Global growth

Handbook guía. Handbook guía

Global growth | 30 OCT 2019

The handbook that explains LaLiga to players and coaches

  • LaLiga distributes a guide packed with information about the competition and the league’s global activities every season.
  • No other football league offers a similar resource to its players and coaches.
LaLiga Football Triathlon Helsinki. LaLiga Football Triathlon Helsinki

Global growth | 30 OCT 2019

Football Triathlon: How Finland is celebrating LaLiga clubs

  • The new tournament allowed teams to compete in traditional, table and virtual football while representing LaLiga Santander clubs.
  • Collaboration with Finnish start-up HILLA Entertainment brought a new concept to football fans while helping them to learn more about LaLiga clubs.
Txurdin Mascota Real Sociedad. Txurdin Mascota Real Sociedad

Global growth | 30 OCT 2019

How mascots are helping LaLiga clubs grow their brands

  • There are now 12 LaLiga Santander clubs with an official mascot, from walking footballs to giant cucumbers.
  • Beyond in-stadium activities, these mascots are forming an important part of international growth strategies.
LaLiga and club industry awards. LaLiga and club industry awards

Global growth | 1 OCT 2019

Stream of industry awards highlight growth of LaLiga and its clubs

  • Across various global events, LaLiga and Athletic Club have been named as the best in their categories, with Leganés and Atletico Madrid named finalists.
  • Prizes acknowledge internationalisation strategies and marketing excellence as Spanish football continues to increase followers worldwide.
LaLiga unboxing events 2019/20. LaLiga unboxing events 2019/20

Global growth | 1 OCT 2019

How the return of LaLiga reached over 92 million people

  • Multi-platform activities using the #HolaLaLigaSantander hashtag received over 16.4 million interactions around the world.
  • Musicians, influencers and sports stars visited Spain, from Vigo to Mallorca, to attend matches in person and bring fans closer to the action.
Sudafrica Office. Sudafrica Office

Global growth | 1 OCT 2019

The rapid rise of LaLiga in South Africa

  • LaLiga has opened a new office in Sandton, Johannesburg, four years after creating a permanent presence in the country.
  • Partnerships with sponsors, broadcasters and the South African Football Association highlight the progress being made in the region.