CX Monthly

Live music skews to young audiences – Millennials (24-39), GenZ (8-23).  With a vaccine seemingly closer, combined with pent-up demand from a demographic that is less susceptible to serious illness from COVID, stock prices of live music companies have sourced since announcements of a vaccine.  For sports, this reality puts even more urgency on the need to re-fresh our fan base – we must get younger!

Read the story from Billboard HERE.