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CX Monthly
SUN 30 AUG | DIGITAL SPONSORSHIP
“The most undervalued asset in the sports marketing space,” says Two Circles’ CEO Gareth Balch
“The most undervalued asset in the sports marketing space,” says Two Circles’ CEO Gareth Balch

Online brand spend could accelerate

The COVID crisis may mean a hiatus for traditional advertising and sponsorship spend, but in the long-turn, it will force properties to adapt to the digital realm.  According to Balch, “Digital is the greatest mis-sold, unsold, undersold, undervalued asset in the sponsorship mix.”  Read more HERE.

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