Aligning with key recommendation of CX Committee

_LaLiga Fan Experience

Polsera_TargRCDE_v2.png

The CXC has also made recommendations that all LaLiga clubs should transition to digital tickets over a 3-year period.&nbsp; This will open up many new opportunities for our clubs to increase revenues and enhance the customer experience, including the possibility to integrate digital tickets (access control, transfer, re-sale, seat upgrade), digital (cashless) wallets and many other transactional, informational and experiential functions.&nbsp;&nbsp;

Thank you to RCD Espanyol for leading the way.&nbsp; The integration of functions into a seamless and easy-to-navigate App is a great step forward.

<a href="https://www.finextra.com/pressarticle/81432/rcd-espanyol-de-barcelona-and-caixabank-release-mobile-app-for-football-fans/payments" style="color:blue; text-decoration:underline">READ MORE HERE</a> and <a href="https://ibsintelligence.com/ibs-journal/ibs-news/caixabank-rcd-espanyol-de-barcelona-to-create-cashless-stadium-in-spain/" style="color:blue; text-decoration:underline">HERE</a> and <a href="https://www.palco23.com/clubes/caixabank-y-el-espanyol-promueven-el-primer-estadio-cashless-de-espana.html" style="color:blue; text-decoration:underline">HERE</a>.

After one year of going cashless, Atlanta&rsquo;s Mercedes-Benz Stadium generated over a 16% increase in food &amp; beverage per-capita sales and saved over $350,000 in operating efficiencies.&nbsp; Read more <a href="https://www.sportsbusinessdaily.com/Journal/Issues/2020/03/09/Facilities/Mercedes-Benz.aspx?ana=mk_sbd_sbs_emsbs&amp;mkt_tok=eyJpIjoiTkRabU5qZ3daREEwWmprdyIsInQiOiJWb3hLZFwvSjFvcGdrNVJjaDg0UGtPQUs5T0IycXpoS3hFNkpGdExQbXdHTU5ZeWY0RDMwV1JNeE8zN2FCN3M3dDRheFZYWFlzbFBIVzhkZFQ5QjI4U1d6aStadGdlandTZUZnZ0NHOXEzZXV0T1wvNjdkcTFmcFdIbHc2WmJ2VnF5NFVkSWdqeEV1REVHdUZicHE2RTcrdz09In0=" style="color:blue; text-decoration:underline">HERE</a>.

<div data-image-app-id="1121"><img src="/media/view_img_app/1121/big" /></div>

&nbsp;