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MON 17 APR 2023 | FOOTBALL PROJECTS
Atlético de Madrid take the innovative step of launching the Atleti Creators Club, a project for artists and content creators to connect with fans
Atlético de Madrid take the innovative step of launching the Atleti Creators Club, a project for artists and content creators to connect with fans
  • The launch of the Atleti Creators Club will bring together artists, content creators, gamers, fashion designers and athletes from all over the world, providing them with a platform to connect with Atleti fans.
  • There are various objectives for this project, from giving visibility to the creators and their talent to showcasing Atlético de Madrid’s values and history in an innovative and attractive way.

Nowadays, football fans demand more content from their clubs than ever before, as supporters want photos, videos, reels and social media posts 24/7 and not just on the day of a match. They need that content to be of high-quality and to be entertaining, while they also want to feel a connection with the content creators.

Aware of this, Atlético de Madrid have taken the innovative step of creating the Atleti Creators Club, a global project which will bring together artists, content creators, gamers, fashion designers, athletes and more from all over the world, providing them with a platform through which they can express their creativity and connect with fans of Los Colchoneros.

Atlético de Madrid marketing manager Jaime Olabarría discussed this by stating: “The Atleti Creators Club project is an initiative to connect with artists and creators from various disciplines and passions, with the aim of offering them an opportunity to develop their talent and generate innovative projects together.”

He continued: “In terms of what makes for the most interesting content, this will depend on the audience and on the creativity of the project’s participants. The club will encourage collaboration and innovation in all areas, from art to gaming to fashion to sport to lifestyle. The important thing is to come up with projects that excite and connect with the Atlético de Madrid community.”

There are various benefits for the creators who are successful with their applications, which can be submitted from anywhere in the world since, as the club explains, “art has no borders”. These include access to exclusive events, global exposure and visibility through the wide audience of Atlético de Madrid’s worldwide platforms and the chance to work with professionals to develop each project to the fullest.

An innovative project that brings authentic voices to the Atleti fans

At the same time as Atlético de Madrid help these content creators to reach the next level and to achieve their goals, there will also be advantages for the club from setting up this Atleti Creators Club. The LaLiga Santander club will be able to present a new cast of content creators to the fanbase and these authentic voices should resonate with supporters, especially those of the younger generation, a key target audience.

Discussing the objectives of the project from the club’s point of view, Olabarría added: “The launch of a project like this is an opportunity to connect with the community of supporters in a closer and more authentic way. In addition, it allows us to present an innovative image of the club and to generate high-quality content relevant to this target audience. The project will also seek to give visibility to the artists and their talent, as well as showcasing the club’s values and history in an innovative and attractive way.”

It is certainly an innovative project, one that is pioneering in the world of Spanish football. And all parties stand to benefit, from the content creators to the club to the supporters who crave more and more fresh and authentic content than ever before.

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