LaLiga has launched a charity auction campaign, in collaboration with UD Las Palmas and CD Tenerife, on matchday 9 of LaLiga Santander and matchday 10 of LaLiga SmartBank, with the aim of raising funds for those affected by the volcanic eruption on La Palma. The profits will go to El Cabildo de La Palma to cover the medium and long-term needs of those affected.
The action will consist of a virtual charity auction through the MatchWornShirt platform, which has extensive experience in this type of solidarity initiatives, having worked with more than 160 football clubs throughout Europe, including 14 LaLiga clubs.
The objective is to raise as much money as possible through the auction of shirts signed by the players that will play in games over the upcoming LaLiga Santander and LaLiga SmartBank matchdays.
The campaign kicked off on Friday 15 October, with the start of the matchdays in both competitions, and had its maximum visibility in the Canarian derby between UD Las Palmas and CD Tenerife. Each auction began with the opening whistle of each match and will last for 20 days (until 3 November), during which time an awareness, promotion and dissemination campaign will be carried out both nationally and internationally.
The participation of LaLiga Santander and LaLiga SmartBank clubs has been crucial in ensuring that as much money as possible is raised in aid of El Cabildo de La Palma and which, it is hoped, will go a long way to helping all those affected by the La Palma volcano.
Professional football shows solidarity with La Palma
Since the Cumbre Vieja volcano erupted on 19 September, many clubs have shown their support and solidarity with those affected through special actions, charity auctions or affectionate messages of support on social networks, such as those of Pedri, David Silva and Andrés Iniesta.
Canarian clubs have shown their solidarity in recent weeks. CD Tenerife put the 'Somos La Palma' first team shirt on sale, and UD Las Palmas auctioned the shirts of the first team players, raising €6,010.
Atlético de Madrid also auctioned their shirts to donate them to those affected by the volcano. In addition, Granadilla Tenerife and UD Las Palmas organised a mixed match, with all ticket sales being donated in full to support the cause. For their part, CD Mirandés and CD Lugo, in their home matches against SD Eibar and Girona FC respectively, donated all the proceeds from ticket sales.