from LaLiga HQ on their social media profiles and on platforms such as Twitch on September 1st, with these shows featuring live connections and statements from LaLiga directors.

LaLiga's decision to open its doors was another way of demonstrating approachability and transparency. Furthermore, the journalists present those key hours of the transfer market were able to enjoy products from Burger King, Mahou and Cabreiroá, sponsors of LaLiga.