Aligning with key recommendation of CX Committee
The CXC has also made recommendations that all LaLiga clubs should transition to digital tickets over a 3-year period. This will open up many new opportunities for our clubs to increase revenues and enhance the customer experience, including the possibility to integrate digital tickets (access control, transfer, re-sale, seat upgrade), digital (cashless) wallets and many other transactional, informational and experiential functions.
Thank you to RCD Espanyol for leading the way. The integration of functions into a seamless and easy-to-navigate App is a great step forward.
After one year of going cashless, Atlanta’s Mercedes-Benz Stadium generated over a 16% increase in food & beverage per-capita sales and saved over $350,000 in operating efficiencies. Read more HERE.