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CX Monthly
SUN 30 AUG | DETERMINING SPONSORSHIP VALUE
Sponsorships must be crafted to respond to the client needs, not the club’s wants
Sponsorships must be crafted to respond to the client needs, not the club’s wants

Understanding the right mix of assets is crucial to delivering value to all parts of a company

Applying Abraham Maslow’s Hierarchy of Needs to determining the value of sports sponsorship may seem to be an unusual pricing strategy, but after reading this story, you may come to a different point of view.

 

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