Global growth

RCD Mallorca Real Valladolid. RCD Mallorca Real Valladolid

Global growth | 30 DIC 2019

How the Spanish football revenue gap is closing

  • LaLiga has revealed the distribution of its broadcasting revenues for the 2018/19 season.
  • The ratio between highest and lowest incomes has reduced to 3.5:1 showing the impact of LaLiga financial controls.
LaLiga Business School Asia. LaLiga Business School Asia

Global growth | 30 DIC 2019

LaLiga Business School expands to Asia

  • New agreements will lead to sports marketing courses in Malaysia and Thailand.
  • The move into Asia follows launches in Africa, Europe and the Americas.
LaLiga SPIA. LaLiga SPIA

Global growth | 30 DIC 2019

How Spanish clubs are growing in Asia with LaLiga’s support

  • Representatives from Real Valladolid, Valencia CF and Real Mallorca shared their international ambitions at the SPIA international congress in the Philippines.
  • All LaLiga clubs can benefit from the league’s offices and delegates in the region. in the region.
LaLiga MLS. LaLiga MLS

Global growth | 30 DIC 2019

LaLiga shares expertise to boost MLS’ development

  • MLS officials were welcomed to LaLiga headquarters for a knowledge-sharing session.
  • Several topics were discussed, from competition structure to fixture scheduling to professional refereeing and VAR.
Navidad. Navidad

Global growth | 30 DIC 2019

The Christmas campaigns of LaLiga

  • From Athletic Club to Villarreal, clubs are using their global voice to spread goodwill this festive season.
  • LaLiga’s own campaign shares the spirit of giving while supporting dinner events for the less fortunate across Spain.

Marcos Senna Villarreal CF. Marcos Senna Villarreal CF

Global growth | 27 NOV 2019

How Villarreal is extending its brand to Miami

  • Villarreal worked with LaLiga to run a series of events in Florida this month.
  • The club’s international department works to sell an identity, not just shirts.
Carrera Clubes LaLiga México. Carrera Clubes LaLiga México

Global growth | 27 NOV 2019

How the colours of LaLiga took over Mexico City

  • LaLiga and Toyota teamed up to organise a running event for 2,200 participants through the centre of the city.
  • The event is the latest in a series of activations that has seen Mexico become one of the strongest international followers of LaLiga.
Copa Davis LaLiga. Copa Davis LaLiga

Global growth | 27 NOV 2019

LaLiga arrives at 2019 Davis Cup celebrating global sports entertainment

  • Sport fans attending the Madrid tournament discovered LaLiga through VR and AR experiences while event highlights were also available through LaLiga digital channels.
  • Activations mark the start of a four-year collaboration to help the ‘World Cup of Tennis’ reach a larger global audience.
Handbook guía. Handbook guía

Global growth | 30 OCT 2019

The handbook that explains LaLiga to players and coaches

  • LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
  • No other football league offers a similar resource to its players and coaches.
LaLiga Football Triathlon Helsinki. LaLiga Football Triathlon Helsinki

Global growth | 30 OCT 2019

Football Triathlon: How Finland is celebrating LaLiga clubs

  • The new tournament allowed teams to compete in traditional, table and virtual football while representing LaLiga Santander clubs.
  • Collaboration with Finnish start-up HILLA Entertainment brought a new concept to football fans while helping them to learn more about LaLiga clubs.
Txurdin Mascota Real Sociedad. Txurdin Mascota Real Sociedad

Global growth | 30 OCT 2019

How mascots are helping LaLiga clubs grow their brands

  • There are now 12 LaLiga Santander clubs with an official mascot, from walking footballs to giant cucumbers.
  • Beyond in-stadium activities, these mascots are forming an important part of international growth strategies.
LaLiga and club industry awards. LaLiga and club industry awards

Global growth | 1 OCT 2019

Stream of industry awards highlight growth of LaLiga and its clubs

  • Across various global events, LaLiga and Athletic Club have been named as the best in their categories, with Leganés and Atletico Madrid named finalists.
  • Prizes acknowledge internationalisation strategies and marketing excellence as Spanish football continues to increase followers worldwide.
LaLiga unboxing events 2019/20. LaLiga unboxing events 2019/20

Global growth | 1 OCT 2019

How the return of LaLiga reached over 92 million people

  • Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
  • Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
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