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CX Monthly
MON 03 MAY | SUITE DESIGN
Stadiums Struggle to Figure out Future of Suites
Stadiums Struggle to Figure out Future of Suites

Teams across multiple sports are adapting their premium seating to changing consumer needs.

For example, MLB’s Texas Rangers have moveable walls in 14 of their suites, allowing conversion to a space that can expand capacity to 420 people.

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Major League Baseball's Texas Rangers created a flexible suite that allows capacity to expand and contract.  Notice how the furniture layout promotes mingling and networking.

 

The new Chase Center in San Francisco focused on providing multiple options and innovative concepts, assuring there is a premium solution for virtually any type of customer.  Theater Boxes, Courtside Lounges, and Club Suites are all part of the mix.  Learn more HERE.  And, at Chase Center, they are providing premium options to the non-premium market, recognizing the need to create a lively experience before, during and after games and concerts --  check out Thrive City, a mix of bars, restaurants and retail.

Because of COVID, the suites have been mostly empty for two consecutive seasons.  Many stadiums are struggling with what the future of suites will be once the fans return.   Here is an eye-opening story from Front Office Sports that explores the future of the suite market.

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