The “old school” model of selling impressions (minutes of brand exposure) are over!
Today’s “new school” model requires sports teams to work with their partners to activate in ways that generate meaningful return-on-investment.
The challenge is most sports teams are busy getting ready for the next game – just taking care of the basics – that they don’t have the time or the experience to think about how they can deliver activation platforms that will create excitement with your fans and your partners.
Here is a superb primer from one of the best digital newsletters, Repsly, with provides 24 examples of some of the best brand activations, as well as the “top 10” brand activation best practices. If you read this closely, it should inspire several million euros of new ideas! Read more HERE.