Business

LaLiga Technology Innovation Showcase RISE 2019. LaLiga Technology Innovation Showcase RISE Hong Kong 2019

Business | 25 JUL 2019

LaLiga’s global drive to develop the latest sports tech

  • From refereeing to transfers to the fan experience, the league’s tech solutions are helping the global growth of the game.
  • As well as partnering with world-leading firms, LaLiga is also working with exciting new start-ups.
Wu Lei effect for LaLiga in China. LaLiga growth on digital channels after signing Wu Lei

Business | 25 JUL 2019

How the arrival of Wu Lei has boosted LaLiga’s digital presence in China

  • League’s official Sina Weibo following has increased by 82% since the arrival of the RCD Espanyol de Barcelona forward, with further growth projected for next season.
  • LaLiga’s phased digital content programme featuring the player has doubled engagement levels as more local fans turn to Spanish football.
LaLiga agreement with National Sport Agency and National Anti-Doping Commission. LaLiga agreement with National Sport Agency and National Anti-Doping Commission of Argentina

Business | 25 JUL 2019

Collaboration in Argentina strengthens anti-doping efforts in sport

  • LaLiga has agreed to share best practices with Argentina’s National Sport Agency and National Anti-Doping Commission.
  • Representatives from each spoke in Buenos Aires about the benefits this partnership provides to the long-term health of the game.

LaLiga global sponsor with LiveScore. LaLiga global sponsorship with LiveScore for Replay360

Business | 25 JUL 2019

LaLiga’s Replay360° gets first ever sponsor: LIVESCORE™

  • Live sports publishing company LIVESCORE has agreed a three-season deal to become the first sponsor of LaLiga’s pioneering Replay360°.
  • The deal makes LIVESCORE the first LaLiga sponsor in the sports scoring category. 
LaLiga CFA base extension. Extension of permanent CFA training base in Madrid

Business | 24 JUN 2019

LaLiga redoubles its commitment to Chinese grassroots football in Madrid

  • Presidents of LaLiga and the Chinese Football Association (CFA) presented an extension of its permanent training base in Santo Domingo, Madrid in June.
  • LaLiga has underlined its agreement to Chinese football development through major agreements with both the CFA and Chinese Super League (CSL) in recent months.
LaLiga clubs on YouTube. Strategy of LaLiga clubs on YouTube

Business | 24 JUN 2019

Spanish clubs are achieving international growth through YouTube

  • Creating more entertainment content has been central to growing the appeal of Spanish clubs at home and abroad.
  • Directors from FC Barcelona, Sevilla FC, RCD Espanyol de Barcelona and Athletic Club explain how YouTube helps define their communications strategies.es.
LaLiga Virtual eSports Santander 2018/19. LaLiga Virtual eSports Santander 2018/19

Business | 24 JUN 2019

How LaLiga created a new eSports world in two years

  • This season’s Virtual LaLiga eSports Santander tournament drew more than 2.8 million spectators as the global appeal continues to explode.
  • The competition has attracted a huge number of sponsors and provided a professional structure for over 13,000 players.
Real Oviedo museum experience. Real Oviedo #ExperienciasRO

Business | 23 MAY 2019

LaLiga clubs work together to improve the fan experience

  • Through LaLiga’s ticketing working groups, clubs are finding new ways to deepen links with fans and share best practice with others.
  • Initiatives at Real Oviedo and Girona have already begun to achieve commercial results.
Protecting IP in Sport. Protecting Intellectual Property in Sport

Business | 23 MAY 2019

How intellectual property rights are driving global sports

  • Mark Lichtenhein, Chairman of the Sports Rights Owners’ Coalition (SROC), explains the threats of intellectual property (IP) theft to the sports industry and subsequent effect on national economies.
  • The SROC works with competition organisers to bring the dangers of IP theft to wider attention and demand action at a government level.

LaLiga Egypt Spanish classes. Language classes organised by LaLiga and  Spanish embassy in Egypt

Business | 23 MAY 2019

A love of LaLiga is helping Egyptians to learn Spanish

  • LaLiga and the Spanish embassy have joined forces to create a teaching project that will improve language skills and knowledge of Spanish football.
  • The number of course attendees are set to surpass expectations with 750 attendees attending the first two seminars.
LaLiga TikTok. LaLiga launches on TikTok platform

Business | 23 MAY 2019

LaLiga arrives on TikTok, the fastest-growing social network

  • There are already 500 million active users on the video platform giving Spanish football a significant new audience.
  • LaLiga will use its presence to increase visibility of Spanish clubs to young fans from around the world.
WFS Asia internationalisation panel. Internationalisation panel at World Football Summit Asia

Business | 23 MAY 2019

LaLiga clubs are working together when it comes to internationalisation strategies

  • Directors from FC Barcelona, Valencia CF, Sevilla FC and SD Eibar discussed the need for collaboration between clubs in order to achieve the mutual aim of global growth.
  • Under the banner of LaLiga, clubs are finding new commercial opportunities that allow international fanbases to continue expanding.
LaLiga Financial Report 2017/18. Presentation of LaLiga Financial Report 2017/18

Business | 23 MAY 2019

Spanish clubs increase revenue by 20.6% in one season

  • Record LaLiga revenues of €4.479bn were posted for the 2017/18 financial year confirming its status as the second largest European league.
  • Alongside broadcast incomes, commercial revenues and player transfer fees contributed heavily to club growth, which is being invested in the future.
LaLiga Summer Schools. LaLiga US Summer Coaching Schools

Business | 23 MAY 2019

Spanish football summer schools arriving in the US and India

  • The LaLiga methodology will be taught to coaches and players across the US and India during the coming months.
  • The courses are designed to strengthen football at a local level while building deeper connections to the Spanish game.
Jornada Compliance 2

Business | 23 MAY 2019

The key role of compliance in the future of Spanish football

  • LaLiga discussed the role of transparency and security to the long-term reputation of football during an event at the Wanda Metropolitano stadium.
  • Compliance officers from RCD Mallorca, AD Alcorcón and FC Barcelona explain how the requirement has taken hold in all Spanish clubs.
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