Football projects

Chinese media immersion at RCD Espanyol de Barcelona. Chinese media immersion at RCD Espanyol de Barcelona

Football projects | 26 AGO 2019

Inside RCD Espanyol de Barcelona: A Chinese media immersion

  • Yan Jun of Football Weekly magazine discusses his experiences behind the scenes of the Catalan club and why it has more to offer Chinese audiences than Wu Lei.
  • From women’s football to local culture, the magazine filled 16 pages of content to bring its readers closer to the Spanish game. 
LaLiga GoalFuture project with CFA. LaLiga GoalFuture project with Chinese  Football Association

Football projects | 26 AGO 2019

Chinese talents to receive new opportunities in Spanish football

  • LaLiga and the CFA have signed a new agreement to offer footballers and coaches the chance to develop at LaLiga clubs.
  • Clubs across Spain will receive new information on Chinese talents as they continue their search for the world’s best prospects.
Javier Tebas Palco23 Sports Business Meeting. Panel de Palco23 Sports Business Meeting 2019

Football projects | 25 JUL 2019

The future of watching sport: “What has happened with Netflix will happen here”

  • LaLiga President Javier Tebas joined leaders of three other Spanish leagues to describe how the sporting world is adapting to meet new consumer demands.
  • From on-demand viewing to voice-activated commands, the Smart TV revolution will bring viewers closer to the action and help fanbases to grow.
LaLiga fanzone Copa America 2019. LaLiga fanzone Copa America 2019

Football projects | 25 JUL 2019

How fans discovered Spanish football during 2019 Copa América

  • LaLiga set up an interactive fan zone in Rio de Janeiro that blended football with entertainment.
  • Through VR, eSports and visual displays visitors learned more about Spanish clubs and the league’s long history with South American football.
FC Barcelona academy growth. Global growth of FC Barcelona academy

Football projects | 25 JUL 2019

The global growth of FC Barcelona’s academy

  • The Blaugrana now has 49 schools around the world as part of the Barça Academy project.
  • Children are being taught the Barcelona style and given a complete education.
CD Leganés campaign in Leganes. CD Leganés season ticket campaign in Philippines

Football projects | 25 JUL 2019

Why CD Leganés launched its season ticket campaign in the Philippines

  • The town of Leganes in the Philippines provided a unique location to engage fans, promote the team and take part in social responsibility initiatives.
  • The Madrid club used its connections with LaLiga to create a memorable experience for fans.
LaLiga sound identity by Lucas Vidal. LaLiga sound identity by Lucas Vidal

Football projects | 25 JUL 2019

Introducing the new sound identity of LaLiga

  • Award-winning composer Lucas Vidal created the track in Madrid, Prague and London with 130 musicians.
  • The identity will now feature in LaLiga matches, broadcasts, events and other communications.
Ascended clubs of LaLiga. Real Mallorca celebrations

Football projects | 25 JUL 2019

Spain’s newly promoted clubs target a season of growth in LaLiga

  • CA Osasuna, Granada CF and RCD Mallorca have just been promoted to LaLiga Santander through renovation, structural changes and communicating values.
  • Meanwhile the newcomers to LaLiga 1l2l3 share a vision to build local identities in the top tier of Spanish football.
LaLiga Schools India club support. LaLiga Schools India Sevilla FC support

Football projects | 25 JUL 2019

How Spanish clubs are supporting Indian grassroots football

  • Real Betis, RC Celta and Sevilla FC are hosting Football Schools programmes in India to compliment ongoing work of LaLiga in the country.
  • Meanwhile CD Leganés welcomed the winners of an Indian scholarship programme to Madrid, offering players the chance to train with the LaLiga side.
CA Osasuna stadium works as voted by fans. CA Osasuna stadium works as voted by fans

Football projects | 24 JUN 2019

How CA Osasuna let its fans decide its stadium reformations

  • Club fans voted for their preferred reforms to the El Sadar stadium through an open and inclusive process.
  • The chosen works will improve the experience of the fans and will take crowd capacity to 24,481 spectators.
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