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CX Monthly
SUN 27 SEP | E-SPORTS & FAN BEHAVIOR
Research shows how Esports is showing traditional clubs & leagues how young adults consume sports differently
Research shows how Esports is showing traditional clubs & leagues how young adults consume sports differently

Millennials and GenZ

Nielsen provides a constant flow of data-based insights and intelligence, including understanding what motivates & influences Millennials and GenZ (together, young adults) fan behavior.  For those paying close attention, there are many learnings that traditional sports clubs and leagues should embrace and use to inform their marketing and engagement strategies.  Read the story from Digital Sport HERE

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