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CX Monthly
SUN 29 NOV | LIVE MUSIC
Stocks of live music companies soar on the news of vaccine breakthrough
Stocks of live music companies soar on the news of vaccine breakthrough

Stock prices of live music companies have sourced since announcements of a vaccine

Live music skews to young audiences – Millennials (24-39), GenZ (8-23).  With a vaccine seemingly closer, combined with pent-up demand from a demographic that is less susceptible to serious illness from COVID, stock prices of live music companies have sourced since announcements of a vaccine.  For sports, this reality puts even more urgency on the need to re-fresh our fan base – we must get younger!

Read the story from Billboard HERE.

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