New deals

Pepsi deal Guatemala. Pepsi sponsors LaLiga in Guatemala

New deals | 30 OCT 2019

Pepsi is the new official sponsor of LaLiga in Guatemala

  • Joint agreement will run for next three seasons focused on the global growth of football.
  • The two brands will promote sports and physical activity in the region with LaLiga courses and live events likely.
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New deals | 26 AGO 2019

Iberia is new official sponsor for LaLiga in China

  • The airline will work with the league on various events and campaigns during the 2019/20 season.
  • Combination of two global brands will help to deepen the appeal of Spanish football in the country.
LaLiga Technology Innovation Showcase RISE 2019. LaLiga Technology Innovation Showcase RISE Hong Kong 2019

New deals | 25 JUL 2019

LaLiga’s global drive to develop the latest sports tech

  • From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
  • As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.
Wu Lei effect for LaLiga in China. LaLiga growth on digital channels after signing Wu Lei

New deals | 25 JUL 2019

How the arrival of Wu Lei has boosted LaLiga’s digital presence in China

  • League’s official Sina Weibo following has increased by 82% since the arrival of the RCD Espanyol de Barcelona forward, with further growth projected for next season.
  • LaLiga’s phased digital content programme featuring the player has doubled engagement levels as more local fans turn to Spanish football.
LaLiga agreement with National Sport Agency and National Anti-Doping Commission. LaLiga agreement with National Sport Agency and National Anti-Doping Commission of Argentina

New deals | 25 JUL 2019

Collaboration in Argentina strengthens anti-doping efforts in sport

  • LaLiga has agreed to share best practices with Argentina’s National Sport Agency and National Anti-Doping Commission.
  • Representatives from each spoke in Buenos Aires about the benefits this partnership provides to the long-term health of the game.

LaLiga global sponsor with LiveScore. LaLiga global sponsorship with LiveScore for Replay360

New deals | 25 JUL 2019

LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™

  • Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
  • The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category. 
LaLiga CFA base extension. Extension of permanent CFA training base in Madrid

New deals | 24 JUN 2019

LaLiga redoubles its commitment to Chinese grassroots football in Madrid

  • Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
  • LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
LaLiga clubs on YouTube. Strategy of LaLiga clubs on YouTube

New deals | 24 JUN 2019

Spanish clubs are achieving international growth through YouTube

  • Creating more entertainment content has been central to growing the appeal of Spanish clubs at home and abroad.
  • Directors from FC Barcelona, Sevilla FC, RCD Espanyol de Barcelona and Athletic Club explain how YouTube helps define their communications strategies.es.
LaLiga Virtual eSports Santander 2018/19. LaLiga Virtual eSports Santander 2018/19

New deals | 24 JUN 2019

How LaLiga created a new eSports world in two years

  • This season’s Virtual LaLiga eSports Santander tournament drew more than 2.8 million spectators as the global appeal continues to explode.
  • The competition has attracted a huge number of sponsors and provided a professional structure for over 13,000 players.
Real Oviedo museum experience. Real Oviedo #ExperienciasRO

New deals | 23 MAY 2019

LaLiga clubs work together to improve the fan experience

  • Through LaLiga’s ticketing working groups, clubs are finding new ways to deepen links with fans and share best practice with others.
  • Initiatives at Real Oviedo and Girona have already begun to achieve commercial results.
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